Fractionality

At Fractionality, we specialize in transforming ambitious women into sought-after fractional executives. Our unique approach combines personal branding, executive presence coaching, and mindset transformation to help you stand out in the competitive world of fractional leadership. Learn more at: https://www.fractionality.io

Personal Brand Strategist | Fractional CMO | Marketing Strategy

Hey Visible!

Dedicated to propelling small business growth through expert sales and marketing consulting. Our mission is to deliver strategic advisory services that not only increase your brand's visibility but also drive substantial revenue growth.

Created sales and marketing strategies that:

👍Revenue Growth: Consistent average revenue increase of 47% year-over-year for clients 

👍Search Engine Optimization: Elevated client search engine rankings to first-page results within 6 months, significantly boosting online visibility and customer engagement.

👍Conversion Optimization: Boosted client conversion rates by over 50% within 6 months through meticulous sales funnel optimization and targeted marketing strategies.

👍Revenue Impact: Successfully generated over $3 million in new client revenue, demonstrating our profound impact on clients' growth trajectories.

Core Service Offerings:

👍Sales and Marketing Advisory Services: We focus on crafting and executing robust strategies that enhance online visibility and drive sales, equipping you with the tools for scalable success without the overhead of a full-scale agency.

👍Strategic Brand Development: Through interactive workshops, we collaborate closely with clients to crystallize brand goals and unearth growth opportunities. This strategic consultation results in powerful, precise messaging that elevates your market position and enhances business outcomes.

👍Business Brand Management: We provide comprehensive digital marketing solutions to a curated list of purpose-driven companies. Our services include SEO, content creation, copywriting, social media management, and ghostwriting, all tailored to boost your digital presence and engage your audience effectively.

Top Skills:
👍Small business marketing and sales advisory
👍Sales and marketing consulting
👍Business growth strategy 
👍Brand strategy 

Ready to grow your business without hiring an agency? DM me or head to heyvisible.com to learn more.

Chief Brand Marketing Strategist, Founder & Advisor

I lead a team of marketing professionals in building digital presence and client acquisition strategies for small and solo family law firms. My unique background as a former practicing attorney, combined with cutting-edge marketing expertise, allows us to deliver unparalleled results.


Key Achievements and Responsibilities:

Revenue Growth:
Implemented data-driven marketing campaigns that increased client revenue by an average of 47% year-over-year.
Top-performing client saw a 112% revenue increase within 18 months of engagement.

SEO Mastery:
Developed and executed SEO strategies that elevated 85% of our clients to first-page Google search results for key terms within 6 months.
Increased organic search traffic by an average of 215% across all client websites.

Client Acquisition:
Generated over $3.7 million in new client revenue through targeted digital marketing efforts.
Implemented a proprietary lead scoring system, increasing qualified lead conversion by 73%.

Brand Development:
Conducted interactive branding workshops, resulting in unique value propositions for each client.
Created comprehensive brand guidelines for law firms and small busineses, ensuring consistent messaging across all platforms.

Digital Marketing Innovation:
Launched an AI-powered chatbot system

Thought Leadership:
Oversaw the creation of 1,000+ pieces of SEO-optimized content, establishing our clients as authoritative voices in their field. Increased referral traffic by 167%.

Strategic Consulting:
Provided over 2,000 hours of one-on-one consulting to law firm and small business owners, focusing on business growth and operational efficiency.

Website Optimization:
Oversaw the redesign and optimization of websites, resulting in an average 62% increase in page load speed and a 41% decrease in bounce rates.
Implemented advanced analytics tracking, providing clients with real-time insights into their marketing ROI.

Legal Marketing Strategist 

AOU Creative

Elevate Your Brand with a Guaranteed Amazon Bestselling Short-Form eBook
Why Short-Form eBooks?

Short-form eBooks are not just a trend; they're the top-selling category on Amazon. They offer a quick, yet impactful way to establish your expertise and build your brand credibility.

Our End-to-End Services:

Content Creation: From the first word to the last, we guide you through the writing process, ensuring your eBook resonates with your target audience.

Editing & Proofreading: Our team of expert editors will refine your content, making sure it's polished and error-free.

Publishing Assistance: Navigate the complex world of eBook publishing with our step-by-step guidance, from formatting to listing your eBook on Amazon.

Amazon Bestseller Campaign:

Guaranteed Bestseller Status: Our meticulously crafted Amazon Bestseller campaign guarantees that you'll earn the coveted 'Bestselling Author' title within days of publishing.
What's In It for You?

Credibility: Instantly boost your credibility as an expert in your field.

Brand Awareness: Gain exposure and build a loyal following.

Lead Generation: Use your eBook as a powerful lead magnet to attract high-quality leads.

Revenue: Not only is the eBook a revenue stream, but its bestseller status can also drive business to your other services or products.

Ready to Amplify Your Business and Brand?
Don't miss the opportunity to become a bestselling author and elevate your brand. Let's publish your eBook today.

Amazon Bestseller Ebook Publishing

Renew and Redo

Overview:
Embarked on a real estate journey in a booming Colorado market in 2013, leveraging targeted marketing strategies to carve out a distinct niche. Within three years, I achieved remarkable success, both in sales and in mastering the art of real estate marketing.

Key Achievements:

Sales Milestone: Closed $40 million in residential real estate sales, consistently selling 35 homes per year for three consecutive years.

Client Acquisition: Utilized targeted marketing campaigns to attract high-quality clients, contributing to the rapid growth of my practice.

Team Leadership: Spearheaded a team to streamline operations and enhance customer service, further solidifying our market presence.

Lessons & Legacy:

Market Adaptation: Learned to navigate and adapt to a highly competitive market, setting me apart from the sea of agents.

Skill Mastery: Acquired a comprehensive skill set in marketing and sales, essential for survival and success in the real estate industry.

Strategic Exit: Consciously stepped away from active practice, armed with invaluable experience and a deep understanding of the real estate landscape.

Why It Matters:
Real estate isn't just about selling properties; it's about understanding market dynamics, crafting compelling narratives, and building relationships. My journey was akin to diving into the deep end and mastering every swim stroke, equipping me with the skills to not just survive but thrive.

Real Estate Marketing & Agent

Vertu Marketing LLC

Overview:
Served as a specialized copywriter and blogger for the legal industry, collaborating with Vertu Marketing LLC, a Reuter's blog writing service provider. Utilized a blend of SEO expertise, AP style writing, and in-depth research to craft compelling content that elevated the brands of 40 law firms.

Key Contributions:

SEO Copywriting: Implemented SEO best practices to optimize blog content, enhancing the online visibility of client law firms.

Volume & Consistency: Produced high-quality, well-researched blogs for a roster of 40 law firms on a weekly basis, covering diverse practice areas.

Digital Marketing: Contributed to the digital marketing strategies of client law firms, leveraging content to drive engagement and lead generation.

Impact & Legacy:

Brand Building: My written work served as a cornerstone in building the brands of the law firms, positioning them as thought leaders in their respective fields.

Credibility Boost: Enabled lawyers to build credibility and expand their practices through consistent, high-value content.

Versatility: Adapted writing style and tone to suit various practice areas, demonstrating flexibility and a deep understanding of legal topics.

Why It Matters:
In the digital age, content is more than just words on a page; it's a strategic asset that can significantly impact brand perception and business growth. My role at Vertu Marketing LLC was not just about writing blogs; it was about crafting narratives that could transform how law firms are seen and engaged with online.

Copywriter & Professional Blogger for Lawyers

Law Offices of Pamela Foley, PLLC

Overview:
Founded and managed a multi-location family law firm, leveraging storytelling, legal writing, and digital marketing to build a successful practice. Specialized in family law, aiding over 100 families through complex divorce processes.

Key Achievements:

Storytelling for Case Building: Utilized the art of storytelling to craft compelling cases, enhancing client representation and case outcomes.

Legal Writing & Content Creation: Authored blogs, video scripts, and articles tailored to achieve specific revenue goals, while also serving as essential legal documents.

Litigation Preparation: Successfully prepared for and managed over 20+ complex family law cases, ensuring thorough readiness for court proceedings.

Strategic Partnerships: Accelerated firm growth by partnering with Divorce Lawyers for Men, a media campaign targeting male clients, many of whom were in the military.

Business Development:

Multi-Location Expansion: Grew the firm to three locations with a full caseload, demonstrating effective firm management and business acumen.

Digital Marketing: Adopted early-stage digital marketing strategies to differentiate the firm in a crowded market, including SEO and social media marketing.

Networking: Built a robust professional network that contributed to client acquisition and brand recognition.

Why It Matters:
The legal field isn't just about understanding the law; it's about effectively communicating it. Whether it's in the courtroom or the digital landscape, the ability to convey complex ideas simply and compellingly is invaluable. My experience as an attorney and a business owner has been a masterclass in the power of words to build, sustain, and grow a successful practice.

Attorney

Go from frustrated to fully booked | Marketing & Sales Consulting | Powerful, Strategic Online Visibility AND Implementation - for Women & Their Businesses | Former Attorney

As a Fractional Marketing Consultant, Strategic Advisor, and former attorney, I've spent over two decades mastering profitable personal branding and marketing-driven growth for professionals.

My journey began in the courtroom, where I built a thriving three-location law firm. I then pivoted to real estate, selling $40M in property in three years. For a decade, I owned a marketing agency, honing my skills in strategy, sales, and brand positioning. Now, I channel this diverse expertise into helping others shine.

The biggest lesson I’ve learned along the way? 

Your personal brand is your most powerful asset. Clients choose professionals they know and trust. 

Why partner with me?

>>Proven results: I've guided professionals from relative obscurity to become go-to experts in their fields. Helping them increase sales and move past the blocks holding them back. 80% of my clients are LinkedIn Top Voice, over 75% fill their consulting pipelines through LinkedIn and personal brand strategy, and many have doubled their annual revenue year over year.

>>ROI-focused: Build a brand that attracts ideal clients. Every strategy I recommend is designed with your bottom line in mind. My strategies have driven remarkable results like 25,000 new website visitors in 3 months for a client, a 47% increase in sales for a law firm and a 500% boost in e-commerce sales for a retailer.

What you'll learn from my content:

>>How to create a business that brings you income without selling out
>>How to attract new clients easily using your personal brand 
>>How to sell your offer without stress or cold calling  
>>How to build a brand that people want to know 
>>How to get over what’s blocking your success

By following me and engaging with my content, you'll go from overlooked professional to sought-after authority. Define your unique value proposition, build a loyal following, and convert that following into a thriving client base.

My approach is both strategic and intuitive, blending data-driven tactics with a deep understanding of human connection. I've helped dozens of businesses grow to 6, 7, and even 8-figure revenue, and I'm passionate about doing the same for you.

Let's connect and explore how I can help you achieve your goals. Whether you're looking to boost your visibility, increase your client base, or position yourself as a thought leader, I have the tools and expertise to guide you there.

Ready to learn more? Schedule a call here: https://calendly.com/heyvisible/exploratory-call

Pamela Parker Foley, JD

Purpose First Advisors

We help business owners like you

> Increase profitability.

> Make your business a source of joy and fulfillment. 

> Unlock the freedom and flexibility of business ownership.

> Take action to move closer to your desired end result.

> Build long-term business value. 

> Grow revenue, profitability and value to achieve your business, personal and financial goals.

We do that through weekly or bi-weekly coaching, fractional executive services and consulting relationships that help you 
- get clear on your vision, 
- assess your current profit, value and wealth gaps,
- create and execute a plan to close those gaps,
- understand and evaluate your succession and exit options,
- stay focused on high value tasks and make critical decisions regardless of whatever less is going on,
- deal with the things that scare and excite you most about your business, and 
- create a life you love. 

Building a business should be a bold adventure that creates happiness and prosperity for individuals, families, and communities. Whatever passion drives you, we're here to help you build a business that fulfills your life's purpose.

President and CEO

Story Fruition, LLC

As a Story Fruition Coach I help executives, business owners, and entrepreneurs become more emotionally connected leaders and tell compelling stories that catapult careers, raise money, and engage audiences.

Coach

FedTech

FedTech is a venture firm dedicated to providing entrepreneurs, intrapreneurs, and government game-changers a viable path to transition breakthrough technologies to real-world impact. Through their startup studios, accelerators, internal innovation and corporate venture programs, they  work with individuals, companies, and government agencies to stay at the bleeding edge of innovation. I coached five teams in two cohorts and currently serve as a subject matter expert and advisor.

Coach and Subject Matter Expert

The Human Team

I worked with the author and an inaugural team of Activators to develop articles and presentations that help leaders integrate the principles of The Human Team to maximize the performance and satisfaction of their teams. 

Author Jeanet Wade realized if people are working in an environment that doesn’t provide their basic needs as a human being no amount of nurturing is going to result in a productive outcome. It’s around this idea that the core of her book—The 6 Facets of Human Needs®—is organized. Using personal vignettes, Wade reveals how Confidence, Clarity, Connection, Contribution, Challenge, and Consideration are the essential building blocks for any successful team.

Certified Human Team Activator

Cortex Innovation Community

Working with the CET Program Manager, I led CET’s flagship training program for entrepreneurs, Square One Boot Camp, and support the Square One Ignite and the Level Next programs for early stage bioscience, IT and consumer/manufactured product entrepreneurs.

CET Program Consultant 

As the CET Director of Entrepreneur Development Services I brought a unique combination of business planning, financial modeling, fundraising and business development experience to the Cortex Innovation Community. In addition to running CET’s flagship training program for entrepreneurs, Square One Boot Camp,  I created Square One Ignite and Level Next, and co-created the Entrepreneurially Thinking podcast. Much of my time was spent meeting with individual entrepreneurs to coach, mentor and network them to resources. I also enjoyed working with companies and nonprofits to support ideation and validate their business models and value propositions.

CET Director of Entrepreneur Development Services

Entrepreneurially Thinking 

A podcast that's changing the way you view new ventures and small business. Unlocking your creativity and innovation. Igniting your thinking about entrepreneurship. Winner of LaunchCode's 2019 inaugural Moonshot Award for Collaboration.

Co-Founder and Co-Host

Atomic Revenue LLC

In addition to co-designing the company's Revenue Diagnostics Program and helping to launch the Solopreneur program, I do financial models, core messaging, referral strategies and other fractional executive work for clients seeking deeper to align their lead generation, sales conversion and customer success activities in a unified Revenue Operations model so they can make evidenced based decisions to drive profitability.

Executive Partner and Innovation Advisor

Washington University in St. Louis

I've taught Entrepreneurship and the Liberal Arts (Summer) and Entrepreneurship (Spring) for Univeristy College.

Adjunct Instructor

University of Missouri St. Louis College of Business

I've taught Entrepreneurship and Small Business for three semesters.

The Mission Center

Practitioner in Residence

Winner of the inaugural Arcus Award for Entrepreneurship and Innovation - 2013 

As President of Mission Center Nonprofit Services I was responsible for business development, client relations, strategy and communications for the accounting, HR, insurance and consulting business lines. I continue to work with selected clients as a Mission Center Practitioner in Residence.

President

Winner of the 2011 St. Louis Region Business Plan Competition (second place.)

In April 2010, Chris Miller and I launched The Mission Center L3C, Missouri’s first hybrid, for-profit social enterprise. Conceived as a social enterprise incubator and accelerator, TMC L3C rapidly began accelerating the core business lines of what today is Mission Center Nonprofit Services  - an administrative services organization dedicated to improving the efficiency and effectiveness of the nonprofit sector through economies of scale in back-office operations.

Executive Vice President

I'm the daughter of a business owner and founder of Purpose First Advisors.

We specialize in working with business owners to create profitable, transferrable companies designed to help you build a life you love.  

Not sure you want to ever sell your business? That's OK. What I care about most is helping you build a business that gives you as many choices as possible.
 
Growing your business with the end in mind increases your income, value and wealth, as well as freedom and flexibility at the same time.

Thinking about an exit, what's next or just ready to spend less time doing the work yourself?

We can figure that out together so you can walk into your next phase of business ownership confident and prepared.

Our work together will include

Strategic Clarity: Helping you cut through the noise and emotional clutter to make business decisions and assess opportunities clearly and take action.

Focused Growth: Assisting you in setting and executing precise growth targets, ensuring your decisions align with your long-term vision.

Operational Efficiency: Working with you to improve business basics and build your team so you can focus on strategic activities and doing what you love most.

Legacy Building: Guiding you in building a business that supports you and your family, creates lasting value and positive community impact. 

My clients work very hard and have achieved significant success. 

You work with me to work smarter, to achieve more sustainable results without wearing yourself out in the process. 

You work with me to design growth strategies that actively integrate succession and exit planning so you no longer have to wait to earn more and enjoy the freedom that financial success enables.

You work with me to have more fun and feel more confident as an owner, leader and investor in your business.

taplio

The Battle

Pamela Parker Foley, JD

Christy Maxfield, MBA, CEPA

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