Turning B2B Businesses into Market Leading Brands through Video & Strategy ↓ Work with me below.

Where Dead-End Content dies.

Most B2B Tech brands are paying a silent Tax on Weak Brand Equity. Because they haven't built a brand that buyers actually believe in, they are forced to rent their pipeline through expensive ads and cold outreach. 

They are trapped in a Conversion Gap - spending 5,6 & 7 -figures on Dead-End Content that generates "noise" but zero sales signals.

Attention is rented. Trust is earned. Revenue is engineered.

I help B2B Tech companies stop renting their pipeline from algorithms and start owning it through their brand.

We install the Sales-Led Video Engine: A proprietary Brand-to-Pipeline GTM designed to turn your internal expertise into Engineered Revenue.

We make Brand your #1 growth lever by moving buyers from Attention → Belief → Intent.

✳️ We don't just ship "content." We install Components of a high-growth machine:

➡️ Authority Anchors: 
Story-first video that generates market-wide awareness while making your POV the only logical choice.

➡️ Proof-Proxies:
Transforming customer success into high-impact sales assets that handle objections before the call.

➡️ Intent-Signal Assets:
High-velocity content that identifies buyer intent and routes it directly to your sellers.

The Results?

✅ 100+ Brands served • 3 Client exits.
✅ Vincere: $4M to $12M ARR | 90% Inbound growth.
✅ Zest: 5M+ reach | 6-figure revenue attribution.
✅ KV: 700K Pipeline in 2 Months.

Stop treating your brand like an art project. Start treating it like an Engine.

If you’re ready to close the Conversion Gap and engineer predictable revenue, let's talk.

KV. Brand Authority, Engineered.

Oyinkro K 🎥

TL;DR I burned six months in 2025 “grinding” on all the wrong things. 

lmk if you can relate to this. 

It’s the feeling when you know something's off but can't pinpoint it.

We had traction. Our proof of concept crushed. But deals kept dying. I could blame “the market,” sure - but the truth? I knew I was missing something, and I didn’t know what.

So I finally stopped. Ripped apart everything. Our positioning. Our offer. Our pitch. Our lead gen. Our entire strategy etc etc 

Because you can't break down what's broken when you're sprinting in twelve directions at once.

(But this does officially make you a startup “founder” I’ll fight anyone who says otherwise 😂)

I dissected every corner of our business through three filters:

1. "Am I just busy because busy feels productive?"
2. "Does this move us toward what we want to own?"
3. "Can someone actually explain what we do after hearing our pitch?"

Most of us confuse motion with progress (at least I do at times anyways). We stack calls, tweak decks, run experiments. All while avoiding the real juicy bits/ Q’s

The hard part isn't working more. It's working on less. Ruthlessly cutting everything that doesn't compound toward what you're building.

When you're brutally honest with yourself, most of your day disappears. What's left is the stuff that actually moves the needle.

A lesson I aim to ruthlessly take into this year 

P.S. if you had to make a startup founder pack what would it be? 😂👇🏽

The Sales-Led Video Engine for B2B Tech | We turn Brand into Engineered Revenue.

Thanks for dropping in.
Here’s 3 things about me.
🚀 On a mission to help 30,000 UK young people in their careers by 2030
🌎 Travelled to 30 countries, 30 more on my list 
🇨🇴 Aiming to become fluent in Spanish by working out of my office in Colombia 

In 2020, I founded JABARI to give impactful free careers education to young people from underrepresented backgrounds.

Young people who are driven, talented and eager to learn but just don’t have industry connections.

Today, top brands like Warner Bros. Discovery, Red Bull, Capital One, and American Express partner with us to hire from our diverse network of over 11,000. 

Plus we’re the talent attraction and recruitment partner behind #Merky FC, working with adidas and Stormzy's team to help young black professionals land jobs within Football and Sports.

✅ So if you’re in talent acquisition, DEI or early careers and want to champion diversity in your organisation here’s how we can help:

🔹 We’ll host a Meet The Employer event in your office for your target candidates
🔹 We’ll pitch and promote your roles on our job board and newsletter
🔹 Discover top talent with a stand at one of our industry careers fairs
🔹 Showcase your culture with your own candidate attraction videos
🔹 Receive expert support and insights from a dedicated account manager

Drop me a connection request and we can set up a chat.

Tobi Ogundipe

I’m hiring, and I need your help.

Do you know someone who:

▪️Wants their job to come with purpose & a positive impact on young people.
▪️Has an eye for marketing and knows how to connect with Gen Z.
▪️Has high standards for themself and the rest of their team.
▪️Wants ownership and independence.
▪️Enjoys a busy startup environment.

We’re looking for a Recruitment Marketing Manager.

They’ll get to manage campaigns to showcase opportunities with brands like Octopus Energy, Red Bull and Suntory (Lucozade & Ribena).

Market opportunities to young black professionals on the #Merky FC Football Careers programme.

Help put on events to connect underrepresented young people to opportunities and professionals to help them build their careers.

And create content to help make industries like sport, media, energy and FMCG more accessible.

We're building something special and this is a great time to jump on the ship.

Headline Details: 
- Full-time permanent 
- Base Salary £40,000-£45,000
- UK Remote working with regular travel around London

I'd massively appreciate it if you could pass this on if this sounds like someone you know or tag them below. 

✅ Link to apply in the comments

New year new job?

That’s right we’re hiring a Recruitment Marketing Manager. 👇🏽

We’re looking for the next member of our small but impactful team.

Someone to help our young community members find out about life-changing entry job opportunities.

Bring them together at inspirational careers events.

And collaborate on campaigns with iconic brands like Liverpool FC, Warner Bros. Discovery, Tesco and Red Bull to authentically showcase their employer brands across our channels.

This is a very hands on role with plenty of ownership, creativity, independence and impact.

But we won’t be for everyone.
🟡 We move fast.
🟡 Set high standards.
🟡 Operate in a busy startup environment.

So if you want your next marketing role to come with purpose, big brands and a fast pace we’d love to hear from you.

Headline Details:
☞ Full-time permanent
☞ Base Salary £40,000
☞ UK Remote working with regular travel around London

If you know someone who might be interested please share.

✅ Link to apply in the comments

taplio

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The Battle

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