Turning B2B Businesses into Market Leading Brands through Video & Strategy ↓ Work with me below.

Where Dead-End Content dies.

Most B2B Tech brands are paying a silent Tax on Weak Brand Equity. Because they haven't built a brand that buyers actually believe in, they are forced to rent their pipeline through expensive ads and cold outreach. 

They are trapped in a Conversion Gap - spending 5,6 & 7 -figures on Dead-End Content that generates "noise" but zero sales signals.

Attention is rented. Trust is earned. Revenue is engineered.

I help B2B Tech companies stop renting their pipeline from algorithms and start owning it through their brand.

We install the Sales-Led Video Engine: A proprietary Brand-to-Pipeline GTM designed to turn your internal expertise into Engineered Revenue.

We make Brand your #1 growth lever by moving buyers from Attention → Belief → Intent.

✳️ We don't just ship "content." We install Components of a high-growth machine:

➡️ Authority Anchors: 
Story-first video that generates market-wide awareness while making your POV the only logical choice.

➡️ Proof-Proxies:
Transforming customer success into high-impact sales assets that handle objections before the call.

➡️ Intent-Signal Assets:
High-velocity content that identifies buyer intent and routes it directly to your sellers.

The Results?

✅ 100+ Brands served • 3 Client exits.
✅ Vincere: $4M to $12M ARR | 90% Inbound growth.
✅ Zest: 5M+ reach | 6-figure revenue attribution.
✅ KV: 700K Pipeline in 2 Months.

Stop treating your brand like an art project. Start treating it like an Engine.

If you’re ready to close the Conversion Gap and engineer predictable revenue, let's talk.

KV. Brand Authority, Engineered.

Oyinkro K 🎥

OUR FIRST TRADE SHOW 😏

£700K Strategy.
£25K Video Engine.
Free 30-Second Hero Videos.

Here’s the test:

Can we turn a trade show into a pipeline engine?

Full story in the video ⬇️

P.S. Who’s turning attention into intent this year?

Where B2B Tech makes Brand its #1 growth lever | The Sales-Led Video Engine ↓

Joe Binder

I lead the Executive Branding division at The 10 Group, helping corporate leaders raise their profile and communicate with real impact. 

Before joining 10, I founded WOAW, the UK’s first personal branding agency, where I built brands for entrepreneurs like Sara Davies MBE, Tej Lalvani and Stuart Trevor, and trained teams at companies including NatWest Group and TikTok. 

My focus now is bringing that founder-led approach to the corporate world: helping executives show up authentically, build influence, and use their voice to drive commercial growth.

Founder

WOAW’s new CEO: Freddie Paxton. 

I'm running the Paris Marathon on 12th April 2026, raising money for Campaign Against Living Miserably.

I ran my last marathon in 4 hours and 24 minutes. I'm going for sub-4 this time, which means cutting off 24 minutes. 

I'm under no illusions about how much work that involves, and training has been tough. 

The longest so far was 16K over the weekend. 

I was meant to run 8K of it at marathon pace (5:40 mins per km) but only managed to do 5K at that pace...

So, there's lots of work to do if I'm going to keep that speed up for 4 hours. 

... but this isn't just about the running.

I'm raising money an incredibly important cause. 

Every day in the UK, 18 people die by suicide. 

CALM's helpline receives around 28,000 calls every month, keeping trained listeners available day and night for people who need them most.

Every donation, big or small, helps make sure someone who reaches out gets answered.

You can find the link to my fundraising page in the comments.

Any donation, big or small, would be much appreciated.

See you on the other side of 42K...

Wish me luck !

Helping corporate leaders stand out on LinkedIn | Exec Branding Lead @ The 10 Group

Had a great morning with the team here at The 10 Group today.

Millie Gutch and I ran a LinkedIn Training workshop, talking through personal branding, what it actually means, and why it matters more than people think.

One thing that always lands is the Brandon Smithwrick 🧠 story. A content strategist at SquareSpace who met Kickstarter CEO Everette Taylor just once at an event. 

They stayed connected on LinkedIn. 

Everette watched Brandon consistently show up, share his thinking, and demonstrate his expertise over time.

When it was time to hire a Head of Content, Brandon was top of mind.

It goes to show... when you post on LinkedIn, you never know who's watching.

We also talked about what holds people back. 

(Spoiler: it's usually the Fear Of Looking Cringe)

Big thanks to everyone who came with energy and great questions!

Really proud of the work my colleagues have been doing on Eat Well Play Well: Grassroots Edition.
 
Episode 2 saw the team partner with Marks and Spencer to visit Reddish North End FC in Greater Manchester, bringing Jill Scott and M&S Exec Chef Russell Goad to the club to explore how better nutrition can support players, parents and coaches at grassroots level.
 
The idea is simple but the impact is real - giving clubs the tools to make healthier choices without adding to the pressure that volunteers and coaches are already under.
 
Grassroots football is where most people's love of the game begins. It's good to see work that takes that seriously.
 
Great stuff from the team! CC: Oli Miller, Dylan Heller, Anna Bradley, Ellie Stone, Gemma Frizelle, Dave Horner and James Maniscalco Boyes.

taplio

The Battle

Oyinkro K 🎥

Joe Binder

Followers

Posts

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Performance ScoreOyinkro K 🎥's LinkedIn Performance

Performance ScoreJoe Binder's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Oyinkro K 🎥

Joe Binder

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oyinkro K 🎥's LinkedIn Performance

Performance ScoreJoe Binder's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOyinkro K 🎥's LinkedIn Performance