Unleash The Knowledge, LLC

• LinkedIn Growth Agency for Entrepreneurs, Executives, Coaches, Consultants, and Agency Owners to join the Top 1% of LinkedIn in their industry so they can close high-ticket deals.
• Digital community of 180,000+ readers promoting self-education through non-fiction books to create more lifelong learners. 
• Developing creative strategies to get books into more hands 
• Consulting with authors on how to turn their book and knowledge into a business.

Founder & CEO

Pavilion

Pavilion is the leading community for networking and learning with other GTM leaders worldwide.

Executive Member

I help Agency Owners, Coaches, and Consultants Join the Top 1% on LinkedIn in 90 Days to Earn High-Ticket Clients | Feat. in Forbes | 500+ clients | 2x D1 Basketball Conference Champion

In March 2020, I left a $22,500/yr job working for UConn Men’s Basketball.

I bet on myself.

On paper, I was on track to build an incredible career with a championship program.

However, my heart wasn’t in it anymore.

6 months prior to leaving, I started a simple Instagram page.

I called it Unleash The Knowledge.

Most people thought I was crazy but I saw the long-term vision.

4 years later, I run a multi-6-figure business from anywhere in the world, all off my laptop.

My Instagram page is now at 127,000 followers, all from starting from 0.

I’ve worked with 500+ authors, coaches, consultants, and founders.

Some of my past well-known clients include: 

- Rick Ross, Grammy-nominated Rapper
- Jim McKelvey. Co-Founder of Square
- Kara Goldin, Founder of HINT Water
- Terry Virts, NASA Astronaut

Today, I help Founders, Consultants, and C-Suite join the top 1% on LinkedIn in 90 days.

If you want to grow your audience on LinkedIn and attract your dream clients using organic social content, here are 3 ways I can help you today:

1. Follow me on LinkedIn, for daily free content

(scroll up and hit the bell to get notified)

2. Get my 30 Free Templates to craft client-attracting content in less than an hour

(go to https://www.authorityauthoraccelerator.com/opt-in-page-6348)

3. DFY LinkedIn Content Writing & Growth - for founders, consultants, and c-suite who want direct support to join the top 1% on LinkedIn and accelerate lead flow to start attracting more clients online.

DM me “DFY” and I’ll get you details.

Thanks for reading this far.

To your success,

Owen “LinkedIn Growth Guy” Sammarone

Owen Sammarone 🚀

I sat on stage in Boston last weekend.

Nearly 200 people staring at me.

I was on a panel with 3 other guys who built massive audiences around non-fiction books.

And something clicked...

Most founders hide behind their content.
They post tips and frameworks but never share the story behind them.
They're terrified to step on a stage and speak their truth.

Here's what I realized: 

Your story is your unfair advantage.

No one else has walked your exact path.
No one else has your failures, breakthroughs, and lessons.
And when you share them, in person, on a stage, in front of real humans, everything changes.

The BookThinkers event in Boston proved this to me.

Here's four lessons I learned from speaking to nearly 200 purpose-driven professionals:

Lesson 1: The energy in the room is different than online.

You can't fake the immediacy of a live audience.
I saw it in their eyes when I shared my journey.

Lesson 2: Speaking on stage forces you to refine your message.

You can't ramble like you do in a post.
You distill fast and learn what actually lands.

Lesson 3: Sharing your journey builds deeper trust than any framework.

People didn't want my 5-step blueprint.
They wanted to connect with someone who's been where they are.

Lesson 4: This ignited a bigger vision for me.

I want to speak on more stages in 2026.
I want to connect deeply and refine my message until it's razor-sharp.

Your audience needs to hear your story, not just your advice.

If you've been thinking about speaking, sharing your journey, or showing up more publicly, do it.

The stage is waiting.

Thank you to Nick Hutchison and the BookThinkers team for putting on a killer event. I can't wait for BookThinkers LIVE 2026.

If you're an author, coach, speaker, or entrepreneur, you will want to be at this event.

Maybe they will let me speak again :)

Brant Menswar Steven Pressfield Kary Oberbrunner Christian F Johnson Evan Carmichael Ryan Lang Zach Hesterberg Elle Petrillo Jill Schulman Maya Payne Smart Cindra Kamphoff, Ph.D., CSP, CMPC Markus Kaulius Ken Rusk Angel Fernandez Jr. Igniting Souls Brand Builders Group Strategic Coach Alex Wieckowski 📚 Matt Karamazov Wayne Mullins Ugly Mug Marketing Chris Green Anjel B Hartwell Anjanette “AJ” Harper Chris Jordan Jonas Koffler Alan Gregerman Fred Joyal

Premium LinkedIn Ghostwriter for C-Suite Leaders | Amplifying ideas, stories, & wisdom that transform industries | 500+ clients served | 2x Founder & Speaker

I flew out of the smallest airport I've ever been to this Thanksgiving.
New Haven, Connecticut.
And I found the best use of a vending machine I've ever seen.

Over the holiday, I traveled through 4 states: New Jersey, New York City, Newport, Rhode Island, and the Connecticut coastline.

Grateful for the journey. 
Grateful for the people. 
Grateful for the experiences.

But what stopped me in my tracks was this:

A vending machine. At the gate. Selling books.

Not chips. Not candy bars. Not overpriced sodas.

Books.

Here's why this matters.

Most vending machines sell you something to pass time.
This one sold you something to spend time well.

Think about it.

You're about to sit on a plane for 2 hours. Maybe more.

You could scroll. You could snack. You could zone out.

Or you could read.

Someone at that tiny airport in New Haven thought about that moment.

They asked: What do people actually need right now?

And instead of defaulting to junk food, they chose knowledge. Story. Connection.

That's thoughtful innovation.

It's not flashy. It's not complicated.
It's just someone paying attention to what serves people better.

I didn't buy a book. I had one with me. Actually, two, but who's counting.

But I stood there for a minute just appreciating it.

Because small decisions like that one add up.

They signal that someone cared enough to reimagine what a vending machine could be.

Not every innovation needs to be a breakthrough.
Sometimes it's just putting the right thing in the right place at the right time.

So here's to the person who decided to put books in that vending machine.

And here's to noticing the small, creative ideas that make life a little better.

What's a small innovation you've seen recently that made you stop and appreciate it?

I was going to write a post about Jensen Huang and how he built NVIDIA around pain tolerance.

But then I saw today’s headline:

“SoftBank sells entire NVIDIA stake for $5.83B to fund AI bets.”

And it hit me…

Jensen and his team are probably completely unfazed.

Because they’ve lived this cycle before.
Booms, busts, hype waves, crashes.
They’ve built muscle memory for volatility.

Jensen once said:
“People with very high expectations have very low resilience… and unfortunately, resilience matters in success.”

That’s why NVIDIA doesn’t flinch when others make short-term plays.
They’ve been thirty days from going out of business before.
Now, they’re the backbone of the AI revolution.

Meanwhile, SoftBank is moving money to further fund OpenAI.

Maybe they’re right. Maybe they’re early.
But there’s a difference between betting on AI and becoming essential to it.

That’s what Jensen mastered:
He didn’t just invest in the wave, he built the board.

And that’s the real lesson for founders and leaders right now:

Don’t get swept up in the next AI headline.
Build something that survives the next one.

This door changed everything.

Last week I went back to URI to speak to students.

The night before I went to the basketball game.

And I saw this door again.

Back then it didn't have the branding.
Just a door with a light on.

I was 18.
Scared.
Looking for my shot.

I walked in.
Rang a diner-style bell on the desk.
No one was there.

A woman popped out from around the corner, startled.

I now realize it was her day off.
She was probably just grabbing something quick.
And there I was an 18-year-old kid interrupting her day off.

But I didn't leave.

I asked: "Are there any opportunities in sports where I can get involved?"

That question changed my life.

She gave me a shot. She connected me with the director of basketball ops.
Soon after, I became a student manager for URI men's basketball.

4 years with the Rams.
Then 2 years at UConn as a graduate assistant.

All with Coach Hurley; learning what it takes to be a champion.

He exposed me to self-development.
Books.
Podcasts.
Personal growth.
The idea that you could design your life.

Basketball led to books.
Books led to business.
Business led to me standing in front of students last week, teaching them what I learned.

All because I walked through a door and asked.

Here's what I know:

Life doesn't hand you opportunities.
You create them.

You set a vision.
You take action.
You get in the right rooms.

You open doors.
You ring bells.

Most people wait.
They hope someone will notice them.
They think success happens to them.

It doesn't.

You make it happen.

I was an 18-year-old kid with no connections.
No resume.
No experience.

Just a question.

6 years in basketball.
5 years in business.
A full life of growth, all from one decision.

Don't wait for handouts.
Don't wait for life to happen to you.

Set the vision.
Take the action.

Ring the bell.

This week, a prospect asked me how to find speaking leads.
I told him that wasn't his problem.

Here's what actually is 👇

He came to me worried about two things: not knowing how to find leads and getting his content to resonate with the right people.

I had to be honest with him.

There is no shortage of leads.

LinkedIn alone has over 1 billion users.
The average household income? $124,000.
And compared to every other social platform, it has the fewest people posting content.

It's the least noisy platform for professionals.

So what's the real problem?

Most professionals expect the world to run to them with their credit card out.

That's not how this works.

You need to give people a reason to:
• Follow you on social
• Read your content regularly
• Connect with you privately
• Trust you enough to invest

Without that reason, they won't.
And no amount of posting will fix it.

Here's where most authors and speakers blow it.

They believe their ideas are the best thing ever.

And sure, maybe they are.

But pride doesn't connect with people.
Relatability does.

If your content is all about YOU and YOUR ideas without marrying it to a lesson the reader actually cares about, well...

They won't read it.
They won't follow you.
They won't engage.

The shift required is simple but brutal.

You have to put your pride aside.

Use your core ideas. 
Use your experiences. 
But anchor them to something the reader can apply, feel, or learn from in their own life.

Make it about them, not you.

That's the connection.

When your content speaks to the reader's problems, challenges, and outcomes...they start to trust you.

When they trust you, they follow you.
When they follow you, they reach out.
When they reach out, you close deals.

But it all starts with making your content about the READER.

Not you.

This is much easier said than done. 
This is how we help founders, C-suite, authors, and speakers.

We turn their wisdom into growth content that builds authority, trust, and opportunity on LinkedIn.

We have a couple spots open before we wrap up for the year.

If you're interested in leveraging LinkedIn to become your deal-closing machine without lifting a finger in 2026, book a call with me through the link in the comments.

Don't waste another day posting into the void.

18 years old: Lost. Insecure. Graduated high school with a 2.8 GPA and no clue who I was. Got into college, fortunately. 

19 years old: Found identity through basketball. Still unsure of my purpose, but learning discipline, and replicating success.

20 years old: Showing up every day for the basketball team. Wanted to become Mr. Reliable. Busting my butt in the classroom. Joined social fraternity for “balance” 

21 years old: Won a college basketball championship. Felt on top of the world. 

22 years old: Graduated with honors. Two-time basketball champion. Started my own honors society. Got into UConn’s business school and landed the men’s basketball graduate assistant job. 

23 years old: Worked 80+ hour weeks. Earning $22,500/yr. Going to graduate business school 3x a week for 3 hours each day. Started a book Instagram page that would quietly change my life. 

24 years old: Made my first $200 through the book page. Covid hit. Left basketball for good. Moved back home with Mom. Went all in on that book page. Burned the boats on a “safe” career to chase freedom. 

25 years old: Turned that page into a business. Learned how to sell, fail, and rebuild from scratch. Made $100k. 

26 years old: Kept reading. Kept learning. More mistakes and failures but continued to grow. Said yes to a ton of opportunities. Focus was scattered. 

27 years old: Still running book promotion campaigns. Started ghostwriting for business owners on LinkedIn. Started coaching authors and coaches on scaling on Instagram.  Hit my first $30k/month.

28 years old: Still feeling scattered with focus and energy but pressing forward. Scaled to my first $40k/month. Started a podcast on book marketing and recorded 160+ episodes in one year. Leaning further into LinkedIn ghostwriting than book promotions. 

29 years old: Partnering with major CEOs and authors. Building a 7-figure agency and writing the book I wish I had at 18.

Still in the arena. Still learning.

To everyone trying to figure it out, your early chapters don’t define you. 
They prepare you.

Keep building. Keep believing. 
Your future self is already proud of you.

Clifton Sellers

Legacy Builder

Founder

Hampton

Member

Founder @ Legacy Builder — Building brands on X + LI for Founders, CEOs, and Businesses for 2.5 years and counting.

Clifton is the Founder of Legacy Builder, a brand building agency dedicated to providing quality services to founders, CEOs, and entrepreneurs who want to build a winning brand online. He specializes in content creation, funnel strategy, sales, and scaling agencies.

Most founders underestimate how powerful LinkedIn actually is.

It is more than a place to post ideas.
It is a search engine for your expertise.

Here is the simplest way to use it:

Pick a few lanes you want to own.
Talk about them every week.
Examples: personal branding for founders, LinkedIn content strategy, B2B lead generation, authority building, content systems.

Turn your ideas into short lists.
They get read, shared, and saved way more than long paragraphs.

Treat your own name like a keyword.
Use it in your headline, your About section, and anywhere someone might search you.

Post proof often.
Client wins.
Behind the scenes.
Simple process breakdowns.
People trust what they can see.

Repurpose your ideas.
One strong insight can turn into a post, a carousel, a video, and a newsletter section.
Different formats help you show up in more places.

If you do this for a full year, you start appearing everywhere.
In search.
In feeds.
Inside the conversations your ideal clients are already having.

That is how we turn founders into authorities Legacy Builder

Girl Dad x3 | 2x Founder | Content + distribution for B2B founders who know they’re the brand but don’t have time to post (300+ clients served)

No alternative text description for this image

Founder-led content will outperform every marketing channel in 2026.

Here’s the tactical playbook founders should use:

1. Build trust faster

• Share lessons from building
• Tell short stories from client work
• Show proof your system actually works
• Repeat your core beliefs until people remember you

2. Keep posting simple

• Pick one problem you solve
• Share one example
• Add one clear takeaway
• Hit publish even if it feels small

3. Use content to convert

• Clean positioning beats clever writing
• Real screenshots outperform polished graphics
• Consistency creates demand
• Proof closes the gap

4. Shorten every sales cycle

• Answer objections in public
• Show how you do the work
• Explain the value in plain language
• Share your track record often

5. Start this week

• Post 5 times
• Share 1 client win
• Record 1 simple video
• Update your profile for leads

Founder-led content is the highest ROI thing you can do.
It grows reach, lowers CAC, and builds trust while you work.
If you want more inbound in 2026, start showing up as the founder.

Follow Clifton Sellers for more content like this.

Founder-Led Content

People act like clarity just shows up one day.

It doesn’t.

You usually have to be confused for a while first.

You don’t get answers by forcing it. You don’t get direction by jumping from idea to idea. You don’t magically “figure it out” just because you’re tired of feeling lost.

You kind of just sit in it. Let the fog hang around. Stop trying to rush your way out.

And then out of nowhere, something clicks.

Not because you tried harder… but because you stayed with it long enough for things to finally make sense.

TLDR: How to build a personal brand that actually drives revenue

Here’s the short version of everything we teach our founders at Legacy Builder.

1. Your personal brand is proof
Not content.
Not aesthetics.
Not trends.
Proof you can solve a real problem.

2. Talk about the problem you solve
Make it simple.
Make it clear.
Say it every week until people associate you with it.

3. Show your work
Client results
Screenshots
Before and afters
What you’re building
What you’re learning
This is what creates trust.

4. Share your process
How you think
How you work
How you win
How you fix mistakes
People buy the operator, not the outcome.

5. Repeat your message
Most people don’t remember the first time you say something.
They remember the tenth.

6. Keep it boring and consistent
Five posts a week.
One clear message.
One simple offer.
That’s what scales.

Build the brand that reflects the work you do.
The results will follow.

Personal Brand

I scaled my audience to 500k+ by doing the opposite of what most creators do.

Most people post for attention.
I posted for alignment.

Instead of chasing views, I built a system:

1. Daily content in my niche (personal branding + authority)
2. Clear positioning with repeatable storylines
3. A newsletter that turns attention into owned distribution
4. Videos that show my process
5. Social proof that builds trust

This is how you grow a personal brand that compounds for years, not months.

If you want more clients, more reach, and more opportunities.

Start by getting painfully clear on the problem you solve.

Everything else becomes simple.

McKinsey just dropped its 2025 AI Report.

Here are my 10 takeaways:

1. Everyone’s using AI. 75% of orgs have adopted it somewhere. That’s not impressive anymore.

2. Only 1 in 5 have actually changed how they work because of it. Most just added another tool (most people think AI and they really just need a Zapier automation)

3. Efficiency ≠ Transformation. Using AI to go faster isn’t the same as building differently (no matter what people are selling you in the DMs).

4. Leaders are confused. Most execs admit they don’t fully understand how AI impacts their business model (and wasting a ton of money trying to figure it out).

5. Winners are redesigning workflows. They’re not layering AI on top, they’re rebuilding from the inside out.

6. The talent gap is real. Demand for AI-fluent operators is exploding faster than companies can hire them.

7. Content isn’t the moat anymore. Everyone can produce. What stands out is clarity, speed, and trust (you have to have a plan that leverages who you are + the problem you solve.)

8. Personal brands outperform corporate ones. Buyers want to learn from people they can follow, not faceless brands.

9. The next advantage: Founders who integrate AI into how they build, sell, and communicate, not just what they deliver.

10. Authority compounds. The more you talk about how you’re adapting, the more people see you as the one leading the change.

Think positioning over prompts.

Founders who learn to blend AI, brand, and authority will be the winners over the next decade and that's exactly what our mission is with Legacy Builder

taplio

The Battle

Owen Sammarone 🚀

Clifton Sellers

Followers

Posts

Engagements

Likes

Performance ScoreOwen Sammarone 🚀's LinkedIn Performance

Performance ScoreClifton Sellers's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Owen Sammarone 🚀

Clifton Sellers

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Owen Sammarone 🚀's LinkedIn Performance

Performance ScoreClifton Sellers's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOwen Sammarone 🚀's LinkedIn Performance