Magic

Director of Engineering

Coinbase

- Lead an organization that builds and improves features for USDC on the entire Coinbase ecosystem, providing customers more reasons to hold and use USDC.
- Lead a team to build Coinbase's first issued token, cbETH, a liquid staking version of staked ETH, providing new utility and liquidity options for Coinbase and DeFi customers.

Senior Engineering Manager

Amazon

Lead an organization in Amazon Retail Consumer Electronics that builds scalable features for all of Retail. Team built and supported the Compare With Similar Items table on the detail page, the In House Installments feature that allowed customers to pay for products with installments, and a Guided Search feature for mobile that provided a better UX for customers filtering down search results.

Software Development Manager

General Networks Corporation

Lead all engineering, product, sales & marketing departments that deliver custom workflow, document management and portal solutions to clients. Hands on product/engineering work for key projects that drive high priority client relationship growth.

COO/CTO

Lead teams of product/engineering to develop custom solutions in the workflow automation and intranet portal spaces. Design and develop custom Microsoft SharePoint add ons to improve customer UX.

Director of Professional Services

Lead a pod of developers to implement custom workflow automation solutions for clients. Scoping, TDD, implementation and ongoing KTLO/OE contracts for high profile customers.

Practice Manager

Martin Worldwide

Design, scope and build a web based marketing list count/delivery system with C#/SQL backend and jQuery/JavaScript front end. Included authentication, role based permissions, cart/checkout capability and automated list delivery.

Full Stack Developer

QuikStor

Email/Phone software support for a Storage Facility Management thick client application. Development tasks to resolve small bugs and create patches for high priority issues/clients.

Technical Support Specialist

I post about Engineering Leadership, Strategy and Optimization.
As a Director of Engineering at Magic with over 16 years of engineering experience, I have had the opportunity to work with a wide variety of teams and technologies. Throughout my career, I have taken on many different roles, from software engineer to technical lead to engineering manager. 

I have worked with startups as well as large organizations, and I have experience with managing/mentoring both ICs and managers. I have led teams in delivering products from ideation to launch and have experience working with cross-functional teams to ensure the success of a project.

Owen Runnals

WWW.Williamrochelle.com

www.williamrochelle.com, a new era in business consulting aimed at delivering unmatched value and transformative solutions. Our inaugural offerings include exclusive discounts and expert guidance on ADP Payroll and ADP TotalSource, available at http://www.williamrochelle.com/adp, setting a new standard in business support.

Decades of Expertise, Tailored for Success

With over 20 years of experience, we're uniquely positioned to elevate businesses from startups to Fortune 500 giants, focusing on precision, efficiency, and growth. Our mission is simple: to transform your business for peak performance and market leadership.

Comprehensive Services for Holistic Growth

Our services are designed to enhance every facet of your business:

•	Strategic Planning and Contract Negotiations: Turn complexity into opportunity with expert 
        negotiation.
•	Budgeting and Financial Management: Maximize efficiency and profitability.
•	Client Relationship Management: Build enduring, profitable partnerships.
•	Multi-Channel Call Center Operations: Serve a global audience with excellence.
•	Sales Force Management: Drive your team to surpass every target.
•	Supply Chain and Inventory Management: Achieve seamless operations.
•	Team Building: Foster collaboration and productivity.
•	KPIs: Track success with customized metrics.
•	Hiring Plans: Scale intelligently.
•	Technology Integration: Enhance productivity smartly.

Join Our Journey to Excellence

We invite you to embark on this transformative journey with us. Together, we'll navigate the path to operational excellence, ensuring your business not only thrives but sets new benchmarks in efficiency and growth. Let's redefine what's possible, together.

#BusinessConsulting #OperationalExcellence #Innovation #GrowthStrategy #WilliamRochelleConsulting

Chief Executive Officer

Celeb Luxury

Developing a new company approach that allows the business to scale without adding additional payroll assets.

Onboarded ADP for payroll and Health Care, Automated all Amazon, Inventory, Retail and ecommerce data entry functions by introducing EDI processes that eliminated manual input, increased productivity and reduced errors.. 

Moved our entire warehouse from Davie Florida to Central Georgia to optimize the technology offered to provide real-time insight into order flow, inventory and lead-times across all sales channels.

Maintained Amazon performance metrics while launching eBay, Walmart and Target +

Consistently challenging existing workflow to create a better process

Vice President Operations

ivgStores

Exceeding $20 million in annually with 35 onsite employees and 75 offshore. Closed due to Covid reduction in sales

IVGSTORES is a leading online Retailer with revenues exceeding 20 million dollars per year, offering hundreds of thousands of products for home, work, and play from 3,000 of the world's best brand name partners. We stand ready to ship their high quality furniture, decor, sporting goods, appliances, outdoor and children's products directly from their factories and warehouses to your home or business. We hold ourselves and our suppliers to the highest standards of performance, style, elegance, craftsmanship, uncompromising quality, and reliability.

Our Relationship with Our Customers is Our Highest Priority
Fueled by superb quality, good value, and the strength of a team that stands behind its promises, we are an A+ BBB rated business with an unwavering commitment to our customers. Working 7 days a week, our Florida staff have grown into one of the sharpest, most responsive Customer Service Teams in Retail.  We are committed to every team member in every department, each of whom are committed to success of our company.

Exceeding $20 million annual revenue

Parent Company of ShopLadder.com and Internet Shopping Club
Executive Responsibility for Customer Service, Shipping/Logistics, Purchasing and Product Development. Developed and continue to maintain strategic partnerships with the largest 3rd party marketplaces in the ecommerce space, including but not limited to Amazon, Ebay, Wal-Mart, Houzz and Jet, each of which we maintain top rated seller ratings and consumer feedback scores.

•	Restructured four independently operating departments into one unified team with individual goals focused on our core business strategy 
•	Initiated an international shipping strategy with an annual gross profit increase projection of 7%
•	Revised return policy with an emphasis on customer retention, resulting in an immediate increase in customer satisfaction and an overall decrease in refunds as a percentage of sales 
•	Decreased order processing and shipping lead times, creating a more competitive shopping experience and resulting in increased daily sales 
•	Recognized potential within core team. Created internal career paths, mentored, coached and developed key players into Team Leaders, Middle Tier Management and Director level positions. Identified and eliminated bottom performers and replaced with self motivated, strategically-driven individuals to create a more dynamic team and corporate culture 

Key Results:
➢	Increased production by 200% while reducing operational expenses by 25%
➢	Decreased refunds as a percentage of sales by policy improvement
➢	Reduced customer response times from 24 hours to an average 2 hour response time
➢	Increased website Seller Ratings with an average Customer Satisfaction Score of 98%
➢	Created a more competitive shopping experience and increased daily sales

Chief Operations Officer

eVoter, Inc.

eVoter.com                         
Political Technologies         

Highly interactive onsite consulting providing strategic analysis and direction. Engaging existing staff to examine and determine business objectives and requirements; planning call center technical systems; identifying and correcting technology and operational problems; determining operational call routing strategies, implementing improvements and system upgrades. Building Call center infrastructure; creating org charts, hiring plans and timelines to effectively define the Optimal model for business growth and flexibility.

•	Directly worked with CEO/COO to define business objectives and requirements
•	Created staffing strategy and organizational charts aligned to effectively define optimal model for business growth and flexibility

Independant Consulting Servces

GodTube

Parent Company of Tangle.com/Godtube.com, a leading social media network with over 2 million unique monthly visitors. Specifically recruited from Spark Networks to join Godtube.com to establish processes and scalable solutions to the fast-growing website in 2007, primed for going public or corporate sale. 

•	Planned, executed and developed the Operations, Video Editing, Call Center, Customer Service, In-Bound Sales, Quality Assurance and Human Resources departments
•	Authored technical specification document to enhance the teams ability to review all user generated content more efficiently; allowing for the ability to scale exponentially while reducing the overall cost per contact
•	Managed department of 80 customer service agents and 4 middle managers and onsite in Texas and Virginia, as well as geographically dispersed network of remote agents
•	Created company-wide strategic hiring plan focused on the company’s quarterly goals, and spearheaded all recruiting efforts from C-Level to administrative support
•	Developed strategic partnership with FBI to ensure brand jeopardizing issues were immediately identified and escalated

Key Results:
➢	Reduced staffing levels by 30% while simultaneously increasing service levels across all verticals
➢	Purchased and implemented Cisco Call Center, ZenDesk Email and SalesForce CRM
➢	Established all operational support systems and customer process flows, including the specification and design of a proprietary content approval and management system for the review of user generated video, photos, blogs and comments; response time improved from a 6 week backlog to a 24 hour response

Vice President, Operations GodTube/Tangle.com

Spark Networks

Publicly traded since 2001 exceeding $50 million in annual revenue

Parent Company of over 20 niche online dating sites including JDate.com, ChristianMingle.com and BlackSingles.com with 10 million members globally, operating in 8 languages. Executive responsibility for 24/7 call center operations located in multiple countries; U.S.A., Israel and Sri Lanka.

•	Developed all policies, procedures, payroll, benefits, recruitment, Quality Assurance and Office Operations
•	Identified candidate systems and facilitated domestic and international outsourcing, resulting in significant cost reduction across the operation
•	Provided leadership and direction to staff members in the execution of daily roles and responsibilities, and established a high performance, innovative team that worked cooperatively to achieve common goals
•	Managed the development and selection of HR benefit programs for all employees, hired and trained HR team, managed compensation and recruiting process across the organization for all employee levels
•	Managed after hours Network Operations team, created black box testing Quality Assurance team that was responsible for testing the entire site prior to any new code releases

Key Results:
➢	Built support operations and call center from conception to becoming an industry leader 
➢	Consistently brought operations in $1.2 M under budget while exceeding growth and retention rates
➢	Reduced costs by 25% and increased customer retention by 8%, while generating an additional $8.6M in annual revenue growth
➢	Generated $1.2M annual revenue through the execution and management of JDate member travel program
➢	Achieved 93% customer satisfaction with a significant reduction in support touch per customer

SVP Member Relations and Support Operations

The Wonderful Company

Launched the inaugural web-hosting and e–commerce department of what serves as the primary clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally.

•	Created department tools for optimal functionality, hired and trained appropriate teams, and developed email solutions to address and resolve department conflicts
•	Managed key accounts for mass merchants and TeleFlora
•	Forecasted and recruited staffing needs for seasonal influx business, and conducted training for up to 250 contingent employees, 6 times annually

Mass Merchandising and E-Commerce Manager

Contact Center Guru, E-Commerce Sales and Business Operations, Team Builder, Collaborative Leader CEO/COO/VP Operations

I am not just an employee—I am an investment in the future success of your organization. I bring a collaborative, results-driven approach to solving complex challenges, unlocking potential, and delivering outcomes that matter. 

My leadership isn’t about titles or accolades—it’s about creating meaningful partnerships, guiding organizations through change, and driving transformational success.

With 15+ years of leadership experience, I’ve redefined what’s possible:

As CEO: Scaled annual e-commerce sales to $20M+, spearheading market expansion and delivering unprecedented growth.

As COO: Led 200+ team members across major U.S. markets, achieving seamless operations and exceptional outcomes.

Globally: Built and optimized contact centers in Israel and Sri Lanka, driving efficiency and extending international presence.

My Approach: I specialize in big-picture thinking, precise execution, and relentless innovation, excelling in:

Strategic Planning & Contract Negotiation
Multi-Channel Contact Center Operations
Customer Service & Tactical Sales Force Leadership
Supply Chain Optimization & Demand Forecasting
Financial Management & Budget Planning

But my proudest achievements go beyond the numbers—they’re reflected in the teams I’ve empowered, the systems I’ve transformed, and the lasting value I’ve created.

Why It Matters: Your business deserves more than operational expertise—it deserves a leader with emotional intelligence, strategic foresight, and a passion for building a stronger future. Together, we can align teams, foster innovation, and drive your organization to new heights.

If you’re ready for a leader who believes in people and the promise of potential, let’s connect. Let’s build your success story.

Confident. Collaborative. Future-Focused.

taplio

The Battle

Owen Runnals

William Rochelle

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