Owais Khan

The Royal Commission for AlUla

Leading the strategic management and development of the International Markets portfolio, targeting 10 key markets spanning Europe, North America, APAC, and GCC regions. My responsibilities encompass driving robust P&L growth, increasing visitation rates, and consumer spending in the destination through integrated marketing, brand initiatives, trade marketing, and strategic partnerships.

International Operations, Destination Marketing 

Udrive

Overall responsibility for brand development,  building marketing growth engine and D2C Subscriber/Revenue growth for Udrive across MENA region. Member of the leadership team reporting to the CEO.

Marketing Director

Mondia Group

Mondia is a tech company that provides end-to-end digital solutions/mobile marketing services in verticals such as Gaming, Music, Video-on-Demand, Lifestyle to the world's biggest consumer brands.

Overall responsibility for developing a growth engine for Mondia's clients including Subscriber Growth, Monetization, Data Enablement and Product Analytics across MENA/Europe/Africa regions. Member of the leadership team reporting to the CEO.

VP of Growth

adidas

Head of Lifecycle Marketing, Digital Activation

Namshi.com

Namshi.com is the biggest Fashion and beauty E-commerce in the MENA Region founded by Rocket Internet and owned by EMAAR.

Head of Growth & Retention

Etihad Airways

Regional Marketing Manager - Middle East

Manager Marketing - CRM & Loyalty

Direct Marketing Specialist / Interim Marketing Manager - Africa

Team Leader Holidays & Events (DMC)

Data Analyst Revenue Management

Direct Sales Agent/ Quality & Comms Lead

Marketing Strategy | Consumer Experience | Digital | Partnerships | Capability Development

As Head of Marketing, I'm all about creating dynamic growth, embracing digital innovations, and pushing boundaries in the name of risk-taking. My journey in the professional world began in sales, but 15 transformative years later/ongoing, I'm steering the marketing ship in various consumer sectors - eCommerce, Mobility, FinTech, Aviation, and Telecom VAS.

Across the years, my roles have been diverse and growth-centric: Lifecycle Marketing Manager, Regional Marketing Manager, Head of Growth & Retention, Digital Activation Consultant, VP of Growth & Analytics, and Director of Marketing, to name a few.

What I've cultivated is a rich palette of expertise in:

✔ Commanding global marketing campaigns with a sharp focus on performance marketing, CRM, and product analytics.
✔ Assembling, leading, and nurturing high-performing marketing teams across the globe.
✔ Engineering and fine-tuning marketing channels and growth engines.
✔ Establishing strategies, goals, calendars, budgets, and key KPIs.
✔ Scaling customer acquisitions via paid and earned media.
✔ Instilling a culture of growth hacking and CRO
✔ Expanding brand partnerships to stimulate growth new customer and customer loyalty.
✔ Overseeing and optimizing high-growth budgets.
✔ Crafting a magnetic brand narrative and promise.
✔ Fine-tuning ROAS, CLV, and CAC for maximum efficiency.
✔ Nurturing loyalty programs into profit powerhouses.

Specializing in: Integrated Marketing, Media Buying, eCommerce Marketing, Mobile Marketing, Digital Marketing Strategy, Digital Transformation, CRM & Loyalty, SEO, Brand Partnerships, Brand Management, Marketing Analytics, Team Management, and P&L Management.

Drop a line if you'd like to explore or discuss innovative, result-driven marketing strategies that drive business growth!

VP of Growth Marketing & Brand

SQAY

Regional Marketing Director

Fabric Library

Marketing Consultant

Fabric Library Pakistan

Fabric Library is a European brand of Furnishing Fabrics and is the Middle East’s leading decorative fabric distributor with a strong presence in the GCC region. Responsible for overall strategic operations and development of Fabric Library’s business interests in Pakistan as an independent agent.

Executive Director

F.A.R Impex

Directed overall marketing vision and strategy for the organization focusing on customer service excellence and innovation, training and mentoring a high-performance team of marketing and sales personnel across different categories. Built and nurtured strong relationships with customers and suppliers at the executive level.

Head - Marketing and Growth

Headed development and implementation of a marketing roadmap to establish the company as a preferred sourcing partner for retailers and modern trade customers. Recruited and developed high-performance sales teams and reported to the GM. Implemented go-to-market strategies for key brands.

Senior Manager - Marketing & Growth

Carbon Solutionz

Led the implementation of innovative marketing and content strategies to drive awareness and conversion of the start-up in cooperation with founder members and engineering teams.

Marketing Specialist

Expolanka Holdings PLC

Took ownership of new business ventures for the company and led initiatives for innovation strategy for new business opportunities and revenue growth within the first year. Built and fostered trusted relationships across all levels of the organization, resulting in cross-functional collaboration and successful implementation of new projects.

Executive - Business Development

The Ceylon Chamber of Commerce

As an Analyst, I performed multiple roles outside the scope of research and contributed towards client facing engagements with effective communication.

Market Analyst - Foreign Trade Division

Be Heard, Get Noticed and Make your Brand Synonymous with your Category.

But first, do any of these sound familiar to you? 

🚫Content falling on deaf ears
🚫A lack of new ideas in content creation
🚫Poor mechanisms for feedback and monitoring
🚫Obscure, inconsistent messaging across different channels
🚫Content created in silos with no cross-functional collaboration

Many businesses have no roadmap for their content marketing efforts and waste valuable time and resources.

Instead, picture this. A content strategy that:

➡️ Aligns with your goals 
➡️ Defines your target audience
➡️ Defines your topics, channels and metrics
➡️ Has a clear-cut strategy in place that is measurable

Dream outcome: Watch your business soar with a custom content strategy that delivers the following results:

✅ Higher quality leads
✅ Established expertise
✅ Increased engagement
✅ Increased brand awareness
✅ Results that are measurable and scalable

Sounds good? It doesn’t stop there. 

It's never ‘just’ about your goals - we tell your brand's story and build connections with your audience to help you stand out.

We help you scale your content efforts as needed, depending on your goals and budget. This flexibility can help you to achieve your goals without over-committing resources. 

Whether you're looking to increase brand awareness, generate high-quality leads, or engage your target audience, we're here to help. 

Our ultimate goal is to help you achieve sustainable growth and establish your brand as an industry leader.

Ready to take your Marketing to the next level? Shoot me a DM and let’s make it happen 🚀

taplio

The Battle

Owais Khan

Rameez Javed

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