Owais Khan

The Royal Commission for AlUla

Leading the strategic management and development of the International Markets portfolio, targeting 10 key markets spanning Europe, North America, APAC, and GCC regions. My responsibilities encompass driving robust P&L growth, increasing visitation rates, and consumer spending in the destination through integrated marketing, brand initiatives, trade marketing, and strategic partnerships.

International Operations, Destination Marketing 

Udrive

Overall responsibility for brand development,  building marketing growth engine and D2C Subscriber/Revenue growth for Udrive across MENA region. Member of the leadership team reporting to the CEO.

Marketing Director

Mondia Group

Mondia is a tech company that provides end-to-end digital solutions/mobile marketing services in verticals such as Gaming, Music, Video-on-Demand, Lifestyle to the world's biggest consumer brands.

Overall responsibility for developing a growth engine for Mondia's clients including Subscriber Growth, Monetization, Data Enablement and Product Analytics across MENA/Europe/Africa regions. Member of the leadership team reporting to the CEO.

VP of Growth

adidas

Head of Lifecycle Marketing, Digital Activation

Namshi.com

Namshi.com is the biggest Fashion and beauty E-commerce in the MENA Region founded by Rocket Internet and owned by EMAAR.

Head of Growth & Retention

Etihad Airways

Regional Marketing Manager - Middle East

Manager Marketing - CRM & Loyalty

Direct Marketing Specialist / Interim Marketing Manager - Africa

Team Leader Holidays & Events (DMC)

Data Analyst Revenue Management

Direct Sales Agent/ Quality & Comms Lead

Marketing Strategy | Consumer Experience | Digital | Partnerships | Capability Development

As Head of Marketing, I'm all about creating dynamic growth, embracing digital innovations, and pushing boundaries in the name of risk-taking. My journey in the professional world began in sales, but 15 transformative years later/ongoing, I'm steering the marketing ship in various consumer sectors - eCommerce, Mobility, FinTech, Aviation, and Telecom VAS.

Across the years, my roles have been diverse and growth-centric: Lifecycle Marketing Manager, Regional Marketing Manager, Head of Growth & Retention, Digital Activation Consultant, VP of Growth & Analytics, and Director of Marketing, to name a few.

What I've cultivated is a rich palette of expertise in:

✔ Commanding global marketing campaigns with a sharp focus on performance marketing, CRM, and product analytics.
✔ Assembling, leading, and nurturing high-performing marketing teams across the globe.
✔ Engineering and fine-tuning marketing channels and growth engines.
✔ Establishing strategies, goals, calendars, budgets, and key KPIs.
✔ Scaling customer acquisitions via paid and earned media.
✔ Instilling a culture of growth hacking and CRO
✔ Expanding brand partnerships to stimulate growth new customer and customer loyalty.
✔ Overseeing and optimizing high-growth budgets.
✔ Crafting a magnetic brand narrative and promise.
✔ Fine-tuning ROAS, CLV, and CAC for maximum efficiency.
✔ Nurturing loyalty programs into profit powerhouses.

Specializing in: Integrated Marketing, Media Buying, eCommerce Marketing, Mobile Marketing, Digital Marketing Strategy, Digital Transformation, CRM & Loyalty, SEO, Brand Partnerships, Brand Management, Marketing Analytics, Team Management, and P&L Management.

Drop a line if you'd like to explore or discuss innovative, result-driven marketing strategies that drive business growth!

VP of Growth Marketing & Brand

Mira ANAMAE Services

With customer-driven emails, you can finally convert hanging freemium users, increase your onboarding completion rate, and convert bored users to satisfied customers.

Mira here! I’m a SaaS email conversion copywriter focused on the onboarding and trial stages.

-> I’ve been featured on platforms like PrimoStats and Rounded (see ‘em in my Publications)

-> I also offer landing page audits for thank-you pages, demo pages, and trial-start pages
 
I get you better conversions & engagement with my 4-step process:

1️⃣ Message mining & customer research

2️⃣ Journey optimization: Optimizing your product, messaging, and funnel for your target customer to maximize conversions

3️⃣ Writing & editing the copy with my bank of conversion frameworks

4️⃣ Testing & optimizing the copy to find the winning versions

Take it from John, a growth advisor I worked with on TC Global’s onboarding emails:

“Mira crafts exceptional email copy that captivates audiences and drives results. Her adaptability and attention to detail make her an invaluable asset in any project.”

Ways we can work together👇🏽

🔵 Start with a free 10-minute audit of your first three onboarding emails in Optimize in 10 -> DM “OP10” for the link

🔵 Get a landing page audit-> https://miraanamae.com/product/landing-page-audit/

🔵 Get a full email journey audit -> https://miraanamae.com/emailaudit/?v=a7c3a1f8bca4

🔵 Apply to work with me on a new onboarding, trial-start, or trial-upgrade email journey -> miraanamae.com/contact

SaaS Onboarding/Trial Email Copywriter & Strategist

Impactable - Linkedin Ads Agency

Key responsibilities include:

⚡ Writing & editing landing pages
⚡ Editing blog posts and content outlines
⚡ Writing and editing LinkedIn content

Contributing Writer

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family

Member

TC Global

>> Conducting customer research and interviews 
>> Planning, writing, and optimizing onboarding and nurturing sequences for more sales and sign-ups
>> Directing creative elements for emails 
>> SMS & app notification strategy and copywriting for the user journey 
>> Running tests for & tracking email campaigns

Result highlights:
🔴 35-67% average open rates and 7% click rate in onboarding emails (2022)
🔴 40-60% average open rates in Stage 2 nurture emails (2023)

Email Copywriter & Conversion Strategist

DailyChatter

DailyChatter is an international daily email newsletter aimed at providing non-partisan news. 

As the DailyChatter Student Ambassador for the American University of Nigeria, I  create short promotional emails to increase the number of student sign-ups and subscriptions at the American University of Nigeria. My emails have generated over 103 sign-ups to date.

DailyChatter Student Ambassador

Turn more trials -> superfans with your emails | AI-powered SaaS Email Strategy & Copywriting | Email Journey Audit ⬇️

Increase your free trial-to-paid conversion rate with onboarding emails that:

✅ Show users your product’s value right away
✅ Get them to complete onboarding and upgrade faster
✅ Boost your bottom line

👋🏽 Hi, I’m Mira, a Copyhackers-certified SaaS onboarding and trial conversion copywriter. 

My Conversion Cure™ blends customer research, sales psychology, and conversion copywriting techniques so you:

→ Convert more trials into loyal users
→ Boost your revenue
→ Create unforgettable onboarding experiences that stick

As John Ozuysal, Growth Advisor, puts it:

“Mira crafts exceptional email copy that captivates users and drives results.”

Here are three ways we can work together: 

1️⃣ Optimize in 10
Curious about my email process? In 24 hours, I'll send a free audit of your first two onboarding emails to your inbox. 

2️⃣ 4 Days to Better Emails™
In four days, I’ll audit your entire onboarding journey and deliver a video with your Swift Action Blueprint™—a detailed, actionable report you can use immediately. 

3️⃣ The Email Conversion Cure
I write data-driven, user-focused onboarding flows that kill churn and build long-term loyalty.

Click the links in my featured section or DM me to get started.

taplio

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Owais Khan

Mira ANAMAE

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