Fotando Global

Founder & CEO

ReBroker.ai

Rebroker.ai is SaaS platform with thoughtfully-designed tools that help real estate companies grow their business by easily engaging with their external sales collaborators. Offering people-friendly inbuilt agreements, AI description creator, flexible commission sharing, white label of collaborators properties, QR code visit registrations, turning digital interactions into human connection. Our goal is to make real estate sales partnerships easy and profitable. Launching in 2023 Rebroker.ai aims to generate more than 500 million Euros in sales between its users by 2026.

Co-founder & CTO

eWorks

Developing Rebroker.ai - Real Estate Sales Partnership facilitator app at Esade´s Accelerator program eWorks, a selective program that aims to identify and support high-growth ideas and help entrepreneurial projects develop efficiently. At eWorks we receive inspiration, support and help to accelerate projects in different ways, with the aim to create outstanding businesses that can have a positive impact in our society. eWorks operates inside the Esade Entrepreneurship Insitute: a research institute dedicated to academic excellence in the field of entrepreneurship and related disciplines through research, teaching, new venture creation and outreach activities.Developing Rebroker.ai - Real Estate Sales Partnership facilitator app at Esade´s Accelerator program eWorks, a selective program that aims to identify and support high-growth ideas and help entrepreneurial projects develop efficiently. At eWorks we receive inspiration, support and help to accelerate projects in different ways, with the aim to create outstanding businesses that can have a positive impact in our society. eWorks operates inside the Esade Entrepreneurship Insitute: a research institute dedicated to academic excellence in the field of entrepreneurship and related disciplines through research, teaching, new venture creation and outreach activities.

In-house entrepreneur - Esade eWorks Accelerator Program 

Mailtrap

Senior Product Manager

CloudCall

As a Product manager at Cloudcall i was responsible for Salesforce integration and customer self service portal.

Key responsibilities:

- Aligning key stakeholders
- User research / Customer Feedback
- Competitive analysis
- Contribution to Product Strategy and OKRs
- Quarterly Roadmap planning
- Collecting and monitoring key product metrics
- UI/UX prototyping
- Product backlog management and refinement
- Support Salesforce ISV partnership
- Cooperation with marketing department

Tools: Mixpanel, Segment.io, Prodpad.com, Google Data Studio, Figma

Product Manager

As a Development team lead  at Cloudcall i was responsible for leading and growing the development team

2 Fronted developers, 2 Salesforce developers, 2 QA engineers. 

Collaboration with Product Owners to clarify business needs. Code review. Release management. Architecture planning and refactoring.

Tools: JavaScript, Node.js, React.js, Angular.js, Mongo DB, webpack, ES6, CSS3, HTML5, Jira, AWS.

Scrum process facilitation and improvement. 
CI/CD Implementation.
Driving team KPIs growth.
1-on-1s with team members and manage personal goals.

Development Team Lead

As a Senior Software Engineer at Cloudcall i was responsible for development and delivery Telephony and IM/SMS integration for Salesforce. Jenkins scripts. Environment: JavaScript, Node.js, Angular.js, Mongo DB, webpack, ES6, CSS3, HTML5, Jira, AWS.

Senior Software Engineer

Altoros

As a Senior Software Engineer at Altoros i was responsible for webapps development, coordination of project activities and ensure that all project phases are followed and documented properly. Developed single page applications using Angular 2.0, Ionic, Typescript, HTML5, CSS3, and Bootstrap. Had  daily communication with remote development team.

IT-SNAMI

As a Development team lead i was responsible for hiring, engineering team management. Was responsible for design and development of web sites, web applications and applications for mobile devices. 
Took part in the development of technical specifications, UX/UI prototypes of the interface and requirements for technical architecture. Implementing a client and server application. 

PHP Yii2 Framework / Node JS / Angular JS / MySQL

Development Team Lead / Co-founder

Sitemania.by

As a Co-founder of Sitemania Agency i participated in hiring and engineering team management. I was responsible for  development of lightweight modular CMS for small and medium business.
Took part in the development of technical specifications, UX/UI prototypes of the interface and requirements for technical architecture. Implementing a client and server application.
PHP Yii2 Framework / MySQL

LWO (Light Well Organization)

As a Software Engineer in LWO i was responsible for web client for ATM development (JavaScript), a web client of the online payment acceptance system on the card, a web client of the internal project management system. Integration with external API.

Took part in development of the client application "The system of selling tickets for vehicles through ATMs" to work on ATM (JavaScript MVC + Java Applet). Communication with an external online payment server and transport schedules.

Software Engineer

Freelance, self-employed

Websites design and development 

Joomla, Wordpress, Prestashop

Founder @ Fotando Global 🌍 | I help business leaders build AI & software solutions| I assist startup founders in progressing from idea to MVP/MLP 🚀 & beyond | Advisor | LEANSTACK Certified Coach

Most early-stage B2B SaaS founders I talk to struggle with the same challenge - turning an idea into a scalable product without wasting time or money - I know this pain firsthand - having invested more then €30k in an MVP without validation, only to find there wasn’t enough traction.

They dive straight into building without validating their ideas, and before they know it, they’ve burned through budgets, launched features no one uses, or missed the market entirely.

Second-time founders face survival bias. They’ve seen success before, but they rely on outdated strategies that no longer work in today’s fast-moving SaaS and AI-driven landscape.

What’s the cost?

Missed Opportunities - Slow execution lets competitors move faster and steal market share.

Execution Gaps - Without technical expertise, building scalable systems becomes a bottleneck.

Overbuilding - Pouring resources into features too early - without validation - leads to costly pivots.

I’ve spent 15+ years in the tech industry - starting as a web developer, growing into product management, and eventually becoming a founder myself.

I know what it takes to validate ideas, build MVPs, scale and avoid costly mistakes because I’ve been there.

Here’s how I help founders launch smarter and scale faster:

Framework-Driven Execution - Proven methodologies like LEANSTACK to test and validate ideas before heavy investments.

Rapid Prototyping - Delivering MVPs in just 2-week cycles to demo and get feedback quickly (min. €10k budget)

Agile Cross-functional Development team - Building scalable Tech solution (from €50/h)

Strategic Partnerships - Acting as a fractional Tech CPO, bridging technical execution with business strategy so you don’t have to choose between speed and quality.

If you’re working on your first idea - or scaling your second - let’s talk.

Book a free discovery call via my featured section or DM me directly.

Vladimir Ovsyanikov

If I could go back, I wouldn't change a thing.

Not even the toughest mistakes.

Started out as a developer. Shifted to product manager. Took the leap to founder.

Every move ia a complete mindset overhaul - each one packed with its own set of failures.

- As a developer: I believed great products sold themselves.
- As a product manager: I assumed every decision was driven by bulletproof data.
- As a founder: I learned nobody really has it all figured out.

Every wrong turn, every risk, every misstep… it shaped where I am today.

Biggest lesson is the hardest moments are define you. Easy paths teach you little (or nothing).

Looking back, sure, part of me wishes it had been easier. Maybe a shortcut, a clearer map, a faster route.

But true growth is that only comes from struggle.

No books, no mentors, no advices can match what you learn by making real decisions… facing real failures… and finding your own way forward.

So if you're stumbling, second-guessing, making mistakes - good.

That's where the real magic happens.

Uladzimir Ausianikau

CEO @ Fotando Global | 0→1 Startup partner | €2M+ in client revenue

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AI is rewriting the rules. Time-to-market is the edge.

Most founders miss it. (Recap from a convo this week.)

They outsource for months.
On paper it may looks fine. Team in place, tickets moving, code shipped...

Then something breaks in production. Silence.
Developers get shuffled between projects.
No bond with the founder. No urgency on deadlines.
9 to 4.

This is where startups WILL lose.

Fix it by shipping fast and cheap.
Not because v1 matters.
Because shipping exposes the truth:

1. Does the channel work?
2. Is the ICP accurate?
3. Does the offer convert?

If you don't move fast, AI won't wait.
Competitors won't wait.
The market won't wait.

Ship in weeks. Learn in days. Adjust in hours.

I use #Claude as a CEO every day.

This update is amazing.

1. Claude for Chrome → In your browser. Summaries. Form fills. Busywork handled.

Now in beta for all Max users. Add to Chrome.

2. Claude for Excel → Work in-sheet. Pivot tables, charts, file uploads, quick-open add-in.

3. Better file outputs → Higher-quality docs, decks, sheets, and React/HTML prototypes.

4. Long chats (finally) fixed. Claude auto-summarizes earlier messages so you rarely restart.

If you use the browser or spreadsheets and have not tried  #Claude yet - give it a try 👍

Most scale-ups treat innovation like VCs in the '90s.

Pick a "big idea." Pour all resources into it. Hope it works.

Modern VCs don't play that game.

They build portfolios.

Because predicting winners is almost impossible.

Even with perfect research, 67% of product bets fail.

Yet most CTOs still try:

"We're all-in on AI personalization for 6 months."

Six months later: "Market wasn't ready. Now, AI analytics."

Another 6 months. Another bet...

Meanwhile, their competitor?

Tested both ideas in 8 weeks.

Shipped the winner before you finished your research.

THE COSTS:

Sequential Innovation:
→ 12 months to test 2 ideas 
→ $500K fully-loaded costs 
→ 50% chance you start with the wrong bet 
→ Competitor: 6 months ahead

Parallel Innovation:
→ 8 weeks to test 3-4 ideas
→ $150K in validation costs
→ Market tells you what wins
→ You ship by month 3, not month 12

You can't research out of uncertainty.

The only way to reduce risk is to test faster and kill bad ideas sooner.

Companies using portfolio thinking find winners 3-4x faster than those perfecting one idea at a time.

Real story: A scale-up was set to gamble 6 months on a single AI integration.

We showed them another way.

They found a revenue stream in 7 weeks - without betting the company.

AI-native companies.

Not just a buzzword. A fundamental shift.

I keep asking myself:
What if Fotando Global ran with AI as its operating system - not a side project, but the core of how we work?

Here's why i think this matters:
AI now handles 80% of the routine, manual, and boring. What's left? The edge cases, the deep context, the expert calls.

But even that 20%? It doesn't need to be full-time anymore:
- Experts could move from employees to specialized contractors
- Serving 10–20 clients, not just one
- Higher hourly rates, but fewer jobs on payroll

btw - I start testing this shift.
Broke down a growth playbook to be turned it into daily actions, let AI drive the framework for a B2B startup. Dream.

Months of work can be done in days.

So what is a company, really?
Not just people in roles - a system that's easy, efficient, scalable.

It's a little scary ...  but It's a lot exciting.

Here's the real question:
What does it actually take to run a company where AI is at the core?

Would you make the leap? Are you doing it already?

Opened my calendar this morning.

Found 6 meeting invites from people I've never heard of.

Random webinars. 
Sales demos. 
"Quick sync" requests from complete strangers.

Completely insane.

Turns out, Google Calendar's default setting lets anyone with your email add events directly to your calendar?

Anyone.

Here's the 2-minute fix:

→ Open Google Calendar
→ Settings (gear icon) → "Event settings"
→ Find "Add invitations to my calendar"
→ Change from "From everyone" to "Only if the sender is known"

That's it. Now only people in your contacts or organization can book time with you.

Your calendar is your time. Protect it.

Has anyone else been hit with random calendar spam lately?

Your last startup’s success might be the reason your next one fails.

Second-time founders fall into the survival bias trap:

1. They trust past successes too much.
2. They reuse old playbooks without questioning them.
3. They ignore the failures they never saw.

In WWII, researchers studied bullet holes in returning planes, trying to reinforce those areas.

Until they realized… The real problem was the planes that never made it back.

Second-time founders do the same thing.

They base decisions on what worked last time - not what actually works today.

How to break out of survival bias:

1. Expand your data set.

Don’t just study success. Study failure.

What didn’t work for others is just as important as what did.

2. Slow down decision-making.

Your brain wants to connect the dots fast.

Challenge assumptions and gather different perspectives before making a call.

3. Get external input.

Bring in different skill sets - marketing, UX, technical, product.

AI can also help surface insights you might overlook.

The smartest founders structure their decisions.

They document their thought process, list out risks, and stay adaptable.

Because yesterday’s success doesn’t guarantee tomorrow’s results.

Speed of learning is the new unfair advantage.

I learned that the hard way.

After helping clients avoid costly AI mistakes, I realized I was doing a version of the same thing - moving fast without stepping back.

So I did something uncomfortable: I enrolled in Stanford GSB's Digital Transformation and AI Playbook.

Not for another certificate.

For a better operating system for my company and for our clients.

Founders fall into this pattern. I did too:
- Execution gets loud.
- Assumptions go unchecked.
- Learning becomes confirmation.

My "two monkeys" showed up. The strong monkey runs fast. The smart monkey needs structured thinking time.

This program forces the pause button. Frameworks. Case work. Hard questions.

If you're honest: when was the last time you learned something that challenged your playbook instead of validating it?

(Link to the program in comments if you're curious)

Just enrolled in Decision-Making with ChatGPT on Maven - excited to learn live with Cassie Kozyrkov in this cohort-based course. 

Starts in 9 days if anyone in my network is interested in joining!

Open article: Decision-Making with ChatGPT by Cassie Kozyrkov on Maven by maven.com

Decision-Making with ChatGPT by Cassie Kozyrkov on Maven

Nick Roco

Morningside AI

Building a new type of AI consulting shop.

Interested in working with us? Send me a note nick@morningside.ai

Managing Director of AI Consulting

StellarStream AI

StellarStream AI is a full-service AI automation agency that specializes in building custom AI tools that help businesses grow faster and more efficiently.

We help businesses save time & money, and accelerate growth through the power of AI automation.

If you're wondering how you can integrate AI into your business, let's chat!

Dataminr

Senior Manager, Partner Strategy & Operations

Wrike

Wrike helps people do the best work of their lives.

Acquired by Citrix (NASDAQ: CTXS) in January 2021 for $2.25B.

https://techcrunch.com/2021/01/19/citrix-is-acquiring-wrike-from-vista-for-2-25b/

Manager, Strategy & Operations

Associate, Strategy & Operations

Reforge

Participant in the Reforge Growth Series F21 cohort.

Accepting 25% of applicants globally (at time of my enrollment), the Reforge Growth Series is an intensive 6-week career accelerator program focused on tech-specific growth strategies and concepts, taught by top tech industry leaders from Hubspot, Uber, Pinterest, Instacart, LinkedIn, a16z and more. Each week includes content focused on teaching professionals principles and frameworks for sustainable growth in their respective tech companies.

https://www.reforge.com/

Growth Series

Deloitte

Strategic Transformation and Business Process Improvement - Technology, Media, and Telecom

Leadership Experience and Firm Distinction:
- Consistently ranked among top 5% of consultants within functional group each year with the firm
- Named Deloitte Greenhouse Labs - Rookie of the Year (2019)
- Applause Award received for outstanding performance (2018)

Senior Consultant

Consultant

J.P. Morgan Securities

•	Supported financial advisor in providing investment consulting services to J.P. Morgan’s high net worth clientele
•	Assisted in capital market securities research and analytics using financial models and Bloomberg terminals for real-time market data
•	Participated in firm-wide leadership activities including development of asset allocation projects for a variety of client investment profiles

Private Wealth Management Analyst

Hi, I'm Nick, from Morningside AI.

We're a completely done-for-you AI workflow automation agency.

Where we help you:

→ Transform your business into an operational machine
→ Turn AI into a tool, not just a toy
→ Ultimately save time, headaches, and money

We do this by working with you 1-on-1 to find the biggest bottlenecks in your business today, and help you solve them with AI and automation.

Here’s how we do it:

1. Audit your current workflows.
2. Identify bottlenecks, inefficiencies, and repetitive tasks.
3. Verify if they can be outsourced to AI or automation.
4. Break down the task into steps.
5. Build custom AI automation tools to streamline.
6. Launch.

Simple as that.

What you get when you work with us:

→ Built-for-you AI and automation solutions
→ A full top-to-bottom AI Automation Business Review
→ Expert guidance on integrating AI into your business for maximum impact

Past clients have received:

→ An efficient AI System for customer support + lead generation.
→ Completely automated client onboarding system.
→ Infinite AI-enabled content creation.
→ Strategies focused on tangible outcomes (time savings, reduced overhead, and increased revenue).
→ Much more sleep.

Here's what 2 of our clients have had to say:

"Nick has taken out a lot of those pain points and a lot of those tedious day-to-day tasks that would feel very overwhelming... I can always count on him when it comes to anything AI and really automating anything" - Ryan, Marketing Manager @ Aragon

"We've been working together with Nick trying to figure out how we can integrate automation in making our workflow much more efficient... Not only did he help us figure out what to do with our workflow to make it more efficient, he also helped us develop what we have to make it better" - Syra, Marketing Project Manager @ Adcrate

----------

If any of this resonates, let's have a genuine conversation about your most annoying challenges.

Reach out to me directly, and let's explore how AI and automation can be a part of your success story.

I respond promptly and am here to help.

Or go here for a Free 16-page E-Guide on Ways to Use AI in your Business: https://tally.so/r/wMElKg

See ya soon.

Member

Watch this video if you’re mapping your AI strategy:

Three weeks ago, a client with 250 employees in Australia asked us to map their AI opportunities.

We interviewed their contact center team, ops, and service coordinators. Came back with 16 initiatives. Then we built them a prioritization matrix: business impact on the X-axis, effort to implement on the Y.

Everyone gravitates to the bottom-right quadrant. The quick wins. Low effort, high impact.

But the thing I think people miss is - Quick wins ONLY MATTER if they're part of a bigger story.

Example: Their service coordination team handles hundreds of calls a day.
Client needs a schedule change → rep looks up the account → calls the service provider → gets availability → updates CRM → calls client back.

Repeat. All day.

But IMO, in 2–3 years, that entire workflow gets handled by AI agents. Multi-agent system picks up the call, checks the CRM, coordinates with providers, makes the updates, closes the loop.

THAT is the transformation they’re really looking for. That is the big swing on the matrix.

But you can't deploy that tomorrow.

So the quick win is: AI call summaries. Every call gets auto-summarized. Reps stop manually typing notes into the system after every interaction.

Saves them 10–15 minutes per call. Immediate ROI.

But MORE importantly: it's the foundation for the agent system you're building toward.

You train your team on how AI integrates with their workflow. You build trust. You create the data infrastructure you'll need for automation.

Quick wins are not just fast. They need to be the first move in a sequence.

This is how we think about transformation at Morningside. Not "what's easiest," but "what sets up the next five moves."

(Full breakdown of the matrix and how we prioritize in the video)

AI strategy consulting without the overhype and 6-month timelines | Managing Director @ Morningside AI | Ex-Deloitte

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