CEO @ Fotando | Building AI-ready systems for non-technical companies | Founder @ SalesRing

We help non-technical companies use AI the right way: by simplifying their business first.

Most growing companies want to use AI. 

But the business already feels hard to manage.

1. Information is spread everywhere.
2. Processes aren’t clear.

Adding AI on top of that usually makes things worse…  More tools, more activity, but not much actually changes.

That’s why so many AI projects get stuck in “almost there” for months.

 At Fotando, we help non-technical companies simplify how their business works first and then apply AI where it actually makes a difference.

The goal is real change in 8 weeks, not 18 months. 

If AI feels important for your company but also confusing or overwhelming, feel free to reach out.

Happy to have a straightforward conversation and see if this makes sense for you.

Uladzimir Ausianikau

SolveIt

SolveIt is a full-service software development company oriented towards Europe and North America, offering mobile and web solutions for SMEs and Startups since 2016 🚀. SolveIt builds a long-term relationship with clients and provides a full range of services: from software development, design, and support to product strategy and launch

Marketing

Network Silicon Valley Club

Network Silicon Valley Club unites accredited investors and is the main sponsor of regular US business meetings for VCs and Business Angels. The company provides access to high-tech US-based startups. We invest in Seed and A-Round startups with revenue $1M+. Our focus is on AI, SaaS, FinTech, Cybersecurity and DefenseTech. We have over 50 startups in our portfolio and have had 3 successful exits reaching up to 32x returns. We invest as a syndicate in innovative startups, with a VC fund as the Lead investor.

Results included syndicate growth to 60 investments, with 4 successful exits and 59 live investments in the portfolio. Syndicate members grew from 40 to 220+.

- Led communication and relationship management with Angel Investors, VCs, and Corporate VCs; regularly updated and tailored outreach scripts for each target group to maximize engagement and conversion. Successfully initiated conversations for our C-level with over 60% of targeted 33 CVC firms, 27 VC firms, 16 PE firms, and 12 Family Offices.
- Developed pipelines to identify promising startups through: deal flow exchanges with VCs, Scouts, and Advisors, engaging with our Founders' network and leveraging social media campaigns, active scouting at events and accelerator programs, custom databases with 25,000+ startups.
- Launched and managed LinkedIn content strategy, including regular posts and group engagement, to promote portfolio startups, events, and club activities. Network SVC (1,000 followers) and Unicorn Events (5,000 followers).
- Developed and updated investor presentations and fund materials, including investment memos for  portfolio startups.
- Organized and executed investor meetings, (Zoom, Eventbrite), and provided full-cycle support to both investors and startup founders.
- Collaborated with internal and external teams to recruit and manage contractors.
- Acted as Scrum Master.
- Implemented new CRM practices, improving lead generation and investor tracking across multiple channels.

Investor Relations Manager

Startup.Network

Network Silicon Valley Club, Startup Network and Unicorn Events together held series of pitch events - the Largest online Startup Pitch Contest in the World* where extraordinary startups pitch LIVE to the famous international VCs, business angels and Corporations.

Generated 100+ high-quality startup applications per event, 6–8 top startups selected to pitch live. Best startups move further in funnel and are getting investment support. 

- Organized and managed the world’s largest online startup pitch contests, sourcing and screening over 6,000 startups from platforms such as Crunchbase, PitchBook, and top accelerators (Y Combinator, Alchemist, 500 Global, Plug and Play, TechStars, Berkeley Skydeck, Boost VC and others). 
- Coordinated the recruitment and engagement of 100+ judges and investors per event, including VCs, Angel Investors, and Corporate VCs, ensuring high-quality feedback and networking opportunities for participants.
- Led content planning and marketing for events, including SEO optimization for Eventbrite and YouTube, LinkedIn group postings, and A/B testing of email campaigns.
- Developed and maintained detailed databases of startups and investors, supporting effective outreach and follow-up for future events and club activities. 50,000 Startups in our custom databases sourced already from the leading platforms. Sources: Crunchbase, Folk, Pitchbook, Parsers VC, and Accelerators.
- Supported startup founders with pitch deck reviews, introductions to investors, and tailored guidance to maximize their fundraising success.
- Designed and executed monetization strategies for events, including targeted outreach, segmentation of attendee groups, and implementation of suggestion polls to gather investor feedback and improve offerings.
- Managed end-to-end event logistics: created and moderated Zoom sessions, set up Eventbrite pages, handled technical support, and ensured seamless participant experience.

Event Manager Startup Pitching 

VC Sandbox

The ultimate Notion guide with a fundraising roadmap, 10+ guides, 50+ templates, a list of 30,000+ investors, and the best hacks from Y Combinator, Ramp, Loom, Carta and other venture leaders.

My university friend founded VC Sandbox, and I joined as a co-creator. I operated in marketing (content, PR, partnerships), business development and sales.

- Generated and tested hypotheses for product growth, resulting in new leads and sales conversions. 
- Continual search and collaboration with VC & startups communities through Slack (10+ channels), Discord (8+ channels), LinkedIn (accelerators, startup founders, VC voices) to foster partnerships that directly impacted revenue growth. 500+ professionals outreached and established business relations.
- Tested social media platforms, created content. 
- Crafted and launched ads: ad creatives, image + text, average CPC of $0,39-$0,67 Meta Ads. Also explored Google Ads and Twitter Ads options.
- Collected testimonials and feedback from early customers.
- Worked on PR collaborations with venture and startup focused channels on Telegram (outreached 25+ key VC, startup voices through Telegram to make PR posts on their channel averaging 10,000 active subscribers).

Marketing, Biz Dev Manager

Spotivity 

spotivity is a dynamic and interactive search, mapping, and education app that helps enable users (kids and/or parents) make the best decisions about how to use time outside of school hours. 

This was short-term consulting work. I worked with the founder, project manager, and marketing team on content and PR. 

- PR to improve brand image, e.g. a news report feature on NBC Chicago about the Spotivity app at https://bit.ly/spotivity-NBC-Chicago.
- Executed content creation for the website (copy, images, design), elevating the brand's online presence.
- Managed the in-app forum to increase community engagement.

Digital Marketing

Black Owl: New Yorker doors and dividers

Award-winning Black Owl based in Copenhagen, Denmark is an independent design furniture brand.

I provided consultations to the Co-Founder on optimizing Social Media strategies (Pinterest, Instagram and LinkedIn) to boost sales along with optimizing an e-commerce website for Google searches.

- Developed SMM strategies for main leads channels and act as a consultant (Pinterest - 30,000 impressions/months, Instagram -10,000 relevant followers, LinkedIn 500+ followers), significantly enhancing brand visibility.
- Managed Social Media for Black Owl. For example, on Pinterest, the result was in increasing monthly views from 33,500 to 41,500 without ads. With the right tone and later launch of Pinterest Ads, views grew to 330,000, leading to increase in conversions and sales.
- Assisted in transforming a simple website into a full e-commerce website (login, cart, product pages added). Performed initial SEO recommendations (on-page, technical). All that streamlined the purchasing process and boosted sales.

Digital Marketing Manager

Freelance, along with WebCom

I was setting up the process for Google Ads launch while taking a course Google PPC by well-known  digital marketing agency - WebCom. The client was a dental lab. I performed strategy, keyword research, various ad types: search ads, display ads, video ads, remarketing.

Freelance Marketing

I worked on freelance projects while completing course "Professional Internet Marketing" at the Educational Center of Programming and High Technologies. My main project was an e-commerce store, where I conducted market and competitor research, selected sales platforms, and developed strategies for social media, SEO, and Google Ads. Additionally, I effectively networked to secure more projects to help as a consultant.

Heartery: AI-powered blood pressure management

Heartery app, designed in cooperation with cardiologists and powered by machine learning algorithms, provides personalized and actionable insights to help people manage their blood pressure.

I worked directly with the Co-Founders during the startup's pre-seed stage, driving the marketing forward from the ground up. My contributions laid the foundation for a strong community of future app users and significantly enhanced brand awareness. Through a comprehensive app promotion strategy, we focused on PR, SMM, ASO, SEO, content marketing, and digital marketing strategy. As a result of our collective efforts, the app achieved 10,000 downloads within the 4 months and received a rating of 4.5/5.

— Worked on digital marketing strategy development, including the Heartery App promotion strategy.
— Conducted marketing research (customer personas, competitor analysis).
— Created, tested, and implemented strategies for community building and increasing brand awareness. Worked on finding the opportunities for new partnerships. 
— SMM: Set up research for LinkedIn newsletter "Blood Pressure Digest" and developed company page strategy. Achieved growth of 1,000+ followers in the first 4 months without ads or budget for the LinkedIn newsletter. Involved in content strategy, creation, and posting. + Tested other social media and PR platforms to increase brand awareness.
— SEO: Initial optimization for blog articles (metadata, fixing redirects, internal links, robots.txt, working with Screaming Frog). 100+ articles. Also performed initial research for ASO.

EnrichedCS

EnrichedCS is a non-profit startup organization that specializes in hackathons and workshops to educate school students interested in programming.

My main task as a consultant was to work on a digital marketing strategy (PR, partnerships, email) for EnrichedCS to attract more hackathon participants to EnrichedCS discord server. 

- Our digital marketing strategy attracted 400+ active hackathon participants to our Discord server with $0 spending and secured funding from 2 sponsors. We negotiated $15,000+ in prizes and benefits like seminars and programming courses.
- Took part in organization of a record-breaking hackathon on DevPost with $9,200+ in prizes, resulting in 17 potential startup projects.
- Received media and PR mentions; view our DevPost project gallery with 80+ EnrichedCS participants: https://platinum-hacks-2023.devpost.com/.
- Developed and executed a digital promotion strategy for EnrichedCS; participated in meet-ups and brainstorm sessions.
- Wrote outreach emails for acquiring hackathon participants and sponsors; negotiated with prospects.
- Prepared an SEO checklist and 3-month strategy for our new website, installed Google Analytics and Search Console, wrote main page titles and meta descriptions, and conducted competitor research with Ahrefs.

Digital Marketing, Biz Dev

📈 scale businesses with digital marketing: SEO, SEM, SMM, content marketing. sales and entrepreneurial skills. I'm diving deeper into marketing, digital marketing, analytics, VC, startups

Experienced professional with skills in marketing along with investor relations and event management.
Demonstrative results from working with all type of businesses: startups, SMBs, It outsourcing companies, angel investor networks, as well as syndicate of accredited investors.

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Uladzimir Ausianikau

Artsem Lazarchuk

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