🦾Eric Nowoslawski

Founder Growth Engine X | Clay Enterprise Partner

I am a direct response outbound lead generation expert. And by that jumble of words, I mean that I leverage cold email to build predictable revenue pipelines for my clients. 

I leverage over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. 

I believe we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution. 

The best way to do this is to look at public indicators such as open jobs data, employee growth/attrition, social media growth, web traffic, new product launches, employee sentiment, individual employee tech investment, company tech stacks, etc.

With this data, not only are you only messaging with people that you know have a problem that you can solve, you also are armed  with powerful messaging that cuts through the noise. 

I teach sales teams to embrace technology and multiply what is possible per employee.

Founder

There is actually a limit to cold email reply rates.

Knowing this can hopefully free you from testing things that won't matter.

Let me explain.

I have worked with customers in the past that are obsessed with getting the reply rate as high as possible. They think if they send a good enough email, every single person who could possibly see it is going to respond.

We've run tests that show this just isn't the case.

We had the opportunity to work on behalf of Forbes at Web Summit. We had the list of speakers. We had all their emails. We cold emailed them from infrastructure that had warmed up for four months. The pitch was simple: "This is our booth. We want to interview you for Forbes. Book a meeting." And we sent them a link to Forbes.com.

That only got a 30% reply rate. Basically all positive.

When I say "only" 30% — if I were a speaker at an event and Forbes wanted to interview me, I would think the reply rate would be even higher than that.

We also helped a customer email their own customers. We found data that showed they needed a new product, and we could fix the problem for free.

Still only a 10% reply rate.

I say all this because these two examples are pretty undeniably good offers. And they still did not get 40, 50, 60% reply rates.

When you're sending emails, there are so many reasons why somebody doesn't respond. They didn't even see it. It got mixed up with everything else in their inbox. It's just not the right time for them.

When you've run a couple of experiments and the reply rate is staying pretty steady, I would think more about experiments around lists and experiments around offers versus trying to change the copy to see if an AI personalization or a fancier way of saying something is going to move the needle.

List segmentation and changing your offer matter way more.

What experiments have you run that changed your thinking on reply rates?

Data Partnerships @ Clay

Hey 👋 I’m a Clay customer turned team member because I love the product so much!

Before joining Clay I led client services for Volley, a lead generation agency and signed the first 15 customers for our AI email personalization tool. 

Before Volley, I co-founded a workplace culture building software, closing our first 40 customers and getting us to $1M ARR. 

Stefan Kollenberg

Do you also geek out on Technographic data?

I love digging through data sets and thinking about how to best package it for users in Clay. It's one of the really creative parts of my role here are Clay.

So the webinar we're doing next week with HG Insights and The Kiln is going to be AWESOME.

We're going to be chatting with power users of both Clay & HG data to think about how we can bring even more of their top tier dataset into your Clay workflows.

You'll get to participate in this session led by myself, Satish Grandhi (CTO of HG Insights) and Elias Stråvik (Education at The Kiln) 

We're also trying out a fun new format where we integrate a Reddit AMA for interactive feedback, moderated by Alex Lindahl (GTM Engineer at Clay)

Link in the comments below to sign up! See you there!

Very excited to see gifting made possible in Clay!

Growth is all about turning signals into outcomes.

Now you can do that with gifting 🎁 

Sendoso is officially a native Clay action, so you can recommend and send gifts directly from Clay tables 🔥 

No context switching.
No manual handoffs.
Just faster, more human growth.

Perfect for:
Outbound sequences
ABM plays
Lifecycle campaigns
High-intent inbound follow-ups

This is what modern growth workflows should feel like.

Learn More 👇

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The Battle

🦾Eric Nowoslawski

Stefan Kollenberg

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🦾Eric Nowoslawski's LinkedIn Performance

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