🦾Eric Nowoslawski

Founder Growth Engine X | Clay Enterprise Partner

I am a direct response outbound lead generation expert. And by that jumble of words, I mean that I leverage cold email to build predictable revenue pipelines for my clients. 

I leverage over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. 

I believe we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution. 

The best way to do this is to look at public indicators such as open jobs data, employee growth/attrition, social media growth, web traffic, new product launches, employee sentiment, individual employee tech investment, company tech stacks, etc.

With this data, not only are you only messaging with people that you know have a problem that you can solve, you also are armed  with powerful messaging that cuts through the noise. 

I teach sales teams to embrace technology and multiply what is possible per employee.

Founder

There is actually a limit to cold email reply rates.

Knowing this can hopefully free you from testing things that won't matter.

Let me explain.

I have worked with customers in the past that are obsessed with getting the reply rate as high as possible. They think if they send a good enough email, every single person who could possibly see it is going to respond.

We've run tests that show this just isn't the case.

We had the opportunity to work on behalf of Forbes at Web Summit. We had the list of speakers. We had all their emails. We cold emailed them from infrastructure that had warmed up for four months. The pitch was simple: "This is our booth. We want to interview you for Forbes. Book a meeting." And we sent them a link to Forbes.com.

That only got a 30% reply rate. Basically all positive.

When I say "only" 30% — if I were a speaker at an event and Forbes wanted to interview me, I would think the reply rate would be even higher than that.

We also helped a customer email their own customers. We found data that showed they needed a new product, and we could fix the problem for free.

Still only a 10% reply rate.

I say all this because these two examples are pretty undeniably good offers. And they still did not get 40, 50, 60% reply rates.

When you're sending emails, there are so many reasons why somebody doesn't respond. They didn't even see it. It got mixed up with everything else in their inbox. It's just not the right time for them.

When you've run a couple of experiments and the reply rate is staying pretty steady, I would think more about experiments around lists and experiments around offers versus trying to change the copy to see if an AI personalization or a fancier way of saying something is going to move the needle.

List segmentation and changing your offer matter way more.

What experiments have you run that changed your thinking on reply rates?

Elyse Savaki

There's no "one right way" to write cold email, so I'm not going to tell you that my way is the only way. There are lots of methods that work. 

The real questions are:

1. How long will they work?

2. And will they work for you?

I’ve been writing successful cold email campaigns for over 10 years, and I’ve seen a lot of tactics that “work” come and go. 

But my campaigns keep connecting clients with Fortune Execs, Small Business CEOs, Startup Leaders, and other decision makers they need to meet with.

𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐒𝐞𝐪𝐮𝐞𝐧𝐜𝐢𝐧𝐠 + 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤𝐬 𝐈 𝐰𝐨𝐫𝐤 𝐨𝐧:

✅ Video prospecting sequences and scripts
✅ Multi-channel sequences across Email, LinkedIn, & Voicemail
✅ Job role-based, “job to be done” sequencing
✅ Enterprise-to-Enterprise prospecting sequences
✅ Mid-market prospecting sequences
✅ “Dream 100” sequencing
✅ Trigger-based sequencing (open roles, mergers, acquisitions, leadership changes)

✅ Demo & Proposal Follow-ups
✅ Account Expansion Emails
✅ Missed Meeting Recovery
✅ Prospect Re-Engagement
✅ And more..

𝐖𝐡𝐲 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐦𝐲 𝐡𝐞𝐥𝐩 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥𝐬?

→ 𝐌𝐲 𝐚𝐠𝐞𝐧𝐜𝐲 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 means I’ve had the unique opportunity to test my ideas and copy at a scale many writers only dream of

→ 𝐌𝐲 𝐛𝐚𝐜𝐤𝐠𝐫𝐨𝐮𝐧𝐝 𝐢𝐧 𝐬𝐚𝐥𝐞𝐬 means I understand the dynamics of different types of sales teams, and can match the right outbound approach to their needs

→ 𝐌𝐲 𝐝𝐢𝐫𝐞𝐜𝐭 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 and B2C experience gives me a set of insights often missing from B2B marketing… Which helps me successfully work around challenges like “we can’t find any personalization”

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭?

✅ 150 Meeting Requests for an Enterprise AI Solution

✅ $1M in closed pipeline for a Remote Monitoring (healthcare) solution

✅ 321 SQLs in 6 months for a Biotech Medical Manufacturing Consultant

✅ 163 conversations started for an innovative Transport Network

✅ 50 SQLs & $5M in pipeline for an eCommerce Logistics Provider


𝐌𝐲 𝐦𝐨𝐬𝐭 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐜𝐥𝐢𝐞𝐧𝐭𝐬...

– Are leaders in their market - not necessarily in size, but in vision and mindset

– Sell a high-value solution or service, both in terms of value-to-buyer and CLV

– Understand their unique value to their market and know they’re not just another commodity vendor (even if they’re selling drill bits & shrink wrap)


❇️  Sound like your team? We should talk. ⤵️

https://outreachcopy.as.me/discovery

I'll see you there!

B2B Direct Response || Cold Email Outreach

After a decade of writing cold outreach campaigns, I’ve connected thousands of decision makers with my copy, and I’ve had the unique opportunity to test my ideas and copy at a scale many writers only dream of. 

I’ve written for startups, SMBs, and international organizations across more industries than I can possibly list, including corporate consulting firms, SaaS solutions, corporate wellness programs, recruiting, corporate housing, energy & gas, mortgage firms, independent MRI solutions, marketing agencies, and more…

Today I focus on writing campaigns for B2B companies that sell mid-market and enterprise software,  services, and technology and who want an additional 20-30 quality leads every month.  

For those clients, my campaigns can deliver results like:

✅ 22 meetings per month for a technology vendor  
✅ 24 meetings a month for a training organization
✅ 20 meetings per month for a change management organization
✅ 16 leads in 12 days for an innovation solution

The clients who get the most from working with me:

-- Have a deep understanding of what differentiates them in their market
-- Know they’re not for EVERYONE…
-- And know exactly why, when, and for whom they ARE the best fit

✦ WHAT CLIENTS SAY ✦

"For almost a year now I've worked with Elyse and her team with marketing my seminars and webinars and they have increased my average attendance from 10-20 people to 50+ each seminar AND 300+ people who watch the live webcast.”

“As soon as we had our first consultation with Elyse, we knew we were in good hands. Her dedication, innovative ideas, and her ability to think out of the box are outstanding.”

“Consistently awesome. Elyse has written a number of different marketing emails for us, and always delivers. We are seeing strong results from her work and she has good advice about the space. Highly recommend!”

✦ THE FIRST STEP ✦
Book a free 15 minute exploration call with me here: outreachcopy.as.me/discovery

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The Battle

🦾Eric Nowoslawski

Elyse Savaki

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The Battle

🦾Eric Nowoslawski

Elyse Savaki

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🦾Eric Nowoslawski's LinkedIn Performance

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Performance Score🦾Eric Nowoslawski's LinkedIn Performance