🦾Eric Nowoslawski

Growth Engine X

Founder

Clay

Certified Expert

Smartlead

Instantly.ai

REITIUM

Advisor

Gated

Advisor to an exciting Startup called Gated. Gated challenges unknown senders to donate to charity in order to reach you - so everything in your inbox is worth your attention.

It's like a postage stamp for email. 

As a huge email sender, I'm most excited for the ability of our messages to cut through the noise, prove to our prospects that we are being intentional and we want to solve their problems, instead of relying on fancy copywriting and sending 10s of thousands of emails.

Gateway Regional Chamber of Commerce

Vice President

Help Chamber Members grow their business
Facilitated Connecting Members through observed Synergies
Public Policy Research and Advocacy
Negotiate discounts on behalf of the Chamber
Engaged with Local Municipalities in Economic Development and Business Policy

The Gateway Regional Chamber of Commerce is the largest business association in the New York Metropolitan Area with about 1,200 members. We hold approximately 150 events per year from large 600-person dinners to small 10-person breakfasts, and everything in between, with a great emphasis on networking and business promotion.

The Gateway Chamber has a long history dating back to 1911 when it was founded as the Elizabeth Chamber of Commerce by John D. Rockefeller and other New Jersey industrialists.

Today, the Gateway Chamber serves as an umbrella organization for a number of regional and local chambers and networking groups including: the Union County Chamber of Commerce; the Central Jersey Chamber of Commerce; the Route 22 Chamber of Commerce; the Kenilworth Chamber of Commerce; the Roselle Park Chamber of Commerce; the Clark Chamber of Commerce; the Linden Chamber of Commerce, the Somerset Hills Business Network; the Black Business Alliance; the Gateway Warehouse Association; the Gateway Hospitality Alliance; and The Irish Business Association. When you join the Gateway Chamber you automatically become a member of ALL these groups at no additional cost.

The Gateway Chamber is a strong advocate for its members. It works at the federal, state and local levels on both legislative and regulatory issues.

We consider it to be core to our mission to help our members grow their businesses, and as a result our retention rate has averaged 95% over the last five years. 

Members of the Gateway Chamber run the gamut from large corporations like Merck, Comcast, Verizon and Continental Airlines, to small and medium-sized business, to a very active home-based business group.

Director of Special Projects

CCFGiving

Operations Associate

Eastern National Academy

Instructed, refined, and improved skills for gymnasts of all levels
• Earned a 100% retention rate for all Recreational classes 3 months after starting
• Created Ninja Warrior Program that retained 180% of students over 9 months
• Manage employees and planning for Birthday parties and special events

Men's Gymnastics Coach

I am a direct response outbound lead generation expert. And by that jumble of words, I mean that I leverage cold email to build predictable revenue pipelines for my clients. 

I leverage over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. 

I believe we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution. 

The best way to do this is to look at public indicators such as open jobs data, employee growth/attrition, social media growth, web traffic, new product launches, employee sentiment, individual employee tech investment, company tech stacks, etc.

With this data, not only are you only messaging with people that you know have a problem that you can solve, you also are armed  with powerful messaging that cuts through the noise. 

I teach sales teams to embrace technology and multiply what is possible per employee.

Instantly.ai just released something I've even gone as far to build for myself. But it's way more powerful because of their scale.

They just released their upgraded email verification enrichment for catch all/risky email addresses. 

This is huge for a company like them to be doing because they are using their scale to be able to verify the email addresses with real sending instead of an SMTP check or other methods of catch all verification. 

Now users will be able to check if anyone else on the platform has sent an email to the email address you uploaded and see if it went through successfully in the past. 

Allowing you to contact people that usually don't get as many emails because platforms have a tough time with catch all verification. 

We tried to build this based on our own sending data too but it just didn't have the scale necessary to be useful. With the amount of emails Instantly sends on a daily basis, it's incredibly valuable data for those serious about keeping their bounce rates down. 

I don't think this was publicly announced either but I've noticed that if you upload a lead list, they are automatically taking out leads that have a history of bouncing 100% of the time and I haven't even been charged for that. 

Very interesting development for them to keep pushing features for the cold email community.

Founder Growth Engine X | Clay Enterprise Partner

I've been completely wrong about AI prompting, and it's cost me thousands of dollars and it might be costing you money too. 

For months, I've been telling my team (and all of you) to structure prompts like this:

1. Tell the AI what you want it to do
2. Give it the data to analyze and reference
3. Provide examples of good outputs

I didn't realize that this approach wastes tokens. Especially when you're running outbound campaigns at scale.

I know this may seem obvious to technical people out there but I didn't even consider making a change. 

I had a call with my enterprise rep from OpenAI last week and they asked me why I wasn't using cached inputs based on my use case. 

I didn't even consider it because we use the Clay OpenAI integration.

Cached inputs save 50% on input tokens for GPT-4o mini, and 90% on GPT-4 when the input stays the same.

For those of us using AI for outbound messaging, this is exactly what we're doing. Running the same prompt structure over and over with different prospect data.

But the prompt needs to stay the same for as long as possible for the inputs to cache.

My old approach was mixing up the prompt by putting variable data (company descriptions, prospect info) in the middle.

The correct way:

Put everything that changes at the very bottom of your prompt.

Keep the instructions, examples, and framework identical at the top.

Only vary the prospect-specific data at the end.

I met with Jeff Barg on the Clay team directly about this and you shouldn't have to change all your integrations. The prompt will cache automatically with how they have the integration set up. 

This might seem obvious to technical people, but this is the ignorance debt you pay when you're not technical.

I'm sorry I made the wrong suggestion for so long.

If you're running AI-powered outbound campaigns and not using cached inputs correctly, you're burning money.

Here's everything I built with Cursor over Thanksgiving weekend. Some things were done in one prompt, some things took me a whole day. 

1. Automated our entire company/contact workflow
One form → Companies to Supabase → Contacts on-demand → Campaign auto-refill at 2am

2. Overhauled analytics

We already had pretty good analytics, but everything would run at midnight, and I wouldn't get snapshots during the day. So, I built this. 

- Snapshots of sending at 12pm, 3pm, 6pm EST
- Warnings if anything looks wrong
- Faster action on issues

3. Built our own email lookup API

One endpoint: first name + last name + domain
Checks our database cache first
Then LeadMagic → Prospeo.io → Icypeas → MillionVerifier guess → No duplicate paying for emails

4. Souped up our Google Maps scraper
- Now finds contacts mid-scrape
- Maps + contact data in one run

5. Automated campaign setup
- Settings done automatically
- Reads copywriting
- Suggests how to structure the Clay table

6. Batch API + cached inputs for scoring
- 50% off a request so we can make the prompts longer with more detail.
- 90% off GPT-5 token costs when you use a cached input on top of the batch API discount. 
- Company scoring at scale

7.  AI Lead Categorization 

- Uses the Smartlead API to pull all unassigned category leads. 
- We use the same prompt with GPT-5 Nano, GPT-40 Mini, and GPT-4.1 Nano. As long as they all agree on what category it automatically uploads the category. 

And now we only have to manually categorize what it doesn't agree on. This was a way harder issue than I thought, which is why I kind of hammered it with the three APIs, and we only have to filter 30-50 replies a day manually.

8. Bulk Contact Enrichment Flow for our biggest senders. 

We have 6 customers sending 50k+ emails per day (1 sending 120k emails per day) that just need a ton of data. 

I'm right this second processing 14M leads to be enriched, qualified, and distributed to the right campaigns. 

Can't wait to see what I can get done this week in Cursor.

Made this video explaining how you can use Cursor to scrape Google Maps and stop messing with custom coding it yourself. Here's the overall guideline to get this done below. 

Why Scrape Google Maps?

LinkedIn isn’t enough: Some businesses, especially local ones, lack a LinkedIn presence.

Google Maps is universal: Almost every legitimate business is listed here.

This method is ideal for local businesses or industries with limited LinkedIn activity.

Tools You'll Need:
Cursor: An AI-powered coding assistant and development environment.

Google Maps Extractor API:
RapidAPI version: Affordable and reliable.
Serper.dev, Outscraper, or similar APIs are also compatible.

CSV of ZIP codes or locations: Optional, but useful for targeted searching.

Clay or CRM: For storing and using your scraped data in email workflows.

Step-by-Step Instructions
1. Get Your API Access Set Up
Visit RapidAPI.com's Google Maps Extractor page (or your preferred API provider).

Subscribe to a suitable plan (e.g., $100/mo for 500,000 requests).

Copy your API key from the provider.

Note: One API request = 1 Google Maps page of results.

2. Open Cursor and Start a Project

Launch Cursor and create a new workspace.
Use natural language prompts like:
"Help me set up a workflow to search Google Maps for businesses in a CSV of ZIP codes. Use the RapidAPI Google Maps Extractor endpoint."
Cursor will write the necessary code for you (this might be Python, JavaScript, etc.).

3. Teach Cursor the API Endpoint
In Cursor, paste in the API documentation from RapidAPI (e.g., the search or locate endpoint).

Show it the input parameters and expected response format.

This improves Cursor’s ability to generate valid code.

4. Build Your Scraping Workflow
Provide prompts like:
"Loop through this list of ZIP codes, perform a Google Maps search for 'restaurants', and save the business name, address, category, and phone number to a CSV."

Modify as needed: e.g., "Go 3–5 pages deep" or "also fetch review data".

Let Cursor adjust the code and test locally within the tool.

5. Once you’ve scraped your data:

Export it into a clean CSV.
Import it into Clay to find owner email and contact information.

Here's how we custom coded a process to make sure all of our cold email campaigns are full of leads and get warnings when they aren't.

For years, it was the same manual process: download CSVs, upload into Clay, repeat.

So we built a system using Cursor, Supabase, Clay, and Railway.

Here are the inputs:

- Campaign ID
- Link to TAM list
- Webhook to Clay

Supabase stores:
- Campaign record
- Job record
- Scraped contacts

Cursor handles the scraping:
- Scrapes all contacts from the provided link
- Stores them in Supabase

The nightly worker (runs on Railway at 2AM ET):

Checks all campaigns + jobs.

Decides how many leads to send to Clay webhook.

Batch size options: 500 / 5,000 / 50,000 per day. really anything that you want

Tracks whether each contact was processed or used before.

Clay staging → processing:

Staging in Clay ensures the contact has never been used for that client.

Approved contacts move to the processing table (cleaning + enrichment).

Auto-delete on the Clay table keeps the system running autonomously.

Smartlead:

Leads flow into active campaigns automatically.

The alerts:

Supabase sends a Slack message when all contacts are processed: "All contacts processed" warning.

This tells us it's time to add more leads or the campaign will run dry.

Optionally for you, we use ClickUp analytics to verify leads are being added.

The outcome: we never have to manually upload CSVs again, and we get proactive warnings before campaigns run out of leads.

How are you currently managing lead intake for your cold email campaigns?

I was just thinking about how far we have come since AI. Here's a list of data points that used to be cutting edge and are now so easy with AI. 

When I first started my agency, one of the things we were asked to do was score a company for any signs of GDPR or SOC II compliance. That used to be a crap ton of google search operators (that each cost .01 per call). 

Now you can use a website markdown like Firecrawl to get what you need and score it with AI.

I had another customer that wanted to know 

1) if a company offered phone support and if so
2) what times were they available. 

Again, a google search nightmare and running tons of if/then formulas to parse out the times that they were available on the phone. 

Now you can easily just ask Claygent to get this information for you from the homepage. 

We also had someone that wanted to take a screenshot of an ecom companies sustainability page and put it in the email. 

Wow so many problems. Finding the page, taking the screenshot, saving the screenshot, finding screenshots that had pop ups and deleting them, etc. 

Now browser automation companies can take care of all that. I'd still find the page with Claygent to get down on that compute time and then have Browserbase navigate to the page, make sure there are no pop ups and then take a screenshot. 

What's possible for sales and marketing teams is just getting crazier and crazier with all the new AI tools.

TAM Acceleration LLC

TAM Acceleration is an allbound agency that leverages AI and tech to automate your lead generation system and streamline your internal sales processes for maximum efficiency.

We provide: Go-to-Market strategy creation, AI & Tech tool identification, Hyper-targeted database creation, Email infrastructure setup and management, Lead generation systems setup, Clay Table builds-up, Copywriting, Growth strategies.

Our Services:

1to1 Done For You (using our 5-step TAM Process):
- Go-to-Market Strategy and Message-Market Fit
- In-house email and deliverability team
- Lead Generation Execution

On Demand:
- Hourly consultancy
- Monthly coaching sessions
- One-time Clay Table build
- CRM and data cleanup

Our clients see results in less than 2 months, with consistent communication and guaranteed outcomes — we stick with you until you achieve the results you asked for.

Book a call to discover how the 5 step TAM Process can transform your business --> https://calendly.com/matteo-fois-tamacceleration/30min

Clay Certified Expert 🚀

Smartlead Certified Expert 🚀

HeyReach.io

Heyreach Certified Expert 🚀

La Growth Machine

La Growth Machine Certified Expert 🚀

automate rev.ops.

Clay Coach and Mentor

GERMAN X

Startup Mentor

ResultConsulting

- Market Validation through market, customer analysis, and testing hypothesis through A/B testing

- Supported SMBs in growing abroad into the US, Latin American, Europen, and Asian markets

- Supported entrepreneurs in sustainably scaling their businesses, either growing their teams or upscaling advertising

- Managed over 30 B2B clients, designing their business development strategy and handling them throughout the entire sales and marketing funnel. Lead coaching sessions and periodical business reviews

- Owned the organization of clients’ marketing events, from webinars and offline events to case studies, email marketing, LinkedIn organic and paid social media campaigns

Growth Consultant

Amazon

- Onboarded 41 sellers in Q1 and Q2 against yearly goal of 40 (+2%) and strategically consulted them on Selection products, Out of country sales, PPC Advertising and Amazon Logistics to generate 119.5k € in B2B sales within Amazon Business platform against year-to-date goal of 97.9k € (+23%).

- Owner of weekly reporting tasks to leadership and business stakeholders

- Supported sellers in uploading catalogue on Amazon and added 2726 Gaps against 1867 target (+46%), 2887 Net New Products against goal of 2058 (+40%), 651 Gaps Net New against 570 goal (+14%).

Account Manager

- Owner of Offering Rate (OR%) Project for Amazon.it. Performed Data Analysis, contacts’ Mining, Stakeholders, and Project Management to create a 6-weeks internal process that increased the Site’s OR% by a 5.6% variance

- Managed a team of 24 Associates, leading team meetings and presenting team’s metrics to Leadership

- Lead Coaching sessions and 1to1s with associates as part of Performance Improvement Plans (PIPs) which drove Repeated Adjusted Positive Response Rate (RAP) up by 9.95% and Average Holding Time (AHT) down by 40.57%

Team Manager Intern

VeraVelvet.com

- Created a Shopify Dropshipping Business. Managed Suppliers’ relationships and negotiations. Arranged logistics and customers relations

- Created Sales & Marketing Funnel and boosted advertising via Facebook and Google Ads

Co-Founder

Founder | Revenue Engine Builder | Predictable Rev Growth & Ops for B2B Tech

⏩ Your B2B tech company's growth has stalled. Your GTM strategy is an expensive, unpredictable struggle holding you back. This is a common story, but it doesn't have to be yours...👇

The Problems I Solve:
❌ High CAC from inefficient sales processes.
❌ Inconsistent pipeline causing stress in board meetings.
❌ GTM efforts that aren't a scalable, long-term asset.

How I Partner with Founders & C-Suite at $10M+ Tech Companies:
My team engineers and installs a "Hands-Off Predictable Revenue Engine" as a permanent asset for your company.

✅ We transform your GTM from a cost center into a valuable company asset.
✅ We implement a full-funnel system, from AI-powered outreach to coaching your sales team to close the high-quality leads we generate.
✅ We provide radical transparency with a real-time dashboard tracking metrics that matter: pipeline, meetings, and ROI.

You want to build a category-defining company with a GTM system as precise as your product, not gamble on another failed SDR hire or generic agency. To win, you must own your growth infrastructure. This requires:

♟️ A GTM Asset Blueprint: A strategic plan to own your pipeline.
🤖 Intelligent Automation: Using AI & Clay to create an unfair advantage.
🧬 A Revenue-Focused Partnership: An expert team to build the engine and help you run it for maximum ROI.

Here’s how we've done it for others.

"Their scientific, data-driven approach gave us control over our metrics and freed our sales team... to focus on building real connections."
- Leonardo Petrini, Head of Marketing @ LimoLane

"Matteo and his team automated our process, saving 15-20 min per lead... With reply rates of 3-10%... they brought us more revenue immediately."
- Alex Shinkarovsky, Founder @ RRA

✅ See more results at https://tamacceleration.webflow.io/case-studies.

✅ You deserve the confidence of a predictable revenue machine.

This is for you if you're a Founder, CEO, or Head of Sales at a $10M+ Tech Co who:

❌ Is tired of presenting unpredictable forecasts to your board.
❌ Worries competitors are scaling faster & more efficiently.
❌ Feels stuck managing processes instead of driving strategy.

And if you want to:

✅ Build a valuable, permanent asset on your balance sheet.
✅ Have a clear, predictable path to your next revenue milestone.
✅ Partner with an expert to engineer your growth.

Let's talk.

Send me a DM with "ASSET" and we can discuss your GTM blueprint.

Contact me:
Message me here on LinkedIn
Or book an appointment above

Matteo Fois

20 GTM Metrics That Actually Matter in 2025 (lessons from sending 5+ Million emails in 2025)

GTM changed a lot this year.

Filters got stricter → Intent data got stronger → Outbound got noisier.

And most teams are still tracking metrics that don’t mean anything (Opens. Clicks. Volume. Vanity numbers)

None of them PREDICT REVENUE anymore.

Instead we went deeper:
👉 We looked at how data quality affects deliverability.
👉 We studied how intent signals outperform cold lists.
👉 We saw how inbox placement decides if a campaign even starts.
👉 And we watched teams lose pipeline because their scoring models were blind.

And we cleaned everything up.

We took the only 20 GTM metrics that actually matter in November 2025 and turned them into a clear guide with:

✅ The signal each metric gives
✅ What a high or low value means
✅ What action to take immediately

If you want the full list, comment "METRICS" and make sure we are connected.

I will send it over.

Founder | 👉 Building Allbound Revenue Engines | 📈 Predictable Rev Growth & Ops for B2B Companies | 🤝 Official Partners: Clay, Hubspot, Heyreach, Smartlead, La Growth Machine

Most people don’t see the work Bilal does behind the scenes, so it’s worth highlighting it properly.
 
He’s been running outbound for one of our client accounts this year and the results speak for themselves.
 
Across the last few quarters, he’s generated:
✅ $2M in qualified pipeline
✅ 1,000,000+ fully personalized emails sent
✅ Consistent, clean execution across every campaign
 
And he’s not just delivering on client work. We always push for individual growth across the team, and Bilal sets the benchmark for what that looks like.
 
In September, he hosted the first Clay Club Pakistan event and he’s already organizing the next one for January.
 
Bilal’s work is a clear example of what consistent, structured outbound can drive when the system is set up right.
 
If you want this level of execution on your own outbound in 2026, we have a 2 slots open for the new year.
 
👉 Book a call with us to see if there's a fit

$5000 GTM Growth Stack that helps us book meetings in 2025

What does a full outbound system look like inside a $5K/month budget?

We work with companies of different sizes and budgets – this particular stack is what we recommend when a business has more resources and wants to scale its GTM operations aggressively.

Here’s one of the proven setups we use 👇

✅ Engagement Layer
 → GoExtrovert to auto-comment and engage with ICP content daily.
 → LeadShark 🦈 to run lead magnet DMs and capture post engagement into CRM.

✅ Data & Enrichment
 → ZoomInfo for verified data and firmographics.
 → Clay (Pro, 1.8M credits) to enrich signals — funding, hiring, tech stack, and intent.

✅ Outbound Engine
 → Smartlead (Pro) for cold email sequences across multiple domains.
 → HeyReach.io (Growth) for parallel LinkedIn sequencing.

✅ CRM & Automation Core
 → Attio (Pro) as the central GTM CRM for tracking all motion.
 → n8n (Pro) to automate enrichment → outreach → CRM syncs.

👉 Curious to hear what you'd change, add, or leave out.
 Comment below! 🔽

If you have ever tried running multi-channel outbound, you know how fragile the whole setup can get 🤷‍♂️
 
Email runs in one place.
LinkedIn runs somewhere else.
Replies get scattered.
 
And someone on the team ends up spending hours keeping everything in sync.
 
That’s why we’re excited to see HeyReach.io roll out their Instantly integration!!
 
Because it finally targets the 3 main pain points that usually break multi-channel:
 
1️⃣ Email + LinkedIn steps not staying aligned
2️⃣ Positive replies landing in different tools
3️⃣ Workflows needing constant manual patching
 
Picture this integration in your setup:
👉 You enrich the lead.
👉 Instantly handles your email steps.
👉 HeyReach handles your LinkedIn touches.
👉 Both channels follow the same logic.
👉 Replies stay centralized instead of scattered.
👉 The CRM stays updated without extra work.
 
Here’s what this could unlock for teams running serious outbound:
→ Cleaner multi-channel workflows
→ Consistent sequencing across channels
→ Fewer lost replies
→ Less maintenance, more execution
 
Big props to the HeyReach.io team for pushing this forward 🚀

Everyone’s looking for a way to make their messages sound more human.
 
And even though internet is full of “humanize GPTs… but most of them miss the mark for outbound.
 
They either rewrite your message into something generic or change the meaning completely...
 
So we built our own.
 
We spent hours prompting it, training it, and feeding it real message examples from our own inboxes, outreach messages, DM intros and a lot more data.
 
It does things the other GPTs couldn’t get right:
✅ Keeps your intent the same
✅ Softens the tone without changing the message
✅ Removes the stiffness AI tools usually add
✅ Makes it something you’d actually send
 
If you want access, comment “humanize” and make sure we’re connected.
 
I’ll send it over.

The Process that Generated 24 warm leads in the first 3 days
 
Most companies launch a campaign
But very few build a system
 
For this client, we sent 4,300 emails in the first three days.
Here are the results we got ⬇️
 
✅ 121 replies.
✅ 24 positive.
 
All from one structure that goes from prospecting → qualification → triggers → copy → multichannel → CRM.
 
Clay runs the logic.
Smartlead and HeyReach.io run the outreach.
Masterinbox.com & OutboundSync centralizes replies.
HubSpot receives every positive lead.
 
This is what happens when every step talks to the next.
 
A system that compounds – clean, clear, and built to scale.

A LinkedIn-Only System That Generated ~$2M in Pipeline (powered by Clay + HeyReach.io)
 
This campaign was built entirely on LinkedIn using Clay, HeyReach.io, Masterinbox.com, and HubSpot – no email outreach.
 
A structured flow and clean targeting process drove the results:
 
1. Building the Target List
 
We combined three data sources into one unified database inside Clay:
 
👉 Scraped and filtered target list
👉 Custom intent and ICP criteria
👉 Client-specific lists from events and CRM
 
Clay handled normalization, enrichment, and qualification.
 
2. Qualification Logic
 
Clay evaluated each profile and marked it as:
 
👉 Qualified → moved into outreach
👉 Not qualified → excluded and added to the blocklist
 
3. Connection + Messaging Flow
 
For all qualified contacts:
 
👉 Soft connection request sent
👉 If accepted → Message 1
👉 After 3 days → Message 2 (lead magnet)
👉 After 1 month → Reactivation message
 
4. Reply Management
 
👉 All replies were classified by Clay’s sentiment analysis
👉 Routed either to blocklist or active outreach list and synced continuously with HubSpot
 
From 1491 connection requests, the campaign generated:
 
✅️ 25% reply rate
✅️ $2M in pipeline inside HubSpot
 
This is what outbound looks like when you stop building campaigns…
and start engineering systems.

How we generated 831 replies (195 positive) for a venture-focused client (fully inside Clay)
 
Most teams think they’re doing advanced outbound.
 
But when you have 23,000+ investors on one side and 60+ startups on the other…
 
You need more than a campaign.
You need a system.
 
For this client in the venture space, we built exactly that.
 
Inside Clay, we turned their entire investor ecosystem into a matching engine:
👉 AI evaluates fit between each startup and thousands of investors
👉 AI finds and enriches the right contacts
👉 AI identifies the strongest signal for each outreach
👉 AI writes the message using clean, structured context
 
And here's what the results looked like:
✅ 19,827 emails sent
✅ 831 replies
✅ 195 positive
✅ 23.47% positive reply rate
 
What made the difference wasn’t “better copy”.
 
It was better context architecture – centralized, structured, and fully reusable across every startup in their portfolio.
 
Once you build the right foundation, performance stops being random.
 
It becomes repeatable.
 
And that’s when outbound stops being guesswork…
and starts becoming a real distribution advantage.

1 day to go! ⭐️

Tomorrow I'm going live with the LGM For Sales & GTM team to break down how we run persona-based outbound that actually books qualified meetings.

Here’s what we’ll walk through together:
1️⃣ Building persona segments in Sales Navigator
2️⃣ Enriching every lead directly inside LGM
3️⃣ Writing pain-based messages that match each persona
4️⃣ Setting up the full multichannel sequence (LinkedIn + Email + Voice notes)
5️⃣ Running the workflow end-to-end without extra tools

If you want to get more meetings without increasing your lead volume, don’t miss this one.

Tomorrow, 16:00 CET – Link in the comments 👇

See you there! 😎

The LinkedIn Engagement Stack we run in 2025 (from comment → meeting)

We don’t treat LinkedIn as only a content channel, it’s a full engagement system.

Every tool plays a role in the flow, from visibility to qualified pipeline:

1. Extrovert
👉 Helps us engage with ICPs at scale. It suggests smart, context-aware comments on target posts so our team stays visible daily.
👉 Instead of randomly commenting, we show up in the right places, with intent.

2. LeadShark 🦈
👉 Captures inbound leads from our posts. It auto-DMs everyone who comments, sends them our lead magnet, and collects emails for follow-up.
👉 Turns viral post engagement into an actual list

3. Clay
👉 All engagement flows into Clay, where every contact is enriched, de-duped, and scored by persona fit.
👉 We instantly know which comments came from buyers vs lurkers and route the right ones to outreach.

4. HeyReach.io
👉 Sends context-aware outreach from one shared inbox.
👉 Keeps the thread clean from comment → DM → meeting, without losing context or tone.

Together, these tools form one clean system 🔽 
Engage → Capture → Enrich → Convert.

Have you ever jumped between five different tools just to reply to one lead?
 
Most teams do. And it slows everything down along with missed replies, scattered conversations, broken workflow.
 
There’s a cleaner way to manage replies across email and LinkedIn without bouncing between tabs.
 
We’re breaking it down live with Abdul Mukati from Masterinbox.com.
 
🗓 9th December
⏰ 12 PM EST / 6 PM CET
📍 Hosted by TAM Acceleration
 
👉 Register here: https://lnkd.in/dyrSG-pa

Have you ever wished your LinkedIn and email inbox actually worked like a real pipeline?
 
Most teams try to manage replies across scattered threads, missed messages, and tabs that never stop multiplying.
 
And once volume picks up, the inbox becomes the biggest hidden leak in the entire GTM motion.
 
But there is a cleaner way to run this.
 
A system where every conversation has a stage, every reply is visible, and your inbox behaves like a structured pre-CRM engine instead of a chaotic message feed.
 
That’s what this workflow shows – the exact way we use MasterInbox to turn messy conversations into an organized, trackable pipeline.
 
And we’re breaking it down live with Abdul Mukati from Masterinbox.com.
 
📅 9th December
⏰ 12 PM EST / 6 PM CET
📍 Hosted by TAM Acceleration
 
👉 Don't miss out: https://luma.com/y4saioi0

Excited to be joining the LGM For Sales & GTM team on Nov 20 for a live session!

This one’s on a topic we’ve been using heavily this year: building persona-based outbound that actually books qualified meetings.

We’ll walk through how we segment prospects by persona, enrich everything inside LGM, and build sequences that feel written for your ICP.

And we’ll break down the workflow step by step, including:
👉 How to segment prospects by ICP + persona directly from Sales Navigator
👉 How to auto-enrich every lead inside La Growth Machine (no Clay, no extra tools)
👉 How to build a persona-specific sequence with tailored pain points, social warming, and variables
👉 How to run a multichannel outbound combining LinkedIn, email, and LinkedIn personalised voice notes

If you want to get more meetings without increasing your lead volume, this session will help.

📅 Date: November 20th
⏰ Time: 16:00 CET

👉 Register now: https://lgm.rocks/jkp

See you there! 👋

Congrats to David and the Limelight team for the $2.1M funding round!

Happy to partner with such a growing company

Keep going guys! 🚀🔥


--
#B2B #TAMAcceleration #BusinessDevelopment

Founder & CEO @ Limelight | B2B Creator Marketplace | 3x Founder | MBA Mentor

Today I’m announcing our $2,100,000 funding round 🎉💰
And a HUGE NEW PRODUCT LAUNCH!! ...

Our brand new AI agent for Social Listening is live.

It can:

→ Research your company
→ Precisely define your ICP
→ Identify all of your competitors

Then automatically surface buyer intent from social content and turn it into sales pipeline. 

Early users are raving about it already!!

And just a few weeks ago,
We won the Global Pitch Competition!
On stage at SaaStock (€1M prize money)

THIS. IS. WHAT. MOMENTUM. LOOKS. LIKE.

Here’s why investors are loving Limelight

👇🏼👇🏼

Everyone is talking about personality-led marketing.

- Niche B2B creators are stealing trust.
- Employees are becoming mini media brands.
- Buyers follow PEOPLE, not 40-page whitepapers.

But the problem - up until now?

Everyone KNOWS influence drives revenue.

Yet nobody can measure it.

So budgets have stayed trapped in paid ads & cold outbound.

Limelight SOLVES this problem.

We’re showing brands - how CONTENT drives REVENUE.

We are making influence marketing performance-based.

So brands can track:

🔎 Which post led to $142,000 in pipeline
🔎 Which creator drove 237 product signups
🔎 Which campaign closed $1.9M new business.

(All REAL Limelight case studies! 📈)

We’re turning B2B influence from a “nice-to-have branding play” into a scalable revenue engine.

Big SHOUT out to our new investors for believing in us

Amit at SNR (led the round!) 
Eran at Savyon Ventures 
Kenneth at BackFuture
Kaan at First Degree 
Josh at OpenSky 
Kirby at Ascend

And many others like Ran Makavy, Gert Lanckriet, Suhit Gupta, Amir Ashkenazi, Mike Head, Eli Schwartz, Tom Waddington, Dan Murray🧠, Garrett Scott, Michel Lieben 🧠 & Alex Vacca 🧠🛠️.

A group of incredible operators/investors who know personality-led growth will define the next decade of GTM.

What’s next?

Goal remains the same:
→ Hit $10M ARR with a team of 10.

This funding round lets us:

⚡ Build even faster
⚡ Hire a few elite engineers + AMs
⚡ Push deeper into creator-based attribution
⚡ Power influencer programs for every GTM org

Huge gratitude to my tiny but might team Youngjae JI, Demir Capan, Blas C. and Janine Bulao. 

And most importantly...

The creators and brands (HubSpot, Webflow, Clay + 100s more) who are building this category WITH us 💪🏼

THIS IS JUST THE START.

PS. if you sign up as a new customer in the next 48 hours you get your 2nd month free! (DM me and I will do it for you)

taplio

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