🦾Eric Nowoslawski

Founder Growth Engine X | Clay Enterprise Partner

I am a direct response outbound lead generation expert. And by that jumble of words, I mean that I leverage cold email to build predictable revenue pipelines for my clients. 

I leverage over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. 

I believe we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution. 

The best way to do this is to look at public indicators such as open jobs data, employee growth/attrition, social media growth, web traffic, new product launches, employee sentiment, individual employee tech investment, company tech stacks, etc.

With this data, not only are you only messaging with people that you know have a problem that you can solve, you also are armed  with powerful messaging that cuts through the noise. 

I teach sales teams to embrace technology and multiply what is possible per employee.

Founder

There is actually a limit to cold email reply rates.

Knowing this can hopefully free you from testing things that won't matter.

Let me explain.

I have worked with customers in the past that are obsessed with getting the reply rate as high as possible. They think if they send a good enough email, every single person who could possibly see it is going to respond.

We've run tests that show this just isn't the case.

We had the opportunity to work on behalf of Forbes at Web Summit. We had the list of speakers. We had all their emails. We cold emailed them from infrastructure that had warmed up for four months. The pitch was simple: "This is our booth. We want to interview you for Forbes. Book a meeting." And we sent them a link to Forbes.com.

That only got a 30% reply rate. Basically all positive.

When I say "only" 30% — if I were a speaker at an event and Forbes wanted to interview me, I would think the reply rate would be even higher than that.

We also helped a customer email their own customers. We found data that showed they needed a new product, and we could fix the problem for free.

Still only a 10% reply rate.

I say all this because these two examples are pretty undeniably good offers. And they still did not get 40, 50, 60% reply rates.

When you're sending emails, there are so many reasons why somebody doesn't respond. They didn't even see it. It got mixed up with everything else in their inbox. It's just not the right time for them.

When you've run a couple of experiments and the reply rate is staying pretty steady, I would think more about experiments around lists and experiments around offers versus trying to change the copy to see if an AI personalization or a fancier way of saying something is going to move the needle.

List segmentation and changing your offer matter way more.

What experiments have you run that changed your thinking on reply rates?

AI Entrepreneur, CTO & Ops-Ethusiast - RevTech & Applied Process Excellence

Max is an operator and entrepreneur who's obsessed with building profitable, data-driven and self-sustainable businesses in service driven industries.

With over a decade of experience as a software engineer and an early track record of applying AI models to complex business processes - even before ChatGPT reshaped the landscape - Max is positioning himself at the intersection of Operations, Engineering, and Sales.

He’s passionate about turning massive amounts of data, across any modality, into tangible business advantage.

Maximilian Jendrall

Ich habe letzte Woche zwei Events co-organisiert. 😮‍💨 

Mittwoch das Claude Code Meetup mit Mahir Isikli bei Merantix AI Campus in Berlin. Mit über 1.000 Anmeldungen. Von denen wir leider nur 200 reinlassen konnten.

Donnerstag mein Webinar mit Smartlead zu OpenClaw und AI Agents im Outbound. Mit knapp 1.400 Registrierungen!

Was mich überrascht hat, war nicht die Nachfrage.

Es waren die Gespräche danach.

Nach dem Meetup standen wir noch über eine Stunde zusammen und ich habe viele Nachrichten bekommen von Foundern, CTOs und Engineers. Fast alle hatten dieselbe Frage gestellt:

"Das klingt alles krass. Aber wie setze ich das konkret um? Sicher? Bei mir? Mit meinem Team?"

Nicht "Was sind AI Agents?"
Sondern "Zeig mir, wie das bei dir aussieht."

Die Theorie kennen mittlerweile viele, genauso wie flashy Demos.
Was fehlt, sind echte Workflows. Echte Setups. Jemand, der sagt: Das hier funktioniert. Das hier nicht. Und das ist der nächste Schritt.

Genau das mache ich nächsten Donnerstag.

Ein kompaktes deutsches Webinar zusammen mit Founder Mode (danke nochmal Feliks Eyser) für Founder Mode Community und alle anderen. Keine leeren Slides mit "Potenzial von KI". Echte Anwendungsfälle von OpenClaw bis AI Agents in bestehenden Workflows.

Für alle, die letzte Woche keinen Platz bekommen haben.
Und für alle, die endlich wissen wollen, was davon wirklich funktioniert.

Link in den Kommentaren 👇

Founder @ 1D.de (your automation partner) & 1m2.ai (openclaw setup service)

Over 850 people have registered already for my webinar on using OpenClaw's AI capabilities with Smartlead. 

Very happy to give everyone an intro to the next wave of agentic Go-To-Market.

Vaibhav Namburi, looking forward to our chat on Thursday!

Sign up now on luma to not miss this.

View event: OpenClaw AI × Smartlead: Automate Cold Email with AI Agents

OpenClaw AI × Smartlead: Automate Cold Email with AI Agents

Der OpenClaw Hype ist vorbei! ❌ 🦀 

Dachte ich, bis ich versehentlich das größte deutsche Webinar zum OpenClaw AI Assistant für Founder organisiert habe... 👀 👀 

Über 650 Founder (hoffentlich nicht AI Agents) haben sich für mein Webinar in Kooperation mit Feliks Eyser's Founder Mode Podcast angemeldet.

Dabei ist es eigentlich damit gestartet, dass ich angeboten hatte für mindestens 10 Personen in einer der Founder Mode WhatsApp Gruppen ein kleines Q&A und Mini-Webinar anzubieten. 

Well,... innerhalb von 30 Minuten hatte ich auf der Nachricht 50 Reaktionen  🫣 

Also, MORGEN (also Donnerstag dem 12.3.) zu 18 Uhr machen wir ein 1-Stündiges Webinar in dem ich:

🦀 Echte Use Cases vorzeige, die relevant für den Founder-Alltag sind
💰 Anwendungsfälle zeige, die für fast alle Unternehmen relevant sind
🔒 Zeige wie man den startet mit wenigen €€€ und viel Sicherheit

Komplett for free zeige ich euch also wie ihr eure Emails, Kalendar, Projekte und Kontakt-Nachverfolgung mit KI in den Griff bekommt.

Freue mich drauf :))

Link zur Anmeldung in den Kommentaren.

Mal sehen on nur KI Agents auftauchen. 😬

taplio

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Maximilian Jendrall

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taplio

The Battle

🦾Eric Nowoslawski

Maximilian Jendrall

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🦾Eric Nowoslawski's LinkedIn Performance

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