🦾Eric Nowoslawski

Growth Engine X

Founder

Clay

Certified Expert

Smartlead

Instantly.ai

REITIUM

Advisor

Gated

Advisor to an exciting Startup called Gated. Gated challenges unknown senders to donate to charity in order to reach you - so everything in your inbox is worth your attention.

It's like a postage stamp for email. 

As a huge email sender, I'm most excited for the ability of our messages to cut through the noise, prove to our prospects that we are being intentional and we want to solve their problems, instead of relying on fancy copywriting and sending 10s of thousands of emails.

Gateway Regional Chamber of Commerce

Vice President

Help Chamber Members grow their business
Facilitated Connecting Members through observed Synergies
Public Policy Research and Advocacy
Negotiate discounts on behalf of the Chamber
Engaged with Local Municipalities in Economic Development and Business Policy

The Gateway Regional Chamber of Commerce is the largest business association in the New York Metropolitan Area with about 1,200 members. We hold approximately 150 events per year from large 600-person dinners to small 10-person breakfasts, and everything in between, with a great emphasis on networking and business promotion.

The Gateway Chamber has a long history dating back to 1911 when it was founded as the Elizabeth Chamber of Commerce by John D. Rockefeller and other New Jersey industrialists.

Today, the Gateway Chamber serves as an umbrella organization for a number of regional and local chambers and networking groups including: the Union County Chamber of Commerce; the Central Jersey Chamber of Commerce; the Route 22 Chamber of Commerce; the Kenilworth Chamber of Commerce; the Roselle Park Chamber of Commerce; the Clark Chamber of Commerce; the Linden Chamber of Commerce, the Somerset Hills Business Network; the Black Business Alliance; the Gateway Warehouse Association; the Gateway Hospitality Alliance; and The Irish Business Association. When you join the Gateway Chamber you automatically become a member of ALL these groups at no additional cost.

The Gateway Chamber is a strong advocate for its members. It works at the federal, state and local levels on both legislative and regulatory issues.

We consider it to be core to our mission to help our members grow their businesses, and as a result our retention rate has averaged 95% over the last five years. 

Members of the Gateway Chamber run the gamut from large corporations like Merck, Comcast, Verizon and Continental Airlines, to small and medium-sized business, to a very active home-based business group.

Director of Special Projects

CCFGiving

Operations Associate

Eastern National Academy

Instructed, refined, and improved skills for gymnasts of all levels
• Earned a 100% retention rate for all Recreational classes 3 months after starting
• Created Ninja Warrior Program that retained 180% of students over 9 months
• Manage employees and planning for Birthday parties and special events

Men's Gymnastics Coach

I am a direct response outbound lead generation expert. And by that jumble of words, I mean that I leverage cold email to build predictable revenue pipelines for my clients. 

I leverage over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. 

I believe we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution. 

The best way to do this is to look at public indicators such as open jobs data, employee growth/attrition, social media growth, web traffic, new product launches, employee sentiment, individual employee tech investment, company tech stacks, etc.

With this data, not only are you only messaging with people that you know have a problem that you can solve, you also are armed  with powerful messaging that cuts through the noise. 

I teach sales teams to embrace technology and multiply what is possible per employee.

Instantly.ai just released something I've even gone as far to build for myself. But it's way more powerful because of their scale.

They just released their upgraded email verification enrichment for catch all/risky email addresses. 

This is huge for a company like them to be doing because they are using their scale to be able to verify the email addresses with real sending instead of an SMTP check or other methods of catch all verification. 

Now users will be able to check if anyone else on the platform has sent an email to the email address you uploaded and see if it went through successfully in the past. 

Allowing you to contact people that usually don't get as many emails because platforms have a tough time with catch all verification. 

We tried to build this based on our own sending data too but it just didn't have the scale necessary to be useful. With the amount of emails Instantly sends on a daily basis, it's incredibly valuable data for those serious about keeping their bounce rates down. 

I don't think this was publicly announced either but I've noticed that if you upload a lead list, they are automatically taking out leads that have a history of bouncing 100% of the time and I haven't even been charged for that. 

Very interesting development for them to keep pushing features for the cold email community.

Founder Growth Engine X | Clay Enterprise Partner

I've been completely wrong about AI prompting, and it's cost me thousands of dollars and it might be costing you money too. 

For months, I've been telling my team (and all of you) to structure prompts like this:

1. Tell the AI what you want it to do
2. Give it the data to analyze and reference
3. Provide examples of good outputs

I didn't realize that this approach wastes tokens. Especially when you're running outbound campaigns at scale.

I know this may seem obvious to technical people out there but I didn't even consider making a change. 

I had a call with my enterprise rep from OpenAI last week and they asked me why I wasn't using cached inputs based on my use case. 

I didn't even consider it because we use the Clay OpenAI integration.

Cached inputs save 50% on input tokens for GPT-4o mini, and 90% on GPT-4 when the input stays the same.

For those of us using AI for outbound messaging, this is exactly what we're doing. Running the same prompt structure over and over with different prospect data.

But the prompt needs to stay the same for as long as possible for the inputs to cache.

My old approach was mixing up the prompt by putting variable data (company descriptions, prospect info) in the middle.

The correct way:

Put everything that changes at the very bottom of your prompt.

Keep the instructions, examples, and framework identical at the top.

Only vary the prospect-specific data at the end.

I met with Jeff Barg on the Clay team directly about this and you shouldn't have to change all your integrations. The prompt will cache automatically with how they have the integration set up. 

This might seem obvious to technical people, but this is the ignorance debt you pay when you're not technical.

I'm sorry I made the wrong suggestion for so long.

If you're running AI-powered outbound campaigns and not using cached inputs correctly, you're burning money.

Here's everything I built with Cursor over Thanksgiving weekend. Some things were done in one prompt, some things took me a whole day. 

1. Automated our entire company/contact workflow
One form → Companies to Supabase → Contacts on-demand → Campaign auto-refill at 2am

2. Overhauled analytics

We already had pretty good analytics, but everything would run at midnight, and I wouldn't get snapshots during the day. So, I built this. 

- Snapshots of sending at 12pm, 3pm, 6pm EST
- Warnings if anything looks wrong
- Faster action on issues

3. Built our own email lookup API

One endpoint: first name + last name + domain
Checks our database cache first
Then LeadMagic → Prospeo.io → Icypeas → MillionVerifier guess → No duplicate paying for emails

4. Souped up our Google Maps scraper
- Now finds contacts mid-scrape
- Maps + contact data in one run

5. Automated campaign setup
- Settings done automatically
- Reads copywriting
- Suggests how to structure the Clay table

6. Batch API + cached inputs for scoring
- 50% off a request so we can make the prompts longer with more detail.
- 90% off GPT-5 token costs when you use a cached input on top of the batch API discount. 
- Company scoring at scale

7.  AI Lead Categorization 

- Uses the Smartlead API to pull all unassigned category leads. 
- We use the same prompt with GPT-5 Nano, GPT-40 Mini, and GPT-4.1 Nano. As long as they all agree on what category it automatically uploads the category. 

And now we only have to manually categorize what it doesn't agree on. This was a way harder issue than I thought, which is why I kind of hammered it with the three APIs, and we only have to filter 30-50 replies a day manually.

8. Bulk Contact Enrichment Flow for our biggest senders. 

We have 6 customers sending 50k+ emails per day (1 sending 120k emails per day) that just need a ton of data. 

I'm right this second processing 14M leads to be enriched, qualified, and distributed to the right campaigns. 

Can't wait to see what I can get done this week in Cursor.

Made this video explaining how you can use Cursor to scrape Google Maps and stop messing with custom coding it yourself. Here's the overall guideline to get this done below. 

Why Scrape Google Maps?

LinkedIn isn’t enough: Some businesses, especially local ones, lack a LinkedIn presence.

Google Maps is universal: Almost every legitimate business is listed here.

This method is ideal for local businesses or industries with limited LinkedIn activity.

Tools You'll Need:
Cursor: An AI-powered coding assistant and development environment.

Google Maps Extractor API:
RapidAPI version: Affordable and reliable.
Serper.dev, Outscraper, or similar APIs are also compatible.

CSV of ZIP codes or locations: Optional, but useful for targeted searching.

Clay or CRM: For storing and using your scraped data in email workflows.

Step-by-Step Instructions
1. Get Your API Access Set Up
Visit RapidAPI.com's Google Maps Extractor page (or your preferred API provider).

Subscribe to a suitable plan (e.g., $100/mo for 500,000 requests).

Copy your API key from the provider.

Note: One API request = 1 Google Maps page of results.

2. Open Cursor and Start a Project

Launch Cursor and create a new workspace.
Use natural language prompts like:
"Help me set up a workflow to search Google Maps for businesses in a CSV of ZIP codes. Use the RapidAPI Google Maps Extractor endpoint."
Cursor will write the necessary code for you (this might be Python, JavaScript, etc.).

3. Teach Cursor the API Endpoint
In Cursor, paste in the API documentation from RapidAPI (e.g., the search or locate endpoint).

Show it the input parameters and expected response format.

This improves Cursor’s ability to generate valid code.

4. Build Your Scraping Workflow
Provide prompts like:
"Loop through this list of ZIP codes, perform a Google Maps search for 'restaurants', and save the business name, address, category, and phone number to a CSV."

Modify as needed: e.g., "Go 3–5 pages deep" or "also fetch review data".

Let Cursor adjust the code and test locally within the tool.

5. Once you’ve scraped your data:

Export it into a clean CSV.
Import it into Clay to find owner email and contact information.

Here's how we custom coded a process to make sure all of our cold email campaigns are full of leads and get warnings when they aren't.

For years, it was the same manual process: download CSVs, upload into Clay, repeat.

So we built a system using Cursor, Supabase, Clay, and Railway.

Here are the inputs:

- Campaign ID
- Link to TAM list
- Webhook to Clay

Supabase stores:
- Campaign record
- Job record
- Scraped contacts

Cursor handles the scraping:
- Scrapes all contacts from the provided link
- Stores them in Supabase

The nightly worker (runs on Railway at 2AM ET):

Checks all campaigns + jobs.

Decides how many leads to send to Clay webhook.

Batch size options: 500 / 5,000 / 50,000 per day. really anything that you want

Tracks whether each contact was processed or used before.

Clay staging → processing:

Staging in Clay ensures the contact has never been used for that client.

Approved contacts move to the processing table (cleaning + enrichment).

Auto-delete on the Clay table keeps the system running autonomously.

Smartlead:

Leads flow into active campaigns automatically.

The alerts:

Supabase sends a Slack message when all contacts are processed: "All contacts processed" warning.

This tells us it's time to add more leads or the campaign will run dry.

Optionally for you, we use ClickUp analytics to verify leads are being added.

The outcome: we never have to manually upload CSVs again, and we get proactive warnings before campaigns run out of leads.

How are you currently managing lead intake for your cold email campaigns?

I was just thinking about how far we have come since AI. Here's a list of data points that used to be cutting edge and are now so easy with AI. 

When I first started my agency, one of the things we were asked to do was score a company for any signs of GDPR or SOC II compliance. That used to be a crap ton of google search operators (that each cost .01 per call). 

Now you can use a website markdown like Firecrawl to get what you need and score it with AI.

I had another customer that wanted to know 

1) if a company offered phone support and if so
2) what times were they available. 

Again, a google search nightmare and running tons of if/then formulas to parse out the times that they were available on the phone. 

Now you can easily just ask Claygent to get this information for you from the homepage. 

We also had someone that wanted to take a screenshot of an ecom companies sustainability page and put it in the email. 

Wow so many problems. Finding the page, taking the screenshot, saving the screenshot, finding screenshots that had pop ups and deleting them, etc. 

Now browser automation companies can take care of all that. I'd still find the page with Claygent to get down on that compute time and then have Browserbase navigate to the page, make sure there are no pop ups and then take a screenshot. 

What's possible for sales and marketing teams is just getting crazier and crazier with all the new AI tools.

Drew Coryer 💎

Korus GTM

At Korus GTM, we help revenue teams build outbound programs that are modern, scalable, and based on what's actually working today. Not recycled playbooks or guesswork.

Our approach focuses on systematically testing and validating the core elements of your go-to-market strategy: who you're targeting, what you're saying, and what you're offering. By uncovering what resonates and what doesn't, we help teams move forward with confidence and clarity.

We provide the full tech stack required to support a high-performing outbound motion, so sales teams can focus on conversations and conversions instead of wrestling with the infrastructure.

In my role, I lead GTM strategy and client success across both our internal efforts and client engagements. That includes shaping ICPs, messaging, and campaign architecture, while working closely with our technical team to ensure execution stays aligned with the strategy. I’m not pushing the buttons, but I stay close to the data, systems, and decisions that drive results.

Internally, I also support how Korus GTM grows — refining our own positioning, evolving our services, and guiding how we bring a positive impact to the market.

If your team is trying to build a revenue engine that’s clear, modern, and built to scale, that’s where we come in.

Head of GTM Strategy and Client Success

GTM Consulting Co.

At GTM Consulting Co., I specialize in building B2B lead generation through intelligent data enrichment and targeted outreach strategies. By leveraging Clay's powerful automation capabilities, I help companies identify, enrich, and engage their ideal customer profiles with precision.

Key achievements:
• Reduced lead research time by 80% through automated data enrichment workflows, enabling sales teams to focus on high-value activities
• Designed and implemented custom Clay automation sequences that increased qualified pipeline by 3X while maintaining data accuracy above 95%
• Architected targeted outreach campaigns by enriching prospect data with relevant triggers and buying signals, resulting in 40% higher response rates
• Built scalable systems for identifying and engaging decision-makers across multiple industries, saving clients 20+ hours per week in manual research
• Developed repeatable frameworks for turning raw company data into actionable sales intelligence, enabling precise account prioritization

I partner with growth-focused organizations to transform their lead generation approach from broad-based prospecting to precision-targeted engagement, consistently delivering higher quality pipelines and improved conversion rates through data-driven decision making.

LeadMagic

I spearhead multi-channel growth initiatives that transform market visibility into measurable revenue opportunities. By orchestrating data-driven social media campaigns—with a particular focus on LinkedIn—I've helped establish LeadMagic as a prominent voice in the B2B landscape.

Core responsibilities & achievements:
• Architected and executed social media strategies that expanded our digital footprint and generated qualified leads
• Pioneered innovative growth experiments across platforms, consistently identifying new channels for scalable customer acquisition
• Cultivated strategic partnerships with industry influencers, amplifying brand reach and authority
• Developed and optimized high-converting cold email sequences that exceeded industry benchmarks
• Led content strategy initiatives that strengthened thought leadership and drove engagement
• Implemented comprehensive analytics frameworks to measure and optimize campaign performance

Through a blend of strategic community building, content optimization, and performance marketing, I help bridge the gap between brand awareness and revenue generation, ensuring sustainable pipeline growth for both LeadMagic and our clients.

Growth 

Edgar Allan

Growth Advisor - Wes GTM

Fri3nds Agency

Developed a repeatable sales process specifically for this Webflow Professional Partner resulting in new logos won and high client success scores.

Created and leveraged Cold-Email, LinkedIn, and Cold Calls to generate pipeline that turned into paying clients.

Supported and managed current client book of business that led to repeat business and accoutn growth.

Fractional Sales Leadership

Webflow

Account Executive

I launched and led the Sales Development Team from Series B to beyond our Series C funding rounds.

Hired, trained and coached ten BDRs and SDRs to push our foundational PLG motion into a Sales led revenue engine.

Focused on helping our team leverage cold email, cold calling, product usage insights, social signals, and human to human connections to exceed pipeline creation goals during that time.

Built trust with direct reports and cross-functional leadership peers across the revenue team to mentor and advise them on GTM strategies and tactics.  This led to high retention rates of employees and setting 90% of them up for successful internal promotions across the organization.

Sales Development Manager

Sales Hacker, Inc.

Sharing the knowledge of all things sales to bring value to the community.

Founding Community Member

Formstack

Successfully led our Outbound Sales Development Team to increase pipeline and revenue, exceeding our quota.  

Focused on the development of my team members to expand their skills to help them achieve their goals of promotion across multiple different roles within the organization.  

Developed and deployed an improved alignment between the SDRs and Account Executives - leading to an 81% increase in win rates and a 46% increase in revenue. 

Effectively communicated with multiple stakeholders to launch an omni-channel outbound strategy using email, cold calling, video, and LinkedIn. 

Our team was 101% to goal for 2020 and had an increased revenue of 2,700% YoY. 

Led the organization in coaching Gong calls during 2020, which allowed me to strategize persona specific messaging and talk tracks for my team to use.

HomeAdvisor

Focused on increasing client retention and revenue by coaching a sales process that used leveled questions to build genuine value for the business solutions we provided.

Maintain excitement and engagement by creating unique sales contests to drive metrics specific to the current needs leading to increased KPIs and the use of these contests in other locations across the company. 

Collaborated to develop and implement a Manager in Training program focused on the development of future leaders. This program led to numerous leaders being promoted to management within the organization. 

Developed a championship team by sharing the vision, creating shared accountability and coaching with a focus on the details. Increased, sustained sales production of 36% YoY. 

Coached a diverse group in a cold-calling B2B sales role with consistent employee turnover requiring the use of effective team building strategies to hire, train, and coach individuals in order to maintain consistent success. 

Analyzed sales data to address the challenge of declining lead volume by prospecting new lead sources and methods to increase efficiency resulting in a 323% sales increase over the first 90 days. 

Provided support and leadership to the director group on an interim basis following the unexpected departure of leadership while increasing sales production by 26% over the previous quarter.

Sales Manager 

Ameristar Casino Resort Spa Black Hawk

Ensure guests of all skill levels have an enjoyable experience.
Provided oversight, coaching, and guidance to poker dealers and staff.
Create and maintain daily scheduling of poker room staff.
Developed Standard Operating Procedures for poker room staff
Responsible for large volumes of handling cash and chips with accuracy and integrity.
Make accurate in-game rulings according to the laws set by the Colorado Division of Gaming.

Poker Supervisor

I help B2B revenue teams stop guessing and start generating predictable pipeline through systematic testing and data-driven outbound.

Most companies build their go-to-market on recycled playbooks and assumptions. We build systems that validate who you're targeting, what you're saying, and what you're offering—then scale what actually works.

I bring a seller's lens to GTM strategy. After 10+ years leading B2B sales teams - from managing reps at HomeAdvisor to building Sales Development at Webflow from Series B through Series C - I know what salespeople actually need to succeed. 

Not more leads. 
Better leads.
 
Not another tool. 
Systems that work.

What it modern revenue engines look like...  intelligent data enrichment + automation (Clay, n8n) + precision targeting. Not spray-and-pray. Not hoping your ICP is right. Just repeatable frameworks that we're always testing - turning raw company data into actionable intelligence.

The results:

80% reduction in research time while maintaining 95%+ data accuracy
3X qualified pipeline increases through targeted messaging
40% response rate improvements by leading with relevance and offer positioning
323% sales increases through systematic prospecting and account prioritization

At Korus GTM, I lead strategy and client success across the entire revenue engine. We implement modern infrastructure and automation workflows that create a flywheel of accurate, useful data so Sales closes better, CSMs retain smarter, and ABM targets with relevance. 

I'm a trusted partner who helps shape the strategy, architecture, and messaging while ensuring our technical team's execution stays aligned with what actually moves the needle.

I work with growth-focused B2B companies ready to move from broad-based prospecting to precision-targeted engagement across their entire customer lifecycle. 

If you're measuring what matters and willing to kill what doesn't work, let's talk

Drew Coryer

Today’s mandatory “go touch grass break” is sponsored by our friends at Cloudflare. 


Good thing LinkedIn is still online 😬

Building the GTM systems I wish existed in my 10+ years of Sales Leadership | Clay Expert | Helping other people be successful.

No alternative text description for this image

Go do things.  You don't need permission or for it to be perfcet

LinkedIn works. 
Signals works.
Email works.

Getting them to play nice together can be a nightmare.

Here's an effective three-tool workflow that was unheard of 2 years ago...

Step 1: Catch the signals
↳ Trigify monitors social engagement signals

→ Comments on your LinkedIn posts
→ Mentions of your brand or competitors
→ Industry-related discussions
→ Social listening across platforms

Step 2: Qualify and enrich
↳ Clay takes those leads and processes them

→ Runs ICP qualification filters
→ Finds verified email addresses
→ Enriches company data
→ Makes sure they're worth pursuing

Step 3: Multi-channel sequences
↳ SalesRobot handles both LinkedIn + email outreach

→ Start with LinkedIn DMs offering value
→ If no response after 3-4 days
→ Automatically switch to email sequences
→ AI Inbox Manager activates 
→ All managed from one dashboard

Instead of losing track of which prospects were getting what messages on which channel... it's all connected.

now I can focus on sending cringeworthy and borderline insulting DM's...

The Email & LI combo is table stakes for any kind of outreach now.  The one channel and one shot per prospect days are long gone.

#salesrobot #sales #gtm #trigify #clay

ps - curious on what channels you're finding work best right now.  Hearing well-researched cold calls are effective again (never weren't)!

taplio

The Battle

🦾Eric Nowoslawski

Drew Coryer

Followers

Posts

Engagements

Likes

Performance Score🦾Eric Nowoslawski's LinkedIn Performance

Performance ScoreDrew Coryer's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

🦾Eric Nowoslawski

Drew Coryer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🦾Eric Nowoslawski's LinkedIn Performance

Performance ScoreDrew Coryer's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score🦾Eric Nowoslawski's LinkedIn Performance