🦾Eric Nowoslawski

Founder Growth Engine X | Clay Enterprise Partner

I am a direct response outbound lead generation expert. And by that jumble of words, I mean that I leverage cold email to build predictable revenue pipelines for my clients. 

I leverage over 20 databases to merge Firmographic, Technographic, and Persona data to build highly targeted playbooks with my clients. 

I believe we need to arm sales teams with the knowledge of their total Target Addressable Market and teach them how to score that Market for which companies have the most pain and need their solution. 

The best way to do this is to look at public indicators such as open jobs data, employee growth/attrition, social media growth, web traffic, new product launches, employee sentiment, individual employee tech investment, company tech stacks, etc.

With this data, not only are you only messaging with people that you know have a problem that you can solve, you also are armed  with powerful messaging that cuts through the noise. 

I teach sales teams to embrace technology and multiply what is possible per employee.

Founder

There is actually a limit to cold email reply rates.

Knowing this can hopefully free you from testing things that won't matter.

Let me explain.

I have worked with customers in the past that are obsessed with getting the reply rate as high as possible. They think if they send a good enough email, every single person who could possibly see it is going to respond.

We've run tests that show this just isn't the case.

We had the opportunity to work on behalf of Forbes at Web Summit. We had the list of speakers. We had all their emails. We cold emailed them from infrastructure that had warmed up for four months. The pitch was simple: "This is our booth. We want to interview you for Forbes. Book a meeting." And we sent them a link to Forbes.com.

That only got a 30% reply rate. Basically all positive.

When I say "only" 30% — if I were a speaker at an event and Forbes wanted to interview me, I would think the reply rate would be even higher than that.

We also helped a customer email their own customers. We found data that showed they needed a new product, and we could fix the problem for free.

Still only a 10% reply rate.

I say all this because these two examples are pretty undeniably good offers. And they still did not get 40, 50, 60% reply rates.

When you're sending emails, there are so many reasons why somebody doesn't respond. They didn't even see it. It got mixed up with everything else in their inbox. It's just not the right time for them.

When you've run a couple of experiments and the reply rate is staying pretty steady, I would think more about experiments around lists and experiments around offers versus trying to change the copy to see if an AI personalization or a fancier way of saying something is going to move the needle.

List segmentation and changing your offer matter way more.

What experiments have you run that changed your thinking on reply rates?

Autobounder

We help sales teams get personalized data of ideal clients on demand.

Growth Guy

The Fractional Rep

Fractional SDR service that helps you generate 8-10 conversations with companies similar to your past clients via handwritten personalized emails, and you only pay per email sent.

The Cold Message

We use Anthropic, Clay and Smartlead to run well targeted relevant campaigns at scale

Growth Lead

Poseidon

With Poseidon, your sales team can leverage omnichannel for a lethal sales + marketing GTM motion.

This is what you get with Poseidon:

- Built-in Personalisation/Context
- AI-Enabled Omni-Channel Sequencer
- Verified Prospect Data
- Built-in Dialer

Head Of Outbound Sales

Tracksend

Head Of Sales

Bulletproof Management

Led sales for a lead generation agency. Booked 10+ meetings monthly for clients. Worked with Sandler franchises.

Partner and VP of Sales

Helping early stage founders with Outbound Sales

I have rewritten this about five times because I don't even know where to begin. So hey! Don't judge the final draft; it's nothing but the words of a tired man.


Uhmmm so I create cold email sequences that people usually reply with "OMG, he knows my struggle"You know, those types of reactions. And this applies to both my company and clients.

Outside of that I'm pretty chill, love talking about pizza, an Arsenal fan, Anime lover, and just like Michael Scott, I'd rather have people be afraid of how much they love me 😂.

In the last 3 years I've travelled from my bedroom to workspace to create exciting content that people like you would enjoy. 

So, join me on this cold message journey as we help businesses grow globally.

taplio

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🦾Eric Nowoslawski

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The Battle

🦾Eric Nowoslawski

Courage Alison

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🦾Eric Nowoslawski's LinkedIn Performance

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