AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

PEAK Agency Consulting

Founder

WESFED, LLC.

WESFED is an SEO and Digital Marketing Agency that provides businesses with the tools to develop a professional online presence and grow their customer base. As the owner, Wes Foster manages an experienced team of Web Designers, Programmers, and Digital Marketing Professionals in order to provide clients with a high-quality, professional online presence. Wes consults with business leaders regarding their online marketing goals and strategies, while maintaining client relations across most projects.

US Army

I have received various awards and recognitions for great conduct, leadership, management, and combat performance while both deployed in Eastern Afghanistan during Operation Enduring Freedom 10-11, as well as while being stationed state-side at Ft. Campbell, KY. Upon fulfilling my military commitment and duties, I obtained an Honorable Discharge from the US Army. I am a proud veteran, and I still apply the same level of honesty, integrity, and discipline into any job that I do.

Infantry Team Leader

5dpi Media

Wes served as the lead technical programmer for a growing web development solutions company. Troubleshooted and resolved web application issues escalated from customer support and other departments with a 100% success rate. Created custom programming frameworks and applications built to improve the productivity and efficiency of the team.

Lead Developer

🎯 Helping entrepreneurs start, grow, and scale sustainable companies. TheMondayReset.com 💪 Veteran. Father. Coach.

Success in business isn’t about being the best. It’s about making sure the right people know who you are and what you stand for.

Fifteen years ago, I was deep in the trenches—coding as a software engineer by day and experimenting with marketing by night. Back then, I believed success required grinding endlessly, sacrificing sleep, and putting everything else on hold.

But over the years, I discovered a better way.

Today, I’ve built and scaled multiple digital companies and now run a marketing and coaching agency that helps business owners grow their businesses sustainably—without the 16-hour days, and without sacrificing health, relationships, or sanity. 💯

My focus is helping entrepreneurs achieve long-term success through clarity, smart systems, and strategies that align with their vision. No empty promises. No shortcuts. Just real, sustainable growth.

Here on LinkedIn, I share insights from my journey—on leadership, team management, marketing, sales, and the principles that have shaped my approach to business.

If you’re a business owner who’s ready to grow in a way that feels right for you, let’s connect.

taplio

The Battle

Otávio Tranchesi

Wes Foster

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