AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

MAN.Digital

- I transitioned from CRO to Customer Delivery Manager in 2023, focusing more on managing and delivering account based marketing and revenue operations projects to our clients.
- Hired revops consultants and shifted focus to revenue operations and ABM only.
- Worked closely with CEO, who took over the CRO role.

##Key Responsibilities & Achievements:

- Managed customer delivery operations, ensuring client satisfaction and long-term business growth.
- Led the implementation of revenue operations and ABM strategies, instrumental in driving revenue and expanding our client base.
- Worked with a diverse range of clients in software development, finance, and B2B SaaS, including Cloudflight, Amsterdam Standard, The Software House, Coface, Pixyle.ai, Data Feed Watch, and Arrow.
- Ensured the delivery of high-quality services, leading to improved client retention and success rates.

##Case Studies & Results:

- Amsterdam Standard: Held a 2-day account-based programs strategy workshop, developed a new process inspired by the Winning By Design SaaS model, and facilitated successful outbound GTMs, including their first webinar which generated an impressive number of leads.

- Pixyle.ai: Implemented a new operational approach, covering revenue operations and sales ops best-case practices, leading to a clear playbook for managing deals and improved analytics tracking with comprehensive reports and dashboards.

- The Software House: Facilitated a comprehensive mapping of TSH's processes, spanning marketing, sales, sales engineering, and customer success. Developed a new process, inspired by the Winning By Design SaaS model, and introduced a fresh outbound playbook.

- Data Feed Watch: Conducted a thorough audit of their HubSpot CRM and technology stack, focusing on the outbound process. Mapped out all the process steps, identifying skill, tech, and process gaps. Leveraged the SPICED framework inspired by Winning By Design to map out a future state process.

Founder & Customer Delivery Manager

How I Wrote My Way to the Top of the Revenue Ladder

A tale of grit, learning, and marketing mastery that led to business success.

## Career Journey & Self-learning
- Transitioned from corporate BDR to marketing enthusiast
- Started as an Affiliate Marketer in 2015, exploring SEO, PPC, Digital Ads, Conversion Rate Optimization, and Analytics for B2C and B2B.
- Found passion in B2B marketing, ABM, and Hubspot, aligning with my previous experience and love for Learning and Development and BD.

## Founding MAN Digital
- Founded MAN Digital, quickly realizing the need for a CEO to help scale the agency.
- Brought Przemek into the team, who has been instrumental in its growth and development.
- Responsibilities extended beyond strategizing client campaigns to bringing in the right partners and employees.

## Key Responsibilities & Achievements
- Managed all pivotal business operations, including sales, marketing, communications, and partnerships.
- Led numerous agency Account-Based Marketing (ABM) and B2B Marketing initiatives, instrumental in revenue generation and expanding our client base.
- Strengthened client relationships, securing long-term business growth.
- Led a team towards shared objectives, with accomplishments reflecting effective team collaboration.

## Some of our Case Studies 2018-2022:

- XPLUS: Resulting in over 1500 leads 
- Postis: Implemented a custom Revenue Ops Tech Stack,
- Neoteric: Increased sales pipeline value by €500K,
- Divante: Implemented an ABM strategy, closing 30% more deals.
- itCraft: Achieved a 600% increase in organic traffic and tripled their leads, transforming their marketing strategy for maximum impact.
- SmartDreamers: Increased their qualified leads rate by 80% 
- Skyrise.tech: Generated 58 high-value B2B leads in just 3 months using Account-Based Marketing.
- FintechOS: Optimized their HubSpot usage, 

Running weekly and monthly webinars on B2B Marketing, Branding, Account-Based Programs, and More. Learn more 👇

Chief Revenue Officer

adplist.org

Mentor

Pavilion

Pavilion is a community of commercial executives at growth-focused companies.

Member

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

HubSpot

As a Hubspot Partner, I am the only representative from the CEE region in the EMEA Partner Advisory Council. The role of PAC is to discuss the future of Hubspot products and plans with the Director of Product Management.

PAC consists of representatives from the top 15 partner agencies in the EMEA region. We are fully integrated into the product roadmap process, covering solution engineering, marketing operations, and client success.

The PAC meeting is monthly but together with our sponsors we organize webinars every week to share knowledge on best practices for using Hubspot tools.

HubSpot Partner Advisory Council (PAC) EMEA

Google Developers

Giving back to the community I was involved in mentoring startups part of the Google LaunchPad acceleration programs in the CEE region.

During this time I mentored companies, which we're moving towards a global scale and better market access. Before I started with the program, I had a one-on-one meeting with each mentor candidate, where we went through their goals and expectations.

Google Launchpad Mentor

Omniconvert

Developing sales strategies for Europe and US with CEO
Actively managing performance of sales professionals.
Implementing sales pipeline management system to optimize sales activities
Collaborating with account managers, client managers, and other cross-functional groups to strengthen the client relationship. Profiling key client figures using data profiling techniques.
Implemented new marketing tech stack and coordinating with developers and COO operational implementations of new integrations.
Coordinating revenue dashboards with CFO to identify growth opportunities
Developed new messaging and value proposition for marketing and sales communication. 
Responsible for global outreach to key thought leaders and public relations, especially in the social media space to help maintain Omniconver's positive brand image.

Interim Chief Revenue Officer

hub:raum

Hubraum Krakow, part of Tmobile developed an acceleration program where I was a startup mentor for several years providing help and insight in B2B Marketing and Business Modeling.

After finishing the program I am still involved with Hubraum and some of its startups as an expert and advisor.

Startup Mentor

Farnell element14

As Business Development Specialist, I coordinated account management and partnership, performed competitor analysis, kept up to date on market development.

I used research abilities in my job every day, I was researching about new technologies/products, potential customers/partners.

I coordinated Re-sellers account management and partnership development

My responsibilities were also coordinating with key partners (Distributors) and monitoring performance through KPIs (Key Performance Indicators - e.g. Sales, NPS), performing competitor analysis, keeping up to date on market development, identifying new opportunities and projects.

I was actively outreaching and building business proposals, quotes, and negotiating deals with technology companies.

Some of my achievements during this time were 25% year-to-year sales growth, Star Performer Q3 2013 for Customer Service, Top Performer Q1 2014, sales targets overachieved by 30 % for Q1 2014.

I was also involved in several pan-European projects to expand the distribution network of new products.

Business Development Specialist

Electrolux

Identifying training needs and developing training strategies 

Seeking and Negotiation with 3rd party learning partners.

Advise managers on talent, learning, and development processes

Delivery model processes and procedures for Talent and Learning

Support organization-wide talent planning, moves, secondments, and promotions

Support managers to resolve performance and talent-related disputes, 

Managing talent inquiries as escalated from the HR Shared Service Contact team Providing timely resolution in line with policy.

Supporting in SAP Learning Solutions implementation for Electrolux Europe

Learning and Development Specialist Europe

I help B2B companies /w Revenue Operations & ABM using HubSpot // Executive MBA // HubSpot Certified Trainer // Big fan of sales-free zones.

My obsession is enabling B2B companies to grow with revenue operations.

I love saying that I'm in the body of a marketer, but my heart is really in connecting and building business relationships with people - 10+ years of experience doing both! 

Organizations like AIESEC, DHL, and Electrolux, helped me develop my organizational development expertise. With this combination, I can see what's best for companies from a bird's eye view. 

In a quest to find an agency that prioritizes revenue growth?

At MAN Digital, we help businesses grow revenues through account-based programs and demand-generation campaigns. Our agency is focused on facilitating revenue acceleration programs for B2B technology organizations. In other words, we do sales engagements, marketing, and operations to boost revenue, not vanity metrics.

We know that growing revenue is hard work. 

It requires time, energy, and talent - all of which are in short supply for most companies today. But what if there was a way to help you do it more effectively? What if you could find an agency that would give your sales team the tools and intelligence they need to succeed without breaking the bank? Well, guess what? There is! And we can help.

The company I founded in 2016 , MAN Digital is a Growth Revenue Agency specialising in RevOps and account-based marketing programs explicitly designed for B2B technology organizations. 

Our approach allows us to deliver measurable results on both sides of the equation - with increased leads and conversions! That means more opportunities for your sales reps AND higher revenues for your company overall! Let's get started, and we can talk. 

DM for resources on RevOps and ABM

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The Battle

Otávio Tranchesi

Romeo Mann

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