AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

Octavio Guerra Braga

Inngage - Engajamento de Usuários

Inngage. 

Empresa especializada em engajamento mobile, a Inngage fornece à empresas de renome nacional e internacional, as ferramentas necessárias para comunicar e relacionar com seus clientes, de maneira altamente personalizada, gerando experiências relevantes aos mesmos.

A Inngage está presente com escritórios em Uberlândia (MG) e São Paulo (SP).

- Startup Acelerada SEED MG 3rd Batch;
- Ranking 100 Open Startups 2018: 3ª Customer Service, 32ª Geral;
- Liga Retail Insights: Uma das startups que estão mudando a experiência do varejo;
- Startup selecionada Fast Track InovAtiva 2018

Founder & CEO

Tenez

App Growth Academy

A App Growth Academy é uma plataforma de cursos e treinamentos da Inngage, plataforma de CRM e automação de marketing multicanal e te ajudará a conseguir conhecimento sobre marketing mobile e aplicativos.

Tutor em Engajamento e Retenção de Clientes

Tribanco

Área de Inovação e produtos digitais:
- Concepção, design e go to market do primeiro Aplicativo Meu Cartão Tricard;
- Foco na melhoria da experiência do consumidor e portador Tricard;
- Avaliação de soluções para serem utilizadas no Tribanco;
- Conexão com startups e ecossistema;
- Acompanhamento de métricas dos aplicativos com foco em otimização;
- Estratégias de aquisição de usuário do Aplicativo Meu Cartão Tricard;
- Estratégias de engajamento e comunicação com os usuários do Aplicativo Meu Cartão Tricard.

Product and Innovation

Fidelidade Bem-Vindo

Fidelidade Bem-Vindo is a Brazilian Rewards program label and platform, where SMB and franchises manages their own rewards program, and customers can participate in all label programs with only CPF info.

Product Designer and CTO

i9 Uberlândia

Responsável pelo acompanhamento da inovação dentro das empresas associadas do i9 Uberlândia:
- Criação de produtos e serviços utilizando as metodologias Design Thinking, Value Proposition Canvas, Business Model Canvas, Lean Startup
- Diagnóstico da maturidade de inovação
Realização do i9 Day, primeira Hackathon de Uberlândia;
Participação no PTM - Programa Talentos Matemáticos;
Gestão da comunicação com Empresas, Entidades e comunidade

Innovation Consultant

Selo do Bem

Powerlogic

Analista de Desenvolvedor Junior

PRODAUB - Prefeitura de Uberlândia

Estagiário

Fundador e CEO da Inngage, empresa especializada em engajamento mobile, que ajuda aplicativos compreender a fundo quem são seus usuários, o que gostam, o que fazem para criar mensagens relevantes através de vários canais.

Tem aproximadamente 10 anos de experiência no mercado de aplicativos, trabalhando em apps desde sua concepção, lançamento e estratégias de engajamento e retenção. Já na Inngage atuou diretamente na elaboração e otimização da estratégia de engajamento e retenção de mais de 20 aplicativos.

taplio

The Battle

Otávio Tranchesi

Octavio Guerra Braga

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