AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

Expandi.io

Head of Sales

Driving Growth with Advanced Mobile Measurement Solutions - Unlocking the Full Potential of Your Marketing Strategies.
▫️ Lead, manage, and scale teams of 3 SDR managers, 10 outbound BDRs, 4 inbound SDRs, and 7 ADRs (ENT focus) in EMEA & LATAM.
▫️ Driving the team to achieve pipeline and SQOs targets;

▫️Q2 2023: 103% SQOs and pipeline attainment; Hired + 1 inbound SDR, 1 BDR, 2 xDRs promotions to AE and Growth manager; New sales prospecting tool implementation and onboarding.
▫️Q1 2023: 118% SQOs and pipeline attainment; Hired + 2 ADRs, 2 BDRs; 1 promotion to ADR.
▫️Q4 2023: +30% to SQOs and pipeline attainment; Hired + 2 ADRs, 1 BDR; ROE design and implementation; Inbound team structure and process introduction + implementation, Prospecting guidelines playbook.


The world’s top marketing and product teams turn to AppsFlyer cloud to power predictable app growth, protect customer privacy and deliver exceptional mobile experiences.

Director of Sales Development EMEA & LATAM

▫️ Lead, manage and scale teams of 2 SDR managers, 13 outbound SDRs and 2 BDRs in the Enterprise, SME, & Mid-Market space;
▫️ Driving the team to achieve pipeline and targets;

▫️ 3X growth in the outbound pipeline compared to previous  quarter results; Hired + 2 SDRs, expanding the team globally;
▫️ Attained 2X growth in the outbound pipeline; Promoted 1 SDR to Account Executive position in Q3 2021; Transitioned 1 SDR to BDR position; Hired + 2 SDRs;
▫️ Attained 2X growth in the outbound pipeline; Promoted 1 SDR to Account Executive position in Q3 2021; Transitioned 1 SDR to BDR position; Hired + 2 SDRs;
▫️ Attained the goal of outbound pipeline; Improved team's SAO conversion rate up to 61%; Promoted 2 SDRs to Level 2 in Q2 2021;
▫️ Promoted 4 SDRs to AE & Marketing roles in Q1 2021;

We help to solve compliance and regulatory overhead for businesses.
PCI, SOC 2, and more.

Director of Sales Development

Zero Data mission expert. Building a modern approach to data security, compliance, and privacy.
Our method enables businesses to operate on sensitive data without having to secure it themselves.

▫️ Responsible for data-driven inbound and outbound SDR team (15 SDRs and 2 SDR managers);
▫️ Build, scale, and lead Sales Operations team (5 people);
▫️ SDR management and inbound & outbound prospecting strategy development;
▫️ Developed and implemented SDR quarterly metrics, quotas & compensation model;
▫️ In cooperation with PeopleOps, developed and implemented SDR personal development plan;
▫️ 102% of pipeline quota 2020;
▫️ Increased SDR Total ARR contribution by >40%;
▫️ Promoted 6 SDRs to CSM, Marketing, SalesOps roles

Very Good Security is a Goldman Sachs, Andreessen Horowitz & Visa backed organization focused on partnering with companies to eliminate their PCI DSS footprint, proxy card data across payment processors of choice and/or securely handle PII in their environment.

Director of Sales Development and Sales Operations

Build Stuff

I run operations, sales, and strategic partnerships with Ukrainian IT companies.
Grew Build Stuff Ukraine brand 2019.

Strategic Partnerships

Tech London Advocates Ukraine

Helping Ukrainian technology companies to become a part of an unrivaled London tech leaders, experts and investors community.

Deputy Head

Social2B

Responsible for helping European clients to solve their business problems by means of creating and executing bespoke marketing and sales strategies.

I worked in 3 specific directions:
▫️Market Entry Strategy Package. For mid-size companies and enterprises who plan their market expansion to the US. We start with the Business Development, Inbound and Outbound Audits to generate the most effective marketing strategy plan that our team will execute.
▫️ Scaleup strategy Package. For mature startups who would like to shape their marketing strategy and execute it with a team of experts.
▫️ Account-based marketing Package. Target your ideal customers and tailor your Content, Email & Digital marketing strategies to key accounts' needs and preferences.

* Branding
* Website design and development
* SEO
* Targeted advertising (remarketing, paid social, PPC)
* Content Development (marketing collateral)
* SMM
* Email marketing 
* Video marketing
* Custom Graphics

Director Of Business Development, Europe

SQUADEX

▫️ Full cycle assessment and technology consulting for data management and DevOps on AWS - based projects;
▫️ Consulting on Squadex' distributed key management GDPR solution for companies that store data on AWS;
▫️ Blockchain technology consulting.

Engagement Manager [Provectus brand]

Provectus

▫️ Develop and maintain the Big Data and DevOps prospect pipeline;
▫️ Big Data and DevOps key accounts development and new opportunities research and maintenance within the strategic plan;
▫️ Market research, networking and lead generation campaigns management;
▫️ Strategic partnership
▫️ Media and PR partnership management;
▫️ Event & community management;

Business Development Manager

DataArt

▫️ Onsite negotiations with financial clients in the UK;
▫️ Offshore sales and business development;
▫️ New lead generation;
▫️ Outsourced telemarketing to a specialist coach;
▫️ Managing commercial relationships through the entire sales process: planning, commercial negotiation, implementation, and account management;
▫️ Financial market research and networking;
▫️ Finance Practice Event Manager in Odessa, London, New York, and Munich.

Business Development Manager (Finance Practice)

▫️Sales and engagement management of DataArt’s AIFMD and Form PF reporting applications;
▫️ Lead generation and management;
▫️ Financial market research;
▫️ Organizing meetings with clients in the US, UK, and DACH region;
▫️Organisation and coordination of the Financial Round Table events in London;
▫️Speaker at IT conferences in Ukraine.

Business Development Sales Manager

- Lead generation; 
- Responsible for the telemarketing process within the Finance Practice;
- Developed a structured mechanism around the company’s internal lead generation, cold calling, and social media approach to finance prospects (asset management community, FinTech companies, hedge funds, private equity firms, investment banks, and others);
- Market research;

Sales Support Manager

Helping B2B Companies Drive Revenue Growth | Head of Sales @ Expandi 🚀

👋 Hi! I'm Maryna, a passionate Sales Development leader with a track record of turning pipeline creation into revenue. 

11 years ago I joined my first company as an  SDR working in the capital markets industry, delivering pipeline targets in the UK, US  and DACH regions. Over the years I built my reputation as a  B2B sales leader who can effectively architecture and execute sales development lead generation strategies globally by providing data-driven solutions, growing talents & collaborating with cross-functional departments. 

I also really enjoy helping companies grow by nurturing and developing talents from 0 to 1.

🚀 Where I Want to Be:
My passion lies in further developing customer-centric sales strategies and scaling sales teams. I am keen on opportunities that will allow me to drive strategic sales initiatives, mentor the next generation of SDRs, AEs professionals, and continue my work in architecting effective sales practices. I want to learn more about the revenue side of the business, how to build predictive models and operationally set data-driven processes for the Sales, Marketing, Partner and other revenue-generating teams. 

🌊 When I'm Off the Clock:
When I step away from lead gen & sales frameworks, I'm passionate about art (impressionism), theatre and sport. I'm journaling my Telegram blog BizDeva and running charitable webinars with sales experts to support Ukraine 🇺🇦.

💬 Let's Connect:
I’m always open to new collaborations, networking or just a friendly chat over coffee (or cocktail).

Wanna talk?

bizdevaua@gmail.com

Maryna Nikitchuk

✨ Our team is growing!

I’m thrilled to welcome Kira Edaìn as our new Enterprise SDR for the DACH / Central market. From day one, it just clicked - her energy and mindset are a perfect match for our fantastic team.

Excited to see the amazing things we’ll build together! 💥
Meet your team - Juergen Zekl , Thomas Ulbrich , Metin Arkis , Falk Schweitzer , Jerome Baux 👌

Sales Development Leader | AI-powered pricing | BizDeva

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🚀Accelerate!

Last week accomplished our first session of the Leadership Program at PROS - Accelerate, and it was... deep. ✨
The discussion around “Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance” brought so much inspiration and a fresh perspective - a real reminder of what it means to lead with resilience, courage, and empathy.

Feeling energized and ready to look at daily challenges from a whole new angle. 💡
Big special thanks to Annie Berkson and the team in my cohort for the conversation. 🙌
Christopher A Loder, Guillaume G.,Jairo Saltos, Liz Menezes, Hugh Arrington
#Leadership #Accelerate

Accelerate leadership course

Charity and volunteering are an important part of my life. 

Together with Bohdan Hlushko, Head of Growth INSART, we’ve raised $1000 on Friday to support Ukraine 🇺🇦.
We help Eastern European SDRs & salespeople master prospecting in the AI era. For the 4th year in a row, I’m proud to support Zgraya, an incredible Ukrainian volunteer association, & Bohdan was raising funds for Tabletochki CF. And we continue.

🎯 What we showed this time:
 • Practice over theory - we built a micro-product live during the webinar;
 • Vibe Coding from scratch - how it works & which tools to use;
 • The must-know tech basics to create your own product today;
 • Real examples for sales, marketing, analytics;
 • Step-by-step guide: from idea → to a working AI tool that actually boosts business
We used Cursor and Lovable to demonstrate how anyone can build real no-code solutions - without developers or big budgets.

🎥 Watch the recording [in Ukrainian]:
 ➡️ https://lnkd.in/dyT-c3Tx
If this inspired you — a simple ❤️ or comment helps spread the cause.

 Because educating + supporting Ukraine is a mission that continues. 💛💙
👉 Want to support or speak next time? Let me know!

My favorite community of passionate leaders. 
Can’t wait to see you again soon. Thank Christian Kletzl for the discussion: resonated a lot with me 💎

London you absolutely rock.

Our final SDR Leaders of EMEA Meet up in 2025 was a quality one.

Not only did we talk through the how to increase outbound output in 2026..

We also discussed how, as leaders we can position this within our organisation, and the steps it takes to get buy in with the C-suite.

A huge thank you to Christian Kletzl for being our guest speaker and for the executive insights you provided the group.

Massive thank you to UserGems 💎 for supporting our meet up last night!

taplio

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Otávio Tranchesi

Maryna Nikitchuk

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The Battle

Otávio Tranchesi

Maryna Nikitchuk

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Maryna Nikitchuk's LinkedIn Performance

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