AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

Emirates

Marketing Executive - UAE Sales

Jewish Community Center

Enabling Jewish Life in the UAE
We relentlessly promote, empower and sustain the needs of the growing Jewish population in the UAE. Working closely with the UAE Government and fostering local and international partnerships to ensure that every Jewish community, resident, and visitor can thrive materially and spiritually.

Communications Manager

Content Writer

Digital Orks Tech | Digital Marketing Agency in Dubai

Account Executive

Digital Orks stands for Digital Orchestras. As an agency, we provide businesses with the best tools to transform their business in the Digital World. I get to work with like-minded passionate people who are highly dedicated to bringing success to our clients.

Digital Marketing Intern

Talent Acquisition Executive

Human Resources Coordinator

AL Nabooda Automobiles LLC.

Designed internal communication document used in trainings conducted for 
CRM Users (40% of the employees ) over 2 months in 2016.
Improved the over all quality of CRM Database by 60% through effective 
post-sale and post-service follow up call strategy.
Orchestrated bimonthly corporate team building events through Zumba Group 
Exercise Sessions.
Monitored & managed product launch activities for Audi A8, Porsche Panamera 
including marketing collaterals, led off site and on site activities in close 
collaboration with the vendors and Branding teams.
Facilitated standardized safety norms in the car showrooms by 
organising First Aid training for employees as per Government regulations. 
Maintaining employee engagement to increase interest in CSR projects for 
Corporate Marketing Projects. 
Promote Corporate Social Media through content boosting as per Current Best 
Practices. 
Initiate the monthly internal communications forum and implemented the 
Suggestion Box system to improve processes within the organization.

Marketing Communications Assistant

Marketer & Content Writer in the UAE | Pro at Getting Out of Awkward Situations | Assoc. CIM (Lvl 6)

My career journey has not been traditional, to say the least.  In fact, it took me three years and a pandemic to get into the Digital Marketing industry with one of the best digital agencies in Dubai. 

When I started working with a start-up, I decided to apply marketing concepts across the business to expedite the rapid growth of our teams. 

Currently, I'm back with Emirates Airline and this time doing what I love, Marketing.

taplio

The Battle

Otávio Tranchesi

Misbah Jamali 💃🏽

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?