AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

BlazePod

Head of Social Media & Community

Content Manager

Wix.com

• Promote, develop and implement multi-platform social media strategy, creative content, brand's tone of voice, performance analysis and optimization for Wix.com.
• Manage LinkedIn in order to enhance organic growth.
• Create monthly reports to measure the organic and paid success on LinkedIn and TikTok. 
• Strengthening customer relationships by monitoring online activity and engaging with users.
• Launched Wix’s TikTok account, reaching 22K followers within four months.

Social Media Manager

• Manage all social activities with Wix's sports partnerships including Manchester City, the New York Yankees, and Flamengo
• Produce social content which connects the Wix brand to our partnerships resulting in millions of views around the world
• Maximize our sports partnerships through influencers and paid promotions
• Create monthly reports which measure the success on Wix's social channels

Sports Partnership Manager

Webpals 

• Managed a network of 10 freelancers to implement strategy across all social media, graphic design, and video production
• Directed all sports specific Facebook, Twitter, and Youtube strategy, with a strong focus on Premier League, Serie A, La Liga, Bundesliga, UFC, and boxing
• Headed the day-to-day management of an influencer amplification network
• Analyzed weekly reports to derive valuable insights in order to make data-driven decisions

Sports Social Media and Content Manager

Sports Retriever

• Wrote articles and covered current events in world football
• Previewed the 2018 World Cup and analyzed the top fixtures

Football Freelancer

New York Cosmos

• Managed all phases of the New York Cosmos multimedia content and social media channels
• Measured and report on the performance of all digital marketing campaigns
• Guided and monitored the output of creative marketing agencies working with the team
• Collaborated with sales, sponsorships, operations, merchandising and sporting departments to produce marketing copy, press releases, videos, blog posts and editorial features

Digital Media Manager

i24news

• Wrote and edited packages for the channel’s sports show and news shows
• Field reporting, including international travel for sports coverage
• Prepared weekly and daily sports show rundowns
• On air analysis discussing the latest football news, including coverage of top European leagues

Sports Journalist

Genesis Communications - "Gotta Know" Florida

• Columnist on recent events in football
• Recapped and analyzed matches 
• On air hits, discussing the latest football news on radio shows

Insider of Sports Talk Florida

Israel Defense Forces

Infantry Sergeant

Israel Sports Radio

•	Directed and produced live, worldwide broadcasts of Israel Sports Radio
•	Edited and Marketed Israel Sports Radio online
•	Wrote sports articles related to Israel and abroad
•	Worked on daily business operations including finding new guests

Sports Marketing Coordinator

Mifalot

•	Assist in program events that bring Arab and Israeli people together through sport.
•	Create follow-up briefs of recent events and conferences.
•	Utilize social media to increase recognition.

A sports-centric digital marketing expert, with a passion for football and the ability to engage fans around the world.

Experience in partnership management, social media and content strategy, thought leadership, branding, business development, TV reporting, and digital marketing across mobile, app and desktop.

taplio

The Battle

Otávio Tranchesi

Michael Friedman

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