AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

Kuaishou Technology

Finance, Education, Media & Entertainment

Sales Manager

Client Solutions Manager

iti Itaú

Squad leader responsible for the strategy of credit products for the ITI business unit, digital banking of Itau.

Growth Lead

- Report to C-level (VP of Marketing);

- Manage all budget of media (digital and offline);

-Created and implemented “Data-Driven” performance strategy for Magnetis App and Web, involving over 20 stakeholders and 6 launches so far. Increase in AUM (assets under management): Magnetis +32% YoY and +15% MoM (Out/20). New clients investing in app +24% YoY and +17% MoM (Out/20);

- Implemented new partner for mobile marketing tracking (Adjust). As an Owner of Adjust, delivered to the sales team a complex study a possible increase in sales with a special offer to engagement users. The first 3 months, strategy increased CTR by 52% MoM;

- Strategic position in finance market, leading the construction project of new mindset for digital media in fintechs marketing strategy. Weekly meetings benchmarks with Monashees team and their stakeholders.

Growth Specialist

Vivo (Telefônica Brasil)

-	Digital Transformation Telefonica Vivo: Management of GMP (Google Marketing Platform) platforms; 
 
-	Audience usage media management (especially DMP - AAM - Adobe Audience Manager) 
 
-	Strategic position with Digital Analytics team leading the construction project of the new digital ecosystem Telefônica Vivo.  
 
-	Evaluation of new technologies and their impact on media, building an assertive attribution model and building governance across all Media-Analytics platforms 
 
-	Consulting on all Facebook ADS accounts: Evaluation of new features, results analysis and integrated view among all products. 
 
-	Interface with advertising agencies: Strategy assessment and daily performance management. 
 
-	Vehicle interface: Facebook, Google, Twitter, UOL, Globo.

Product Owner | AdTech

Geral

- Interface com agências de publicidade

- Interface com equipes de Digital Analytics / BI

- Interface com equipes de Produto / E-commerce

- Interface com time de Comunicação e Conteúdo

Responsável pelas campanhas de todo o parque Pré-Pago

- Avaliação de estratégia desenhada pela agência

- Curadoria de veículos relevantes para cada vertente do produto

- Análises e projeções visando ROI / ROAS (Performance) e visibilidade (Awareness)

- Insights para a equipe de produto com base nos resultados de cada campanha

- Elaboração de materiais executivos periódicos

 Consultoria em Facebook Ads para todos os produtos

- Avaliação da estratégia proposta pelas agências

- Revisão de estruturas

- Insights e testes A/B

Sr Marketing Analyst

Zarpo Viagens S.A.

Social Ads: 

- Análises com foco em ROI;
- Testes A/B;
- Remarketing;
- Testes e análises de novos features;
- Interface com equipe de produto;
- Interface com equipe de vendas;

Content Marketing:

- Gestão de budget e material nas plataformas Taboola e Outbrain;
- Interface com equipe de jornalismo para elaboração e seleção de novos conteúdos;
- Interface com equipe de SEO para otimização das matérias;

Display:

- Negociação direta com portais de conteúdo;
- Interface com BI para desenvolvimento de Dashboards de acompanhamento;
- Gestão de budget e criativos em cada portal;
- Fechamentos mensais; 

Parcerias Estratégicas:

- Gestão do programa de afiliados;
- Gestão do budget destinado a parceiros;
- Prospecção e seleção de novos parceiros;

Gestão:

- Seleção e Recrutamento de profissionais para as posições de Social Ads e Parcerias;
- Treinamento e acompanhamento de resultados;
- Preparação de apresentações de resultados mensais;

Analista de Marketing Pleno

Na parte de parcerias estratégias, pude desenvolver uma robusta bagagem no segmento de Relações Públicas e Gestão:

- Relacionamento e Negociação direta com Influenciadores Digitais;
- Criação de Apresentações de Marca para Reuniões;
- Desenvolvimento de Dashboards de acompanhamento junto ao BI;
- Avaliações de desempenho (com base em métricas de performance: CPC, CTR, CPA, CPL, CPV);

Já na parte de Social Ads, desenvolvi uma visão mais analítica:

- Criação e manutenção de anúncios em Facebook Ads e Instagram Ads;
- Interface com equipe de criação para desenvolvimento de peças;
- Interface com a equipe de vendas/produto para priorização de ofertas;
- Análises com foco em ROI;
- Otimização dos processos e da estrutura da conta;

E diretamente na parte de gestão:

- Seleção e Recrutamento de estagiários para as posições de Social Media;
- Treinamento e monitoramento de resultados;

Analista de Marketing Junior

- Gestão do Programa de Afiliados;
  - Relacionamento com Influenciadores;
  - Preparo e disparo de PR e apresentações para parceiros;
- Prospecção de novos parceiros
  - Análises com foco em ROI;
- Gestão de parcerias de marca;
 - Monitoramento de Social Media utilizando as plataformas Scup e Hootsuite;
  - SAC 2.0: Desenvolvimento e otimização de uma nova voz para a marca;
- Interface com as equipes de produto/vendas, criação e BI;

Estágio em Marketing Digital

10+ years in the digital world and in this period, I always tried to get involved in fronts with technical character and in parallel, always being updated on what the market brings about the most innovative in terms of technology. I built a very marked baggage on performance pillars and analytical verticals. Some touch points that I highlight during this process: 

-	Strategic positioning in Telefônica Vivo's digital transformation program: GMP (Google Marketing Platform) onboarding management 
-	360 ° Strategy Management / Consulting on Facebook Ads on Large Accounts 
-	Constant interface with B.I and Digital Analytics teams in building a data-driven ecosystem: Integrations between different media buying and analysis tools and impact assessment of these changes in structure and day to day. 
-	Building and managing a travel blog affiliate program 
-	Building integrated strategy between SAC 2.0 and Social ADS

taplio

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Otávio Tranchesi

Lucas Lourenço

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