AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

GRAND

GRAND is a Thought Leadership agency that builds and boost professional brands for founders, executive and employees, at the service of their organization.

I create insightful, thought proviking content that turns any professional into a known subject-matter expert.

I work with Founders, investors, directors and mangers in any field of expertise.

Founder

Head of Thought Leadership

The Cohort

The Cohort is a space for curated and community-sourced stories about mobile marketing, mobile advertising, user acquisition, mobile apps, and other insights from the mobile industry.

The Cohort is an independent, unbiased source where mobile marketers, growth, and product professionals can stay updated on the latest industry news, trends, and resources.

Blogger

Neura Inc

Neura is a groundbreaking, AI-based technology that fundamentally changes the way digital products interact with people. The Neura platform enables mobile applications to engage one-to-one with their users, at scale, using real-world data (who you are, where you are, and what you are doing) to form Engagement Opportunities. The impact of Neura is a monumental shift in the way companies use real-world context to engage, retain, and monetize their users.

Director Of Brand Marketing

CallApp

CallApp is one of the world's leading Caller ID & Call Recorder services, with over 35 Million installs worldwide.

Responsibilities:
In charge of all company's revenue streams - Data, IAP, Advertising.
Managing all ad operations - waterfall, optimization, ad units, ad partners.
Responsible for driving growth - UA campaigns (Google, Facebook, other ad networks), ASO, content.

Director of Monetization

Appnext

Appnext is a leading monetization and app distribution platform, exclusively dedicated to building great mobile businesses by promoting apps. 

Responsibilities:
3rd party partnerships - tracking, beta testing, frameworks, app discovery services, app   development platforms, etc.

Publishers - responsible for driving growth to network. Locating, approaching, negotiating and 
signing new publishers. Managing ad inventory and publisher media. 
 
Community - creating and solely managing the Appnext Community platform and 3rd party 
developer forums, including meetups, as a dedicated marketing channel.
 
Conducting developers webinars.
 
Exhibiting & attending industry conferences, including speaking in panels and lectures.

Director of Partnerships & Community

Celltick

Was chartered with defining and driving the company's global advertising activities. This involved setting up the execution chain, collaterals, policies and contacts necessary to drive. En route, I have created a deck of sales and policy materials and have trained local sales people on how to reach maximum media occupancy. I have participated in a lot of hands on engagements with local advertisers and agencies and have worked closely with the product development team in order to ensure maximum support and compliance. 

During the first year of activity we have reached a gross revenue level of $1.9M from advertising activities and personally I have been accounted for $500k in direct sales.

Media Sales Director

Todacell

In Charge of all copmmunications, negotiations and deals in EMEA with all Agencies, publishers, and advertiser. Responsible for all revenues in EMEA.

Head Of Sales EMEA

NeoGames

In charge of the UK market.
Working with publishers on all types of media deals. Launching, monitoring and evaluating campaigns. Creating new marketing materials. Negotiating and signing Co-brand deals.

UK Regional Media Manager

Logia Mobile

Responsible for marketing Cellcom's (biggest Cellular carrier in Israel) mobile content products through all available channels - solely managing affiliates, media buy, and Logia's Google account.
Responsible for marketing mobile content in cellcom WAP.
Prepared and launched CPA, CPL, CPC and CPM campaigns on a daily basis, monthly and annual marketing plans and presentations
Cellcom WAP media (acting as a publisher) - responsible for selling media to advertisers 
Prepared marketing plans for new content products.
Creative and design management – supervising the advertising agency.

Advertising Mananger

Turning professionals into Thought Leaders

I'm the founder of GRAND, an agency that grows brands through Thought Leadership.

I write Thought Leadership content for individuals and companies, with one mission in mind - crerate awareness, credibility and reputation they can use to achieve their goals.

During my 4 years at AppsFlyer, I've written 2,000 posts for over 200 employees, from low-level managers to the CEO.

My clients are investors and organizations who realize that the best branding efforts in B2B are driven from authentic, professional content by employees, and not promotions.

I have 10+ in Marketing and Business Development, and my work does NOT revolve around employer brand, but around Sales and business KPIs.

taplio

The Battle

Otávio Tranchesi

Jonathan Raveh

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