AppsFlyer

As the Industry Lead for Finance for EMEA and LATAM, I serve as a critical liaison between our clients and AppsFlyer. I specialize in understanding the unique demands of our finance/fintech clients across Europe, the Middle East, Africa, and Latin America, and translate these requirements into effective product strategies. My role encompasses strategic planning, selling, client relationship management, and cross-functional collaboration to ensure our solutions meet the dynamic needs of the finance industry in these regions

Industry Lead Finance - Europe, LATAM, Africa and Middle East

Enova International

Head of Marketing - Simplic

Magnetis Investimentos

Vice president of Marketing

PicPay

- Responsible for in-app communication, CRM, online media and product growth
- Managed a team of 8 people responsible for research, development, and execution of sales promotions and communication campaigns.
- Strategy, implementation and optimization of Facebook, Google and other online media.
- Responsible for acquiring, activating and engage costumers.

Head of Product Growth / Media

Chama The App

Responsible for all the marketing budget at Chama
- TV, Radio and Digital Channel
- Manage Creative Agency relationship
- PR spoke person
- Analyse data on customer behaviour
- In-app engagement strategy

Head Of Marketing

SINGU

During my time at Singu I was responsible for

- Running all marketing operations (online and offline)
- Run meetings with the IT team to steer product towards the needs of the business
- HR
- Finance operations
- Oversight of the operations team: Responsible for managing a team of 6 people that took care of custumer care, professionals acquisition and quality training

Co-Founder

Viber Media, Inc.

In charge for all the Performance Marketing operations and strategy. Leaded the releashionship with the advertising agency. Also responsible for the business inteligence of Brazil. Took care of partnerships with other companies

Brazil Business Manager

Easy Taxi

Responsible to lead entire Easy Taxi operation from zero. Studied the market to understand the taxi industry in Panama, research competitors and identified the best model for the business in the country. 
Adapted the app for the culture needs of Panama in order to optimize the user experience.
Builded a team to run the day to day operations, including: Managing, costumer care and taxi acquisition team.
Was responsible for all the needs to start the company, from office renting to the legal process to start in Panama.
Leaded the team and reported to the global CEOs and investors on a daily basis.

Panama Country Manager

Responsible for the structuring of Easy Taxi global online marketing in more than 20 countries and 5 continents.  Advisory for the country managers about passenger and driver acquisition. Hired and managed a team to deal with online marketing, offline marketing, PR, CRM and social media.  Planning and execution of strategic partnerships with other companies.

Morgan Stanley

•	Worked in the analysis of Latam Real Estate and Consumer companies
•	Created and adjusted company valuation models
•	Drafted reports to discuss industries’ and companies’ events and analysis; assessed earnings releases.
•	Interacted with Sales and Trading on a daily basis to discuss Industries and Companies in details
•	Prepared data for institutional investors

Equity Research

Sumitomo Mitsui Banking Corporation

Research on sectors to develop a strategy to the bank. Controlled the income of the area and the results. Developed institutional presentations.

Corporate Bank

I am a marketing and sales expert with over a decade of experience in leading and growing teams in startups, especially in the finance and fintech industry. I have a strong background in economics and a passion for innovation and technology. 

As the Industry Lead for Finance for EMEA and LATAM at AppsFlyer, I bridge the gap between our clients and our product team, translating the unique needs and challenges of the finance sector into effective product strategies. I also use my skills in customer relationship management and digital marketing to deliver solutions that help our clients optimize their user acquisition, retention, and monetization. My mission is to enable our clients to achieve their goals and grow their businesses with AppsFlyer's best-in-class attribution and analytics platform.

Otávio Tranchesi

Top Growth Marketing

Media Buyer

Prognum Informática S.A.

Digital Marketing Specialist

Orgânicos in Box

Organic groceries' delivery by subscription.

Private Investor

The CMOs Marketers

The CMOs Marketers é uma comunidade que reúne os líderes de Marketing das principais empresas do Brasil! A Comunidade tem como objetivo instigar o ecossistema da área, formando a próxima geração de líderes de Marketing do país e conectando potenciais talentos da área a empresas.

Member

TriK Digital

Muni Tienda

Online acquisition 

Plan and execute strategies for user acquisition through digital channels observing performance KPIs, goal oriented and data-driven decision making.

Head of Online Acquisition

DevSquad

Paid Strategy - performance on paid channels - Google Ads, Facebook Ads, Affiliate Mkt, etc

Social Strategy - social media engagement and growth

Reengagement Strategy

SEO Strategy

CRO - conversion rate optimization

Groupon

Peixe Urbano – Florianópolis, Santa Catarina

•	Marketing planning regarding goals, KPIs and budget
•	User Acquisition Team leading 
•	Work alongside with Bi team to create reports and KPI analysis: CAC, LTV, Churn
•	Marketing Channels planning regarding objectives, KPIs, message and measurement
•	Google Ads automation campaigns
•	Facebook Ads automation
•	Daily report and optimization according to goals, budget and performance

Marketing Manager Groupon Latam/Peixe Urbano

Galgrin Group (corpoperfeito.com.br)

Gestão de equipe e canais de marketing digital buscando metas pré-estabelecidas dentro do orçamento proposto.

Gerente de Marketing Digital

Coordenação de equipe de marketing digital utilizando os seguintes canais e mídias para crescimento do e-commerce.

. Google Adwords e Yahoo Search Marketing (Links Patrocinados)
. Comparadores de Preços (Buscapé, Shopping UOL, entre outros)
. E-mail Marketing
. Mídias Sociais (Facebook, Twitter, Blogs, etc)
. Marketing de Afiliados (ParceriaPerfeita.com.br)
. Técnicas de SEO (Posicionamento Orgânico)

- Metas e Orçamentos definidos diariamente
- Trabalho de Branding
- Orientado a ROI
- Trabalho de levar tráfego de qualidade ao site

Coordenador de Marketing - E-commerce

Jornal e TV Balcão - Anunciou, Vendeu!

. Desenvolvimento e manutenção do web site da empresa.

Web Designer

Digital Marketing Manager | Growth Marketing | Online User Acquisition | Paid Media | SEO | Data Analytics | SQL | B2C | B2B

Digital marketing professional w/ more than 15 years of experience, well versed in paid media, SEO, social media, digital strategy and user acquisition.

Sustainable growth through data analysis and constant optimization. 

Specific Skills:
 
•	Google Platform (Ads, Analytics, Data Studio)
•	SEO - Search Engine Optimization 
•	Facebook Ads  
•	Data Analytics (SQL)
•	E-mail Marketing 
•	Influencer Marketing 
•	App Acquisition
•	Python (in progress)
•	Shopify
•	Apps Flyer

taplio

The Battle

Otávio Tranchesi

Guilherme Borges

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