FIFA

Head of Host Broadcast Production

CONCACAF

Director Broadcast Operations, EP & Media Distribution

Provide strategic direction of production, broadcast operations, and media distribution of live global soccer programming for industry-leading global FIFA confederation and governance body serving 41 member associations. Manage and negotiate media rights and contracts for major networks, including FOX, Univision, ESPN, Verizon, Televisa, CBS, and more. 

–	Launched enterprise’s broadcast operations division and transformed division into revenue-generating cost center to produce double-digit multimillion-dollar ROI over last 4 years.

–	Expanded media distribution sales rights by 3X from 2019 to 2021 despite challenged pandemic market.
 
–	Facilitated editorial and production operations as coordinating producer for 6 games for FIFA World Cup Russia with 1.8 billion combined viewers worldwide.

Executive Producer & Director of Broadcast Operations and Media Distribution

ALBAVISIÓN

Served as executive producer for multimillion-dollar soccer events across LATAM, determining coverage strategies and production logistics strategies, as well as fortifying relationship management with content buyers. Led production and operations for 150-member Repretel 6 Channel organization in Costa Rica in concurrent role within Albavisión parent company.

–	Produced 300+ hours of live content, serving in various key functions for numerous high-profile soccer events, including broadcast manager for Costa Rican FIFA World Cup 2014, LP for CONCACAF’s Gold Cup 2013, and LP for multi-distribution channel for Olympic Broadcasting Service (OBS) in London in 2012.

–	Spearheaded coverage logistics for 10 LATAM countries as executive producer for Albavisión’s 2010 and  2014 FIFA World Cup in South Africa and Brazil, delivering on-schedule, on-budget operations with 1,000+ hours of content. 

–	Concepted, cultivated stakeholder buy-in, and deployed innovative regional operations business model at Repretel 6 that lowered production costs by 12% within 2 years while scaling deliverables output with 100+ more hours of live content per year.

Executive Producer | Production & Operations Manager, Repretel 6

I help you navigate the broadcasting industry. From building a career to finding your next job. Personal Opinions here.

Bridging the Future of Sports Media, Broadcast Operations, and Digital Transformation

I’ve spent over 25 years at the forefront of sports media, broadcast operations, and digital content strategy, leading large-scale productions and shaping the future of how fans experience live sports.

From negotiating multi-million dollar media rights deals to overseeing multimillion global productions, I’ve had the privilege of leading teams of 2,000+ professionals while transforming the way content is delivered across traditional and digital platforms.

Here’s what I bring to the table:
- Sports Media Rights & Distribution – Structuring high-value partnerships with networks like FOX, Univision, ESPN, and CBS to expand global reach.
- Broadcast Operations & Innovation – Scaling live event productions at a global level while integrating AI, cloud-based workflows, and remote production to drive efficiency.

-Digital Strategy & Content Monetization – Helping media companies, leagues, and brands maximize revenue through multi-platform content distribution.

I don’t just adapt to industry disruption—I help create the future. Whether it’s leveraging AI for real-time content production, optimizing remote production workflows, or building scalable media strategies, I specialize in transforming operations into competitive advantages.

If you are looking to navigate the future of sports media, content distribution, or live event production? 

We definitely need to connect.

Oscar Sanchez

GAVIA

Scaling Up Coach

Scaling Up 

Why would anyone need a scaling up coach?

Having a Scaling Up Business Coach isn’t an unneeded luxury, it’s a necessity if you want to grow your business beyond a start-up phase.  Accountability is one of the greatest strengths of working with a Business Coach. It’s difficult to get an objective answer from yourself about your business, but your Business Coach will always tell you the truth, even if you don’t want to hear it.

“The most serious mistakes are not being made as a result of wrong answers. The truly dangerous thing is asking the wrong questions.” Peter Drucker

Gallup

Gallup Strengths Coach

Cludo Contact Center

We strive to bring companies and their customers closer together by offering world class Contact Center solutions in a SaaS model. 

As Marketing Director I am responsible for managing both Cludo and ACC brands.
Key responsibilities: brand identity, advertising, digital marketing, social media, brand strategy, media, performance marketing, PR, content marketing, SEO, web development, e-learning platform production and awareness building.

Board Member | CMO

Lubię Poniedziałki

How to effectively motivate employees? What to do to make the best of them do not leave the company? How to convince talented professionals to join our team?

If you ask yourself such questions, it means that your business needs an injection of enthusiasm. Lubię Poniedziałki is an Employee Motivation System created on the Gallup Institute's research to discover and manage talent in the organization. 

Every Manager should ask himself: Do my employees like Mondays? Are they happy to go to work? The answer to these questions and solutions that raise the level of enthusiasm in business is the key to our business - and our passion!

We know that good advice is paved with hell. This is because the advice can give everyone, but effectively implement it can few. That is why we are not a classic consulting company that only offers good advice. We exist to bring about a real change. We do not only talk, but we work with people at every level. We bring the concrete actions that give the feeling of raising the level of enthusiasm in the company. We do not stop improving our solutions, helping to better understand and encourage employee involvement. We have developed a standard for measuring enthusiasm, because "what can be measured can be improved" - Peter F. Drucker.

Co-Founder, Head of Strategy

Leo Burnett

Orange, Heineken, Fiat, AXA, Samsung, P&G, Castorama

Senior Strategy Planner / Digital Strategist

Brain Sp. z o.o. s.k.

Working for brands:
ING Bank, Play Telecom, Prudential, HBO, Leroy Meriln, Ernst & Young, Douglas, Hoop Cola, Radio ZET

Strategic Planner & Interactive Planner

Internet Marketing Manager

Scaling Up Coach for tech companies with ambition to become Unicorns!

If you're a busy founder of a fast-growing company, you probably:

- Worry whether you can maintain your current growth rate

- Would like to have more talented A Players on your team

- Hate monitoring everyone's work to ensure targets are met

- Have too many tasks on your plate which should be delegated anyway

- Wonder what to do to have full visibility into what's going on in the business


You might be all 5. You might just be 1.

Why does that matter?

If you:

- Grew your business vastly over the past few years
- Added new clients 
- Added new employees

But you began to realize that current management methods are no longer sufficient. 

Chances are your company's reached the next level of growth and needs new mechanisms to fight barriers to scale.

That’s where The Scaling Up Methodology™ comes in.

The Scaling Up Methodology™ was created for mid-market companies to overcome these challenges and set the basis for sustainable business growth. 

Here are 5 things founders of fast-growing companies have said working with a Scaling Up Coach helps them with:

1. To attract and grow talent
2. To stand out from the competition
3. To increase the valuation of the company
4. To regain time to work “on” instead of “in” the company
5. To create a culture of engagement and satisfaction among team members

Using the Scaling Up framework does all 5 of these and more.

But you don't have time to learn from your mistakes...

You're too busy doing other stuff like, I don't know, running your business.

So what happens now?

I'll implement Scaling Up with you.

I work with fast-growing tech companies with 200-600 employees on board with the ambition of becoming Unicorns! Founders of Forbes 30 under 30, EY Entrepreneur Of The Year, and market leaders in their industries.

That's how powerful Scaling Up is when you use it the right way.

So, your decision is this:

A - Do you want to sit and do nothing and wait for your competition to figure Scaling Up out?

or 

B - Do you want your bold vision to come true with less time and effort but with a bigger impact?

Take your time - let me know which one it is.

A or B.

If you decide B - scroll up to my featured section and click on the 'Scaling Up Application' to apply for me to help you with the Scaling Up framework.

You'll just need to answer a few quick questions, takes 3 mins.

Then I'll be in touch.

Speak soon.

taplio

The Battle

Oscar Sanchez

Karol Popa - Scaling Up Coach

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