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I craft the creative pathways to your breakthroughs | Creative Strategy Consultant | Intuitive Business Coach | Life Coach | creating beauty since 1989

Oriane Brunel

Othmane Khadri

We help B2B tech SaaS startups build an acquisition funnel that generates leads and not just traffic | Generated over $800,000 in pipeline opportunities for clients | Founder Earleads

(scaling Earleads from $1M → $10M ARR in public)

If you’re reading this, you probably looked into AI SDRs or cold emailing agencies but something felt off "where's the human touch here?..." i feel you, what we do is completely different.

At Earleads we build and manage AI native go to market systems for B2B companies. AI native means we've designed them to maximize both human taste and machine's efficiency. You get best of both worlds without losing credibility in your market. 

What we do is dead simple: 

1) We get your ICP attention with social engineering content 
2) We monitor all signals shown by your ICP to engage with them when it makes sense 
3) We use targeted ADS to drive more qualified traffic toward your offers

We've worked with over 40 B2B companies helping them generate over $15 million in pipeline. We've booked over 1,500 qualified conversations and drove > 20,000 free trials accounts to our clients. 

If you want to learn more about our systems, DM me.

And if you want to follow the crazy road to $10M in ARR, i am documenting the back end of the journey on a weekly newsletter here: https://taap.it/YlAB6v

Head of Staff

JUST IN: Alexandre Berkovic and Chrisjan W. raised a $7.1M seed round with Sphinx and I need to talk about this one as one of their partners for a year now.

I sent this man like 10 LinkedIn DMs but he kept ghosting me till one day he replies and says "I'm jumping on a call with you just because you're persistent and I like that."

15-minute call and he hits me with a "Send me a contract for 3 months, let's see what happens".

The rest is history. 

We launched dozens of different go to market plays.

Some we can talk about. Some I'd rather keep to myself so I don't get 10 lawsuits lmfao.

This ability to take crazy risks, move fast and keep breaking things while building the best product in their industry is what will make them eat all their competitors :).

(We'll try to play a role in that)

Now drop a like to help me make this post go viral. Alex told me if I get > 200 likes he'll consider keeping me a small allowance to be part of their Series A :))).

Oh and yes Sphinx is building AI compliance agents so you and me don't have to wait 3 days to get our wrongly flagged Revolut/Wise/Brex or any other KYC/KYB issue resolved.

I got 6 hours of sleep this weekend.

Worth it.

I've been heads down in Claude Code and honestly i'm a little obsessed. I gave the thing a name so my wife would stop questioning why I'm up at 3 AM.

"Working with Henry babe. Go back to sleep."

She 100% thinks I've lost it.

But this is one of those rare windows where the people who move fast and actually ship get rewarded disproportionately. The market is paying a premium for builders who master agentic tooling and roll it into their business right now.

That's exactly why we keep giving our clients new edges on go-to-market before the rest of the market catches up.

If you're nerding out like me tell me what you've built. I'll go first:

Every morning at 8 am I have an agent that scrapes the top-performing Reddit posts from the last 24 hours in my niche, matches them against my content strategy, and drops the best ones into a Notion database with a repurposable angle already attached.

What a time to be alive…

GTM engineering 101.

How to monitor signals that drive sales:

It starts with one distinction most sales teams miss.

1) Data = static snapshots of companies and people.

2) Signals = dynamic evidence that someone might need you right now.

They buy 10 data providers, enrich everything, and still wonder why reply rates are dying.

The issue comes from your timing and data usage. 

You can have the perfect ICP list if you reach out randomly without a proper scoring and signal based strategy the list is worth nothing.

Catch them the week they're hiring for a role you support, evaluating your competitor, or complaining on Reddit about a pain you solve and see the difference in answer rate.

That's the difference between spray and pray and actually booking meetings.

Here's the exact framework we use to monitor, score, and act on signals ↓

Save this for your next GTM campaign.

GTM Engineering 101: Sales signals

8 questions to build your GTM strategy.

Answer them before skipping to execution. 

And no these 3 are not your starting point:

"Should we try cold email?"
"What about LinkedIn ads?"
"Maybe we need an AI SDR?"

The companies winning right now answer these 8 questions first:

1. Who exactly are we targeting and why them first?
2. What signal makes them ready to buy right now?
3. Where do they already go to solve this problem?
4. What's our narrative and who's the villain?
5. What makes us believable before we talk ?
6. What's the offer that gets us in the door?
7. How does data flow between channels?

And the most important, how do we know it's working before revenue shows up?

Skip these and you're just adding noise to a broken foundation.

Swipe through for the full breakdown ↓

P.S: Want help answering these for your business? Connect with our team on earleads(.)com

How to start your go to market:

Something strange happened when I started using Claude Code.

I run a bootstrapped company that hit $1M in ARR. No VC money, small team. And suddenly I could feel the ceiling lift not incrementally a direct 10x maybe 100x growth became thinkable in a way it wasn't before.

What's odd though is the supply side just exploded. What you can build now, what you can ship... it's unprecedented. 

And yet demand hasn't caught up.

Look around and you'll see VCs pouring millions into anything with "AI" in the pitch deck. Everyone's selling an AI thing. 

The FOMO is real but i think most of them are wrong about the timeline.

Building service or products with an agentic approach have probably created trillions of dollars in latent opportunity. But latent is the keyword. 

The market isn't mature. Most buyers don't understand what's possible yet. They haven't even formed the right questions let alone started looking for answers.

Some companies are still buying microsoft office trainings...

This is going to be a long game. The kind that kills companies who mistake a technology shift for instant demand.

The winners will need a rare combination of patience to think in years, the speed to move in days, and the stubbornness to survive a market that will feel like it's about to break open for much longer than anyone expects.

I'm excited about this. I'm also a little scared. And somehow, irrationally confident.

I'm probably wrong about some of this. But not the survival part. More than open to discuss in dms or here.

How to write LinkedIn content that generates pipeline↓


The top 1% of LinkedIn content is engineered.

Before we write a single word for clients at Earleads we run a system that validates format messaging and audience fit before anything goes live.

Then we layer in copywriting principles that turn attention into action.

Here's the exact process we use from research to publishing and the writing rules that make every post hit harder.

→ The research system that pre-validates content
→ How we prioritize based on business goals
→ Visual and voice decisions that compound
→ 7 copywriting rules we never break

Swipe through ↓

P.S: Want us to build your content engine? Connect with our team on earleads(.)com

How to write top 1% LinkedIn posts

Clay recently launched Clay Ads. This changes everything about how go to market works:

Until now the biggest gap in B2B revenue systems was the disconnect between your outbound data and your paid media.

Your signal engine knew exactly who was in market but your ad platform had no idea.

You'd export CSVs. Upload them manually. Watch match rates sit at 30-40%. Burn budget on customers, competitors, and people who will never buy.

Clay Ads closes that loop permanently.

Here's why we'll be rolling this out for our clients: 

→ Dynamic audience sync from Clay to LinkedIn, Meta, and Google
→ Up to 90% match rates on LinkedIn (2-4x what traditional uploads get)
→ Signal-scored accounts automatically routed to the right ad stage
→ Exclusion lists that update themselves 
→ One orchestration layer for outbound, content, and paid

This is the missing piece of the allbound system we've been building toward.

Swipe through for the full breakdown ↓

P.S: Want us to build this for your GTM? Connect with us on earleads(.)com

Clay Ads: How does it work? 

Should you ever go over someone's head to close a deal?

I just had a conversation with a founder on this.

They're selling a sales tech solution and their champion is the sales manager. The end users though are the sales team and we have 4 stakeholders involved.

One of the options they're considering is to skip everyone and go straight to the CEO to force the deal through.

Here's why this is one of the worst moves you can make especially when you're pre-PMF or early product market fit.

Your deal's value equals money + feedback loop. And that feedback loop is worth 10x more than the contract value.

What actually happens when a CEO forces a tool on a team that didn't ask for it?

In this configuration here's what would happen:

1- The sales team sees YOU as the villain.

2- They resent the tool before they even log in.

3- The sales manager your supposed champion just got undermined in front of their team.

4- The CEO now thinks: "Wait I thought you said this was a priority. Why did I have to step in?"

Congratulations. You "closed" the deal.

But you killed adoption. 
You killed your feedback loop. 
You killed your champion's internal credibility. 

And you killed any chance of expansion. Now let's talk about what you SHOULD do instead.

If you're pre-PMF the real value of a deal is rarely just the revenue. It's the power users actually using your product every day and telling you what's broken, what's missing, and what's magic. 

That only happens when people WANT to use it. So instead of going over heads go the other way.

Win the end users first. Make them your biggest fans. Use their conviction to arm your champion with a successful internal case.

Let THEM sell it up. That's how you build a deal that sticks.

And if the sales manager is the one blocking you? If the end users love you but the middle layer won't move?

Then you've earned the right to have a different conversation.

You go to the CEO not to "force" the deal but to share what their own team is telling you. 

That's not hijacking. That's serving.

Bottom-up conviction. Top-down alignment.

That's the play.

ps: let me know if you like this kind of posts, i have dozens of stories like this one to share :)

Sometimes (if sales related) please just don’t give me a mic. I tend to be slightly too polarizing…

Thank you Ridha Mami for the invite, you’re building an amzing product !

Ex-VP of Sales turned founder | Building Nudge 🫨— the AI layer that keeps deals moving | Founder @ Addvocate

EP02 drop 🎥 Deal Heat - Sales tactics from the hood
Sell to keep.

If they churn, you didn’t close a deal — you sold a paid trial.

This one’s with Feat. Othmane Khadri and it’s all about acquiring customers that stay (and why retention is a sales skill, not a CS band-aid).

https://lnkd.in/e3vCRT5z

Open video: EP02 w/ Othmane (Earleads): Revenue rules. Sell to keep—0 churn. AEs/RevOps/VP/CRO. on youtube.com

EP02 w/ Othmane (Earleads): Revenue rules. Sell to keep—0 churn. AEs/RevOps/VP/CRO.

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Oriane Brunel

Othmane Khadri

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taplio

The Battle

Oriane Brunel

Othmane Khadri

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Othmane Khadri's LinkedIn Performance

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Performance ScoreOthmane Khadri's LinkedIn Performance