🔹Are you tired of scrolling through LinkedIn without getting any traction for your business or professional profile? Look no further! 🔹

I'm Ophir Tal - The Linkedin Content Writer and marketing strategist you've been searching for.

With over 5 years of experience in creating engaging content, I know what it takes to get your target audience hooked, lined up, and tinkered with. 

⭐I have a rich background in journalism and bilingual content creation in both English and Hebrew, which is essential in creating compelling messages that resonate with your audience and get you the results you need.

⭐Whether you're a big or small business, a solopreneur, or just an individual looking to get ahead, I'm your guy!  

⭐My Content writing services have helped an array of clients boost their brand awareness, attract quality leads and create content that have their audience begging for more and unlocking new opportunities.

I'm here to help you crush it on LinkedIn! 


👉So, if you're ready to boost your brand awareness and get new opportunities on LinkedIn, let's chat!

Ophir Tal

Ophirwriter

Linkedin ghostwriting & personal branding for B2B Founders & CEOs to make their LinkedIn profile a beacon of business relationships.

Want to grow your linkedin? Book a call with me here:

ophir-tal.com

Founder | LinkedIn Consultant & Ghostwriter

Wikimedia Israel

Managed Wikimedia Israel's social media channels (Facebook, LinkedIn, Instagram) and wrote newsletters about Wikimedia's activism in sharing free knowledge

Marketing and Events Manager

Combat Anti-Semitism Movement

Promoted brand awareness by writing youtube scripts, tweets and posts on Facebook and Instagram.

Social Media Intern

The Jewish Agency for Israel

Initiated, facilitated, and hosted Israel-themed arts, culture events, and lecture series for a Jewish community of 26,000 people and wrote a blog aimed at that community.

Community Specialist

Eloops

Created Blogposts and newsletters aimed towards raising the topic of Employee Experience and brand awareness for a Saas Startup.

Content Management Intern

ynet

Wrote articles and conducted interviews for Xnet Magazine of The Ynet network

Freelance Journalist

Build a LinkedIn personal brand you’re proud of.

If you’re a founder who’s active on LinkedIn and doesn’t get results, it’s either because of these 2 reasons:


→ You’re not reaching the right people.

→ You’re not saying the right things to get their attention.

You’ve put in hours writing posts, but most of the engagement comes from colleagues, friends, and family, not decision-makers.

You hesitate to post because you don’t want to sound “salesy.”

You keep giving away free value, hoping something will happen.

Meanwhile, the right audience still doesn’t know you exist.

When I partner with you, we fix both problems so your LinkedIn starts working for you:

→ Your profile positions you as a trusted authority.

→ Your posts spark interest from the people you actually want to talk to.

→ Your network fills with the right connections who open doors to opportunities.

Here’s what other founders have achieved working with me:

→ Grew their following 10x in 6 months, attracting the right investors and partners.

→ Started conversations with relevant prospects through content aligned to their values.

→ Built credibility in front of people who could hire them, invest, or refer them.

If you want to make LinkedIn work for your business goals, book a discovery call: ophir-tal.com

I’ll partner with you to manage your content strategy, execution, and delivery in full, while you stay focused on running your company.

All under a fixed monthly retainer with clear pricing and set conditions.

Book your 1:1 call with me (link in bio) to make it all happen, so you can attract the right people, start the right conversations, and open the right doors.

Because I’m a LinkedIn ghostwriter and coach, I work remotely.

Because I help my clients get leads and followers there, and built my personal brand around that, I get paid.

Because of that, I can live as a digital nomad.

And because of that, I’m spending this long weekend in Pai, northern Thailand.

This is freedom through branding :)

LinkedIn content strategy built for clarity and results

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Black Friday Special: LinkedIn Content Strategy that will help you generate leads 🤘


If you're tired of posting without getting any results keep reading.

I'm offering a 1-hour intensive content strategy session that will transform how you approach LinkedIn.

The goal is to build your systematic approach to convert your audience to whatever goal you have in mind (leads, job applicants, podcast interview-you name it).

Here's exactly what you'll walk away with after our session:

THE STRATEGY

↳ Content calendar structure you can follow week after week.

↳ DM conversation starters that actually get responses and book calls.

↳ Engagement tactics that build genuine relationships, not just vanity metrics.

↳ Positioning framework that differentiates you from every other person in your space.

↳ Content pillars tailored to your audience so you know exactly what to write about.

THE PROCESS

We'll spend one focused hour together where I analyze your current approach, identify the gaps, and build your custom strategy from scratch.

After our call, I'll write everything down for you in a comprehensive strategy document. You'll have your roadmap ready to execute the moment we hang up.

THE RESULTS

My clients typically see engagement increases within the first week and start booking discovery calls within 90 days. One founder I worked with recently booked 9 calls in 1 week.

Is it guaranteed? Nope. 

Will you have a strategy to get you there in 30, 60, 90, 120, or 180 days? 

Yes. 

It’s up to YOU how to implement it.

THE DEAL

Normal investment: $150
Black Friday price: $100 (30% off)

This offer expires Sunday night. 

After that, I’m back to regular pricing.

YOU

↳ Ready to invest one hour to transform your entire LinkedIn strategy.

↳ Solopreneur or founder ready to take LinkedIn seriously.

↳ Looking for a systematic approach, not random tactics.

↳ Willing to post consistently and engage authentically.

This is your opportunity to stop guessing what works on LinkedIn and start following a proven system that generates real business results.

Want in?

Send me a DM and I'll send you the link to book and pay for our 1:1 LinkedIn content strategy call.

P.S. Only taking 10 clients at this price. When they're gone, they're gone.

My 6 favorite things about Chiang Mai (as a digital nomad):


1. The Coliving & coworking space work! 

Fast internet. Real community. Quality of life. 
I enjoy walking to it everyday,
Connecting with other nomads 
And getting my work DONE.

2. Night markets where $1 gets you dinner.

And it's better than most $30 meals back home.

Pad Thai, shrimps, meat-you name it.

Everything is fresh and delicious.

3. The air quality.

It’s so clean and breathable! 
And not that hot for Thailand. 
God bless altitude! 

4. The digital nomad scene without the toxicity.

People here build real things.
Less hustle porn, more actual work.
And real friendships.

People who understand that linkedin matters. 

5. Temples everywhere.

I'm not religious, 
But something about those golden Buddhas centers me. Being surrounded with history reminds me that everything is passing. 

6. Coffee shops that let you stay all day.
No passive-aggressive "one drink minimum" energy.

And the coffee here is something else, hard ti explain how, but the aroma is deeper.

This city helps me to slow down,

And ironically that helps me do things with speed.

Building my substack, 
Getting LinkedIn done with you clients 
Even improving my overall endurance 

All happens thanks to the healthy routine Chiang Mai (and the lovely Coliving where I’m at, Alt Ping River, enables me). 

Good work happens in rhythm,

And Chiang Mai?

Has the best groove there is.

I show you how to turn LinkedIn into a predictable growth channel without sacrificing your freedom.

"I'm here for connection not business" is the biggest lie on LinkedIn.


Every single person saying this still pays for Netflix, buys coffee at Starbucks, and orders from Amazon.

They're literally supporting businesses every day while pretending they're above commerce.

They’re the ultimate hypocrites.

They can’t deny there's nothing wrong with 
doing business on a business platform. 

LinkedIn was literally created for professional networking and business development! 

No one is a mother Theresa who's above making money. 

We all have bills to pay and goals to achieve.

If you want to get clients be honest about it.

People respect it way more than fake altruism.

I forgot to tell you that Anna Pitner and I are now in our 10th country as digital nomads: The Philippines! 🇵🇭

From Makati in Manila, during weekdays:

Build LinkedIn content strategies for people who want to get results & clarity 

Coach clients who want to master content & social selling skills for life 

Ghostwrite on LinkedIn for the founders who want to scale their personal brand 

And in the weekends, explore the beautiful islands of the Philippines.

I'll keep you posted about my experiences here!

LinkedIn strategy built for clarity and results

I have a confession: I don’t care if someone is a founder or not when I work with them.

What I care about is:

That they want to grow on LinkedIn.
That they want to grow FROM LinkedIn. 
That they have money to pay for my help. 
That they have an open heart and low ego. 

I’ve worked with $150 clients who were amazing and with $2000 clients who were a nightmare (And Vice Versa). 

What made the great ones great:

They were open for feedback and growth. 

What made the lousy ones stink:

Ego bigger than the Eiffel tower. 

So fuck ICPs. 

At least in the traditional sense. 

Industries, ARR, titles?

Are worth nothing if the person behind them is an uncoachable jerk in a constant state of denial. 

Let’s celebrate APT instead (awesome people to work with). 

It may not be as catchy, 

But it’s goddamn what I believe in.

P.S. What matters to you more: title or personality?

I'm sick and tired of generic LinkedIn content. And I bet you are too.

"Failure is the stepping stone to success" 🙄
"Here are 5 tips to boost productivity"
"Agree? Thoughts?"

It's content pollution.

The problem isn't that people don't have interesting stories.

It's that they default to sanitized, soul-crushing content that sounds like everyone else.

But your mess is your message!

That time you got fired after calling your boss a narcissistic jerk? 

POST IT.

The product launch that flopped because your audience lied in the market survey? 

POST IT.

The investor who ghosted you but then you saw them at the Starbucks line and hit it off?

POST IT.

I've stopped telling my LinkedIn coaching clients to write  "inspirational" posts.

Now I hunt for their uncomfortable truths. 
The moments that made them sweat.
The decisions that kept them up at night.

Stories people can’t copy,
But can deeply relate to. 

Generic content brings generic results.
Specific content warms potential clients.

They both work.
One against you and the other for you.

P.S. Are you team generic or specific?

What if your personal brand could set you free? That's what my newsletter, Freedom Through Branding, is all about. 

In my substack newsletter, I'm going to share tools, stories and lessons from: 

My life as a professional writer,
As a digital nomad,
And a neurodivergent, 

That will help you become free,
Through the filter of your work online, 
Through your social media, 
Through your content. 

Subscribe to my newsletter, and let's build your freedom together:

https://lnkd.in/dF_av2CA

Before working with me: 
No calls from LinkedIn. 

After working with me on his branding: 
9 calls booked from linkedin. 

1 hour call, 1 strategy, optimized for results. 
Now, as it’s Black Friday, 

I offer the same kind of session, 30% off. 

If you’re interested in linkedin content strategy that converts, DM me “strategy”

I’ll send you the link to book our 1:1 linkedin strategy session at the discounted price of $100.

Story-based posts on social media will change your life and career and I created a guide to help you do create this change in your life.

I can think of at least 5 things that can happen to you thanks to telling stories on social media:

1. You will build trust with potential clients and thanks to the personal connection, it will be easier to sell to them (those who have a business).

2. You will make those who help you find a job like you and connect with you. When you ask for help, they will be open to it (relevant for anyone who hires and wants to network without getting sick of it).

3. You will be able to build a community of people around you who support you, and be an inspiration to others. 

4. You will be able to reach people from around the world who you would not reach in any other way. 

5. And you know what? You will feel better about yourself all the time, because there is something very liberating about telling your story online, you have nothing to hide. 

And the beauty is, no matter what platform you create on, 

There are principles that repeat themselves in writing story-based posts, 

That you really don't need to be a super writer to know and apply to any network you want. 

So, I created a simple guide that will teach you how to write your story on any platform even if you are not an experienced writer. 

In the guide, you will discover how to turn everyday moments into stories that people connect with, 

How to write in a way that sounds natural and confident even if you are not used to writing, 

And what questions to ask yourself to discover the stories that are already inside you and waiting to be written. 

The guide is full of practical tips that will inspire you to write in a smart, personal and touching way. 

If you have always felt like you had something to say but didn't know how, this guide will help you turn thoughts and feelings into stories that build trust online and open doors. 

One time download, $29, lifetime access.

Get access to the guide here: 

https://payhip.com/b/639AE

Too many founders on LinkedIn obsess over “high ticket” clients, but all they should focus on is providing wonderful services to wonderful people.

Some even give marine animal nicknames to clients…whale client, fish, shark. How degrading! These are people. Treat them with respect and give them what they’ve paid for. 

Someone who pays is always more valueable than someone who doesn’t pay and seemingly has more money. 

Like Dumbledore said: 

Help those who deserve it. 

Clients aren’t high or low ticket. 

They are people goddamit.

Most people think fast success is the goal, but it’s an outcome of slow progress. 

Why? 

The moment learning accumulates,

You succeed faster and faster and faster 

Until fast success takes over. 

But if your goal I fast success,

And you’re moving too quickly without a strategy 

Then you’re like a Carthaginian elephant in 3rd century BCE running amok on its own military.

Believe me, you don’t want to be there when it happens. 

You can win battles without tactics,

And you can't wage your campaign without a roadmap. 

It create slow success first, that teaches you:

- Why systems matter more than luck
- How to lead through uncertainty
- How to handle rejection
- When to pivot vs. persist

All of the above create ongoing speed. 

Take me for instance. 

I've built my LinkedIn coaching business over 3 years.

It felt so slow when I started. 

Every client rejection taught me something.
Every failed post showed me what works.
Every slow month built my resilience.

But now, my content-DM apparatus sustains itself. 

It feels fast now, because it felt slow before. 

Want lasting success?

Stop chasing the quick win.

Start building character instead.

If will pay off-literally! 

P.S. Are you on team fast or slow success?

If you're here for business, be honest about it.

There's nothing wrong with that!
Actually, there's everything right with it.

Hiding behind soft language,
Talking about “connection” and synergy,
Will ruin your journey towards getting results.

Too many founders dance around their goals.

They post about "networking",
when they mean "prospecting."
They talk about "sharing value" 
When they mean "getting leads.

When you're clear about your intentions:

- You stop wasting time
- Your messaging becomes direct
- Your content attracts the right people

The people who succeed online are the ones who own their business intentions.

They say: "I help X achieve Y through Z."

Not: "I'm passionate about connecting with like-minded individuals." 🤮

Your audience respects honesty.
They smell the fake humility from miles away.

So stop apologizing for building on LinkedIn.

Call it what it is: business.

You’ll grow your business faster.

How to become a digital nomad in 90-180 days: 


1. Interview your colleagues and friends (to focus on your strengths)

2. Build a remote service around those strengths 

3. Get 1-3 retainers in 1-3 months 

4. Make a living off it 

5. Travel the world 

Is it simple? 
Yes.

Is it doable?
Yes.

Is it easy?
NO.

But you can do it if: 

You follow the steps I've listed
Ask for 1:1 help (ehm ehm)
Test & iterate (HELL YES)

And subscribe to my newsletter "freedom through branding", where I cover how I became a digital nomad who works remotley and travels in his free time (next post is on monday)

https://lnkd.in/dJC3Hi3b

Repost to people in your network who want to become nomads too ♻️

How To Become A Digital Nomad In 90-180 Days 

Why LinkedIn has DMs in the first place?


It wants candidates to message employers.
It wants employers to message candidates.
It wants prospects to message businesses.
It was businesses to message prospects. 

Linkedin even created sales navigator,

To help people find specific prospects. 

SALES navigator. 
Not “synergy” navigator.
Not “connection” navigator. 

Sales, goddamit! 

When people write against sending DMs? 
They’re writing against LinkedIn. 

When people say that LinkedIn isn’t for sales? 
They’re denying LinkedIn their money. 

A platform like LinkedIn can’t say: 

“You’re allowed to message someone if you’re interested in their services, but you’re never allowed to message someone who you see as a potential client”.

If it would have been the case,

The platform would be called North KoreadIn,

Not LinkedIn. 

So get used to it:

The wheel is round. 

One day you buy, the other day you sell. 
One day you look for a job, 
The other you’re hiring.

People wouldn’t be here if LinkedIn wouldn’t make them money in the short or long term.

Those who fail to understand it?

Shouldn’t be on LinkedIn, period.

Ego has 0 legitimacy in business.

Period, period, PERIOD! 

Having experience doesn't mean:

→ You know everything 
→ You have nothing new to learn 
→ You're equipped for the brave new world 

Because those who want to rise in life?
→ MUST be in a constant learning mode.

Not despite of their experience,
→ BECAUSE of their experience. 

A true expert always says “I don’t know!”

I'm a LinkedIn ghostwriter & coach,
→ And still learning new things about LinkedIn.

Software developers are experts in code,
→ And even they have a learning curve. 

CEOs and founders? 
→ If they don't learn, they're toast.

They can be experts in their field, 
But they are not marketers (most of them)
Let alone LinkedIn experts.

They either need to learn how to do it, 
Or outsource to someone who knows.

If they let ego win on LinkedIn, 

God knows how much they're losing in their biz.

So I don't care how old you are,
Or how many years of experience you have, 

Learn or collapse.

The choice is yours. 

P.S. What are you learning right now?

I don’t work with people who hate AI.


As a LinkedIn coach, GPTs that I created are a major part of my work, 

Mixing profesionalism, nuance and effiency. 

I’m deeply excited about the new technology,

It helps my clients who are non-writers start writing themselves with my mentonrship. 

So when people attack AI…They attack me.

They attack my clients who love these tools. 

If you want AI in your toolkit, 

As an aid in your journey to freedom?

I’m the guy for you. 

If you think AI is inauthentic, 

You ain’t my person to work with.

There are 5 types of people in your DMs:


(Get your strategy for booking meeting through LinkedIn here: https://lnkd.in/dkuyTP62 )

→ Type 1: The Valuable Prospect

Needs your help, 
Answers questions,
Cooperative. 
These are your next clients. 
True partners who make your job easy.


→ Type 2: The Self-Denier 

Clearly needs help but waves their "million years of experience" flag.

They're drowning but won't grab the life preserver.

Leave them to drown. 


→ Type 3: The "Best, Name" Guy

Still living in 1995, 
Treating DMs like formal work emails.
“At this time I’m not looking to explore this. Best, name) 

AVOID LIKE PLAGUE. 


→ Type 4: The Helper

Can't afford you now but happily refers others.
These people are networking gold mines.
They will build your pipeline long-term.


→ Type 5: The Ghoster

Silence is their only language.
They read, they see, they vanish.
Block them after 3 days of not answering. 


Knowing which type you're dealing with saves you hours of wasted effort.

Stop treating everyone the same.

The valueable prospect will convert, 
The helper is worth building a relationship with. 

The rest are not worth your time and energy,

If you want to generate leads via LinkedIn.

I've built my entire DM strategy around these 5 types.

And it's transformed my response rates.

Because once you know who you're talking to...

You know exactly what to say and to WHOM.

Found this post helpful? Repost it ♻️

P.S. How many DMs do you send daily?

Some people want access to your time and experience but believe they shouldn't have to pay for any of it.


I had someone yesterday who embodied this perfectly.

"I have this problem that's holding me back in business."

They connected with me. 
They sent me a DM. 
They initiated the outreach.

But the moment I started asking simple questions to understand their situation, 

They got defensive.

Not because the questions were wrong, 

But because answering them required honesty and responsibility they weren't ready for.

Then came the classic line: "I don't want to go into this. Best, craphead”.

Haha, best? 

This is LinkedIn DMs, not email you weirdo!

They reached out for help, 
Then panicked the second it required depth.

They wanted clarity without commitment.

These are the type of people I block now.

Not remove as a connection, 

I block them entirely,
So they’ll lose access to me forever.

Only people who benefit my brand get access to my content:

- Clients
- Engagers 
- Past clients
- Mentors I’ve worked with 
- Service providers I’ve paid to 
- People who refer me to potential clients 

They all help me grow, 
They all get access to me.

If you can't invest financially, 
The minimum you can do is engage,
Or refer me to someone who needs help. 

If you do neither, then no:

You don't get to consume my content.

I'm here for people who are serious about LinkedIn,

Not those who drain my energy,

And make fool of themselves.

I'm Israeli. 31. Digital nomad with Anna Pitner. We're both copywriters. Currently in Chiang Mai. This is my story: 

Left the 9-5 grind in 2022.

Was stuck in a marketing job I hated. 
Endless meetings about meetings. 
Pointless presentations. 
Office politics. 

Hated every second. 

Realized I'd rather write copy from a beach in Thailand than sit in another "synergy session."

Now we work from cafes, co-working spaces, Airbnbs.

Best decision ever!
No commute. No dress code. No pretending to look busy. 
Just pure focus on client work. 
My girlfriend handles paid ad campaigns. 
I focus on LinkedIn ghostwriting & coaching for founders. 
We're like a 2-person content machine.

I'm neurodivergent and proud of it.

Autism brain means I hyperfocus on projects I love, 
completely ignore stuff I don't. 
Traditional office life was torture. 
Now I work in 90-minute sprints, take breaks when I need them. 
Use AI tools to handle the boring stuff so I can focus on strategy and creativity.

I help founders build LinkedIn presence.

Not interested in vanity metrics. 
Don't care about viral posts. 
I care about posts + DMs that turn into metrics that improves their business.

They can be clients, talent they hire, partnerships.
Been doing this for 3 years now. 

I use AI agents without losing my soul

ChatGPT for ideation. Claude for editing. 
GPTS I built with psychology embeded to help my clients write on their own. 
Why work harder when you can work smarter, and with your own logic incorporated into it? 

My girlfriend thinks I'm obsessed. She's probably right.

Travel is our lifestyle, not a vacation.

3-6 months per location. Long enough to feel local, short enough to stay excited. 

Tbilisi, Bansko, Da Nang, Chiang Mai. As long as there's good internet and decent coffee, we're happy.

That's literally my whole life.

3 years of running a solo business, 2 years of nomading

What else do you want to know?

About my business / my lifestyle / my work? 

Feel free to share in the comments

LinkedIn Top Voice 2024 | Building LinkedIn (content+outreach) engines that make founders visible, credible & booked, every week | Ghostwriter | Personal Branding Strategist

Let’s make your LinkedIn a flex, and your most profitable GTM channel. 

Drop a line, and we’ll build something worth talking about. 

Best part, it shouldn't take more than 30 mins/week.

Reach out via DMs or connectdiksha99@gmail.com! 

Diksha Burnwal

I see so many people introducing their best hire. I wanna introduce mine… 



I’m my best hire, why? 

- Writes great 

- High emotional intelligence (both eq and iq) 

- Works like electricity bill is due

- Asks questions that can make million dollar company founders eye twitch 

- Does not believe in radical agreement to client (that’s how you know you’ve hired an expert) 

- Doesn’t shy away from a challenge 

- Goes above and beyond for clients 

- Clients love working w her (easy to work with) 

- Beast at work 

- Makes everyone around her eat protein rich stuff 

- Does everything on time.

She sounds dope right? That’s coz she is lol. 

Drop a line for yourself you deserve it too!?

I’ve been saying “the reach is low” 
But we did 3 viral posts in <3 weeks for one of our clients. 

Impressions: 135k views, 228k views, 57k views. 

The client is a CSO, we’ve been working with for the past five months.

I have a little confession before we move forward… 

These weren’t our best-written posts.
But they were, hands down, some of the smartest.

We didn’t reinvent the wheel. We just noticed what LinkedIn was already loving in his niche, the structure, rhythm, and hit the pedal while it was hot.

As a writing-first agency, you always want to outdo yourself, better story, better craft, better everything.

But sometimes you have to remind yourself that the algorithm doesn’t care about your creative pride.

It cares about patterns. And timing. And how fast you can double down before the wave fades.

So, yes, we leaned more into what was working, even if it wasn’t the most poetic.
And it paid off.

Because great content isn’t about proving you can write.

It’s about proving you can think.

And thinking means knowing when to chase momentum and when to slow down for meaning.

If I wasn’t worried about hurting your feelings, here’s the personal branding advice I’d actually give you:

10. If someone can’t tell what you do and who you serve in the first 3 seconds of viewing your profile, you’re losing leads.

9. Your banner is prime real estate. Use it to signal authority, with a clear value prop, a result, or social proof. 

 8. “Founder | Dreamer | Innovator” tells me nothing. “Helping D2C brands 3x retention via lifecycle emails” tells me everything.

7. Your ‘About’ section isn’t for you. It’s for the reader. Write like you’re answering: Why should someone trust me, follow me, or reach out?

6. One post a month won’t move the needle. If you’re serious about inbound and oppurtunities, show up at least twice a week, with intention. 

5. People don’t buy from the loudest voice. They buy from the clearest one. Show your thinking, your process, your results.

4. Thoughtful comments build visibility and reputation faster than cold DMs. Most people ignore this. You shouldn’t.

3. You don’t need to go “viral.” You need the right 100 people to trust you. 

2. Even a simple text post can convert. If it sounds like you, and carries a point of view. 

1. LinkedIn is a leadership channel. If you're not shaping perception here, someone else will do it for you, with less context and more assumptions. 

There you go! Peace out :)

I turn 26 next month, and here are 26 things I wish someone had slapped into my head earlier.

Firstly gosh, the second half of the decade begins and it’s daunting to think about it but okay! 

- Give more fucks about something. Indifference is cool but enthusiasm will take you places. 

- Be intense. And people who like you will continue to do so and people who don’t would slowly leave and make place for better. 

- Building a business is like building yourself. You can’t be a trainwreck and build a million dollar business. Become someone who can build a million dollar business. 

- Get a blood work done (even though however scary it feels, check your vitamin levels especially D and B 12) 

- Trauma driven motivation doesn’t let you breathe at ease. Operate from a healed place. It’s a game changer. 

- You will go through things you didn’t think you would. And come out of it. And it’s going to be okay. 

- So much about building a business is about controlling your emotions. Too excited..too sad… both are bad. Stay neutral. 

- There will be people who speak to the winner in you even before you become one. Keep them close. 

- Build a personal brand before you need it.

- Hangout with more high functioning individuals. You start emulating their energy. 

- With so much of AI around, it might feel like it’s not a great time to be a writer. STOP!! Most if it is slop. Writing is a meta skill. 

- Have a taste. 

- Understand at the core of every business, you have to be good at selling aka talking. 

- Spending money is cool and all but save and invest so you have the power to say NO, pivot, or do whatever you like more often. 

- When you meet your heros, you realise they aren’t heros at all. They are people who just keep showing up every single day. 

- Not everyone who looks like a friend is a friend. 

- Eat more protein. 

- You can’t build a business if your energy sucks. Money follows energy, show up better and rest aligns. 

- Move out (life changing) 

- Have a “fun money” fund. And don’t put more than 5-10% of your monthly income here and once you have something you wanna splurge on, use this. 

- Build systems!!! 

- Go to an expensive gym, where you like the people, the vibe, the equipments. Shows you like yourself. 

- Keep shooting your shot. No one else is doing it for you. 

- If you’re travelling, communicate and work in advance. So you can chill tf out. Also don’t forget to block your Calendly (I forgot lol) 

- When you see LinkedIn reducing the reach don’t panic, they are rolling out ads in full swing. Or I could just be a conspiracy theorist. 

- Be easy to work with. 

Wait did I write 26 of these… yes :)) 

Which one is your favourite? Let’s talk in the comments below 👇

A prospect asked me last week, “do you use AI to write content?” 
Yes, we do! 

But not in the way that floods your feed with recycled one-liners, generic threads, or these💡🚀🔥 

We use AI to get sharper, faster, and most importantly to not start from zero every time. 

It helps us dig into niche-specific ideas, find what’s actually resonating, map whitespace, build thought-starter prompts, and train bots that understand each client’s voice and industry before we ever write the first draft.

So when people say “AI can’t do voice,” I agree, but I’ll add, most people don’t even try to train it right. We do.

For every new client, we build a sandbox, an internal bot that knows their tone, topics, backstory, product, point of view.

It doesn’t write the final post. But it gives us a running start. 

Full disclosure I'm a cruel editor so nothing AI-y goes out from your profile. 

That said, we’re not afraid to use tools, if they’re trained with care and intention.

I’m a serial gifter. If I like you, I’ll send you stuff before you even ask.

Christmas is in 30 days, so here’s a gift from me.  

I’m launching The Writing Moat, my weekly newsletter for people building a name for themselves online. 

Think...writing that doesn’t sound like everyone else, linkedIn as your loudest sales channel, and a personal brand that drives actual interest, sales, impressions.  
     
If your 2026 goal is to become someone the internet recognizes and rewards: https://lnkd.in/g_n9dgmu   

And because giving doesn’t mean not wanting, here’s my wishlist for Santa too. My list: 

> a 3-month stock of my protein powder because I go through it like oxygen

> more clients who gets that human writing > AI slop

> Apple Watch second-latest because I am a humble queen

> 20 SQLs with a ~35–50% conversion rate 

> stationery that isn’t baby pink and glittery, trying to add more whimsy lol

> invoices paid on time 

> Coaches who want more booked calls… find me.

> Throw in some high-protein snacks in there.

Thanks Santa!!

Jasmin Alić. Katelyn Bourgoin. Leila Hormozi. Dickie Bush.
Four people the internet never confuses with anyone else.

Why, you ask? 
It’s not because they post more.
It’s not the niche.
It’s not the frameworks.

It’s identity.

You could remove their headshots and still know who’s speaking. That’s the goal.

If 2026 is the year you want your LinkedIn presence to actually mean something, not just rack up impressions that disappear in 48 hours, you’ll want to read this.

Issue goes live in less than 30 minutes. 

Subscribe: https://lnkd.in/g_n9dgmu 

And reply with your favorite question from the list, I’ll help you refine your answer.

You measure the ROI of your actions, but what about the cost of inaction?

Most founders are head down in the building phase. (all the time) 

Completely focused on product development or sales, which leaves almost no time to build founder-led distribution to begin with. 

In the past, the product was built, and then a viable market was found for it. 

Today, you have a viable market first, and then build what they need. 

You are missing out if building distribution and finding ‘your market’ is ‘not a priority’ right now. 

You are forgoing visibility for your company, reputation for yourself as a founder, and a network that could bring in your next 10 customers. 

All you need to do to start is: 

1. Think about your personal story, the company’s execution, and your take on where the industry is going. 

2. Hop on a 90-minute call with us at Repute per week and share everything in real time. 

3. Let us turn your experiences into words that position you uniquely in your industry. 

The returns are tenfold. 

But this is just 1%, the real compounding happens when your stories and our strategy come together week by week, month by month to build an unforgettable brand.

I scrolled 800+ Instagram reels just to write this post. 

Just like most of y’all, I scroll Instagram too (a lot) and I go one reel onto the next without a care in the world. 

Well what prompts that is great fuckin hooks that do their job.

So now I have started to maintain an excel sheet of all those reels where the hooks really get me on a chokehold. 

A few examples- 

- I’m going to get a lot of hate but (break a uncommon phenomenon) 

- Let me hold your hand when I say this but (break a common notion that’s not working anymore) 

- What if I told you format 

- Normalise being/doing something in your niche that’s looked down upon and why. 

- 9 years of (niche experience) in 90 seconds. 

- Nothing makes me want to commit a felony more than a (funny low stake activity you abhor) 

- Everytime I do (x) I am waging a silent war against (y) 

- I don’t know who needs to hear this but 

- Give me your most unhinged hack to growing on LinkedIn. 

- Nothing beats a Jet2 holiday but writing  my LinkedIn posts for the week in 30 minutes in right up there. 

- I bet you don’t know atleast two of these. 4th got me shocked. 

If I build a sheet with 100+ reels and hooks, would you be interested? Let me know in the comments below!

Zohran Mamdani just became the youngest Mayor of New York City, and honestly, his Instagram made that win look inevitable. 

If you’ve seen his Instagram lately, you know what I’m talking about. C'mon dude has over 5M followers lol.

Every reel crosses millions of views. Every collaboration feels like it belongs in the cultural bloodstream of NYC, Subway Takes By Kareem, Are You Ready To Be Judged, and other pages that define what the city sounds and feels like online.

He knows exactly where his audience lives, what they consume, and who they already trust. And instead of trying to “market” to them, he joined their world.

Formats he used: 

1) Authentic storytelling: He went all in on video, the most trust-inducing medium online. He differentiates himself with his origin and stories, really makes people reel in and feel interested.  

2) Fire POVs: Showing parts of his speeches where he speaks clear as day what he stands for, what he likes and doesn't. Reels where he’s clapping back at critics with wit and calm confidence. 

3) Showing why he's the obvious choice: He didn’t just talk at people. He talked to them. He’s walking through the streets, shaking hands, promising that he’ll work for the people, not the other way around. 

People like "him" as a person, he looks like he would give a damn. 
 
And that’s personal branding at its purest form, not about aesthetics, but about proximity. Showing who you really are and letting people decide if they believe in that version of you.

I didn’t even know he was running until last week, but the moment I saw his feed, I knew he’d win.

It was already happening online before it happened on paper. No wonder he did.

Europol estimates that 90% of online content could be AI-generated by 2026. 

When I first read that, I immediately thought of the fashion industry.

There's fast fashion, cheap, abundant, disposable. And then there's the luxury market, crafted with skill, prized for its artistry, worth the premium.

AI made it stupid easy to create stuff. But here's what's disappearing in the flood, quality. Taste. The human touch that comes from lived experience and refined judgment.

The more we consume AI-produced content, the more our own thinking atrophies. Our execution becomes derivative. Our ideas, echoes of algorithmic patterns.

I see two paths forward:

(1) Content becomes a commodity. The race to the bottom accelerates.

(2) A luxury market emerges. People begin to recognize, and pay for, writing that carries depth, knowledge, and genuine human insight. Mind you this can't be prompted into existence.

Here's what I think... just as people still buy handcrafted goods despite mass production, there will always be demand for writers who continue to develop their craft. 

Writers who read deeply, think critically, and bring something irreplaceable to the table.

What are you seeing in your field? Are we heading toward commodification or a renaissance of craft?

Not trying to ragebait founders, but what's up with you giving your accounts to your VAs or comms teams who are creating content like it's 2019?

You’ll spend six figures on PR that no one reads, approve five layers of “brand-safe” content, and somehow convince yourself that’s safer than showing up as a real person.

Last week, I spoke to a founder with 9,000 followers, a genuinely good product, smart positioning, strong traction.

But his feed was static. Company updates every few months, and nothing! 

When I asked if he planned to write more personally, he said, “Our comms team takes care of that.” I clarified, “I meant you.” He said,“No thanks.”

That response stuck with me. Because it’s not a time issue. It’s an identity issue.

Writing forces you to confront how you think, and that’s uncomfortable when you’ve spent years operating behind a logo.

So founders outsource it.
They delegate their thinking.

And end up with content that sounds like it survived a corporate focus group.

Meanwhile, the same teams are burning tens of thousands on “awareness campaigns,” forgetting that the cheapest way to earn attention is still having something to say.

65% of consumers say a brand’s CEO and employees influence their decision to buy.

In 2025, people don’t care about your company voice. They care about whether you sound like you believe in what you’re building.

If you can’t articulate that, no amount of “strategy” will make your brand feel alive.

Forbes 30 Under 30 just dropped. 600 people will enjoy the congratulations for a week, then disappear until next recognition or milestone comes along.

Don't be one of them. 

+ The spotlight is already on you. People are searching for your name, visiting your profile, and genuinely curious about your story. Start meeting people where their interest already is. 

+ Momentum compounds. Every time you engage, even if it's thanking someone, the algorithm works in your favor. Your next post will reach more people because you're active now. Strike while the iron is hot. 

+ You have something worth saying. You didn't get here by accident. You've learned things, made mistakes, developed perspectives that others would benefit from hearing. 

You've already done the hard part, building something worth recognizing. Talking about it is the easy part. And right now, people are actually listening. 

Hmu if you want to get started :)

Latest issue of The Writing Moat is about the thing everyone thinks they have online, but almost nobody actually does... 

A personality.

I’m talking about what the internet actually responds to...

The 4 dominant identity archetypes that run the timeline.
How they earn attention.
How they build status.
How they print money with words.

And more importantly, how you can pick one, shape it, and own your corner of the internet without pretending to be someone you’re not.

I also included a set of 14 identity-level questions that punch a lot harder than the usual “What are your 3 passions?” nonsense. 

If you want the link, just comment “Moat” and I’ll DM it your way.

Build the moat. Own the room. Let the internet know who just walked in.

taplio

The Battle

Ophir Tal

Diksha Burnwal

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taplio

The Battle

Ophir Tal

Diksha Burnwal

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ophir Tal's LinkedIn Performance

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