Solutions 8

• Leading a team of Google Ads Specialists and Client Managers handling clients
• Managing over $2.7 million/month in ad budget for 40+ clients worldwide (mainly from US & Canada)
• Devising new strategies for yearly, quarterly, and monthly business growth across various channels
• Spearheading the strategic and tactical execution of Performance Max (New Google Ads Campaign Type) for various E-commerce & Lead generation clients, including design of test segmentation, implementation of tests, tracking, analysis & result reporting
• Working closely with Client Managers & Clients to understand business challenges and objectives and present possible solutions.

Google Ads Strategist

• Led a team of PPC specialists & data analysts
• Managed over $1.3 million/month in ad budget for clients worldwide (mainly from US & Canada)
• Collaborated with SMB clients on achieving performance objectives, achieving targets and making necessary adjustments according to market dynamics
• Collaborated with the leadership team and aligned the teams to achieve the organization’s objectives and key results (OKRs)
• Collaborated with cross-functional teams for end to end account management and monitored the progress
• Prepared Google Ads Strategy Decks for growth while pitching new clients along with the Business Development teams
• Involved in the recruiting and hiring processes for best in class potential candidates for the organization

Google Ads - Lead Specialist

Responsible for the successful launch, maintenance, and strategic growth of Google and Bing Shopping campaigns for e-commerce merchants & Lead Gen Businesses across several industries.

Google Ads Specialist

Provided expertise to business owners looking to drive growth by bringing challenging ideas and marketing campaigns that drive brand, product, and business objectives.

Independent Contractor

DrillMaps

Hired to assist in the company's new venture AamCart (an eCommerce daily essential Marketplace). Initially worked only on Market Research, but after took on traditional and digital marketing assignments, including managing Facebook and Google PPC campaigns.

Marketing 

AamCart

▪ Managed digital marketing strategy and operations.
▪ Conducting primary and secondary research to identify market trends. Conducting SWOT analysis
for projects.
▪ Meeting startups and vendors to discuss procedures and processes and develop and conduct surveys.
▪ Comparing different models and approaches in business and marketing, competitor analysis and
understanding consumer behavior.

Marketing & Operations

IREF Knowledge Services Pvt. Ltd.

Built and led an internal team to replace reliance on the expensive external agency. Identify, develop, and evaluate marketing strategies like India's First ever Pay after Postgraduate placement program. Developed digital content (video, motion graphics, interactive media) and online advertisements.

Executive - Research & Operations

• Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.	
• Generated more than 50 new leads for the team through cold calling, on-site visiting, and networking.
• Managed all technical aspects of the company.
• Organized & analyzed marketing data from 2015-to 2019.
• Generated Rs.100K+ in sales in a month.
• Build pages on WordPress website and worked on Open Edx CMS.

Sales And Marketing 

SHWETA CONSTRUCTIONS PVT LTD

• Prepare contracts and negotiate revisions, changes, and additions to contractual agreements with architects, consultants, clients, suppliers,
• Direct and supervise workers.
• Prepare and submit budget estimates, progress reports, or cost tracking reports.

Civil Engineer

Hi! My name is Onkar (A PPC Nerd). I'm currently working as a Google Ads Strategist at Solutions8 to generate digital campaigns that drive results for our clients. I specialize in delivering go-to marketing strategies that help businesses achieve long-term goals. I currently manage over $2.7 million/month in ad budget for 40+ clients worldwide (mainly from US & Canada). 

On the personal side:
I am very passionate about my hobbies! I'm a huge Marvel fan. My favorite thing to do is trekking and watching movies.

Onkar Indalkar

Mark V. Smetanin

Unlock Success for Airbnb and Short-Term Rental Business. Recently by Improving the Product - Increased Engagement by 42% , conversion rate by 74%, and acquired 2.5M new users.

As a product management leader with over eight years of experience in payments, e-commerce, Airbnb business, property management, I am a fan of technology and its application to drive business growth.My expertise lies in product management, agile coaching, portfolio management, and strategic planning.I have experience in increasing user engagement, optimizing technical processes and leading high-performance teams.

Key Highlights:

Director of Product Management: Enhanced user engagement by 16% and improved product value description by 14% through strategic market research and collaboration.

Senior Product Portfolio Manager: Managed a $1.2M project, leading to an $8M revenue projection and a 17% increase in Net Promoter Score. 
Risk assessment methods were applied, which reduced project disruptions by 24%.

Head of Product Strategy: Increased customer engagement by 42%, improved conversion rates by 74%, and acquired 2.5M new users—reduced marketing expenses by 28% by addressing critical pain points.

Skills and Expertise:

Product Management/Product Owner: Agile Frameworks, Scrum, Kanban, SAFe
Technical Proficiency: Jira, Asana, Hubspot, Salesforce
Industry Expertise: Fintech, E-commerce, Property Management, Vacation Rentals
Certifications: PMI-ACP, PMI-PMP, CSM, CSPO

Professional Experience:

Nine years in product management, agile transformation, and strategic planning
I have experience in leading cross-functional teams to deliver high performance products.
Skilled in negotiating and managing key partnerships and stakeholders

Interests:

The God's Flow State, Coffee, Stand-up comedy, Kite surfing, Skiing, Music, martial arts (2 black belts), Reading, and Hiking.

Technology Stack:

Jira, Jira Service Desk, Hubspot, Asana, Zoho Projects, Microsoft Project, Basecamp, ClickUp, Todoist, PipelineCRM, Freedcamp, Hive, Monday, Trello, Time tracker, Pivotal Tracker, Slack,Excel, Powerpoint, MS Sharepoint, MS Visio, MS Project, MS Access, Prezzi, Numbers, Pages, Photoshop, Lightroom, Planview, Linux, FreeBSD, Quality Center, ZohoCRM, ZenDesk, Zoho Desk, Fresh Desk, Vivantio Help Desk, FreshService, Salesforce Service Cloud, Hootsuite, WordPress, HTML, CSS, OBS, Mindmaps, Focus Matrix, Dropbox Paper, Skitch, Insightly CRM, Payment Gates (Visa, Mastercard, AMEX, Square, Braintree, Stripe, Paypal, Authorize.net, 2checkout, Payoneer, Bitpay, Shopify Payments), Google Analytics, Google Search Tool, Google Ads, Microsoft Ads, MCP, Rentals United, Avirato, Expedia, Booking.com, Airbnb, VRBO, PMS, Glovebox, Coterie, Risk Advisor, AWS, Crowe CRM, Salesforc

Lead Product Manager / Product Owner / Consultant

•     Improved a Product using a customer journey map, understanding and prioritizing the most critical pain points in the most profitable segment. Provided clear concept and design strategy. Collaborated with Dev and UX teams. Increased customer engagement by 226%, Improved conversion rate by 74%, and acquired 2.5M, new users.

•     Planned and facilitated an extraordinary spike for (AI) Artificial Intelligence tools and prompts. Fixed and resolved seven major issues when team members just felt stuck. 

•     Raised team confidence after the last check-in. Positive emotions and gratitude are on our happiness radar. The current sprint is 100% happiness VS 78% at the previous sprint. 

•     Organized the most efficient communication with stakeholders and implemented advanced product backlog refinement, reducing the backlog by 16%.

•    Stepped forward with special coaching from our Unique Coach and very advanced Scum Master. Differentiated workflow steps, business rule variations, variations in data, and interface variations, polished and deepened INVEST criteria. Dramatically improved the slicing of our vertical stories. Delivered value ~20% faster with the smallest increments to our customers. 

•   Implemented automated test script, additional smoke test after the build is released to QA, and code review by peers. Armed new Definition of Done (DOD) for our dev team. Changed Sprint Planning Agenda. Raised team confidence level in delivering the sprint goals to 94%. 

•    Implemented automated test script and code review by peers. Armed new Definition of Done (DOD) for our dev team. 

•     Collected the data via Web-tracking and customer interviews,  tested and validated assumptions with the development team. Provided much precise anatomy of personas. Redesigned current marketing campaign reducing waist by 28%

Spikes:
Sustainable and environmentally conscious business practices
Enterprise Agile: Changing your culture

taplio

The Battle

Onkar Indalkar

Mark V. Smetanin

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?