Fuego Systems

Account Based Marketing|GTM Advisor|Podcast Host

I am responsible for developing Client's Account based Marketing strategy and instituting effective training and knowledge transfer to Employees. I help to Identify new technologies & methodologies in ABM and establish practice across teams.I drive & train employees to learn new Account based Marketing campaign methodologies and implementation practices.

Some of my responsibilities include
•	Identify and Prioritize High-Value Accounts for clients on Account Based Marketing
•	Identify key-decision-makers and help build a personalized strategy for targeting 
•	Develop a personalized content strategy for various stages
•	Define the channels and media strategy
•	Programmatic Ads
•	Help clients track the right metrics

Account Based Marketing Specialist

B2B Lead Generation Specialist

Helping B2B companies gain competitive advantage via Account Based Marketing & Selling solutions.
Fuego Systems is a B2B demand generation & Orchestration Company helping IT & Software companies in the US increase their qualified pipeline and revenues. Our Account Based Marketing framework, helps clients create an Omni-channel personalized buyer journey and generate Sales qualified leads.
We believe that growth for B2B companies happens only when you understand your prospects intimately and reach them with hyper-personalized campaigns that are non-spammy. Our campaigns help you cut through the noise and get decision-makers to respond proactively.
Our user journeys are built for the way customers buy in 2022 and beyond. Our combined years of experience working for IT and Software companies help us deploy Account based marketing strategies at a scale that can fuel growth. 
Having worked for 50+ B2B companies and reaching several hundred thousand's contacts has helped us discover insights that companies could not track before. Our approach combined with strategy, consulting, execution and reporting. We become the Marketing co-pilots and help your team in training, support, documentation, and playbooks.
We 
1. Identify the marketing dollars spent ineffectively
2. Help users consume the right content and track them by building content hubs.
3. Help SDR's with more relevant and qualified leads thereby saving costs on hiring additional SDR's
4. Reduce customer acquisition costs
5. Reduce sales cycle by at least 50%
6. Grow your pipeline velocity

Chief Marketing Officer

Gtech Information Systems

Gtech Info was started as an IT recruitment and Consulting company.The technologies we worked were into data warehousing, Java,SAP and Oracle Consulting.

Founder and CEO

Aldea Infotech Pvt Ltd

Aldea Infotech is a strategy and technology company providing project implementation,training, human capital solution & consulting services in various emerging technology areas including business Intelligence,enterprise data warehousing,enterprise Resource Planning,enterprise application Integration & customer relationship management.
Specialties include SAP ERP, Business Objects, Crystal Reports, SAP SCM, SAP EWM, SaaS

Time Warner Cable

Started as an Informatica developer and later had hands on experience on Data modelling and data Architect.

Informatica Developer

G.E. Power, LLC

Business Objects Intern/Co-op

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

Helping B2B SaaS Companies Win High-Value Deals with ABM

Most marketing teams are stuck chasing MQLs that never turn into revenue. The real problem? Your best-fit accounts aren’t engaging because your messaging, targeting, and execution aren’t aligned with how enterprise buyers make decisions today.

That’s where I come in.

I’m the founder of Fuego Systems, an Account-Based Marketing (ABM) agency specializing in helping B2B SaaS companies land and expand enterprise deals in the US. 

My approach is built on real-world execution, not theory. I’ve worked with growth-stage startups and enterprise SaaS companies to shift from generic lead gen to a highly targeted, high-impact ABM motion that drives the sales pipeline.

What I Do:
✅ ABM Strategy & Execution – From 1:1, 1:Few, to 1:Many, I help you build ABM programs that convert.
✅ Enterprise Demand Generation – No more spray-and-pray; I help you attract, engage, and win high-value accounts.
✅ Sales & Marketing Alignment – ABM fails when sales and marketing aren’t on the same page. I fix that.
✅ Personalized Outreach at Scale – Stop sending generic emails. I help you craft outreach that earns responses from CXOs.

What Makes Me Different?
💡 ABM Practitioner: I don’t just talk about ABM—I execute it daily. I share high-impact insights on LinkedIn to help marketers and CXOs refine their go-to-market strategies.
🎙️ Host of "The ABM Way" Podcast: I break down top B2B companies' strategies to win enterprise deals.
⚡ Hands-on Approach: Unlike traditional agencies, I work closely with your team to execute and optimize in real-time.
📊 Revenue-Focused, Not Vanity Metrics: ABM is not about MQLs but sales pipeline, deal velocity, and revenue growth.

Want to Fix Your ABM & Demand Gen Strategy?

Let’s connect. DM me or book a call to discuss how we can build an ABM program that works.

Omprakash karuppanan

Welbilt Inc.

* Marketing Strategist -  Inbound & CRM Management:  Spearhead development and implementation of holistic marketing strategies "Go-To-Market"to enhance brand visibility,drive lead generation and demand creation utilizing advanced CRM - Salesforce for effective customer relationship management.
* Marketing Plan & Leadership: Leading a team of highly efficient and cross-functional marketers, teamwork to ensure brand awareness, Lead & Demand Generation and effective positioning in the market, employing Marketing Automation tools like HubSpot & Salesforce Marketing Cloud.
* Know-how in sales and marketing funnel, lead nurturing, marketing qualified leads (MQLs), and sales qualified leads (SQLs).
* Digital Marketing Plan (Cross channel & Mkt Automation) - Leading digital marketing initiatives, including website optimization, SEO, SEM, email marketing, and social media campaigns, leveraging Inbound Marketing methodologies to attract and engage target audiences.
* Lead & Demand Generation & Growth : Working with Account-Based Marketing (ABM).Implementing targeted lead generation programs, leveraging content marketing, events, and strategic partnerships to drive revenue growth and expand market reach.
* ATL Strategies: Developed compelling branding strategies and messaging to strengthen market presence and elevate demand, 
*LEAN Strategy & Creativity:  Design new product concepts and develop  tailored actions to specific audiences to drive customer engagement and retention.
* DATA ANALYTiCS: measure marketing performance, optimize campaigns, and deliver insightful reports, driving continuous improvement and informed decision-making at the executive level.
* PR: Built and managed relationships with agencies to support brandv awareness and digital marketing initiatives.
* ROI-Focused Budgeting and Analytics: Setting and tracking MKT budget. ROI monitoring actions performance.
* Liaising with other departments to guide a unified approach that meets market demands

Director de marketing

FOSS

• Marketing y Comunicación España y Portugal  
• Estrategia MarCom (Off/online) - 7 segmentos
• Análisis, ROI y report 
• Gestión y organización de Ferias/Eventos y Jornadas
• Diseño e implementación Campañas (SalesForce + Pardot)
• Marketing Automation: Pardot + Sitecore  + SAP CRM + Segmentation + QlickView
• Website & SMM : Sitecore + Hootsuite + Zapier
• Linkedin Ads
• SEM (Google Ads)
• Coordinación: SEO (semRush)
• Leads Generation & Management
• Plan Lanzamiento de Producto & Press ( PR + Ads + Media Press) 
• Redacción y difusión de Corporate InfoNews
• Gestión y seguimiento MKT Budget
• Reporting: Gral Mger Iberia

Marketing Communication Manager - FOSS IBERIA

LasMigasDePan

Ex- cofounder 

Las Migas de Pan is a B2C Inbound marketing consulting providing a wide range of marketing and Digital Transformation solutions  for small and medium sized businesses in Catalonia. 

Industries: Retail (luxury), Travel, food service and education. 

I am in charge of 360 Marketing Strategies design and Project Management. 
Team Management: 4 people

Project Manager: 
          *  Marketing Strategy and Action Plan design
          * Team and partners coordination 
          * Manage times and deadlines.
          * KPI’s monitoring and optimization 
          * Elaborate reports and presentations
          * Budget management and forecast

360 Marketing Specialist B2C & B2B : 
          * Leads acquisiton, conversion and loyalty  
          * Brand Awareness 
          * Retail PoS and CVM
          * Social Media: Content & management
          * SEM & Marketing Programatic RTB 
          * SEO & Web development: coordination  and management
          * Email marketing: CRM segmentation and  funnels
          * Events & tradeshows planning and management
          * Sponsorships

Director de marketing y Comunicación

Manitowoc Foodservice

Southern Europe Marketing & Communication Manager (13 countries:Italy,Spain,France, Turkey, Portugal, BeNelux, Bulgary, Israel, Poland,...)

EMEA marketing team member to create strategic plans to drive growth in line with global strategies. From lead generation to execution of the strategic marketing and communications plan for SWE Europe, for eight foodservice brands.
* Design Marketing and Communication Strategy for SWE Europe (Off / Online) in coordination with GLOBAL Marketing & Business Plan. 
* Development of marketing strategy for Southern and West Europe (13 countries) across target brands
* Management of all regional marketing activities across SWE. 
* Leading EMEA Digital Transformation 
* Budget management and forecast (SWE) 
* CRM management and segmentation (Salesforce) 
* Exhibition & event management SWE: Exhibition stand over 200 sqm
* Marketing Automation: (Pardot) Lead generation campaigns & conversion 
* Social Media strategy: Design, planning and supervision in line with HQ guidelines.
* Management of agency relationships to drive performance
* Avisory board member
* Team player: managing and organizing interdisciplinary and multicultural teams
* Reporting to SWE VP, EMEA Marketing VP

Marketing Communication Manager

Temple Tours

Sales & Marketing -Business & Leisure  Marketing Mger Agent 

* Design & implement Marketing Strategy 
* Product Manager assistant 
* Marketing material design 
* Digital Transformation 
* Budget control
* CRM: Data Base Management, segmentation and Optimization (Sage)
* Lead acquistion
* Sell in & sell out products analysis

Sales Marketing Manager

freelance

Working as freelance for different TTOO in 4 countries (Germany, Italy, France & Uk) as:

A-  Trade Marketing in order to support and assist their branding  and product/services sales abroad: 

* Design and support product/ branding strategy 
* Public relations .
* Designe plans for individual products,  oversee and analyze new product launches. 
* Advise on appropriate promotional procedures established from customer data analysis and current trends. 
* Monitoring effectiveness 

B- Tour Leader at destination (National / International) through different Tour
Operators: Politours, Halcón and Nautalia both throughout the national and European regions (France, Portugal, Italy, Germany, Austria, Netherlands Czech Republic, Hungary, Croatia, Turkey ...) and International (Argentina, Russia, Thailand)

* Coordination of services suppliers
* Organization and coordination
* Public Communication (multilingual and multicultural audience)
* Public Relations (multilingual and multicultural audience)
* Managing huge groups of people at destination
* Rapid settlement

Trade Marketing| Sales | TL

TALLER D'IMATGE

Sales woman
Main Product: Implementation of Corporate Image
KA: "La Caixa" "Nike"

Regional Sales and Marketing Manager

Solea

Events Management 
Content curator - Hunting New cultural Artists and hotspot venues
Manage event (venue, artist, communciation, promotion, press ) 
New Customers acquisition & Loyalty programs
Inbound & Outbound Marketing strategy & tactics
Public Relations

Co-management of Cultural Events

MagmaCultura

Corporate Customers Loyalty
Turnover Potential

Assistant Sales

TALLER D' IMATGE

Sales Woman:
Implementation Corporate Image

SALES - COMMERCIAL

I am a dynamic marketing leader with a proven track record in developing and executing comprehensive strategies that drive brand awareness, lead generation, and customer acquisition. My strategic approach is grounded in a deep understanding of market dynamics and consumer behavior, leveraging data-driven insights to inform decision-making and optimize performance. With a passion for innovation and excellence, I thrive in challenging environments and am dedicated to delivering measurable results that propel business growth and success. Elevating awareness and fueling demand generation across both established and emerging industries.

* Growth Marketing and ancillary revenues focus: new customer acquisitions, up-selling, renewal rates. Convert marketing metrics into business metrics.
* Key driver and decision-maker & Budgeting: CRM, marketing automation, website, SM & digital marketing and customer analytics
* leadership & teamwork:  Leading cross-functional teams in a global organization
* High experience in leading marketing projects: SEO, SEM, Social Media, events,meetings, tradeshows PR, CRM, Marketing Automation, Inbound and ATL strategies 
* Teaming up with sales defining business goals & implementing marketing KPIS and performance.
* Data analytics : Data-driven decision making, active listening & Relationship building.
* Proven Experience of managing third party providers.
* Experience and comfort leading and working within a dynamic and fast paced team environment
* Creativity & Agility mindset: Openness to new ideas and channels. SCRUM Certificated
* Great communication/presentation skills  with a problem solver background. 
*  Result oriented with sense of urgency

Software skills:
CRM: Salesforce, ZOHO
Automation Marketing: Hubspot, SAlesforce Marketing Cloud, Pardot, Infusionsoft
Social Media: Hootsuite, SproutSocial, Klout, Iconosquare
SEM: Fb Ads, Google Adwords, Twitter Ads, Likendin Ads
RTB Programmatic Marketing (DSP & DMP) : AdRoll, LiveRamp,SiteScout
Adobe: Photoshop, InDesign
Websites (CSM): Wordpress, Drupal, Kentico and Magento
Project Management:  Monday, Trello, BI

Industries: Consumer Goods, Travel, Pharma & Foodservice.

taplio

The Battle

Omprakash karuppanan

Laia Umbert Llorens

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