Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

I’m Om.
I don’t teach “ABM best practices.”
I break down what works when deals are big, cycles are long, and attribution is messy.

I share weekly (Substack Newsletter )ABM breakdowns, execution plays, and uncomfortable truths about enterprise ABM.

🎙️ The ABM Way podcast
📩 ABM insights straight from the trenches


Most marketing teams are stuck chasing MQLs that never turn into revenue. The real problem? Your best-fit accounts aren’t engaging because your messaging, targeting, and execution aren’t aligned with how enterprise buyers make decisions today.

That’s where I come in.

I’m the founder of Fuego Systems, an Account-Based Marketing (ABM) agency specializing in helping B2B SaaS companies land and expand enterprise deals in the US. 

My approach is built on real-world execution, not theory. I’ve worked with growth-stage startups and enterprise SaaS companies to shift from generic lead gen to a highly targeted, high-impact ABM motion that drives the sales pipeline.

What I Do:
✅ ABM Strategy & Execution – From 1:1, 1:Few, to 1:Many, I help you build ABM programs that convert.
✅ Enterprise Demand Generation – No more spray-and-pray; I help you attract, engage, and win high-value accounts.
✅ Sales & Marketing Alignment – ABM fails when sales and marketing aren’t on the same page. I fix that.
✅ Personalized Outreach at Scale – Stop sending generic emails. I help you craft outreach that earns responses from CXOs.

What Makes Me Different?
💡 ABM Practitioner: I don’t just talk about ABM—I execute it daily. I share high-impact insights on LinkedIn to help marketers and CXOs refine their go-to-market strategies.
🎙️ Host of "The ABM Way" Podcast: I break down top B2B companies' strategies to win enterprise deals.
⚡ Hands-on Approach: Unlike traditional agencies, I work closely with your team to execute and optimize in real-time.
📊 Revenue-Focused, Not Vanity Metrics: ABM is not about MQLs but sales pipeline, deal velocity, and revenue growth.

Want to Fix Your ABM & Demand Gen Strategy?

Let’s connect. DM me or book a call to discuss how we can build an ABM program that works.

Omprakash karuppanan

airtel

As a part of Airtel Business, I lead Marketing for Airtel Ads - a future-ready omnichannel brand engagement solution to reach and engage scaled audiences in a brand-safe and transparent environment. 

As a part of the B2B marketing mandate, I am responsible for all demand generation, content marketing, product marketing, marketing automation and account-based marketing to increase brand visibility and revenue. Additionally, I drive:
•	The growth strategy by defining brand positioning and marketing communication to ensure strong ROI
•	Digital Strategy with own, earned and paid media across end-to-end marketing and re-targeting campaigns
•	Manage multiple retainers and vendors to execute multiple mandates across digital channels

Empowering brands with a highly targeted, insights-led digital advertising ecosystem for a cookieless future.

Marketing Lead

Unacademy

Worked as a part of Centralised Content Marketing team of Unacademy. As Lead Creative Strategist, managed all the new content marketing initiatives across brands under Unacademy group including Unacademy Pro, Mastree, Codechef, Prepladder, Graphy etc.

As a core team member, I wore many hats including researcher, a trend-reader, a creative, a facilitator, a project lead, an organiser, a presenter, a storyteller, a scientist and everything else that gets ‘it’ done. 

As the Lead Creative Strategist, I have been that elusive character that sits in between the creative, conceptual phase and a more logical, robust strategic business phase. I worked towards adding meaning and context to visual and creative solutions to help create a business that blends the emotional human connection to a product with a more functional business goal.

I have also been one of the early hires at Graphy (a product by Unacademy) and led the creative strategy for Graphy Originals via:

1) Synthesising research into cultural, competitive and human truths that build into powerful insights and enable creative solutions

2) Connecting and collaborating with partners and teams across to develop comprehensive creative solutions that are inclusive and effective

Lead Creative Strategist

Managed the creative strategy for Graphy Originals that feature best ideas, experiences and stories curated by business leaders, entrepreneurs, artists, authors, sportsmen from across the globe. Some of these projects include ‘Life on the front foot by Harsha Bhogle’, ‘Viru’s Zindagi Hacks by Virender Sehwag’, ‘Acting Smart by Tisca Chopra’, ‘Complete Guide to Starting up by Ankur Warikoo’

Content Conceptualisation | Creative and Production Planning | Creative Strategy |

Lead - Creative Strategist (Graphy Originals)

Genesis BCW

Managed brand communications and stakeholder management strategy (India) for multi billion dollar business arms of companies such as GE Healthcare, Volvo, Jindal Aluminium and Grundfos. 

Engaged with varying contours of campaign planning and to integrate strategic marketing communications with the business objectives of the brand. 

Spearheaded integrated campaigns for GE, Volvo India Private Limited and Grundfos, and conceptualized marketing communications strategies to build brand awareness, lead generation,develop brand loyalty, build industry authority and increase in sales

Campaign Manager

Publicis

Conceptualized creative communications campaigns of Netﬂix Originals while working on the innovations and ideas piece. 

Managed brand campaigns including creative development and media strategy for Netﬂix. Created engaging media strategies that cultivated audiences, increased new acquisitions and enhanced brand awareness during the initial phase of Netﬂix in India 

Assisted the brand management team in the development of short and long-term strategic plans including annual business and marketing plans Formulated media strategy for delivering high-impact campaigns on various result oriented metrics for campaigns:
- Marvel's Iron Fist
- Stranger Things 
- Sacred Games 
- Okja
- Cheating 2.0
- War Machine 
- House Of Cards

Strategic Communications Consultant

The PRactice

Strategized and planned integrated communication campaigns to achieve results with reference to brand awareness, brand engagement and inﬂuencer engagement for California Almonds, Mondelez and South Australian Tourism Commission 

Strategic consultation basis media and industry analysis, identifying relevant outlets to enhance brand visibility, corporate associations

Account Coordinator

Adfactors PR

Account management, media relations, planning and executing communications campaigns, strategic consulting, preparing analysis reports for clients

Account Executive

FleishmanHillard

Client Servicing:
Execution of various public relations practices for clients like Godrej Security Solutions, Emerson,  L’Oreal, Zodiac, Sohar Free Zone, performed social media audit for brand Zodiac (Measuring Digital Footprints)

  Media relations and content creation
  Managed a product launch event (Godrej Security Solutions- Privvy and Secreto launch), 
  Assisted in devising student engagement program for Emerson, across various educational   
  institutions in India including IIMs and IITs
  Day to day servicing activities like creating/drafting press releases, pitch notes, documentation    
  and ensuring compliance on a regular basis
  Developed media understanding and intelligence, create and update media lists/information.
  Media Intelligence and Strategic Public Relations 
  Prepared Media Plans and planned various media activities
  Media Intelligence in terms of identifying and sourcing appropriate media opportunities, story    
  angles, story pegs, authored articles, event opportunities.

Intern

A marketing professional with over 9 years of experience in championing innovative marketing and branding solutions that integrate and anticipate consumer trends. Out-of- the-box thinker who delivers key strategic solutions in B2B and B2C domains while orchestrating content, narrative and creative across multi-million dollar businesses like Airtel Business, Unacademy, Netflix etc. 

Recognized for helming multilayered, high-visibility and complex projects, most proud of setting up the marketing function from scratch at Airtel Ads. Currently enjoying learning more about the changing digital marketing landscape. The ever-growing importance of delivering a wholesome customer experience to create sustainable growth. 


What I know best?

I know a thing or two about transforming the way brands engage and communicate with their stakeholders. I strive to be the passionate change agent with a focus on driving innovative marketing and brand communications strategies and process improvements from ideation to implementation. Gathered some valuable insights by leading high-impact integrated marketing campaigns for multimillion-dollar companies across B2B and B2C industries for brands like Netflix, GE, Volvo etc.


Hit me up to talk about: 
•	Marketing and Branding strategies that accelerate growth
•.    Value proposition creation that focuses sales and marketing resources 
•	Brand positioning that differentiates 
•	Coaching, mentoring, training and empowerment that allows people to excel
•	In-depth understanding of corporate messaging, external communications and media relations to build and engage audience.

taplio

The Battle

Omprakash karuppanan

Eesha Mehta

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