Fuego Systems

Account Based Marketing|GTM Advisor|Podcast Host

I am responsible for developing Client's Account based Marketing strategy and instituting effective training and knowledge transfer to Employees. I help to Identify new technologies & methodologies in ABM and establish practice across teams.I drive & train employees to learn new Account based Marketing campaign methodologies and implementation practices.

Some of my responsibilities include
•	Identify and Prioritize High-Value Accounts for clients on Account Based Marketing
•	Identify key-decision-makers and help build a personalized strategy for targeting 
•	Develop a personalized content strategy for various stages
•	Define the channels and media strategy
•	Programmatic Ads
•	Help clients track the right metrics

Account Based Marketing Specialist

B2B Lead Generation Specialist

Helping B2B companies gain competitive advantage via Account Based Marketing & Selling solutions.
Fuego Systems is a B2B demand generation & Orchestration Company helping IT & Software companies in the US increase their qualified pipeline and revenues. Our Account Based Marketing framework, helps clients create an Omni-channel personalized buyer journey and generate Sales qualified leads.
We believe that growth for B2B companies happens only when you understand your prospects intimately and reach them with hyper-personalized campaigns that are non-spammy. Our campaigns help you cut through the noise and get decision-makers to respond proactively.
Our user journeys are built for the way customers buy in 2022 and beyond. Our combined years of experience working for IT and Software companies help us deploy Account based marketing strategies at a scale that can fuel growth. 
Having worked for 50+ B2B companies and reaching several hundred thousand's contacts has helped us discover insights that companies could not track before. Our approach combined with strategy, consulting, execution and reporting. We become the Marketing co-pilots and help your team in training, support, documentation, and playbooks.
We 
1. Identify the marketing dollars spent ineffectively
2. Help users consume the right content and track them by building content hubs.
3. Help SDR's with more relevant and qualified leads thereby saving costs on hiring additional SDR's
4. Reduce customer acquisition costs
5. Reduce sales cycle by at least 50%
6. Grow your pipeline velocity

Chief Marketing Officer

Gtech Information Systems

Gtech Info was started as an IT recruitment and Consulting company.The technologies we worked were into data warehousing, Java,SAP and Oracle Consulting.

Founder and CEO

Aldea Infotech Pvt Ltd

Aldea Infotech is a strategy and technology company providing project implementation,training, human capital solution & consulting services in various emerging technology areas including business Intelligence,enterprise data warehousing,enterprise Resource Planning,enterprise application Integration & customer relationship management.
Specialties include SAP ERP, Business Objects, Crystal Reports, SAP SCM, SAP EWM, SaaS

Time Warner Cable

Started as an Informatica developer and later had hands on experience on Data modelling and data Architect.

Informatica Developer

G.E. Power, LLC

Business Objects Intern/Co-op

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

Helping B2B SaaS Companies Win High-Value Deals with ABM

Most marketing teams are stuck chasing MQLs that never turn into revenue. The real problem? Your best-fit accounts aren’t engaging because your messaging, targeting, and execution aren’t aligned with how enterprise buyers make decisions today.

That’s where I come in.

I’m the founder of Fuego Systems, an Account-Based Marketing (ABM) agency specializing in helping B2B SaaS companies land and expand enterprise deals in the US. 

My approach is built on real-world execution, not theory. I’ve worked with growth-stage startups and enterprise SaaS companies to shift from generic lead gen to a highly targeted, high-impact ABM motion that drives the sales pipeline.

What I Do:
✅ ABM Strategy & Execution – From 1:1, 1:Few, to 1:Many, I help you build ABM programs that convert.
✅ Enterprise Demand Generation – No more spray-and-pray; I help you attract, engage, and win high-value accounts.
✅ Sales & Marketing Alignment – ABM fails when sales and marketing aren’t on the same page. I fix that.
✅ Personalized Outreach at Scale – Stop sending generic emails. I help you craft outreach that earns responses from CXOs.

What Makes Me Different?
💡 ABM Practitioner: I don’t just talk about ABM—I execute it daily. I share high-impact insights on LinkedIn to help marketers and CXOs refine their go-to-market strategies.
🎙️ Host of "The ABM Way" Podcast: I break down top B2B companies' strategies to win enterprise deals.
⚡ Hands-on Approach: Unlike traditional agencies, I work closely with your team to execute and optimize in real-time.
📊 Revenue-Focused, Not Vanity Metrics: ABM is not about MQLs but sales pipeline, deal velocity, and revenue growth.

Want to Fix Your ABM & Demand Gen Strategy?

Let’s connect. DM me or book a call to discuss how we can build an ABM program that works.

Omprakash karuppanan

SynergenX Health

Reporting to CEO on leadership team and driving all marketing for PE-backed company with 1,000 employees at 65 locations across 10 states, as well as online telemedicine services.

Head of Marketing - Synergenx Health, LowT Center, HerKare and TomorrowMed

SEOcommerce.AI | Brand Ecosystems Marketing (CMO, board advisory & equity partnerships)

Fractional CMO | Consultant: C-Level Strategic, Brand & Growth Leadership

Industry Leading CBD / Hemp / Cannabis Start-Up

Marketing leader & rebuilt 12-FTE team, driving 3CHI brand & digital at 2X rate to multiple 8-fig rev.

First United Bank

Digital, Retail & B2B leader for $7.5B bank. Led double-digit growth in accts., net int. margin & fee income.

Senior Vice President of Marketing

Blue Cross of Idaho

Revitalized $3.0B brand, reorganized 25 FTEs, introduced data-driven DTC, led PR & GTM for IFP products.

VP of Marketing & Communications - Brand & Digital Strategy

Life Line Screening

Venture Capital: Hired by Board as new CMO to bring improvement to 9-figure DTC health care business with marketing dept. of 25+ FTEs & 240 call center reps, with $45MM annual spend.

Turned around declining business after only 12 months beginning Q4 2013. Accountable for all marketing with staff of 24 FTEs & 3 national call centers, reporting to CEO for international DTC provider of health services, generating 800,000 yearly on-site appointments in 16,000 retail health service areas.

Leveraged full-funnel omni-channel strategy, including data modeling of prospect lists with 70 million names annually, and CRM database of 8 million customers for geo-targeted, direct-to-consumer marketing.

Chief Growth & Marketing Officer

Dymatize Nutrition

Private Equity: First senior executive hired after acquisition by PE firm.  Executive team member and Board meeting participant.  Led organization growth and transformation for 150+ SKU product portfolio, building department staff and processes, incl. brand management, in-house creative, event and digital teams. 

Identified key acquisition target, combining with +70% organic growth, to generate +$100MM of additional annual revenue in 2 years. Sold via multi-channel specialty retail, E-retail partners, and E-commerce.

The Gambrinus Company

Marketing leader and GM, reporting to owner/CEO, with P&L responsibility for $1.35 billion portfolio of Corona, Modelo Especial, Pacifico and Negra Modelo brands from Mexico.  Grew overall revenues +750% over an 11-year period, from $160 million to $1.35 billion, while managing $120 million in marketing spend and collaborating with B2B2C distributors & international stakeholders, with category-leading profitability.  

• Developed Corona to become an iconic & award-winning brand; now a Harvard case study
• Built high-performing staff from modest team beginnings to drive business for over a decade
• Led Corona Extra to surpass Heineken as #1 imported beer brand in the U.S.
• Drove product and targeting to build Modelo Especial to become #3, and later the #1 U.S. import 
• Directed investment in national & spot media as first significant TV advertising for Corona

“...When you look at the top dozen or so most valuable brands in the world, Corona will always be mentioned as one of the best of the best. Don is the reason that brand remained so strong, so consistent and such a great performer for so many years. More brands need Don's disciplined approach.” ~AOR Ad Agency Principal

Director of Brand Marketing

MARKETING & REVENUE LEADER | $4B OF GROWTH & TURNAROUNDS IN 9 INDUSTRIES
CMO Leader for modern data-driven, digital speed coupled with strategic brand vision - efficiently optimizing growth while minimizing distraction & underperformance - leveraging insights to simplify focus with team resources.

Lifecycle & Omni-Channel Chief Marketing Officer for Growth Performance in CPG, Consumer Products, Services, Health, Wellness and Financial Services | D2C, B2B2C & B2B | Life-long Learner | Servant Team Leadership | Modern 'Go To' Builder of Process, Scale & P&L Growth | Driver of ROAS | Expert in Brand, Research, Digital & Data-Driven ROI | Business Development and Growth in Small & Mid-size Companies.

INDUSTRY BREADTH:

- Consumer Marketing & CPG Products (Direct-to-Consumer, E-commerce, Wholesale & Retail Models)
- Health & Wellness Services and Healthcare Technology (including Medicare & Diagnostic Healthcare)
- Retail and Commercial, Consumer and Member-based Community Banking & Financial Services
- Health Insurance (including Medicare Supplement and Individual Plans)
- Commercial Construction B2B Sales, Marketing, E-commerce & ABM Trade Marketing
- Natural, Cannabis, Diet, Health & Wellness and Nutrition Products
- DTC, B2B & B2B2C & Distributor Consumer Food & Beverage Products

taplio

The Battle

Omprakash karuppanan

Don Mann

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