Fuego Systems

Account Based Marketing|GTM Advisor|Podcast Host

I am responsible for developing Client's Account based Marketing strategy and instituting effective training and knowledge transfer to Employees. I help to Identify new technologies & methodologies in ABM and establish practice across teams.I drive & train employees to learn new Account based Marketing campaign methodologies and implementation practices.

Some of my responsibilities include
•	Identify and Prioritize High-Value Accounts for clients on Account Based Marketing
•	Identify key-decision-makers and help build a personalized strategy for targeting 
•	Develop a personalized content strategy for various stages
•	Define the channels and media strategy
•	Programmatic Ads
•	Help clients track the right metrics

Account Based Marketing Specialist

B2B Lead Generation Specialist

Helping B2B companies gain competitive advantage via Account Based Marketing & Selling solutions.
Fuego Systems is a B2B demand generation & Orchestration Company helping IT & Software companies in the US increase their qualified pipeline and revenues. Our Account Based Marketing framework, helps clients create an Omni-channel personalized buyer journey and generate Sales qualified leads.
We believe that growth for B2B companies happens only when you understand your prospects intimately and reach them with hyper-personalized campaigns that are non-spammy. Our campaigns help you cut through the noise and get decision-makers to respond proactively.
Our user journeys are built for the way customers buy in 2022 and beyond. Our combined years of experience working for IT and Software companies help us deploy Account based marketing strategies at a scale that can fuel growth. 
Having worked for 50+ B2B companies and reaching several hundred thousand's contacts has helped us discover insights that companies could not track before. Our approach combined with strategy, consulting, execution and reporting. We become the Marketing co-pilots and help your team in training, support, documentation, and playbooks.
We 
1. Identify the marketing dollars spent ineffectively
2. Help users consume the right content and track them by building content hubs.
3. Help SDR's with more relevant and qualified leads thereby saving costs on hiring additional SDR's
4. Reduce customer acquisition costs
5. Reduce sales cycle by at least 50%
6. Grow your pipeline velocity

Chief Marketing Officer

Gtech Information Systems

Gtech Info was started as an IT recruitment and Consulting company.The technologies we worked were into data warehousing, Java,SAP and Oracle Consulting.

Founder and CEO

Aldea Infotech Pvt Ltd

Aldea Infotech is a strategy and technology company providing project implementation,training, human capital solution & consulting services in various emerging technology areas including business Intelligence,enterprise data warehousing,enterprise Resource Planning,enterprise application Integration & customer relationship management.
Specialties include SAP ERP, Business Objects, Crystal Reports, SAP SCM, SAP EWM, SaaS

Time Warner Cable

Started as an Informatica developer and later had hands on experience on Data modelling and data Architect.

Informatica Developer

G.E. Power, LLC

Business Objects Intern/Co-op

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

Helping B2B SaaS Companies Win High-Value Deals with ABM

Most marketing teams are stuck chasing MQLs that never turn into revenue. The real problem? Your best-fit accounts aren’t engaging because your messaging, targeting, and execution aren’t aligned with how enterprise buyers make decisions today.

That’s where I come in.

I’m the founder of Fuego Systems, an Account-Based Marketing (ABM) agency specializing in helping B2B SaaS companies land and expand enterprise deals in the US. 

My approach is built on real-world execution, not theory. I’ve worked with growth-stage startups and enterprise SaaS companies to shift from generic lead gen to a highly targeted, high-impact ABM motion that drives the sales pipeline.

What I Do:
✅ ABM Strategy & Execution – From 1:1, 1:Few, to 1:Many, I help you build ABM programs that convert.
✅ Enterprise Demand Generation – No more spray-and-pray; I help you attract, engage, and win high-value accounts.
✅ Sales & Marketing Alignment – ABM fails when sales and marketing aren’t on the same page. I fix that.
✅ Personalized Outreach at Scale – Stop sending generic emails. I help you craft outreach that earns responses from CXOs.

What Makes Me Different?
💡 ABM Practitioner: I don’t just talk about ABM—I execute it daily. I share high-impact insights on LinkedIn to help marketers and CXOs refine their go-to-market strategies.
🎙️ Host of "The ABM Way" Podcast: I break down top B2B companies' strategies to win enterprise deals.
⚡ Hands-on Approach: Unlike traditional agencies, I work closely with your team to execute and optimize in real-time.
📊 Revenue-Focused, Not Vanity Metrics: ABM is not about MQLs but sales pipeline, deal velocity, and revenue growth.

Want to Fix Your ABM & Demand Gen Strategy?

Let’s connect. DM me or book a call to discuss how we can build an ABM program that works.

Omprakash karuppanan

LG Household & Health Care, Ltd.

LG H&H has become a vital part of customers' daily lives and dedicated itself to their healthy and beautiful life for over 60 years since its founding in 1947. Starting with the first domestically-manufactured cosmetics and toothpastes, the company has produced a variety of best-selling products for everyday use, eventually expanding to become Korea's foremost cosmetics, household goods and beverage company.

Brands: belif, The Face Shop, The Creme Shop, Dr.Groot

•Oversee profit and loss (P&L) for all digital marketing channels within LG's Home and Household division. Allocate budget based on performance across the digital channels (Paid Social, Paid Search, Criteo, Connected TV)
•Implemented new email retention platform leveraging AI, within the first 6 months increasing key metrics across the board (open rate, CTR, conversion rate, and AOV)
•​Successfully grew revenue from $0 to $xM+ for lgbeauty.com brands during their GTM launch in the US market

Senior Manager, Digital Marketing

MarketerHire

Paid Social Media Consultant

Self-Employed

Direct To Consumer Clients

•Alex and Ani 
•Sticky's Finger Joint
•PearlStory NYC
•BlackTap 
•Slim Fast
•Tailored Pet

Case Study
https://www.socialflyny.com/case-studies/alex-and-ani/

Digital Marketing Consultant

Reforge

•Built an experimentation roadmap to help inform our paid marketing roadmap, creative strategy and content calendars.
•Scaled paid marketing motion 6x to be 22% of MQL volume while reducing CPL by -81% through scaling winning platforms and testing new and emerging channels
•Drove 30-day CAC payback lifting it from being uneconomical to cash generating for the organization 
•Led strategy shift to a demand generation model to allow more scale and efficiency and introduce new people to Reforge to get higher intent, higher quality leads.

Growth Marketing

Pawp

StyleSeat

Performance Marketing Manager

Scholastic

•Helped increase Paid Social Revenue by 400% YoY for Scholastic Store Online and Scholastic Teacher Store
•Lead paid social channel liaising between cross-functional teams including Marketing, Data & Analytics, and Departmental teams 
•Lead the development and execution of paid social media campaigns, including, but not limited to: strategy development, campaign setup, optimization, and campaign management across Facebook, Twitter, Instagram, Pinterest, and Reddit
•Weekly reporting including creation and maintenance of dashboards using Adobe, Facebook Business Manager and SuperMetrics
•Use platform + backend data to inform recommendations across creative, product, and external platform/agency team projects that advance overall growth testing agenda + customer acquisition goals
•Developed a roadmap and A/B experimentation framework to test new hypotheses, reduce CAC and increase LTV of customers
•Oversee creative briefing and content creation process for all Paid Social campaigns

Head of Paid Social, Digital Services at Scholastic

Barkly

Barkly Pets is a service for pet owners who want to reliably supervise their pets’ treatment to arrange scheduled pet care in a few taps. Customers are matched with local, background-checked, and trained dog walkers available to take out their dog. Barkly Pets delivers premium care through pick-up/drop-off notifications, detailed walk reports including GPS map of the route, photos from the visit, ability to provide instant feedback, and encrypted cash-less transactions.

•Brainstorm creative concepts, new areas of growth, and messaging strategy informed by consumer insights and analysis 
•Scale multi-touch acquisition programs, direct response campaigns, and activities across the business’s online platforms (Apple Search Ads, Native, Newsletter, SEO, SEM, Social). 
•Develop and optimized all automated direct marketing communications across Barkly Pet’s marketing end-points (Email, SMS, Direct Mail, Push)
•Work with team to identify potential partnerships for product collaborations, brand marketing to increase awareness
•Work hand-in-hand with Product and Tech teams to develop advanced landing page testing against different cohorts of users, with the goal of increasing sign-ups and reducing CAC
•Drove 40% increase in sign-ups for new customers and decreased the overall Customer Acquisition Cost (CAC) by 35% 
•Conversion rate optimization (Unbounce, Google Optimize, Mixpanel)

Adaptly

Through proprietary technology and expert services, Adaptly enables the world’s largest advertisers to scale campaigns across walled gardens like Facebook, Instagram, Snapchat, Twitter, and Pinterest. Managed service offerings include strategy, planning, media buying, execution, and analysis.

Vertical: Retail, and Financial Technology 

•Drove new customer acquisition, traffic, and revenue for paid social media campaigns
•Work closely with Facebook, Twitter, Pinterest, and Snapchat API partners to stay informed with up to date product releases and new business objectives
•Managed clients with over 12M annual advertising budgets; Provide insights and recommendations with relation to any media buying 
•Helped client 6x spend in 1.5 years of working on the account while reducing CPA by 50%
•Work with Oracle and internal analytics team to create custom audiences around different life stage segments and high-value targets
•Social media with a focus on performance and brand marketing leveraging full-funnel, cross-platform strategies 
•Use platforms such as Google Analytics and Datorama for data reporting. Leveraged data from these analytics tools to create custom key metric reports, QBRs, and trends
•Build and deliver regular reporting that highlights implemented strategy successes and go-forward evergreen planning

Client Strategy Manager

Likeable Media

Likeable Media is a marketing partner that curates, creates and connects content with the right audiences. Based in New York City, Likeable Media is currently ranked eleventh on Crain’s Best Places to Work NYC.

Clients: Pure Barre, Entenmanns, and Really Good Stuff

•Apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness, engagement, and conversions for the client's brand
•Perform day-to-day optimizations of multiple large scale social media advertising campaigns across Facebook, Twitter, Instagram, and Pinterest
•Maintain day to day relations with media clients and help drive success of the brand's media efforts
•Worked with clients in industries such as Consumer Packaged Goods, Financial, and Technology
•Decreased several brands CPA by 50% by using different targeting tools, ad group strategy, and keyword development techniques
•Managed clients with over 200K annual advertising budgets; Provide insights and recommendations with relation to any media buying 
•Oversaw and mentored two Assistant Media Planners

Paid Social Manager

I am driven by digital media and advertising. I am passionate about creating a digitally connected world that has a greater good for society. As a former student of a Jesuit institution I am ready to go set the digital media world on fire. 

When I’m not on the job, I love running, triathlons, Tough Mudders and indulging my love for seeing new places. If you’d like to learn more about how my services can help your company, please reach out via email (brendan259@gmail.com)

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The Battle

Omprakash karuppanan

Brendan Dugan

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