Fuego Systems

Account Based Marketing|GTM Advisor|Podcast Host

I am responsible for developing Client's Account based Marketing strategy and instituting effective training and knowledge transfer to Employees. I help to Identify new technologies & methodologies in ABM and establish practice across teams.I drive & train employees to learn new Account based Marketing campaign methodologies and implementation practices.

Some of my responsibilities include
•	Identify and Prioritize High-Value Accounts for clients on Account Based Marketing
•	Identify key-decision-makers and help build a personalized strategy for targeting 
•	Develop a personalized content strategy for various stages
•	Define the channels and media strategy
•	Programmatic Ads
•	Help clients track the right metrics

Account Based Marketing Specialist

B2B Lead Generation Specialist

Helping B2B companies gain competitive advantage via Account Based Marketing & Selling solutions.
Fuego Systems is a B2B demand generation & Orchestration Company helping IT & Software companies in the US increase their qualified pipeline and revenues. Our Account Based Marketing framework, helps clients create an Omni-channel personalized buyer journey and generate Sales qualified leads.
We believe that growth for B2B companies happens only when you understand your prospects intimately and reach them with hyper-personalized campaigns that are non-spammy. Our campaigns help you cut through the noise and get decision-makers to respond proactively.
Our user journeys are built for the way customers buy in 2022 and beyond. Our combined years of experience working for IT and Software companies help us deploy Account based marketing strategies at a scale that can fuel growth. 
Having worked for 50+ B2B companies and reaching several hundred thousand's contacts has helped us discover insights that companies could not track before. Our approach combined with strategy, consulting, execution and reporting. We become the Marketing co-pilots and help your team in training, support, documentation, and playbooks.
We 
1. Identify the marketing dollars spent ineffectively
2. Help users consume the right content and track them by building content hubs.
3. Help SDR's with more relevant and qualified leads thereby saving costs on hiring additional SDR's
4. Reduce customer acquisition costs
5. Reduce sales cycle by at least 50%
6. Grow your pipeline velocity

Chief Marketing Officer

Gtech Information Systems

Gtech Info was started as an IT recruitment and Consulting company.The technologies we worked were into data warehousing, Java,SAP and Oracle Consulting.

Founder and CEO

Aldea Infotech Pvt Ltd

Aldea Infotech is a strategy and technology company providing project implementation,training, human capital solution & consulting services in various emerging technology areas including business Intelligence,enterprise data warehousing,enterprise Resource Planning,enterprise application Integration & customer relationship management.
Specialties include SAP ERP, Business Objects, Crystal Reports, SAP SCM, SAP EWM, SaaS

Time Warner Cable

Started as an Informatica developer and later had hands on experience on Data modelling and data Architect.

Informatica Developer

G.E. Power, LLC

Business Objects Intern/Co-op

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

Helping B2B SaaS Companies Win High-Value Deals with ABM

Most marketing teams are stuck chasing MQLs that never turn into revenue. The real problem? Your best-fit accounts aren’t engaging because your messaging, targeting, and execution aren’t aligned with how enterprise buyers make decisions today.

That’s where I come in.

I’m the founder of Fuego Systems, an Account-Based Marketing (ABM) agency specializing in helping B2B SaaS companies land and expand enterprise deals in the US. 

My approach is built on real-world execution, not theory. I’ve worked with growth-stage startups and enterprise SaaS companies to shift from generic lead gen to a highly targeted, high-impact ABM motion that drives the sales pipeline.

What I Do:
✅ ABM Strategy & Execution – From 1:1, 1:Few, to 1:Many, I help you build ABM programs that convert.
✅ Enterprise Demand Generation – No more spray-and-pray; I help you attract, engage, and win high-value accounts.
✅ Sales & Marketing Alignment – ABM fails when sales and marketing aren’t on the same page. I fix that.
✅ Personalized Outreach at Scale – Stop sending generic emails. I help you craft outreach that earns responses from CXOs.

What Makes Me Different?
💡 ABM Practitioner: I don’t just talk about ABM—I execute it daily. I share high-impact insights on LinkedIn to help marketers and CXOs refine their go-to-market strategies.
🎙️ Host of "The ABM Way" Podcast: I break down top B2B companies' strategies to win enterprise deals.
⚡ Hands-on Approach: Unlike traditional agencies, I work closely with your team to execute and optimize in real-time.
📊 Revenue-Focused, Not Vanity Metrics: ABM is not about MQLs but sales pipeline, deal velocity, and revenue growth.

Want to Fix Your ABM & Demand Gen Strategy?

Let’s connect. DM me or book a call to discuss how we can build an ABM program that works.

Omprakash karuppanan

AAA Global

AAA Global is a leader in financial recruitment and is known for combining honesty, loyalty, insight, and a meticulous approach to crafting professional connections with purpose. 

It solves strategic business challenges by facilitating the acquisition of high-calibre professionals that fit the initial requirements of a role and the long-term visions of the companies we partner with to ensure continued success. 

By specialising in all areas of the quantitative and discretionary finance sectors, the organisation devotes its time to developing its capacity to deliver exceptional services and maintaining its position as a trusted advisor for the most discerning clients and candidates worldwide.

Head of Marketing

ITAM FORUM

Founded in 2020, the ITAM Forum is a not-for-profit trade body run by ITAM professionals for ITAM professionals.

Originally the sole marketing professional at LISA until the company merged with ITAM Forum where I was responsible for marketing the LISA Academy services. 

For more info on what I've gotten up to in my career, please take a look at my projects section.

ITAM Forum Marketing Team - LISA Brand

Coforge

A global digital services and solutions provider, that leverages emerging technologies and deep domain expertise.

I was responsible for global lead-gen and digital marketing for the Salesforce Business Unit (SFBU) at Coforge.

Salesforce Business Unit Global Marketing Team

Part of a three-person global marketing team for a data transformation company with a £40 million turnover. 

Responsible for the strategy, execution and optimisation of all digital channels, tools and demand gen across three focus regions (EU, NAM, IMEA).

For more info on what I've gotten up to in my career, please take a look at my projects section.

WHISHWORKS Global Marketing Team (Now Coforge)

Freelance

Working as a marketing consultant, predominantly with two agencies: 
- CMFG & Indigo River ltd.

I worked on multiple projects with brands such as:
- Woodsford Litigation Funding.
- Wilmington Healthcare.
- DataRobot.
- Confirmit.
- Agilysis.
- Atos.

For more info on what I've gotten up to in my career, please take a look at my projects section.

Marketing Consultant

SGS is the world's leading inspection, verification, testing and certification company. 

I was responsible for the marketing of the energy management solutions in the 'Certifications and Business Enhancement' business line in the UK.

For more info on what I've gotten up to in my career, please take a look at my projects section.

SGS - Certifications And Business Enhancement UK Marketing Team 

I worked as a marketing consultant, with two agencies: 
- CMFG & Indigo River ltd.

I worked on multiple projects with brands such as:
- Agilysis.
- OXF Architects.

For more info on what I've gotten up to in my career, please take a look at my projects section.

bChannels

bChannels is a global marketing agency focusing on channel partner marketing, delivering projects across multiple continents. 

I worked on two multi-national partner marketing programmes (DELL EMC + UNIFY); I was responsible for 40 priority accounts and 100 non-priority accounts.

For more info on what I've gotten up to in my career, please take a look at my projects section.

bChannels - EMEA Marketing Services Team 

BtL Communication

BtL Communications is a managed service provider providing unified communications solutions with a turnover of £5 million. 

As the sole marketing exec, I managed and delivered on all aspects of the company's marketing activities.

For more info on what I've gotten up to in my career, please take a look at my projects section.

BtL Communications - Sole Marketer 

CMFG

CMFG is a specialist B2B marketing consultancy based in London.

I worked on the agency's project and account management teams. I was involved in several projects assisting senior account managers and one of the directors.

For more info on what I've gotten up to in my career, please take a look at my projects section.

CMFG - B2B Marketing Account Management Team

Over the last ten years, I've spent my career as a business enthusiast specialising in marketing.

My diverse career across various industries, business models, company sizes and geographies, gives me a unique insight into how marketing should operate and integrate to drive growth and ROI.

My approach to marketing centres around the philosophy that "Marketing is the function of a business model that engages in everything the market touches to explore, create and deliver value through the use of science and art for the benefit of consumers, the business and society."

For this reason, my approach to marketing is about building frameworks for integrated marketing that enhance cross-functional collaboration and support an organisation and its people. 

Utilising data can empower individuals to explore, develop and implement new ideas and communicate them confidently in a creative environment to affect change. 

In my experience, this approach has consistently enabled teams to grow while delivering integrated, multi-channel strategies that accelerate growth and yield measurable results.

For more information on my career to date, please look at my projects section.

taplio

The Battle

Omprakash karuppanan

Alexander Oxford

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