Co-Founder The Product Cradle| Ex- Product Manager MTN| Product Management, Strategy, Fintech & Marketing|

I work with startups and growth-stage companies to design, launch, and scale products that solve real customer problems and drive sustainable business growth.

With over 15 years of experience across telecom, fintech, energy, and digital services, I have led product strategy, go-to-market execution, and growth initiatives in complex, fast-moving environments. I previously spent over a decade at MTN Nigeria, one of Africa’s largest telecom and technology companies, where I led the development and lifecycle management of multiple customer-facing products.

My work sits at the intersection of product, marketing, and commercial strategy. 
I support companies with:
• Product strategy and roadmap definition
• Customer and market insight translation into viable products
• Go-to-market and growth strategy
• Cross-functional alignment between product, marketing, and operations
• Product operations and execution frameworks for scale

Beyond consulting, I have worked closely with founders and leadership teams to refine positioning, improve customer experience, and drive measurable business outcomes.

I hold a postgraduate diploma in professional marketing from the Chartered Institute of Marketing (CMktr) and multiple certifications across digital marketing and AI-enabled tools.

If you are building or scaling a product-driven business and need strategic clarity or execution support, feel free to reach out.
📩 laraosiyemi@gmail.com


Omolara Osiyemi - CMKtr, ACIM

AFEX

Lead the research and discovery of new ideas, technologies, and market
trends to identify opportunities for innovation and growth.

Establish and manage the ideation lab, catalyzing creativity and
innovation across the organization.

Develop and execute a comprehensive research roadmap, prioritizing
initiatives and projects aligned with strategic objectives.

Champion a culture of innovation by fostering collaboration, encouraging
experimentation, and recognizing and rewarding innovative thinking.

Provide leadership and guidance to innovation teams, overseeing project
planning and risk management.

Oversee and manage the product management team, outline the working
metrics for team members.

Collaborate closely with cross-functional teams to integrate innovative
solutions into product development, marketing strategies, and business
operations.

Work closely with Head of Engineering unit to draw up plan and execution of
projects.

Conduct feasibility studies and market assessments to evaluate the potential
impact and viability of new concepts and initiatives.

Analyze and interpret data to derive actionable insights and inform strategic
decision-making.

Stay abreast of industry trends, competitor activity, and emerging
technologies to inform the development of innovative strategies and
initiatives.

Communicate research findings, insights, and recommendations effectively
to senior management and key stakeholders.

Head Innovation Lab : Research | Products | Strategy | Ideation

PwC Nigeria

• Design and model innovative tech/products and solutions for clients and support implementation

• Keep up with all trends in digital disruption and the innovation economy, and the impact of these trends across sectors and markets.

• Lead and align team activities and functions towards driving visibility and awareness for the digital Experience consulting center

• Proactively provide external and internal views of innovation trends, policy and economic impacts, growth opportunities, innovation and other disruptors

• Play a key role in identifying the key insights to drive thought leadership in the market, (e.g., speaking engagements, articles, social media, etc.)

• Maintain an understanding of the positioning of competitors to identify and exploit opportunities and white space.

• Build high performance team space, and see to the development of team's technical knowledge and skills.

• Navigate and collaborate with other internal LOS and teams locally and globally, Industry Leaders, Innovation Leaders in Nigeria and globally

• Foster innovation through the exploration of new tools and techniques to continually evolve the quality and volume of
insights.

• Provides intelligence, analysis and support on other projects and requests

• Adopt and apply a forward-looking mind-set by setting sights on what is next on the horizon from an industry, technology or other perspectives

• Integrate data from multiple sources both internal and external to deliver insights in the form of reports, presentations, and dashboards to effectively tell the story of the insights.

• Business development and positioning the firm to win work in the market

Manager Digital Strategy and Disruption

MVP Match

• Lead all aspects of the product development cycle, from strategy and discovery to delivery and release, collaborating with all stakeholders, including internal and external technical teams.

• Direct the product vision, strategy, and roadmap, ensuring integration at all levels of the business.

• Take responsibility for revenue generation and management, engaging with senior management clients and third-party partners for algorithmic improvements.

• Build and lead a world-class product and cross-functional team, consisting of legal, operations, engineering, design, finance, sales, and marketing.

• Scope and define product features based on the needs of investors, fund managers, administrators, and other stakeholders.

• Oversee product backlog, roadmap, and release by coordinating resources and project timelines.

• Analyze client and user feedback to inform product positioning, design, and improvement.

• Support sales efforts by producing use cases, product specifications, pitch decks, brochures, and other collateral.

• Led data-driven growth marketing strategies across acquisition and spend initiatives.

• Utilized Design thinking principles with HELO methodology to create best-in-class customer journeys leading to users’ adoption and recurrent revenue growth across products and services.

• Led a team of 3 marketers, media planners, performance marketers, and analytics professionals to achieve KPIs across acquisition and spend

Head of Products Team

Aldelia

• Own the product development process for new features and experiences, including empathy, discovery, ideation, development, testing, and delivery.

• Developed and managed go-to-market campaigns, product launches, and acquisition campaigns to increase new user conversion.

• Lead growth and partnership initiatives to increase user base and launch new features.

• Manage a team of 5 employees, overseeing hiring, training, and professional development.

• Supervised roadmaps liaising with cross-functional stakeholders, including designers, engineers, data analysts, etc.

• Conducted market research, competitor analysis, and customer insights to drive product strategy and roadmap.

Senior Product Manager : Growth & Innovations

54gene

• Oversee end-to-end product development for the Diagnostics unit, including discovery, development, and improvement of new and existing features.

• Design and implement effective launch programs to ensure the usability and serviceability of new products and features before broad-scale deployment.

• Coordinate resources and create project timelines to ensure timely delivery and highest quality.

• Align stakeholders around the Diagnostics product throughout the development, launch, and post-launch phases.

• Lead new feature development from ideation to MVP release, gathering post-launch reports for insightful new developments.

• Coordinate physical deployment of Diagnostics offerings in partnership with operations, logistics, and 3rd party partners to ensure brand integrity.

• Work with commercials to ensure an understanding of product functionality, value propositions, and pricing.

• Provide technical enablement to Go-To-Market teams through training, documentation, FAQs, and other means.

Technical Products and Operations Support Manager

Etisalat Nigeria

• Led partnerships, acquisitions, and sales of various products and services, 3G/4G smartphones, and mobile technology solutions, ensuring their availability through strategic partnerships and account management.

• Provided strategic rollout and project management for commercial programs and products, including product marketing strategies and campaigns.

• Designed and led product and services value propositions, FAQs, training slides, marketing strategies, and campaigns, conducting training sessions for over 3,500 front-line staff annually.

• Led the selection of all mobile products and services through partnerships with internal and external stakeholders, including mobile devices and solutions for all EMTS service offerings and management of channel activities to drive 3G/4G smartphone uptake.

• Led the development and timely implementation of product and services roadmaps with defined sales forecasts and go-to-market strategies for new products and features.

• Conducted QA/testing of all OEM/ODM/partner-pitched products and services for technical and market suitability, preparing hardware, software, UI/UX, and business viability reports.

• Delivered consistent brand and user experience for all online platforms (desktop, mobile, tablet) by defining e-commerce requirements and managing online-to-direct operations and implementations.

• Identified, assessed, planned, and created monetization roadmaps for revenue-oriented new products and services, revamps or optimizations, and strategic business partnerships with stakeholders.

Commercial Product Manager : Broadband Services, Applications, Devices & Channel Management

• Conducted periodic performance and market intelligence research for products and services, including data gathering and analysis for quarterly, bi-annual, and end-of-year performance reviews and strategy sessions.

• Performed engineering and UAT testing of product and service prototypes and reported on major OEMs and partners (2G, 3G, 4G, VAS, applications, etc.) for the business, recommending suitable products and services for business KPIs.

• Coordinated over 300 direct and indirect channel support operations, including product delivery and warehouse management, software, and hardware sampling, GTM plan creation and execution, launch communications and training, FAQs, and support resolutions.

• Negotiated and increased total hardware product buyout support or swap stocks from 3% to 10-15% for out-of-box and dead-on-arrival issues.

• Contributed to reducing churn from double digits to single digits, from 14% to 5-6% per quarter.

• Recruited, trained, deployed, and managed 10 level 3 support engineers nationwide to resolve customer out-of-warranty issues quicker, reducing turnaround time from 2 weeks to 72 hours and 48 hours.

Products & Sales Operations Support Analyst (Data Services, Apps, Devices & Channel Mangt)

Product Lead | Growth Marketing | Data | Strategy | Operations | SaaS

A dynamic and results-driven tech enthusiast with over a decade of experience in digital technology and business transformation across Telecoms, Digital Business, OTT, Media, and SaaS industries. 

Expert in leading intelligent automation, Product design, ideation, & discovery sessions, development, & management, driving innovation/digital strategies, process transformation, cross-functional teams, managing P&L, and driving strategic initiatives that enhance market performance and customer experience. 

Proven ability to steer large-scale projects, set and achieve KPIs/OKRs, and foster innovation through a customer-centric approach.

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Omolara Osiyemi - CMKtr, ACIM

Ayoola Mobayo

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