I create efficient tax and investment strategies for tenured Sales and Software Pros | Financial Advisor & Fractional CFO | Guiding you to a better and abundant financial life |

TFA’s mission is to enhance the present and future economic well-being of its clients and representatives. 

Baby Boomers are retiring every day.

The average baby boomer believes $300,000 is sufficient enough to retire on.

Do you think that's enough money? But before I answer that, here's my story:

I was on track to be a Chemical Engineer till 2020. But when I graduated, I was distraught with what the job requirements were. Putting myself first, I completely decided to quit the track.

No plan, no job in sight. I started to panic.
 
That's when my mom sat me down and told me to list the things I'm passionate about. Turns out personal finance and education were the top two on my list. Not shocking, considering I always had a passion for how money works. 
 
So, I started doing research for jobs in financial services. My goal was to implement my passion for financial education for everyone. 

Since then I've helped countless individuals, families, and business owners make easier financial decisions for their future.
 
Services I provide:

1. Portfolio Planning
2. Budget Creation
3. College Funding
4. Debt Reduction 
5. Retirement Planning 
6. Proper Protection
7. Tax Efficiency
8. Investment Allocation



What makes me different:
- Keeping you accountable to your goals
- Creating simple yet effective strategies
- Establishing a personal relationship
- Yearly reviews accounting for changes in goals and income

So to answer the question above, $300,000 is not enough money to retire on, in my opinion. But that's where I come in. 

If you want to learn more about how my clients are pursuing their financial goals, let's have a quick chat :)

Omkar Shinde

I've spent $75,000+ on my mortgage over the last 3 years.

3 reasons why I'll never ever go back into Real Estate ever again:

1. Interest
• It's no shocker payments first go to interest, then principal.
• In an environment rate like this, I'm not motivated to buy real estate and let it cash flow -$500 to $100 per month.
• I study the markets, and they're doing much better anyways.

2. Costs and Illiquidity
• Buying a house costs time, selling a house costs money.
• And the investment is fully illiquid. I cannot sell a bathroom and keep the house.
• Yes, loaning is an option and that's the only thing I like about it. But, that can also be a slippery slope.

3. Minimal Benefits
• Shreya works 40 hours a week, I run an advisory firm, and we own 2 rentals.
• Neither of us in Real Estate, nor can we qualify for REPS. So depreciation only offsets the cash flow we receive, nothing else.
• Not to mention maintenance, HOA, property management, and paying for all of that.

So yeah, I'm a huge believer money can be used in better places than real estate.

Anyone else agree?

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I create efficient tax plans and investment strategies for Sales & Software Employees making $200,000+ | DM me “W2” for an intro call.

3 weeks ago, Trump wanted to ban large institutional investors from buying single-family homes.

People are celebrating. But let me fill in the blanks for you:

37-year-olds making $172K can't buy a house.
Because BlackRock can pick up houses for 0.00023% of their balance sheet.

The Middle Class is not competing against families anymore.
They're competing against trillion dollar asset managers.

Who see nothing but dollar signs and decimal points.

So banning them makes sense, right?

But here's the other side:

Institutional investors own less than 3% of single-family homes in the U.S.

The real issue?

→ Interest rates that doubled.
→ 40-year low housing supply.
→ Zoning laws blocking construction.

Banning institutional buyers might feel good.

But it doesn't build more houses.

I work with clients making great money who still can't afford homes.

It's not just because BlackRock bought 3% of the market.
It's because there aren't enough homes being built.

Supply and Demand is basic macroeconomics. 

So what's the real solution?

Ban institutional buyers and hope prices drop?
Or build more housing so supply meets demand?

One feels good.
Both fix the problem.

What do you think—will this ban help or are we missing the bigger issue?

At 18 years old, I was denied my first credit card.

At 25 years old, I had a credit score of 815.

Here's how I did it:

• Paid off my card bi-weekly for 4 years straight
• Kept my first card open, even when I stopped using it
• Used less than 10% of my limit per month
• Increased my limit every 6 months
• Followed Chase's 5/24 rule

I didn't have anyone teach me how to build credit.

I figured it out on my own.

Most people wait for someone to show them the way.

They wait for their parents to explain it.
They wait for school to teach it.
They wait for the "right time" to start.

But nobody's coming to save you.

If you want something in life, you have to make it happen yourself.

And the difference between where you are and where you want to be?
Action.

You either figure it out or you stay stuck.
Or pay someone like me to make sure you get what you need.

P.S: Struggling with your credit? DM me "CREDIT" and let's talk.

Using your 401(k) funds for a down payment?

This will create a generation of homeowners who can't afford to retire.

Trump's berlieves his proposal is the solution to help the home-buying dilemma.
Let me show you what this actually means:

You're 28 with $40K in your 401(k).
You can't afford a down payment.

Now you can pull $30K out and buy a house.
Problem solved.

But here's what you're not seeing:

Keeping retirement funds locked up has actually been helpful.
It forces people to save cash for a down payment.

Which means:

→ They build an emergency fund first.
→ Their retirement keeps growing the entire time
→ They prove they can handle homeownership costs.

Yes, it delays buying a house.

But that delay protects both your home AND your retirement.

Now imagine this:

A 28-year-old pulls $30K from their 401(k) for a down payment.

Buys a house they can barely afford.
Then the AC breaks. Roof leaks. Property taxes spike.
No cash reserves left.

And their retirement account is back at $0.

They're house rich, cash poor and back to the foothills of the retirement mountain.

Access to retirement funds might sound like freedom.
(Could be)

But my bet is it's more likely to create a generation of homeowners who can't afford to retire.

What do you think—does easy access help or hurt more people?

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Want a masterclass in business and finance?

The Chainsmokers make 7 figures/year for a 245 second song from 2016.

TikTok has the "2026 is the new 2016" trend going on.
And it brought back Freshman year memories.

The biggest flashback was screaming,
"From your roommate back in BOULDER, we ain't never getting older."

And I realized, they recorded "Closer" 9 years ago.

And it still pays them millions.

Every stream. Every radio play. Every TikTok video.
They get paid.

If only we taught that to everyone, because most people trade time for money:

Work 40 hours → Get paid once → Repeat forever.

But the smartest people build assets:

Work once → Get paid forever.

Here's what that looks like:

• Invest in assets that pay dividends
• Write a book that sells for 10 years
• Build a course people buy on repeat
• Create content that generates leads daily

The Chainsmokers aren't special.

They just built something once that keeps working for them.
You can do the same thing.

Stop chasing the next paycheck.
Start building something that pays you long after the work is done.

Because the goal shouldn't be to work harder.
It's to work once and get paid forever.

What's one thing you're building today that will pay you for years?

Every other Friday, you wait for that $4,786 paycheck.

But by Monday... *poof*.

You worked late nights.
Put in weekend hours.
Closed the deal that finally hit your quota.

Payday arrives—
And just like that, it disappears.

Because here’s what happens:

→ The rent auto-drafts.
→ The Amex bill hits.
→ Groceries, daycare, travel... all waiting in line.

By Monday morning, you’re already stressed about how to stretch what’s left.

This isn’t carelessness, well maybe a bit..

But mostly, it’s a missing skill.

Because *earning money* and *managing money* are two completely different games.

One fills your account.
The other builds your freedom.

Without a cash flow system, the cycle repeats:

• Direct deposit in on Friday.
• Expenses drain it by Monday.
• Anxiety fills the rest of the month.

What's worse? 
You can’t out-earn disorganization.

Most Sales clients making over $200,000, don’t need more money, they want it.

But they NEED a structure that makes cash flow predictable, month after month.

What's your cash flow management look like?

DM me "FLOW" and I’ll show you how to finally keep more of what you earn.

A potentially illegal Roth IRA hack that hasn't been discovered yet.

Disclaimer: This is not financial advice.

Father has a Roth IRA. Son has a Roth IRA.
Father makes $82,000. Son makes $76,000.

Father pays for everything, has nothing to save at the end of the month.
Son is single and lives at home, 80% of his income is discretionary.

Son maxes out his Roth IRA. 
Son maxes out Father's Roth IRA.

Son is 27. Father is 58.

There's a mutual understanding between Father and Son that Son will inherit the Roth upon the Father's passing.

Let's assume Father lives till 90.

Which means Son has 32 years of compounding interest on $15,000/year of contributions.

Considering they start from $0, and max it out every year,
that's a combined Roth Account of $2M completely tax-free.

With the 4% rule, that's $80k/year in tax-free retirement income for the son.
Even higher with an Annuity.

To any tax pros, is this legal?

P.S: This may or may not be an real life scenario. 👀

I took a bet on myself at 23 to drop a stable paycheck to go all in.

4 years later, I've 3x'd my salary and I'll never have to look for a job again.

Here's what nobody tells you about risk:

Everything is risky.

Staying at your job? Risky.
Layoffs happen. Budgets get cut. Companies fold.

Starting a business? Risky.
You might fail. You might lose money. You might look stupid.

The difference?

One risk keeps you comfortable until it doesn't.
The other risk builds something that can't be taken away from you.

Most people avoid the "scary" risks while taking the safest-looking risk of all—betting their entire future on someone else's decision.

That's not safety.
That's just delayed uncertainty.

When I left my 6-figure job, everyone thought I was crazy.

"You're throwing away stability."
"What if it doesn't work out?"
"You should wait a few more years."

But as time went on, it became clear:

The biggest risk wasn't starting my business.
It was spending the next 40 years wondering "what if?"

4 years later, I've tripled my income.
Built financial freedom on my own terms.
And I'll never have to update my resume again.

You're going to take a risk either way.

So why not take the one with the outcome YOU actually want?

The job will always be there if you need it.
But the opportunity to build something for yourself?

That window doesn't stay open forever.

It's the first full week back in 2026, what are you doing today to start your year your way?

I've worked with AE's making $400,000/year. 
 
I've also worked with a bakery owner making $40,000/year. 
 
My top 5 lessons on literacy I've learned while serving a diverse client base: 
 
→ Financial discipline is the main difference, 
Between someone making $1,000/month vs. $10,000/month. 
 
→ Educating people about their finances sells. 
Not the fee structure. 
 
→ Your history and your mission are both crucial, 
And bridge both of these with your story. 
 
→ Money is still a taboo topic, 
even in high-income households. 
 
→ Your salary on paper does not matter. 
It's your bank account balance that does. 
 
 
The only way to freedom is through education. 
 
So get literate to be liberated. 
 
Message me today to take the first step.

Shreya and I spent $2,134 on our trip to Portland, Oregon in December.

Here are the 2 financial rules that help us travel every month:

1. Systems create peace.
2. Memories > Money any day.

Let me lay out the scene:

→ United Economy to Portland.
→ Diamond status got us an Upgraded room at Hilton.
→ Waterfalls, Mountains, beaches and mouth watering food.

The best part? 

I was swiping my card like a Kardashian.
I never swiped thinking, “Can I actually afford this?”

The actual difference between budgeting and building a system.

Budgeting is like trying to count calories while you’re holding a plate of warm cookies.
Systems are the reason you don’t even keep cookies in the house.

Before the trip:

→ Travel fund? Funded.
→ Investments on autopilot as always.
→ Houses on rent so no worry on the mortgage.
→ Business cash flow still operating despite 4 days off.

So this trip was a nice getaway for us to treat ourselves.

I had the peace of mind that my money was working for me.
I was spending time with Shreya, last few months as fiancées.

Just 2 D.I.N.K's with a good financial system.

But this is where most sales reps struggle.

One big commission check hits and it feels like winning the lottery.
The next month, income dips and panic sets in.

That volatility isn’t the problem—it’s the lack of a system to handle it.

So yes, we spent $2,134.

But what I really bought was peace of mind and memories with the best.

Sales doesn’t have to feel unstable.
You just need a structure that makes the unpredictable... predictable.

I sobbed the entire night after I got laid off.

It made me accept the reality which I was avoiding.

Here's what I chose to ignore:

I worked at a company that paid me just enough to keep me comfortable.
And I gave them just enough to hit quota and stay off the radar.

I was checked out. 
I was wondering "is this it?".

I did what many corporate employees do:

* Hit my numbers.
* Met expectations.
* Waited for the next cycle.
* Played the promotion game.
* Hid behind my Zoom camera.

From the outside, everything looked fine.
Inside? I was uneasy.

This arrangement was bad for everyone.

I wasn’t building real leverage or skills.
The company didn’t get my full potential.
And my motivation slowly eroded quarter after quarter.

The layoff was brutal. But it forced honesty.

Today, I’m genuinely grateful for the environment I work in now.

One where:

* You’re rewarded for impact, not just tenure.
* Ownership matters more than politics.
* Growth isn’t tied to a title change.
* Effort actually compounds.

If you’re feeling that low-grade dissatisfaction between performance reviews and promotion cycles, pay attention.

That feeling isn’t burnout.
It’s misalignment.

You don’t owe your career another year of playing it safe.
You owe your future another year of building your heaven on earth.

P.S. If this sounds like you, trust me—you’re not broken. You’re just ready for more.

Open to other opportunities? DM me "Open" because I'm hiring 3-5 motivated people for 2026.

Trump wants Credit card companies to slash rates to 10% for 1 year.

Here's how it affects you:

Let's take the Average Joe:
Joe has $6,000 in Credit Card Debt.

Current rate (22%): $1,320/year in interest
Proposed rate (10%): $600/year in interest
Savings: $720/year

That's real dollars back in your pockets.
But it's what I call "invisible money". 

You will be happy with a reduction in interest charges, 
but unless it is consciously put to use, this is money that will be spent on something random.

And here's the other side:

Credit card companies make $120B/year in interest.

A rate cap would cut that in half, which results in:

→ Fewer rewards programs.
→ Higher fees to offset losses.
→ Stricter approval requirements.
→ Lower credit limits for existing customers.

There's one thing I can guarantee you:
Banks will not absorb the losses (why would they?).

They will pass them down.

The people who need credit the most?
They'd have the hardest time getting it.

So who actually wins here?

Companies lose revenue.
People trying to build credit get locked out.
People with existing balances get temporary relief.

With no guarantee of them actually getting out of debt.

To me, the real question isn't whether 10% sounds better than 22%.
It's whether we're solving the problem or kicking the can down the road.

What do you think—would this help or hurt more people in the long run?

I left corporate, built my own paycheck, and found my sense of freedom.

Would you like that too?

2025 was a year of growth for me:

- Got engaged 💍
- Caught 7 flights 🛩️
- Moved back home 🏠
- Better Systems and Ops.
- Finalized our dream wedding.
- $200,000+ revenue generated.
- $10,000,000+ AUM accumulated.

All this without:
- Worrying about a job loss.
- Hesitating to take time off.
- Applying to jobs because mine sucks.
- Responding to slack messages on vacation.
- Moving my mouse because PTO wasn't approved.

Now 2026, I have only one goal:

- SCALE.

But there's a problem. 

I, like everyone else, have only 24 hours in a day.
And I'm at a point where 12 of those are already taken up by my clients.

Which means, if I want to positively impact more people, 
I have to hire more people.

So, I want to help you create a life just like mine.
(It's hard work, but I think it's worth it 😉)

Here's what I'm looking for:
- Someone who wants to positively impact their community.
- Someone with a passion for Finance but doesn't know how to get started.
- Someone who's dissatisfied with their career and are open to other options.
- Someone who's always dreamt of being a business owner, but never had the opportunity.

You'd be introduced to a team that:
- Have backgrounds in Engineering, Law, Finance, Sales and Medicine.
- Are collectively pushing $400MM in Asset Under Management.
- Have worked at KPMG, Deloitte, Arther-Andersen, Booz-Allen Hamilton etc.
- Want to take a chance on you making it.

It's only 16 days into 2026. Imagine what this could look like 349 days from today.

Don't underestimate how long it might take you to be successful. 

We all have to start somewhere. Might as well, be here and be today.


Interested? We're interviewing people that fit the above criteria. DM me "FA" and I'll reach out to you to set a time.

If you're not interested, send this to someone you know who might be a good fit.

A simple X post made me rethink what doubt is.

Here's how it goes:

"The archer aims at the target, not the doubts in his mind or on his ears."

It's what I needed to hear that day.

Because here's what happens when you chase something big:
Everyone has an opinion.

"That's too risky."
"What if you fail?"
"Why don't you just stay where you are?"

And the worst part? You low-key believe them if you aren't confident in your skills yet.

You question yourself.
You second-guess every move.
You get paralyzed by what could go wrong.

Here's the reframe:
Doubt isn't the problem. Doubt is actually a good thing.

It means you're on a path that most won't tread,
which means lesser competition,
and a higher reward.

Focusing on doubt is the major.

Our brain takes a small piece of information and creates the scenario that's worse than death.

The archer doesn't aim at his doubts.
He aims at the target.

Every single day.

Your job isn't to eliminate doubt.

It's to ignore it and focus on the task in front of you.

Write the post. Make the call. Send the email. Face the rejection.
But show up again tomorrow.

None of that matters if you just keep aiming at the target.

Big goals aren't achieved by overthinking them.
They're achieved by doing the small tasks every single day.

Instagram's CEO claims "Quality content is dead."

If you're creating content in 2026, here's what you should know..

Everyone and their mom is using AI now.

Templates structure their posts.
ChatGPT generates their hooks.
Claude writes their captions.
Grok fact checks the result.

And it sounds as perfect as Celine Dion's Voice.

We're more connected than ever before but we've never felt more disconnected emotionally.

I've seen it happen:

Someone posts 5 times a week with AI-written content.
Gets 8 likes, 12 comments.

And then crickets....

But posting about what happened to you when you were 14, and how that impacted you today?

DMs flood in.
Comments blow up.
People finally feel something.

Because it was authentic.

Stop trying to sound smart, start sounding like you.

Share the messy parts.
The failures.
The "I have no idea what I'm doing" moments.

AI can write your posts.
But it can't tell YOUR story in your voice.

Every time your audience reads your post, if they can't imagine you saying it, you've lost.

And that's the only thing people actually care about anymore.
Your voice.

What's one thing you've been afraid to share because it's "too vulnerable"?

High Taxes? Real Estate is the answer to everything.

I wouldn't touch real estate with a 10 ft. pole if that was me.

Every guru screams the same thing:

"Real estate is the best tax shelter!"
"Depreciation writes off everything!"
"Buy rentals and pay zero taxes!"

Cool story. Let's take a quick peak behind the scenes, shall we?

You're trading tax savings for actual cash flow.

Let me break it down:

You buy a $500K rental property.

Depreciation saves you $7K/year in taxes.

But you're also dealing with:

→ $15K roof repair you didn't budget for
→ Tenants who stop paying rent
→ Property taxes that went up 18%
→ Insurance that doubled in 2 years

Your "tax savings" just got eaten alive by expenses.

And that's if everything goes right.

What if interest rates spike and your property value drops 20%?

What if you need cash and can't sell because the market's dead?

What if your tenant trashes the place and you're stuck with a $30K renovation?

Real estate isn't liquid.
It's not passive.
And it sure as hell isn't a guaranteed win.

I've seen clients lose more money chasing "tax benefits" in real estate than they ever saved.

They bought properties they couldn't afford.
In markets they didn't understand.
Because someone on Instagram told them it was "the smart play."

Here's the truth:

Real estate CAN be great.

But only if you have the time, the capital, and the risk tolerance to handle it.

If you're buying rental properties just to "save on taxes"?

You're doing it for the wrong reason.

And you're probably going to lose money.

Tax savings don't mean anything if you're broke.

What's your take—is real estate overhyped or am I missing something?

America is at $1,130,000,000,000 in Credit Card debt. 
 
Here's how I helped John and Jane Doe eliminate theirs. 
 
John and Jane are very frugal: 
 
• John works in construction making $120,000. 
• Jane runs her own embroidery business. 
• Paying down a house and 2 cars. 
• Provide for their 2 children. 
• Yearly family trips. 
 
They just did one thing incorrectly. 
 
They paid for a wedding using Credit Cards. 
 
They admitted it themselves. 
"We were young, dumb and broke." 
 
But that was 8 years ago..... 
 
Since then they've paid off only $25k, 
and paid more than $30k in interest. 
 
They needed a way out. 
 
That's when they sat down with my team. 
 
Here's the plan we created for them: 
 
1. Consolidated the debt 
- They had 12 different cards, with variable rates balances. 
- Credit transfer onto one card with a 0% APR for 21 months. 
 
2. Negotiation 
- Believe it or not, some credit card companies are willing to extend promo periods. 
- We negotiated a 0% APR for an extra year (21 -> 33 months). 
 
3. Priority mapping 
- Do you want to keep your same lifestyle or pay off your debt? 
- Which one is worth the short-term pain? 
 
4. Take action 
- Stick the the monthly payment outlined. 
- Contribute any bonuses or extra amounts to the principal. 
 
They've been on their journey for 22 months. 
 
Yesterday marked $40k in debt paid off. 
 
They hit 1.5x in 22 months, 
than what they paid off in 7 years. 
 
That's the power of proactive debt planning.

How are you eliminating your debt?

Your job at Salesforce might impress your folks.

Big title. Big quota. But your bank account? Still small.

If I had to guess, you’re grinding:

* Consistently hitting quota
* Managing a team or region
* Exploring a side hustle "just in case"

On paper, you’re winning.

But in reality: 

* Taxes are quietly crushing your take-home
* Lifestyle creep followed the last promotion
* Tax planning feels reactive, not intentional

Here’s the hard truth I see with a lot of AE's and Directors:

You’re earning from multiple places,
but you’re running your money with zero system.

Common mistakes I see:

* Treating commissions like salary
* Running side hustles without tax planning
* Outsourcing everything except your finances

So how do you fix it?

Start here:

1️⃣ Separate operator money from lifestyle money
Your commission and side hustle income should follow rules.
Not vibes. Or your friends orders.

2️⃣ Automate wealth, not just savings
401(k), backdoor Roth, brokerage.
If it’s manual, it’s optional. And optional never scales.

3️⃣ Proactively Tax plan
RSU's, ESPPs, Commission Checks - need in depth planning.
Real Estate, Oil and Gas, Private Equity - need qualifications.

It’s not about closing more deals. You already know how to do that.

It’s about keeping more of what you earn
and making your money work as hard as you do.

Your dream life doesn’t come from a higher quota.
It comes from better systems.

P.S. If you’re an AE making $200,000+ but feel behind anyway, DM me "AE" if you want to lower stress, and higher bless.

Jesse Futia

Fin Ghost

Helping Real Estate Professionals build $1M brands on LinkedIn.

Co-Founder and Ghostwriter

Executive Equity Investing 

Helping busy professionals build generational wealth and retire comfortably through passively investing in real estate.

Chief Executive Officer

Wealth Science Podcast 

Interviewing the top real estate and financial experts in the World.

Host

Writer and Co-Founder @ CRE Digital | Copywriting & social media management for the world's most innovative real estate companies

Creating content on social media is digital leverage for real estate professionals. 

𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗶𝘁, 𝘆𝗼𝘂 𝘄𝗼𝗻’𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗲 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗱𝗲𝗰𝗮𝗱𝗲. 

You now have two choices:

1. Create content

2. Be passed by those that do 

My story 👇

Broke college kid turned 7-figure real estate investor and writer. 

I help 7-figure real estate professionals grow their brands and drive qualified leads on LinkedIn. 

--

Hit the 🔔 and follow along each day for free tips.

Ready to grow your brand on LinkedIn to drive more qualified leads?

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗮𝗽𝗽𝗹𝘆 𝘁𝗼 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝗲.

My last day in uniform was December 2025.

And I still don’t know how to put 9 years into a single post.

I joined the Army because of 9/11.

I’m born and raised in upstate New York, and I was a kid watching the world change in real time. 

I didn’t fully understand everything that day…

But I understood enough to know I wanted to serve.

Fast forward:
-> 50+ countries.
-> 9 years in uniform.
-> More early mornings than I can count.
-> More lessons than any classroom could ever teach.

I learned a lot in that time. A lot.

One of the biggest lessons:

Murphy’s Law is real.

Things will break. 
Plans will change. 
The unexpected shows up right on time.

And there are thousands of things in this world we can’t control.

But our preparation and our attitude are not two of them.

The reps. 
The discipline. 
The standard.

The ability to stay steady when everything gets chaotic.

People will ask what I’m doing next.
And yes—I’m excited about what’s ahead.

But I want to say this first:

The biggest blessing of my career isn’t a rank, a title, a deployment, or a bullet point on a résumé.

It’s getting to walk away with the respect and honor of the men and women I served with.

That’s the only “retirement package” that actually matters.

To every leader who bet on me.
To every soldier who carried the weight with me.
To every teammate who showed up when it was hard, and exhausting…

Thank you.

I’m proud of what we did.

And I’m even more proud of who I got to do it with.

I'll look for you on the next objective. 

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I'm Jesse Futia - I help CRE professionals build digital brands online to drive more leads and revenue. Send me a DM to connect.

Co-Founder, CRE Digital | Capital Raising Engine for Commercial Real Estate Investors | $50M Raised with Digital Systems | DM me to learn more

Matthew McConaughey made $18,000,000 in a single year…

…and still chose the harder path.

Not because he needed more money.

Because he wanted more meaning.

At the peak of his rom-com run, Hollywood kept offering him the same role with a different script.

Same character.
Same story.
Same safe paycheck.

He could’ve stayed in that lane forever and nobody would’ve blamed him.
Instead, he said “no” — over and over — until the industry stopped calling.

He intentionally walked into a dry season.
Not because he was lost.

Because he was refusing to be used up.

And then the pivot happened.

The roles shifted.
The respect shifted.
The legacy shifted.

Here’s the part people miss:

That wasn’t luck.
That was identity.

He wasn’t chasing attention.
He was building alignment.

And I think that’s the real lesson for the rest of us:

If you keep saying yes to the version of you that pays well…

you eventually lose the version of you that’s meant to lead.

Sometimes the most profitable decision is the one that looks like a setback from the outside:
→ saying no to the “safe” path
→ taking the uncomfortable turn
→ betting on the work that actually feels like you

Because comfort doesn’t build legends.

Commitment does.

If you’re in a season where you’re being pulled to level up, but it’s scary…
Good.

That usually means you’re close.

What’s one “safe yes” you need to turn into a “hard no” this year?

The median American has just $8,000 in the bank.

Not $80,000.

Eight.

And this is why “the economy is fine” and “people are struggling” can both be true at the same time.

Because the average balance is way higher (it’s pulled up by high earners)… but the median is the reality for most households.

Now zoom out:

→ A meaningful chunk of Americans have zero emergency savings
→ Less than half can cover 3 months of expenses with savings
→ One surprise expense turns into credit cards missed payments

Here’s why I care about this as someone watching Commercial Real Estate:

When households are thin, rent collections become fragile.

Spending shifts fast. Tenants trade down. Delinquencies creep. Turnover rises.

So the CRE winners in 2026 won’t be the “sexiest” deals.

They’ll be the deals tied to durable demand:

→ workforce / attainable housing
→ necessity-based retail
→ medical / essential services
→ anything that people keep paying for even when life gets tight

If you’re underwriting deals right now, this is a reminder:

Don’t just underwrite the property.

Underwrite the consumer.

Curious what you’re seeing: are tenants getting tighter… or holding steady in your market?

$1,000,000,000,000 is sitting on the sidelines… 

watching Commercial Real Estate.

And most people are missing what that means.

The CRE narrative has been:

“Office is dead.”
“Rates killed deals.”
“Nothing pencils.”

Reality is more nuanced.

Here’s what I’m seeing heading into 2026:

1) CRE is splitting into winners and losers faster than ever
Not “CRE” vs “no CRE.”

It’s good deals vs bad sponsors + bad basis.

2) Capital is still available… but it’s pickier

The bar is higher:
→ cleaner rent rolls
→ real demand drivers
→ stronger operators
→ realistic exit assumptions

3) Distress isn’t everywhere — it’s concentrated

Some owners need liquidity.
Some need time.
Some need a partner.

That creates opportunity… if you can move fast and underwrite clean.

4) The “boring” stuff is winning

Every cycle rewards durability:
→ essential services
→ sticky tenants
→ functional layouts
→ demand you can actually explain in one sentence

The next 12–24 months will create more wealth in CRE than the last 3 years…

…but only for the people who stop chasing headlines and start tracking fundamentals.

If you’re in the trenches right now — what are you seeing?

Where do you think the best opportunities show up first in 2026?

You can work 70 hours a week…

And still fall behind someone who owns cash-flowing assets.

For years, I believed hustle was the answer:

→ Wake up earlier
→ Grind harder
→ Outwork everyone

But here’s the truth no one tells you:

Time-based income has a ceiling.
Asset-based income doesn’t.

I’ve shifted my entire focus from active hustle → to passive systems:

✅ Land that pays me every month through long-term leases
✅ Real estate that compounds in value while tenants pay down debt
✅ AI-driven outreach that brings in opportunities while I sleep

The goal isn’t to work harder.

It’s to build leverage.

Because if your income depends on you showing up every day…

You don’t own a business — you own a job.

Want real freedom?

Start buying back your time.

99% of entrepreneurs never make it past year 3.

Not because they aren’t smart.
But because they can’t take the silence.

→ The silence when no one clicks your offer. 
→ The silence when your big launch flops. 
→ The silence when you're building something great — and no one notices.

That silence? It kills more dreams than failure ever will.

Here’s the truth no one tells you: 

Your first 1,000 days are supposed to suck.

→ No revenue. 
→ No recognition. 
→ No validation.

Just relentless iteration. 
Just stubborn belief. Just proof of work stacking in silence.

Because real entrepreneurs don’t wait for signs they’re winning. 

They keep going until it’s undeniable.

The ones who break through? They all share this:

→ Proof of work. 
→ Clarity through consistency. 
→ A message that scales without them.

They build. They share. They outlast.

That’s how you go from overlooked to unavoidable.

Keep going.

Your breakthrough is waiting.

In 2026, AI will replace 80% of what most capital raisers do all day…

Not the relationship part.
The busywork part that kills momentum.

Most capital raising still looks like this:

-> A thousand tabs open.
-> A half-written follow-up email.
-> A spreadsheet nobody trusts.
-> A CRM that’s “mostly up to date.”

And a founder wondering why “warm” leads keep going cold.

That’s not a capital raising problem.
That’s a systems problem.

Here’s the shift happening right now:

The best operators are building AI-powered capital raising systems that run whether they’re “feeling motivated” or not.

Meaning:

AI becomes the machine.

You become the signal.

Here’s what that actually looks like in 2026:

→ Every inbound lead is instantly tagged, scored, and routed
→ Follow-ups go out based on behavior (opens, clicks, replies, site visits)
→ Investors automatically receive the right info at the right time (case studies, decks, webinars, FAQs)

→ Meetings are booked without you chasing anyone
→ Your pipeline stays clean without you touching it every day
→ Your updates get drafted for you, with your voice, from your deal data

And the biggest one:

You stop “raising capital.”
You start running an investor acquisition engine.

Because capital raising is not a personality contest.

It’s a throughput game.

The winners in 2026 won’t be the loudest on LinkedIn.

They’ll be the ones with:
→ the cleanest data
→ the fastest follow-up
→ the clearest narrative
→ and the strongest trust flywheel

AI doesn’t make you authentic.
It makes you consistent.

And consistency is what builds belief.

If you’re still doing capital raising manually in 2026…

you’re not behind on “tools.”

You’re behind on leverage.

What part of your capital raising process do you still do manually that you know should be automated?

$10M in CRE capital commitments came from just 16% of our investor database.

Most sponsors think more contacts = more capital.

Wrong.

The sponsors closing 8-figure raises aren't the ones with the biggest lists. 

They're the ones with the tightest systems.

After analyzing what actually moved investors from "interested" to "wired funds," here's what the data showed:

1. The drip campaign architecture

Your investors don't wake up ready to wire $100K. They need 7-12 touch points before they trust you with their money.

2. The CRM you actually use

I've seen sponsors with 500+ "investor relationships" in a spreadsheet they haven't opened in 6 months.

If you can't tell me which 20 investors to call for your next deal in under 60 seconds, your system is broken.

3. The content flywheel

-> One market update email becomes:
-> A LinkedIn post
-> A video for your investor portal
-> Content for 3 drip emails
-> Material for investor calls

Create once. Deploy everywhere.

The reality nobody talks about:

That 16% of their database? 

They received 3x more touchpoints than everyone else.

Not because we spammed them. Because we had a system that identified who was ready and kept them warm.

Trust compounds.
Systems compound. 
Relationships compound. 

Most sponsors are out here hunting. The best ones built farms.

What's your capital-raising system look like?

P.S. - If you're still manually tracking investor follow-ups in your notes app, we need to talk.

A kid starting college this month will spend $100,000+…

…training for a job that might not exist by the time they graduate.

That sounds dramatic.

But it’s already happening.

AI isn’t “coming.”
It’s here.

And it’s eating the middle of the workforce first:
→ entry-level analysts
→ basic marketing execution
→ customer support reps
→ paralegal/admin-heavy legal work
→ junior accountants/bookkeeping
→ simple coding / QA
→ recruiters doing manual sourcing

Not because those people aren’t smart.

Because those jobs are built on repeatable tasks.

And repeatable tasks get automated.

Here’s the uncomfortable truth:

College isn’t the problem.

Blindly picking a major without a leverage plan is.

If you’re 18 right now, the goal isn’t “get a degree.”
The goal is: build a stack that makes you hard to replace.

My simple rule for 2026:

Don’t become the person who does the task.
Become the person who owns the outcome.

That means:
→ learn how to use AI tools like a power user
→ build real-world proof (projects, offers, results)
→ practice communication + persuasion
→ learn basic business economics (how money moves)
→ get close to revenue (sales, partnerships, deal flow)
→ specialize in a domain AI can’t “understand” without you (industry context, relationships, judgment)

AI will replace skills.

It won’t replace agency.

It won’t replace a person who can:

see the problem → make a plan → execute → communicate → lead.

That’s the new degree.

What’s one job you think is getting automated faster than people realize?

23% of people quit their New Year’s goal this week.

And by the end of January, it’s closer to 48%.

So if you’re still in the fight right now…

You’re already ahead of most people.

Week 1 is where motivation dies.

Not because the goal was wrong.
Because the process wasn’t built.

Most people rely on a feeling.
Winners rely on a system.

A system looks like:

-> same time, same place, same trigger
-> smaller daily targets (so you can actually win)
-> a scoreboard (so progress is visible)
-> a reset plan for the days you fall off

Because falling off isn’t the problem.

Staying off is.

So yeah—congrats if you’re still here.

Now tighten the screws and stack another week.

Drop a comment with what you’re still committed to in 2026. I’ll reply to every one.

After driving over 100,000,000 impressions on LinkedIn 

Here's what every client wants to know:

Who you are.

Stop talking about returns.

I've watched 100s of sponsor pitches get ignored.

The ones that landed? 

They answered the questions LPs are actually asking:

"Can I trust you with my money for the next 5-7 years?"

Your 18% projected returns don't answer that.

Here's what does:

→ How you handled your worst deal 
→ Whether you return calls when things go sideways 
→ If you've ever taken less so your investors could take more 
→ What your previous investors say when you're not in the room

The best sponsors I know don't lead with their track record.

They lead with their values.

Because here's the truth most won't tell you:

LPs can find deals anywhere. 

They can find returns anywhere.

The sponsors crushing it right now are sharing:

-Stories about deals they walked away from 
-The mentor who shaped their investment philosophy 
-How they built their team and why culture matters 
-What they learned from their failures 

This isn't about being vulnerable for likes.
It's about being known.

What's the most important thing an LP should know about you that has nothing to do with your returns?

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