SaaS Club

We help early-stage SaaS founders accelerate toward product-market fit. We provide content, community, and coaching to give you what you need to grow your SaaS business faster.

🎙️ The SaaS Podcast (Ranked Top 0.5% Globally in Popularity) 
The SaaS Podcast gives you nearly 400 in-depth interviews with proven SaaS founders and entrepreneurs to help you build and grow your SaaS business.

Founder | SaaS Coach & Advisor | Podcast Host

Omer Khan

Consultant / Fractional CMO

Good4work

Advisor

Microsoft

Principal Group PM / Director of PM

The Walt Disney Company

Senior Information Technology Manager

Guiding early-stage SaaS founders to 7-figures | SaaS Coach & Advisor | Top 0.5% Global Podcast | 400+ SaaS Founder Interviews | Ex-Microsoft & Disney

Imagine attracting the ideal customers for your SaaS business every day.

People who urgently need your solution and can't wait to use your product.

Sounds pretty good, right?

To achieve this, you have to navigate key stages towards a 7-figure SaaS.

→ Stage 1: Reaching $100K ARR:

You're in the trenches, building your product, identifying your market fit, and connecting with your initial customers. This stage is all about:

- Building a product that solves a real problem.
- Creating marketing strategies that resonate with your ICP.
- Establishing a sales process that consistently converts.

→ Stage 2: Scaling to $1M ARR:

With a small team by your side, you're ready to make a deeper impact in your market. This stage is about:

- Enhancing product features based on user feedback.
- Refining marketing tactics for a broader reach without losing the personal touch.
- Streamlining sales and customer support to foster growth and retention.

Navigating through these stages involves:

- Strategic decision-making
- Avoiding common pitfalls
- Accelerating growth 

That's where SaaS Club comes in.

We'll work together to help you achieve:

1. Customer Magnet: 

Refine your marketing and sales strategies to enhance customer acquisition and retention, which is critical both for reaching $100K ARR and scaling to $1M ARR.

2. Product Perfection: 

Ensure your product continues to meet and exceed market demands, which is crucial for securing initial traction and sustaining growth.

3. Messaging Mastery: 

Develop a powerful narrative that showcases your unique value and positioning, essential for establishing your brand and expanding your market presence.

4. Strategic Selling: 

Guide you through effective growth strategies and operational efficiencies, vital for progressing to a 7-figure SaaS company.

5. Founder's Mindset: 

Build your capacity for leadership, decision-making, and resilience - preparing you for the challenges of today and a 7-figure SaaS company.

But we don’t stop there:

You’ll have weekly Collaborative Coaching Calls with me and a mastermind group of your peers, where you can ask us anything LIVE, and get our full support.

Also, you get access to a comprehensive library of training and resources, helping you tackle everything from the basics to advanced strategies for scaling your SaaS business.

Finally, you get my help in creating a customized strategy for your SaaS, fine-tuning your marketing and sales approach, and building a system that supports sustainable growth.

Sounds good?

Great.

DM me “GROWTH” and I’ll send you all the details.

The counterintuitive viral growth strategy that got Read AI to millions of users (without spending on ads): 

I asked David Shim how Read.ai scaled so fast. His answer surprised me. 

Most meeting note apps force you to visit their website to see reports. They gate everything because they want paid subscriptions. 

David did the opposite. "Meeting notes should be for everybody. Make it easy to distribute." 

His team pushed back: "What if people don't want the notes?" 

David's response: "Everyone was on the call. They could've taken their own notes anyway." 

Here's why it worked: 

Every shared summary exposed non-users to the product. 
No friction. No login wall. Just instant value. 
Each user brought more users. 
That compounded. 

David calls it the Slack playbook: "Make it multiplayer, not single player." The result? Millions of users. Zero ad spend. 

The lesson: Your growth isn't what you keep; it's what you give away.

→ Full conversation with David: https://saasclub.io/458

Guiding founders of early-stage SaaS startups to 7-figures | SaaS Coach & Advisor | Top 0.5% Global Podcast | 450+ SaaS Founder Interviews | Ex-Microsoft & Disney

Entrepreneurs, Tech & Sales: Own Your Voice on LinkedIn | Social Selling and Personal Branding —> Increase Pipeline & Brand Awareness | LEGO Flower Power 🌻

I'm on LinkedIn to get OFF LinkedIn.

I know, crazy for someone who teaches LinkedIn.

But getting off LinkedIn and building real relationships? That's what fills my cup and my pipeline (and bank account).

I teach you the same.

Your expertise deserves to be known.🙌

You're a business owner, tech leader, or executive who's built something incredible. 
You solve real problems. You get results. Your clients love working with you.

But your ideal clients are scrolling right past you on LinkedIn.

Here's what I see every day:
— Brilliant professionals who are invisible online while their competitors get all the attention. 
— Leaders who've built amazing businesses but can't translate that success into LinkedIn visibility. 
— Executives who know they should be networking but feel awkward and inauthentic trying to "work" the platform.

You're probably struggling with:
— Your network could be an asset, but right now it's untapped potential
— You're tired of relying on cold outreach, referrals, or waiting for leads to find you
— You know LinkedIn has potential, but you don't have a system to use it effectively
— You want to build genuine relationships, not just chase vanity metrics
— You feel overwhelmed by the platform and don't know where to start

The frustrating part? You're amazing at what you do, but that expertise isn't translating into the visibility and opportunities you deserve.

There are two approaches to LinkedIn:
1. Random posting and cold outreach that leads nowhere
2. Strategic visibility + intentional relationship-building

I help leaders like you transform from invisible to influential through my REALationship Growth Method.

Real results from real clients:
Scott: Closed a $400k deal from LinkedIn relationships
Michelle: Landed 2x $30k speaking engagements in 3 months
Dr. Ashley: 2 speaking gigs in 2 weeks, 5-figure client in 4 weeks

This isn't generic social media coaching. I built my own multi-six figure business using these exact strategies while being an introvert who hates traditional networking (and definitely hates cold outreach). 

Ready to be known for what you do?

DM me "LFG" and let's chat! 💜

Natasha Walstra

I’ve never had a year test me like this one.
 
Last Thanksgiving, I wasn’t thinking about business growth or strategy.  

I was sitting in the NICU.
 
Our son arrived 7 weeks early. He was where he needed to be, but leaving the hospital without him broke me in a way I still struggle to put into words.  

Coming home not pregnant and without our baby was one of the hardest things I’ve ever lived through.
 
Unsurprisingly, postpartum depression hit fast and hard.  
My mindset tanked.  My business struggled.  
I questioned everything, including whether I was meant for entrepreneurship at all.
 
But what I know now:  
Sometimes your business doesn’t grow because you push harder.  
It grows because you do.
 
And that’s what happened.
 
Today, our little dude is thriving.  
My business is the strongest it has ever been.  
And last week, we moved into our forever home.
 
This Thanksgiving, I feel an 𝘰𝘷𝘦𝘳𝘸𝘩𝘦𝘭𝘮𝘪𝘯𝘨 sense of gratitude.  

And I want to say thank you.
 
To the people who checked on me during my lowest moments. 

To my 1:1 clients who trusted me while I was still finding my footing.  

To the 25 who've signed up for my group program even knowing group was out of my comfort zone. 

To my coaches and mentors who helped me rebuild from the inside out.  

To my loving husband who is the best partner and father I could ever have dreamed of.

And to YOU, who continue to support the very unpolished, but always real, me.
 
I am not curated.  
I am not perfect.  
And there is no flawless strategy behind any of this.
 
But you still show up.  
You still support me.  
You make all this possible.
 
If you told me six months ago that we would be buying our dream home, there's no way I'd believe it.  But here we are.
 
I am grateful.  
My family is grateful.  
And I couldn't have done this without you. 
 
Happy (late) Thanksgiving. 💜

Learn LinkedIn & build REAL relationships | Social selling for entrepreneurs & B2B Teams | Filling February cohort of the REALationship Growth Method - ask me about it! 🙌

I’m 36, a first-time mom, a business owner and I’m not afraid to admit: I don’t have it all figured out.

Success and struggle? They can share the same month (Sometimes the same day).

My son just turned 1. My business just hit 2.
Both are growing. Both are beautiful.
Both are occasionally a complete circus.

When my little dude decided to show up 2 months early, the world just… stopped.

Work went silent. I moved into a hospital room. My tiny fighter lived in the NICU for weeks while I learned what true grit looks like... wrapped in a blanket, barely bigger than my hand.

Now? We’re in this new rhythm that feels equal parts ballet and bar fight:
I’m the breadwinner.
My husband runs everything else.
I’m building a business between playtime, pumping sessions, and the occasional existential crisis.

Our society isn't designed for entrepreneurial moms.
No maternity leave. No guaranteed paycheck.
No “How to Run a Business While Not Sleeping” manual.

The mom guilt? Always there.
The weight of providing? Heavy.
The joy of both roles? Off the charts.

I’m grateful my business is growing.
I’m terrified of what happens if it doesn’t.

I now get why so many women step back when the baby comes.
The system doesn’t make space for both.

But I’m stubborn.
And both my baby and my business deserve to thrive.
Because they’re both acts of creation.

Both proof that I believe in a future worth fighting for.

If you’re out here walking this same tightrope, hear me:
You’re not alone.

Behind every “She makes it look easy” is a woman holding her life together with coffee, grace, and duct tape...figuring it out one impossible day at a time.

Here’s to the moms making deals between diaper changes.
Here’s to honoring our ambition 𝘢𝘯𝘥 our hearts.
Here’s to the messy, miraculous truth behind the filters.

Because our strength isn’t in looking perfect.

It’s in showing up for our babies, our businesses, AND ourselves...even when we’re doing it with a foggy brain and spit up on your shirt.

P.S. I originally wrote this 7 months ago (photo taken then, too) when my son was 6 months and I was at the peak of what I now know was postpartum depression. I was spiraling so hard, terrified I wasn't going to be able to make this all work. Today? I'm booked out through February, have filled 2 cohorts, and already filling my next one. We just had my son’s 1st birthday and he is doing amazing. And 2 weeks ago? We closed on our dream house! 

Someone once told me "women can have it all, but not simultaneously"... welp, proved them wrong. 😎

You’re not a content creator - good! Let’s focus on what actually grows your business | LinkedIn for 6-figure female founders (and moms!) | Filling February cohort - ask me about it! 🙌

Last week I posted once.

And I "posted & ghosted" that same post.

No engagement. No comments. A handful of DMs.

Why? Life was life-ing and I had no capacity to show up on here.

And that's OKAY.

There are seasons for everything.

Sometimes I'm heavy on engagement and network building.

Other times I'm focused on the behind-the-scenes stuff that doesn't show up in my feed.

Like the last few weeks:

→ Putting on my first live workshop
→ Speaking on a panel IRL (also a first)
→ Consulting with a Big Four (stay tuned)
→ Launching my group program (another first)
→ Selling out of my 2nd and filling my third cohort

That's a lot of doing the thing while not talking about the thing.

LinkedIn isn't about showing up perfectly every day.

It's about showing up consistently over time.

Some weeks that's 4 posts and 50 comments.

Other weeks it's 1 post and radio silence.

Both are fine.

The goal isn't perfection.

It's presence. Over the long haul.

Don't let the fear of "not doing LinkedIn right" keep you invisible.

Imperfect visibility beats perfect invisibility. Every time.

P.S. Oh, and something BIG on the personal front happened on Friday... can't wait to share more about that soon!

Anyone else's life life-ing hard right now??

P.S.2. Hiiii!! 👋👋 My little guy just learned to wave so you can imagine, we've got lots of waving going on in the house these days. 👋

Grow the REAL (and profitable) way on LinkedIn | Social Selling for Entrepreneurs & B2B Teams | Filling February cohort of the REALationship Growth Method - ask me about it! 🙌

I've got tapping toes, I'm so excited.

Yesterday's cohort call was SO good.

We've covered a LOT over these last 8 weeks.
Foundational, here's how, why, when, what stuff.

And now? The fun part 𝘳𝘦𝘢𝘭𝘭𝘺 starts:
Implementation. Testing. Figuring it out together.

This is exactly why I built the group.

I can teach you how to do the things.
But actually doing it? Consistently? That's the hard part.

And it's not one-size-fits-all.
What works for a lawyer might not work for a coach won't work for a women's health doctor.

So we brainstorm. We test. We pivot if it's not working.

And what's awesome?
The group is growing.

(Yes, I accidentally started a community.)

My 1:1 clients are now joining for the ongoing support and accountability.
Which means all of our networks are growing too.
Every person brings their connections. 
Their industries. Their referral partners.

We're not just learning LinkedIn together.
We're building a network that actually supports each other.

That's where the real magic is.

My February cohort is halfway filled - are you ready to learn LinkedIn & build real relationships? 

DM me "LFG" for deets.

I've been testing something on my profile.

And it's leading to inbound DM's.
 
For years, my headline followed the standard formula:
 
"I do X for Y | Punchy tagline | Title | Personal touch | Random emoji 🌻"
 
But I got bored of it.
 
Your headline follows you everywhere.
 
When you post. 
When you comment. 
When you send a connection request.
 
Those first 50 characters (5-8 words) still matter. A lot.
 
And yes, keywords are important for SEO, too.
 
But I wanted to try something different.
 
Instead of just describing what I do, I made it interactive.
 
I gave my audience a reason 𝘁𝗼 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻.
 
The result?
 
Multiple people have asked me about my next cohort since I made the change.
 
Not from a post. Not from a DM.
 
From seeing my headline and getting curious.
 
Your headline doesn't just have to say what you do.
 
It can invite people into a conversation.

_____
 
P.S. This only works when your profile AND content speak to your ideal clients while showcasing expertise and social proof. They should come to your page and think, "This person can help me."

"It worked!" - my client, shocked.

He was skeptical adding a CTA at the end of his posts.

For weeks I'd been trying to get him to do it. WEEKS!

But I was insistent: If people don't know how to take the next step with you, how will they know how to take the next step with you?

For some context...this is person is reaching out to engineers.
If you're struggling with what to say in DMs, imagine an engineer who doesn't post at all.

So we put together a simple CTA: "DM me [keyword] for [offer]"

The result?
The FIRST time he used it, someone reached out. 👀

People are tired of being pitched in DMs.
But we're all here to grow our businesses, right?

The difference: This is a soft sell. 
An entry point to the bigger offer.

We're not trying to get them to buy immediately.
We're trying to welcome them into our orbit EASILY so they can see what we have to offer.

This is exactly how 164 people registered for my workshop.
Not through promotional posts saying "come to my workshop."
Through a nudge in the P.S. and comments.

Give people an easy way to raise their hand.
Then have a real conversation.

_____

P.S. If you're not using soft CTA/CTEs in your posts, you're making people work too hard to connect with you.

You ask, I answer!

I'm still a newbie to newsletterlandia but I've been learning a lot.

And I want to tell the inside scoop.😎

Last week I shared how my newsletter is the most valuable thing I've added to my business this year.

(It's influenced or directly closed ~$75k in 6 months...and I've got a small but mighty list - 380 email subscribers + 2,311 on LinkedIn.)

This questions keeeps coming up: LinkedIn newsletter or email newsletter?

I do both. But they serve completely different purposes.

One helps you find new people.
The other helps you keep them.

I break it all down in this week's newsletter.

Yes, a newsletter about newsletters.

Not confusing at all : )

P.S. I don't think I've ever shared my website with y'all...but I recently closed a 1:1 client from someone who someone else shared my site to them (thank you to whoever that was!) and she said, "I felt like you were talking to me."

SO, thought I'd share it in case it does the same!

https://lnkd.in/ehruB6Wu 

If it does, book a call and let's talk! 😎

(Both. But for different reasons) Hey hey friendly subscriber! You asked, I'm answering! Following up on last week’s newsletter about...newsletters: "

Open article: LinkedIn newsletter or email newsletter? by Natasha Walstra • 3 min read

"I'm back to being a LinkedIn fan. 😍"

Jackie posted this after 3 weeks of joining my cohort.

Before: 
→ Rewriting every post multiple times 
→ Spreadsheets full of content 
→ Feeling like LinkedIn was taking away from her business

3 weeks later: 
→ Confident about what to post 
→ Booking clients 
→ Actually enjoying it

What changed? It wasn't tactics.

This week's newsletter breaks down the shift that matters + an announcement about switching things up with this newsletter.

____

P.S. Day 2 of what I'm grateful for: Community. I'm about to jump on a call with Aprelle Duany who I met through Entreprenista. We already collaborated on an AI Summit she hosted last year, and now we're connecting to share insights in our respective expertise to support and grow our businesses. Collaboration > competition everyday. 🙌

Hello, subscriber! Quick announcement: I'm switching things up You're still getting this newsletter here on LinkedIn on Tuesdays. But I just switched 

Open article: "I'm back to being a LinkedIn fan. 😍" by Natasha Walstra • 4 min read

Round 2 of the video bandwagon.

I was on it. Made a whopping 4 videos. 😎

Then I fell off.

Which is so strange because I got real ROI ($12k) directly from 2 of them. 

I'm literally still working with one of the clients I signed because of my first video!

And yet I gave up.

Why?

Because I was overthinking it. Trying to script it. Making it harder than it needed to be.

So I'm going to mix in a new way: unscripted, unapologetically me.

I think that's more my style anyways.

Who's ready to get awkward with me?! 🥳

"Would I say this if I ran into them at a coffee shop?"

This is what you should be asking yourself before you send any DM. 

If the answer is no... don't send it.

This one filter will save you from 99% of bad LinkedIn DMs.

Most people have forgotten that LinkedIn follows the same social rules as real life.

And that there's a real HUMAN on the other side of the screen.

You wouldn't walk up to a stranger at Starbucks and say: "I noticed you're in leadership and wanted to explore synergies with our AI-powered solutions..."

So why would you say it in a DM?

Instead of treating LinkedIn like a networking platform.
Treat it like your office.

Your connections? 
They're your colleagues.

Comments? 
Water cooler conversations.

DMs? 
Dropping by someone's desk to say hi.

When you make this mental shift, everything changes.

____

P.S. Today in the REALationship Growth Method we're covering "Social Selling & Conversation Starters" - I went through all my DM's in the last month and compiled examples for the group. Might have to make this a lead magnet...would anyone be interested in this?

The most valuable thing I added to my business this year? 

→ A small (but growing!) newsletter.

(Hard to say exact numbers, but it's ~$75k in 6 months and I currently have 381 subscribers + my LinkedIn subscribers)

Here's the thing about newsletters: 
It's not about size. It's about attention.

These people invited me into their inbox. 
They want to hear from me every week. 
No algorithm deciding if they see my stuff.

Just real attention from real people.

When I hosted my first workshop, 176 people registered. 
More than half came from my newsletter. 
And I didn't send a single promotional email! 
Just mentioned it naturally, the way I'd tell a friend.

That's the power of a list that actually pays attention.

This week's newsletter breaks down why newsletters work, what I didn't expect, and why NOW is the time to start one (or fix yours).

P.S. I'm the LinkedIn Lady, yes... but growing your business? That's the actual mission. 😎

Are you thinking about starting a newsletter? Do it. Already have one but not seeing results? Keep reading…you might be missing a few key elements. St

Open article: The most valuable thing I added to my business by Natasha Walstra • 3 min read

The most valuable thing I added to my business

I made a huge mistake that lost me a client.

I still cringe thinking about it.

But 2 silver linings came from it:

1. I never made the same mistake again
2. My program is better because of it - and my clients love it

Sometimes you have to mess up to level up.

Want to hear what happened? 🥴

How I create 5+ posts from one call.

This is so simple, but no one was doing this!

Whenever I have a really good conversation with a client or team - great questions, big problem solved, interesting debate - I take that transcript and drop it into my chat.

My super simple prompt: 
"Pull all the themes and questions discussed on this call."

It gives me ~3-5 themes/?s (or more in this case)

From there, I turn the best ones into posts.

Here's what it gave me from last Monday's call:

Themes:
- Google Alerts for prospecting
- Post engagement & follow-up strategies
- Avoiding pitch slaps in DMs
- Content creation struggles
- Using call transcripts for content (𝘱𝘰𝘴𝘵 𝘺𝘰𝘶'𝘳𝘦 𝘳𝘦𝘢𝘥𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸)

Questions:
• "Should I reach out to people who liked my post?"
• "How do I make content creation faster?"
• "What's the balance between content creation and engagement?"
  
All solid. All post-worthy.

If one client is asking these questions, you can bet others are wondering the same thing.

You're literally getting handed post ideas every day - you just need to capture them.

"𝘋𝘰 𝘐 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘵 𝘸𝘢𝘴 𝘧𝘳𝘰𝘮 𝘢 𝘤𝘭𝘪𝘦𝘯𝘵 𝘤𝘢𝘭𝘭?"

As much as possible. Why?

→ It turns it into a unique story.
Not some generic advice post anyone could write.

→ It's social proof. Shows I'm doing the thing I say I do. 
On calls. With real clients.

Obviously, I respect privacy - I don't share names or identifying details, unless discussed.

But this approach shows you do what you say you do while creating relevant content.

Easy peasy.

___

P.S. I thought everyone was doing this, until I started to share it with my clients and realized no one was doing it.

Best way to think of this: instead of creating content, you're capturing it.

Is this an AWS meltdown but Cloudfare style? 

I can't access half my tools right now. 😐

(I actually have a great post for today, but Canva wasn't having it and you know me, I like images with posts haha). 

Anyone else feeling stuck?

3 clients. Same exact mistake.

Good content. Great engagement.

But completely forgetting the other half of the equation.

(Hint: it's the half that actually fills your pipeline.)

Are you doing the same?

👇

3 clients last week were making the same mistake. 3! One is struggling to get into this top defense company even though they've already worked with th

Open article: 3 Clients, Same Mistake (are you making it, too?) by Natasha Walstra • 3 min read

3 Clients, Same Mistake (are you making it, too?)

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The Battle

Omer Khan

Natasha Walstra

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taplio

The Battle

Omer Khan

Natasha Walstra

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Omer Khan's LinkedIn Performance

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Performance ScoreOmer Khan's LinkedIn Performance