SaaS Club

We help early-stage SaaS founders accelerate toward product-market fit. We provide content, community, and coaching to give you what you need to grow your SaaS business faster.

🎙️ The SaaS Podcast (Ranked Top 0.5% Globally in Popularity) 
The SaaS Podcast gives you nearly 400 in-depth interviews with proven SaaS founders and entrepreneurs to help you build and grow your SaaS business.

Founder | SaaS Coach & Advisor | Podcast Host

Omer Khan

Consultant / Fractional CMO

Good4work

Advisor

Microsoft

Principal Group PM / Director of PM

The Walt Disney Company

Senior Information Technology Manager

Guiding early-stage SaaS founders to 7-figures | SaaS Coach & Advisor | Top 0.5% Global Podcast | 400+ SaaS Founder Interviews | Ex-Microsoft & Disney

Imagine attracting the ideal customers for your SaaS business every day.

People who urgently need your solution and can't wait to use your product.

Sounds pretty good, right?

To achieve this, you have to navigate key stages towards a 7-figure SaaS.

→ Stage 1: Reaching $100K ARR:

You're in the trenches, building your product, identifying your market fit, and connecting with your initial customers. This stage is all about:

- Building a product that solves a real problem.
- Creating marketing strategies that resonate with your ICP.
- Establishing a sales process that consistently converts.

→ Stage 2: Scaling to $1M ARR:

With a small team by your side, you're ready to make a deeper impact in your market. This stage is about:

- Enhancing product features based on user feedback.
- Refining marketing tactics for a broader reach without losing the personal touch.
- Streamlining sales and customer support to foster growth and retention.

Navigating through these stages involves:

- Strategic decision-making
- Avoiding common pitfalls
- Accelerating growth 

That's where SaaS Club comes in.

We'll work together to help you achieve:

1. Customer Magnet: 

Refine your marketing and sales strategies to enhance customer acquisition and retention, which is critical both for reaching $100K ARR and scaling to $1M ARR.

2. Product Perfection: 

Ensure your product continues to meet and exceed market demands, which is crucial for securing initial traction and sustaining growth.

3. Messaging Mastery: 

Develop a powerful narrative that showcases your unique value and positioning, essential for establishing your brand and expanding your market presence.

4. Strategic Selling: 

Guide you through effective growth strategies and operational efficiencies, vital for progressing to a 7-figure SaaS company.

5. Founder's Mindset: 

Build your capacity for leadership, decision-making, and resilience - preparing you for the challenges of today and a 7-figure SaaS company.

But we don’t stop there:

You’ll have weekly Collaborative Coaching Calls with me and a mastermind group of your peers, where you can ask us anything LIVE, and get our full support.

Also, you get access to a comprehensive library of training and resources, helping you tackle everything from the basics to advanced strategies for scaling your SaaS business.

Finally, you get my help in creating a customized strategy for your SaaS, fine-tuning your marketing and sales approach, and building a system that supports sustainable growth.

Sounds good?

Great.

DM me “GROWTH” and I’ll send you all the details.

The counterintuitive viral growth strategy that got Read AI to millions of users (without spending on ads): 

I asked David Shim how Read.ai scaled so fast. His answer surprised me. 

Most meeting note apps force you to visit their website to see reports. They gate everything because they want paid subscriptions. 

David did the opposite. "Meeting notes should be for everybody. Make it easy to distribute." 

His team pushed back: "What if people don't want the notes?" 

David's response: "Everyone was on the call. They could've taken their own notes anyway." 

Here's why it worked: 

Every shared summary exposed non-users to the product. 
No friction. No login wall. Just instant value. 
Each user brought more users. 
That compounded. 

David calls it the Slack playbook: "Make it multiplayer, not single player." The result? Millions of users. Zero ad spend. 

The lesson: Your growth isn't what you keep; it's what you give away.

→ Full conversation with David: https://saasclub.io/458

Guiding founders of early-stage SaaS startups to 7-figures | SaaS Coach & Advisor | Top 0.5% Global Podcast | 450+ SaaS Founder Interviews | Ex-Microsoft & Disney

Gavin Hammar

I build and grow bootstrapped SaaS businesses with low overheads and high profits. 

Building human-centric solutions for an AI future with Swarm, StoryPrompt, and Sendible (acquired 2021). 

Side hustle: Taking founders from idea → $$$ in 90 days (no coding knowledge needed). 

Founder

StoryPrompt brings your customers, teams, and community closer than ever before through asynchronous video messaging. Starting a face-to-face conversation, capturing responses, and boosting engagement is as simple as sharing a link. No meetings necessary.

I just watched a small business owner get replaced by ChatGPT in 15 minutes.

And he has NO IDEA it happened.

Here’s what went down…

Our home cinema stopped working last Sun. My wife was hosting friends a few nights later to watch a musical.

She’s a musical geek. The pressure was ON.

I emailed the guy who installed the whole system a few years back. Seemed like the obvious move, right?

Adam’s response:

“A new processor would be £250 (Exc VAT) and we would need to attend site to replace/program etc. Labour costs are £175 exc VAT which includes the first hour onsite with every hour being charged at £75 (exc VAT).

Please let me know your thoughts?”

My thoughts?

“Sorry, that’s far too expensive. I’ll figure it out.”

Opened ChatGPT. Described the problem. Followed the steps.

15 MINUTES LATER the cinema was working.

Zero cost. Zero hassle. Zero waiting.

Adam just got ABSOLUTELY SMOKED by a chatbot.

Not because ChatGPT is better at fixing home cinemas.

But because he treated me like a transaction instead of a customer with an urgent problem.

No troubleshooting offer. No “I understand the urgency.”

Just a quote that felt like he was hoping I’d say no.

And here’s what’s scary…

THIS IS HAPPENING EVERYWHERE RIGHT NOW.

AI just made mediocre customer service a death sentence.

The second you treat someone like a ticket number, they open ChatGPT.

And you’re done.

Adam lost a customer in 15 minutes. He lost every referral I would’ve sent him. 

All because he forgot to put himself in my shoes first.

Don’t be Adam.

escaped the rat race, building Swarm so you can too

Just got a DM that was 100% written by ChatGPT

Could tell from the first line. “I hope this message finds you well”

Here’s the thing: half the internet is now bots talking to bots. AI-generated comments on AI-generated posts. 

SLOP ON SLOP

Everyone’s optimising for engagement metrics that… don’t actually mean anything.

Meanwhile at Swarm we’re like “what if people just… talked to each other?”

Voice notes. Actual video calls. Real conversations that aren’t perfectly scripted.

So yeah, that’s what we’re building. Internet spaces that feel human again.

Got played by a DM today and I’m still processing it.

Someone messaged me about Swarm. Super specific. Mentioned exact features we just launched. Talked about our video-first approach.

I was like DAMN. This person really did their homework.

So I write back. Full response. Ready to have a real conversation.

Then I see another founder post a screenshot of THE EXACT SAME MESSAGE.

Just swap out the name and intro.

I felt like such an idiot.

What gets me is how GOOD it was at faking genuine interest. Like they actually cared.

But they didn’t. They just had a better prompt.

We’re building tools that make it SO EASY to fake caring that we’ve forgotten what ACTUALLY caring looks like!!

The robots can now do “personalization” better than humans.

So what’s the move?

Start your DMs with something weird so I know you’re real. Tell me your favourite sandwich. Prove you have a pulse.​​​​​​​​​​​​​​​​

Can’t wait for tomorrow when my inbox is full of “Hey Gavin! Tuna melt! Now about Swarm…”

We’re so cooked. 😠

One of the biggest things I miss since selling Sendible?

Bringing the team together from all over the world for our Christmas party.

USA. South Africa. Italy. Scotland.

Everyone converging on our ACTUAL OFFICE.

Not a rented conference room. Not a WeWork day pass.

OUR SPACE.

With our logo on the wall. Our values painted in the hallway. 

The kitchen where we’d argue about product roadmap while eating Quality Streets.

A physical place that said “this is real, you are part of something.”

That mattered.

When you fly someone halfway across the world, they need somewhere to land. 

Somewhere that feels like HOME BASE.

And yeah, we’d have the party. The awards. The endless shots.

But it was the office itself that made it mean something.

You can’t build that feeling in Zoom rooms.

And I’m calling out every CEO right now who’s still hiding behind “we’re fully remote” 5 YEARS after Covid.

You’re not being progressive. You’re being CHEAP.

Your culture is dying and you’re pretending it’s a feature not a bug.

“But everyone loves working from home!”

Cool. They also love free money and unlimited PTO. That doesn’t mean it’s good for the business.

Bring your team together. Get an office. Have the damn Christmas party.

Or stop wondering why your best people keep leaving for companies that actually feel REAL.

Your move.

No alternative text description for this image

I wasn’t going to open this beyond subscription founders… but too many people asked. So here it is:

The 2026 Founder Growth Challenge is now open to ANY recurring-revenue business.

Think of it like a fitness challenge… but for your MRR.

Thirty spots.
One goal.
Eight weeks of uncomfortable accountability.

Cash prizes. Money back if you hit your target.
And a system that stops your February slump before it starts.

If you want 2026 to hit different, come join us.

See comments.

I built a social media management platform in 2008. Back then, NOBODY was hiring "Social Media Managers."

Fast forward 13 years...

By 2021 when I sold Sendible, the role was a necessity.

They were managing brand crises in real time. Building attribution models. Defending budgets to execs who thought social was "free."

And now?

The job just got infinitely harder AND easier at the same time.

AI has made content infinite. Which means content is WORTHLESS.

The actual job now isn't managing posts.

It's creating HUMAN CONNECTION in a world drowning in bots.

Proving there's a real person behind the brand. 

Building trust when nobody knows who's real anymore.

"Social Media Manager" doesn't cover that.

So what do we call someone whose entire job is proving they're not AI? 

Because that's what it is now.

I just read Josh Braun’s post about Kit charging him $1,000 extra to export HIS OWN NEWSLETTERS.

The content HE wrote.

And it made me physically angry.

Not because I use Kit. I don’t.

But because this is EXACTLY the kind of evil brand behavior that makes me lose my mind.

Here’s the thing…

At Sendible, we had customers leave all the time. 13 years running that company. Thousands came and went.

And you know what we did EVERY SINGLE TIME someone wanted to export their data or leave?

We made it STUPID EASY.

No paywalls. No “upgrade to get your own stuff back” nonsense. No friction.

Why?

Because I’m not in the business of taking people hostage.

Look at Amazon. They refund broken products without making you ship them back half the time. They LOSE MONEY on purpose because they know the long game.

They know that treating people right builds something way more valuable than a single transaction.

It builds TRUST.

And trust compounds faster than revenue ever will.

I’ve always operated from this place: if I wouldn’t want this done to me, I’m not doing it to my customers.

Revolutionary concept, I know.

But apparently we need to keep saying it because companies keep forgetting.

Most people overcomplicate starting a side hustle. They think it needs a brand new idea… a product… an app… something “big”.

But the easiest path is usually right under your nose:

Take what you know + turn it into a membership people pay for monthly.

That’s exactly why I'm running a January challenge.

And the mix of people joining proves it works for all kinds of expertise:

- Fitness coach running a program for moms
- Therapist building a private community
- Designer creating a creative club
- Salesman starting a SaaS

Same story every time: years of knowledge, zero momentum… until they had structure.

It works like a fitness challenge (but for business):

30 spots.
1 clear goal.
8 weeks of focused accountability that forces progress.

Hit your goal and you get your money back.
Smash it and get part of the prize pool.

If you’ve been thinking “I need a side hustle” but struggled to start… this is your start.

Link in comments.

Keep seeing people obsessing over which platform is better. Mighty vs Skool. Circle vs Discord.

Truth is: The platform doesn't matter nearly as much as we think it does.

People don't stay for the features. 

They stay because they feel connected to other humans.

That's why we built Swarm around video. 

Real faces. Real conversations. 

The rest is just decoration.

taplio

The Battle

Omer Khan

Gavin Hammar

Followers

Posts

Engagements

Likes

Performance ScoreOmer Khan's LinkedIn Performance

Performance ScoreGavin Hammar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Omer Khan

Gavin Hammar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Omer Khan's LinkedIn Performance

Performance ScoreGavin Hammar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOmer Khan's LinkedIn Performance