SaaS Club

We help early-stage SaaS founders accelerate toward product-market fit. We provide content, community, and coaching to give you what you need to grow your SaaS business faster.

🎙️ The SaaS Podcast (Ranked Top 0.5% Globally in Popularity) 
The SaaS Podcast gives you nearly 400 in-depth interviews with proven SaaS founders and entrepreneurs to help you build and grow your SaaS business.

Founder | SaaS Coach & Advisor | Podcast Host

Omer Khan

Consultant / Fractional CMO

Good4work

Advisor

Microsoft

Principal Group PM / Director of PM

The Walt Disney Company

Senior Information Technology Manager

Guiding early-stage SaaS founders to 7-figures | SaaS Coach & Advisor | Top 0.5% Global Podcast | 400+ SaaS Founder Interviews | Ex-Microsoft & Disney

Imagine attracting the ideal customers for your SaaS business every day.

People who urgently need your solution and can't wait to use your product.

Sounds pretty good, right?

To achieve this, you have to navigate key stages towards a 7-figure SaaS.

→ Stage 1: Reaching $100K ARR:

You're in the trenches, building your product, identifying your market fit, and connecting with your initial customers. This stage is all about:

- Building a product that solves a real problem.
- Creating marketing strategies that resonate with your ICP.
- Establishing a sales process that consistently converts.

→ Stage 2: Scaling to $1M ARR:

With a small team by your side, you're ready to make a deeper impact in your market. This stage is about:

- Enhancing product features based on user feedback.
- Refining marketing tactics for a broader reach without losing the personal touch.
- Streamlining sales and customer support to foster growth and retention.

Navigating through these stages involves:

- Strategic decision-making
- Avoiding common pitfalls
- Accelerating growth 

That's where SaaS Club comes in.

We'll work together to help you achieve:

1. Customer Magnet: 

Refine your marketing and sales strategies to enhance customer acquisition and retention, which is critical both for reaching $100K ARR and scaling to $1M ARR.

2. Product Perfection: 

Ensure your product continues to meet and exceed market demands, which is crucial for securing initial traction and sustaining growth.

3. Messaging Mastery: 

Develop a powerful narrative that showcases your unique value and positioning, essential for establishing your brand and expanding your market presence.

4. Strategic Selling: 

Guide you through effective growth strategies and operational efficiencies, vital for progressing to a 7-figure SaaS company.

5. Founder's Mindset: 

Build your capacity for leadership, decision-making, and resilience - preparing you for the challenges of today and a 7-figure SaaS company.

But we don’t stop there:

You’ll have weekly Collaborative Coaching Calls with me and a mastermind group of your peers, where you can ask us anything LIVE, and get our full support.

Also, you get access to a comprehensive library of training and resources, helping you tackle everything from the basics to advanced strategies for scaling your SaaS business.

Finally, you get my help in creating a customized strategy for your SaaS, fine-tuning your marketing and sales approach, and building a system that supports sustainable growth.

Sounds good?

Great.

DM me “GROWTH” and I’ll send you all the details.

The counterintuitive viral growth strategy that got Read AI to millions of users (without spending on ads): 

I asked David Shim how Read.ai scaled so fast. His answer surprised me. 

Most meeting note apps force you to visit their website to see reports. They gate everything because they want paid subscriptions. 

David did the opposite. "Meeting notes should be for everybody. Make it easy to distribute." 

His team pushed back: "What if people don't want the notes?" 

David's response: "Everyone was on the call. They could've taken their own notes anyway." 

Here's why it worked: 

Every shared summary exposed non-users to the product. 
No friction. No login wall. Just instant value. 
Each user brought more users. 
That compounded. 

David calls it the Slack playbook: "Make it multiplayer, not single player." The result? Millions of users. Zero ad spend. 

The lesson: Your growth isn't what you keep; it's what you give away.

→ Full conversation with David: https://saasclub.io/458

Guiding founders of early-stage SaaS startups to 7-figures | SaaS Coach & Advisor | Top 0.5% Global Podcast | 450+ SaaS Founder Interviews | Ex-Microsoft & Disney

Stealth AI Startup

🚀 Building full-stack AI team of digital workers for DTC & eComm brands that turn passive website visitors into loyal customers and convert sales data into better customer experiences

↳ Backed by a seasoned team of Big Tech alumni with deep expertise in AI, eCommerce, and GTM and strategic advice from the best in their game 

↳ On the mission to transform online shopping into a highly engaging, deeply personalized experience across the entire customer journey
 
📩 If you're an investor interested in getting early access to what we’re building, let's have a chat!

Co-Founder & CEO

Google

- Managed joint business plans for strategic partners across various Google and YouTube products 
- Collaborated across multiple countries and channels (including YouTube, Android Partnerships, Cloud and others)
- Supported the development of global deals and delivering strategic priorities for global clients
- Worked with regions on local strategies and tactics, managing central and regional relations
- Built digital strategies aimed at unlocking D2C growth through Google ecosystem of products

Global Account Executive, Technology

Client Relationship Management: Developed and maintained strategic relationships with key regional client and respective agencies, delivering tailored digital marketing solutions to drive their business objectives.

Sales & Revenue Growth: Managed a portfolio of high-value clients, consistently achieving or exceeding quarterly revenue targets through cross-selling and upselling Google advertising products and solutions.

Data-Driven Insights: Leveraged Google's data and analytics tools to provide clients with actionable insights, optimizing campaign performance and improving ROI for their digital marketing strategies.

Regional Account Executive, EMEA

- Managing relations with Google for Entrepreneurs Partner Hub 
 - Leading programs aimed at the development and growth of startup ecosystem in Ireland

Partner Manager, Google for Startups

- Managing team of account managers to deliver excellent performance, developing their digital marketing expertise and mentoring on career growth
- Tracking sales activity, providing data analysis and driving consistent CRM tracking
- Identifying process improvement areas and solutions, sharing and encouraging best practices, across both local and in-country Large Customer Sales (LCS) teams.
- Analyzing data, trends, and client performance, and developing robust strategic plans for customers, ensuring quarterly regional sales plans and long-term regional business plans are in place

Team Lead, Large Customer Sales

Digital Marketing strategy and consultancy for large clients
New retail business models audit for Automotive sector
Digital campaigns management and analysis

Key Account Manager, Tech & Auto

Planned and executed online advertising campaigns.
Monitored and optimized campaign performance using analytics.
Develop engaging digital content and optimized for PCC.
Used analytics tools to gather and interpret user data.
Generated reports and provide insights for optimization.

Online Media Associate

SalesLens

Joined a seed-stage startup in a fractional capacity to refine positioning and accelerate GTM strategy.

✅ Refined product positioning using customer insights, competitive analysis, and product capabilities, delivering a 5-step action plan to boost conversions.

✅ Optimized landing pages, CTAs, and multilingual support; developed new content boosting SEO traffic.

✅ Led targeted paid campaigns with A/B testing and retargeting, increasing conversions from ICP by 10-15%.

Fractional CMO

Curious Muse

As a pandemic-driven project, I built the global knowledge community for the curious where anyone, anywhere can learn and build skills for the future by tapping into the best in liberal arts. Through partnering with established experts in the industry and leveraging AI technology, I developed top-class micro-learning programs for the growing community of 300K+ learners from all over the world.

Co-Founder

Google for Startups

Google for Startups mission is to level the playing field for startups founders and their communities to succeed, connecting them with the best of Google.

Startup Mentor

Mentor Move

Business mentoring focused on marketing / sales skills, startup and job opportunities in technology sector.

Business Mentor, Go-To-Market

Ól App

Ól App is a mobile app which provides users a way to send each other drink voucher gifts redeemable in pubs and restaurants across the world just in few taps.

I was responsible for Go-to-Market strategy and partnerships.

Co-Founder & CMO

TAtchers MICE Management

Event marketing and PR communications, brand strategy development

Project Manager

Strategy Partners

Research and strategic consulting, business models analysis and industry forecasting

Research Analyst

🌏 Seasoned business leader and serial entrepreneur with over 15 years of experience in B2B sales, marketing, operations, and customer experience within the technology sector. I’ve successfully led teams, built strategic partnerships, and executed complex cross-functional projects across global markets.

🚀 Currently I'm building the next-generation customer experience platform for DTC brands. While still in stealth mode, we have a strong founding team assembled, strategic advisors secured and early product testing kicked off with leading design partners in the space across multiple verticals.

🔍 I'm also helping early-stage startups and solo founders clarify, validate, and stress test their business ideas. My focus is on helping founders win their first paying customers, develop and implement powerful Go-to-market strategies and tactics, aimed at unlocking growth and ultimately finding product-market fit. 

🎾 Away from my desk, you’ll find me on the tennis court, on the bike or out in the wild birdwatching with my family.

Artem Kalugin ⚡

🚨 Black Friday is just around the corner - and more of your shoppers will start their journey in AI search than you think.

Here’s what’s already happening 👇

📈 58% of shoppers use tools like ChatGPT or Gemini weekly to research products
📈 Roughly 8% of US ecommerce already passes through an AI engine
📈 Holiday AI traffic is expected to grow ~500% this season

And yet a scary number of products are completely invisible in AI answers because of:

⚠️ Incomplete product data and thin schema (missing attributes, use cases, offers, reviews)
⚠️ No AI-ready answer blocks or FAQ sections around real buyer questions
⚠️ Long, generic PDP copy that LLMs can’t summarise into a clear reco

If AI can’t understand your products, it will pull the ones from competitors.

I’ve spent the last few months running experiments on AI optimisation with ecommerce brands - testing how different changes show up in ChatGPT, Google AI and Perplexity.

Out of that work, I put together a 5-week checklist to get your brand AI-ready for the entire peak season - from BFCM through the end-of-year holiday season.

Inside you'll find:
✅ Week-by-week action plan to diagnose and fix the biggest AI gaps
✅ Copy-and-paste structures for AI-ready answers, FAQs and how-to's
✅ A lightweight AI playbook you can add to your 2026 retail strategy

👉 Want the template? 
Comment “BFCM” below and connect with me if we’re not connected yet.

Helping Brands Convert AI Mentions into Customers 🚀 | 3x Founder | ex-Google | GTM Advisor for B2B SaaS

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The Battle

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