Brand & Content Strategy for High-Trust Service Businesses

Most B2B firms are stuck in the same trap:

– Content ignored and ineffective
– Messaging that blends into the noise
– Pipelines that rely on referrals or outbound

It doesn’t have to be this way.

With the right positioning and a strategic content system, you stop chasing attention and start attracting it. Your message cuts through, your brand earns authority, and your pipeline fills with qualified conversations.

That’s where I come in.

I’m a marketing strategist and former CMO. Over the last decade, I’ve:

– Helped multi-million-dollar companies sharpen their positioning and win premium clients.

– Published 100+ articles to an audience of 20,000+, with readers at Google, Stripe, Deloitte, and others.

– Built content systems that generated $100K+ in revenue from scratch without ad spend.


📬 If you’re ready to stop blending in and become the obvious choice in your market, send me a message and let’s talk.

Omara Khaddaj

Most companies are chronically disappointed 
with their marketing results. They assume:

Their strategy is sound and that the issue 
lies in doing more or doing it better. 

So they add channels and increase output.

In reality, the problem is usually upstream.

There is no clear narrative or agreed positioning,
so everything they say sounds like everyone else. 

When you sound like everyone else, 
buyers categorise you as a commodity. 

Response rates fall, attention disappears, 
and budgets get wasted repeatedly.

A few questions to spot the gaps:

– What problem do buyers come to us for?
– How would a non-expert describe us?
– What category do we belong to?
– Who is our product really for?

If you can't answer these consistently, 
your marketing won't create demand.

Marketing Consultant | Building brand and content systems that win clients for B2B and service-based companies.

Director of Events - AgoraGroup

After starting my professional career at the age of 20, I have worked for two international companies. At Agora Group, I received my first promotion after only one year in office and without any prior experience in sales. 

Over the past 7 years, I've helped orchestrate 18 editions of the Global Blockchain Congress, one of the biggest events in the world of blockchain. 
At the GBC, we help blockchain startups raise funds by connecting them with qualified investors of their choice through our unique event format.
We've helped some of the biggest names in blockchain to secure funding by organizing exclusive and private one-on-one meetings with investors.
Whether you're seeking to raise funds or simply gain exclusive access to one of our upcoming events, please reach out, I'll be happy to help you.

When I'm not immersed in work, you can find me playing football, running, or planning my next adventure.
I’m a huge Chelsea and Real Madrid fan –and a player who loves to win friendlies just as much as finals (and I’ve done both).

Let's connect and explore how I can help you. Feel free to reach out for a chat anytime.

taplio

The Battle

Omara Khaddaj

Obai Khaddaj

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taplio

The Battle

Omara Khaddaj

Obai Khaddaj

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Omara Khaddaj's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOmara Khaddaj's LinkedIn Performance