Brand & Content Strategy for High-Trust Service Businesses

Most B2B firms are stuck in the same trap:

– Content ignored and ineffective
– Messaging that blends into the noise
– Pipelines that rely on referrals or outbound

It doesn’t have to be this way.

With the right positioning and a strategic content system, you stop chasing attention and start attracting it. Your message cuts through, your brand earns authority, and your pipeline fills with qualified conversations.

That’s where I come in.

I’m a marketing strategist and former CMO. Over the last decade, I’ve:

– Helped multi-million-dollar companies sharpen their positioning and win premium clients.

– Published 100+ articles to an audience of 20,000+, with readers at Google, Stripe, Deloitte, and others.

– Built content systems that generated $100K+ in revenue from scratch without ad spend.


📬 If you’re ready to stop blending in and become the obvious choice in your market, send me a message and let’s talk.

Omara Khaddaj

Most companies are chronically disappointed 
with their marketing results. They assume:

Their strategy is sound and that the issue 
lies in doing more or doing it better. 

So they add channels and increase output.

In reality, the problem is usually upstream.

There is no clear narrative or agreed positioning,
so everything they say sounds like everyone else. 

When you sound like everyone else, 
buyers categorise you as a commodity. 

Response rates fall, attention disappears, 
and budgets get wasted repeatedly.

A few questions to spot the gaps:

– What problem do buyers come to us for?
– How would a non-expert describe us?
– What category do we belong to?
– Who is our product really for?

If you can't answer these consistently, 
your marketing won't create demand.

Marketing Consultant | Building brand and content systems that win clients for B2B and service-based companies.

Agoragroup 

Agora Group - Bridging Value 
Agora's mission is to facilitate international trade by connecting companies across continents and enabling access to markets and funds. More specifically, Agora is committed to facilitating the access of international companies to Arab and African markets through multiple platforms that allow direct connection to corporate buyers and investors from these regions.

Young Arab Leaders

Young Arab Leaders (YAL) is an independent membership network registered as a not-for-profit business group under the Dubai Chamber. YAL empowers the next generation of leaders in the Arab World by developing a strong network of Arab industry leaders who serve as mentors to young entrepreneurs, business delegates and university students.We’re building a powerful community of Arab Leaders which aims to create a positive impact on socio-economic challenges in the region such as unemployment and quality education.

Memeber 

Haykal Media

Haykal Media is a full-fledged media company specializing in print and online publishing, and content creation. The company started in 2003 with Aliqtisadi Magazine, and now runs Aliqtisadi.com, one of the Middle East's most successful platforms for Arabic ­language business news and information. It’s the publisher of the Arabic edition of Harvard Business Review both in print and online. The company is based in Abu Dhabi. 
I now head the Conferences and events division at Haykal Media. Nothing beats the experience of meeting people face-to-face to gain inspiration, to learn and to do business. At Haykal Media and powered by Hardvard Business Review, we curate events that stimulate the brain, spur creativity and facilitate meeting. Our conferences are major industry gatherings focusing on strategy, innovation and technology and our trade exhibitions are marketplaces for global business.

Vice President

Consulting - Freelance

Consulted businesses and governments in the GCC on Conferences and Business Intelligence. Helped companies set up their events divisions and assisted in the creation of business plans and models for a GCC based Events Management Academy

Freelance

MEED

MEED is a remarkable senior management media brand that encompasses a subscription website and magazine, more than 30 C-level executive conferences and summits hosted by MEED Events, the MEED Quality Awards for Projects and two high-value content businesses, MEED Projects and MEED Insight. MEED Projects is the Middle East's premium project tracking database and MEED Insight offers tailored research and in-depth analysis. Established in 1957, MEED, has been integral to delivering business information and news, intelligence and analysis on the Middle East economies and activities ever since.

Managing Director

Al Harithy Company for Exhibitions - ACE

Since July 2013, I have been leading one of the most well-established and largest Exhibitions and Conferences companies in the Kingdom of Saudi Arabia. I lead the senior management team towards building on the long and stellar history of Al Harithy Company of Exhibitions and Conferences to reach new heights and achievements. I m focusing our efforts into expanding our existing exhibitions (especially into increasing international participation at these shows), improving our product delivery to exceed best practices in international markets, opening up new business units (conferences and event managements), and transforming ACE from a national to an international market leader by venturing out into new markets (Dubai, Morocco, Qatar, Hungary, etc).

IQPC

Established IQPC’s presence in Saudi Arabia. IQPC is one of the largest producers of conferences, exhibitions, summits, forums, workshops and corporate training modules in the world with over 3000 events conducted worldwide every year. In my role as General Manager, I hold complete P/L accountability for the Saudi Business and I am entrusted with forging strategic partnership with key government and provite sector entities. .

General Manager

Aura Events

I started Aura Events with my Partner in February 2005. Within few years, Aura Events has become one of the leading Congress organizers in the Middle East. I was in charge of the overall mangement of the company and was succesful in turning Aura into a company with a portolio of events that spans multiple industries and various geographical areas. We hosted events in the Tourism Industry, Security and Safety Industry, Health Care Industry, Financial Services Industry, Environment and Sustainability Industry, Disastor Management Industry, Airport and Seaport Industry and many other verticals. We have hosted exectuive congresses all over the world: In the Philippines, Dubai, Abu Dhabi, Spain, Germany, Cyprus, South Africa and many other locations.

Managing Partner

naseba

As the Director of Business Development for Naseba in the Middle East, I set up the company’s office in Dubai, recruited the delegates business development team, the solution providers business development team and the sponsorship business development team. I trained and managed all sales, marketing and business development activities in the Middle East and was able to turn the Dubai office into the leading sales office for Naseba within 7 months.

Director of Business Development 	Naseba

Teleperformance Canada

Sales and CRM with Teleperformance Canada, I was responsible for all relationship management with our fortune 500 clients in the telecommunication, financial services, membership services, media, events and security services. I managed the overall operation of a 4000 employee state of the art call centre with overall responsibility of achieving KPI set by our clients. I negotiated with government and private organizations as potential clients and was responsible for developing Teleperformance’s client base into new market segments.

Regional Director

I help startups and growth-stage companies raise funds by connecting them with qualified investors.
 
I also connect companies looking to showcase their solutions with corporate buyers from the MENA region and Europe.
 
Throughout my career in conferences and exhibitions, I've worked with industry giants and key decision-makers from governmental entities, international organizations, regulators, banking and finance institutions, and many more.

During these years, my unique experience has led me to start and scale a conference production company with a unique business model.
 
At AgoraGroup, we believe that the conference and exhibition industry is broken. People are not getting the desired ROI out of their sponsorship money.
 With AgoraGroup, the road to success is straightforward.

Our exclusive, closed-door congresses ensure a shorter sales cycle and increased ROI. We help companies grow through pre-arranged, pre-scheduled 1-on-1 meetings between startups and investors, and solution providers and corporate buyers.
 
With a lifelong career dedicated to assisting startups and solution providers, I'm always ready to help the next business in need of life-changing opportunities.

taplio

The Battle

Omara Khaddaj

Hadi Malaeb

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taplio

The Battle

Omara Khaddaj

Hadi Malaeb

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Omara Khaddaj's LinkedIn Performance

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