omara.co

Marketing Consultant

Omara's Newsletter

Writer

AgoraGroup 

Fractional CMO

2Survey 

Business Manager

ACS Property Services

Marketing Executive

Brand & Content Strategy for High-Trust Service Businesses

Most B2B firms are stuck in the same trap:

– Content ignored and ineffective
– Messaging that blends into the noise
– Pipelines that rely on referrals or outbound

It doesn’t have to be this way.

With the right positioning and a strategic content system, you stop chasing attention and start attracting it. Your message cuts through, your brand earns authority, and your pipeline fills with qualified conversations.

That’s where I come in.

I’m a marketing strategist and former CMO. Over the last decade, I’ve:

– Helped multi-million-dollar companies sharpen their positioning and win premium clients.

– Published 80+ articles to an audience of 20,000+, with readers at Google, Stripe, Deloitte, and others.

– Built content systems that generated $100K+ in revenue from scratch without ad spend.


📬 If you’re ready to stop blending in and become the obvious choice in your market, send me a message and let’s talk.

Omara Khaddaj

Andrea Bosoni

Someone said that a $10–15k/month product is a hobby and not a business.

Let’s forget for a second that this is more than the average salary of most people.

For many solo founders the goal isn’t to make as much money as possible.

It’s to feel free and build a life they don’t need a vacation from.

This startup got 10M impressions in 15 days using a… parody account!

Henrick doesn’t exist. He’s a fictional character of Comp AI. But the brand awareness he drives is very real.

He posts hilarious content about rules, regulations and the EU’s obsession with them.

Not coincidentally there’s a strong correlation between the content and the product (an AI tool that handles compliance).

The founder told me they believe it added millions of dollars to their pipeline 😱

Being a marketer fucked up my mind. Every time I see something interesting I start thinking how I’d turn it into content. It’s a curse.

I talked to the (solo) founder of a $10-15k/month product that is able to acquire new customers pretty easily but has a seriously bad churn problem.

Only 10% of users stay after one year.

Their hypothesis is that it’s due to a lot of bad fit customers. That’s plausible considering that the user base is a melting pot of completely different companies.

I think that the only way out of this is to conduct a deep analysis to find out what’s the No. 1 use case for the customers who stay and keep paying for 12+ months. Then reposition everything around it.

I know that might mean sacrificing some acquisition in the short term but it’s probably the only way to overcome this plateau.

Sometimes the path to product/market fit requires difficult choices.

Me: I see you changed your site headline. To be honest I think the old one was much better.

New founder: Oh but I A/B tested it! The new one performs 100% better!

Me: Really? That’s insane! How much traffic does your site get?

New founder: Around 10 visitors per day. But I ran the test for more than a week.

I took a look at the social media profiles of the founders of the top 15 startups with more revenue on this chart and 80% of them have less than 10k followers. I don’t want to draw any conclusion from this but it’s interesting because it goes against the common narrative that you need a huge following to be successful.

I’m really fascinated by the startup studio model. A company that owns separate brands in different niches but centralizes key functions.

For example it could have a conversion rate specialist who applies the same core principles to all of them.

A single brand probably couldn’t afford the most elite operator but they collectively might. I think we’re going to see a lot more of them in the future.

A while ago I wrote about wanting a tool to manage my comments without having to open X and LinkedIn and getting sucked into the feed.

Buffer saw my post and reached out to me asking questions. Then they built it and gave me access to try it. Today they’re launching it to everyone.

I think this is a great example of how actually listening to your ideal customers can get you not only more sales but also free word of mouth.

I created the first 5 days of a 15-day marketing challenge while stuck at home with the flu.

The initial feedback was pretty good! One of the most interesting insights I got from the handful of new founders who are testing it was that it gave them the push they needed to take action. They knew they had to do certain things but never actually did them.

Unfortunately as I started to feel better and life went back to normal with all its other priorities my progress started to slow down.

But the other day I went for a hike even though it was cold and now I’m sick again.

I’ll take it as a sign that the universe really, really wants me to launch it 😅

It looks like sponsoring wedding suits works after all.

taplio

The Battle

Omara Khaddaj

Andrea Bosoni

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taplio

The Battle

Omara Khaddaj

Andrea Bosoni

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrea Bosoni's LinkedIn Performance

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