Technology Expert | Process Optimization & Automation | AI Specialist in Procurement, Supply Chain & Finance

With over 26 years of experience, I specialize in transforming how businesses operate by leveraging cutting-edge technology to optimize processes, automate workflows, and enhance decision-making. My expertise spans procurement, supply chain, and finance, where I’ve consistently driven efficiency, reduced costs, and unlocked operational agility through intelligent automation and AI-driven solutions.

💡 Core Strengths

	•	Process Optimization & Automation: Streamlining complex workflows to reduce manual tasks and empower teams with data-driven insights.
	•	AI-Driven Solutions: Implementing AI to boost operational efficiency, improve decision-making, and elevate performance across procurement, supply chain, and finance functions.
	•	Technology Leadership: Partnering with professionals to integrate advanced technology for better business outcomes, driving sustained growth and long-term value.

🌍 Industry Expertise & Impact
I collaborate with executives, managers, and teams who are ready to future-proof their operations by adopting smart technology solutions. From identifying inefficiencies to delivering tailored roadmaps, I focus on measurable improvements that lead to tangible results.

🤝 Client-Focused & Results-Driven
My approach is client-centered, focusing on delivering scalable solutions that solve immediate challenges while anticipating future needs. I’m passionate about building lasting relationships, where technology serves as the backbone for sustained success.

Let’s connect to explore how technology can redefine your operations and elevate your organization’s potential.

Omar ️

NaviMall

Co‑launched a BIM‑based indoor‑navigation & retail‑media platform targeting 96 malls and 450 M+ annual visitors in Dubai.

Co-Founder and CMO

MFPay

MFPay aims to streamline business by leveraging mobile technology to provide efficient, reliable, and user-friendly financial management solutions. The goal is to empower businesses to manage their finances seamlessly from their smartphones.

Co-founder & CMO

Popov Agency

Launched a marketing agency specializing in assisting fintech startups with market entry and aiding established companies in marketing department analysis, optimization, strategy development, and traffic generation.

Founder & Chief Marketing Officer

FXPRIMUS

As the Chief Marketing Officer at FXPrimus, I led a complete transformation of the marketing department, developing a comprehensive strategy and assembling a high-performing team. We significantly improved our Trustpilot rating from 3.9 to 4.3 within the first quarter, demonstrating our commitment to customer satisfaction. We revitalized our social media presence, implemented an effective CRM marketing system, and launched a successful affiliate marketing program. Additionally, we executed impactful advertising campaigns in Malaysia and Singapore, revised the customer journey map, and enhanced the user experience of our platform.

Chief Marketing Officer

I help companies start and expand their businesses around the World.

APAC (Indonesia, Philippines, Vietnam, India, Malaysia), MENA (UAE - Dubai)

Marketing Consultant

DYNINNO Group

CMO Fintech

Fintech startup

I participated in the creation of a fintech company (forex, betting, gambling) from scratch. 
I was responsible for all aspects of marketing and product from strategy to execution.

Achievements
• successfully launched a betting project for testing

Head Of Marketing

I provided expert advice and helped companies with starting and expanding their businesses in the APAC region.

Achievements
• helped to launch a new Edtech product in Indonesia, and Malaysia (the company currently operates in these countries)

Robocash Group

Robocash Group is an international fintech company which has been successfully developing in Europe and Asia since 2013. The group is specialized in non-bank lending with a focus on consumer lending both online and offline and marketplace funding.

• Created go-to-market strategies (APAC region)
• Launched new markets from scratch
• Developed and executed marketing strategies, budgeting (year, quarter, month) - offline and online
• Developed, implemented and managed different marketing KPIs (CR, CPL, CPA, CPS, ROI, LTV)
• Impacted directly on business performance (sales, P/L, revenue, net profit, etc.)
• Hired and managed local teams in 5 countries (up to 15 direct reports)

• Deep analysis of websites, application forms and mobile applications (Google Analytics, Yandex.Metrica, Hotjar, MouseStats, AppsFlyer, Yandex AppMetrica, Firebase)
• Created strategies and set up ads on Google Ads, Facebook Ads, banners and video ads, worked with lead generation partners
• Analysis of competitors’ activity in the digital field
• Post-click analysis of advertising campaigns created analytical reports based on custom and standard reports of Google Analytics and internal database (by marketing business analyst)
• My team worked with structured and unstructured data, did research and data mining
• Data visualization (Tableau, BI, BPMN services)

Achievements
	1. Attracted more than 1,000,000 clients in Asia (link)
	2. India grew from scratch to positive net profit for a year (handled all marketing promotions, including Facebook Ads and Google Ads)
	3. Robocash is a major player in the Philippines and in Vietnam by the number of loans
	4. Launched new products in 2 countries (decreased CPS in 2 times, increased quality of loans)
	5. 99% of clients in Indonesia come from mobile app (significantly decreased fraud level)

Chief Marketing Officer Asia

Infinto

Infinto PTE LTD brings innovative products in the area of personal finances together with most advanced technologies so as our clients can easily obtain funds for their needs and manage the money using the devices and interfaces they are accustomed to.

•    As a part of the marketing team launched microfinance companies in Asia (Vietnam, Malaysia, Philippines, Indonesia, Sri-Lanka, Myanmar, China)
•    Developed and executed marketing strategies
•    Created and launched new products
•    Managed local teams of marketers (digital specialist, SMM specialist in each country)
•    Created strategies and handled ads in Google Ads, Facebook Ads, banner networks and video ads, worked with CPA-partners

•    Deep analytic of websites, application forms and mobile applications (Google Analytics, Tongji Baidu, Yandex.Metrika, Hotjar, Mousestat, Quantcast, AppsFlyer)
•    Post-click analysis of advertising campaigns, analytical reports, unit-economy
•    Analysis of competitors’ activity in the digital field
•    Worked with structured and unstructured data, research and data mining

Achievements:
•    marketing pioneer of microfinance in APAC region  
•    we launched the first international microfinance company in the region, now it's one of the biggest players in Vietnam and the Philippines
•    launched a unique product (0% interest rate), many competitors copied that in the future

Digital analyst (Digital sales)

Fintech Growth Strategist | 15+ years in microfinance, payments & lending | I help fintech startups scale globally

I help fintech companies grow through performance marketing that actually works.

With over 15 years of experience in the financial sector - from microloans and payments to neobanks and crypto - I’ve launched and scaled fintech products in Asia, LATAM, Africa, and beyond.

I founded Popov Agency to solve a common problem: most marketing teams don’t understand how fintech really works. We do. And we deliver growth that aligns with regulation, unit economics, and real customer behavior.

👉 What we do best:

- Paid acquisition (Meta, Google, other channels)
- Go-to-market strategy for emerging markets
- Localization for cross-border fintechs
- Full marketing ops as a Fractional CMO

Let’s talk if you’re building something ambitious in fintech.
www.popov.agency | viktor@popov.agency

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Omar ️

Viktor Popov

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