Xacte

As an Inside Sales Representative at Xacte, a leading SaaS company specializing in RAMQ revenue cycle management solutions for healthcare professionals, I play a crucial role in helping doctors and clinics streamline their billing processes and maximize their efficiency. My daily responsibilities are centered around delivering exceptional value to our clients by:

1. Consultative Selling: I engage with medical practitioners and clinics to understand their unique needs and challenges, providing tailored solutions that enhance their revenue cycle management procedures and overall workflow.

2. Product Expertise: I have become a subject matter expert in our RAMQ billing software, ensuring that our clients have a comprehensive understanding of how our technology can benefit their practice.

3. Building Lasting Relationships: I work closely with clients to establish and nurture long-term relationships, providing ongoing support and guidance to help them achieve their financial goals.

4. Problem Solving: I thrive on finding creative solutions to address clients' specific pain points and concerns, helping them make the most of our software and services.

5. Market Awareness: I keep a pulse on the ever-evolving healthcare industry and its regulations, allowing me to provide insights and updates to clients, ensuring they remain compliant and efficient.

By fostering trust, offering tailored solutions, and staying on top of industry trends, I contribute to the success of our clients while further establishing Xacte as the go-to provider for RAMQ revenue cycle management solutions. My role is not just about selling software; it's about enabling healthcare professionals to focus on what matters most - providing excellent patient care - while we take care of their billing needs.

Inside Sales Representative

Linkeo Canada

Linkeo is a dynamic digital marketing agency specializing in SEO, PPC, and Social Media Optimization. Our mission is clear: to drive increased traffic and leads for small-business owners through innovative and creative search engine optimization strategies, impactful pay-per-click advertising campaigns, and targeted social media marketing, among other effective digital marketing approaches.

At Linkeo Canada, I took on the role of Digital Marketing Consultant with a primary focus on small and medium-sized businesses (SMBs) and brick-and-mortar establishments. My responsibilities revolved around assisting these business owners in re-evaluating their marketing strategies and discovering new avenues to connect with their existing customer base while attracting new ones.

My approach involved conducting comprehensive assessments to identify areas ripe for improvement, whether it be through enhancing their SEO practices, optimizing their social media advertising efforts, or exploring vertical solutions tailored to their specific business needs. These solutions often encompassed e-commerce integration, online booking systems, or seamless click-and-pay solutions.

My journey at Linkeo allowed me to leverage my experience gained in France and in Canada, where I engaged with over 500 SMB owners. Through in-depth consultations, I gave them valuable insights and recommendations to enhance their marketing strategies.

In today's competitive landscape, many businesses face challenges and obstacles that hinder their growth potential. The key to overcoming these hurdles is implementing reliable and cost-effective systems that not only generate a steady flow of high-quality leads but also cultivate a loyal customer base. I'm passionate about guiding businesses towards implementing these crucial systems and helping them thrive in the digital era.

Digital Marketing Specialist

Linkeo

As a Digital Marketing Consultant at Linkeo, a prominent digital marketing agency specializing in SEO, PPC, and Social Media Optimization, I've had the privilege of contributing to the success of small and medium-sized businesses (SMB) and brick-and-mortar establishments. My role revolves around redefining marketing strategies, enhancing customer engagement, and driving the acquisition of new customers.

In my capacity, I've worked closely with SMB owners to conduct comprehensive assessments of their existing marketing strategies, identifying key areas for improvement. Whether it's harnessing the potential of SEO, optimizing social media advertising, or integrating vertical solutions such as e-commerce, online booking, or seamless click-and-pay systems, I've been dedicated to tailoring strategies that align with the unique needs of each business.

Over the course of three years, I've had the opportunity to engage with SMB owners, offering strategic insights and recommendations to revitalize their marketing approach. One of the critical insights I've gleaned from this experience is the pivotal role that reliable and cost-effective systems play in consistently delivering a stream of high-quality prospects and customers to a business.

I've learned how to construct robust systems capable of fueling business growth while mitigating risks, enabling businesses to thrive in competitive landscapes. Crafting compelling and distinctive selling propositions has been a cornerstone of my approach, ensuring that a business's unique strengths are communicated clearly and persuasively in a matter of seconds, capturing the attention of potential customers.

Additionally, I've incorporated direct response campaigns into my toolkit, drawing inspiration from seasoned marketers who have effectively utilized these strategies to generate remarkable results. These campaigns have proven to be a valuable asset in capturing the interest of prospects and converting them into loyal customers.

Digital Marketing Consultant

You might be surprised to learn about my past life as a nutrition industry network marketing professional. I operate on all levels, from recruiting new distributors to training others in the field.

But that was just one piece of what made me successful at running an operation with 360 degrees of influence and authority over everything it did - products training, leadership training, marketing & social media training for distributors & team leaders like myself.

I ran a brick & mortar operation, but I wanted to see what it was like running my own online business and move my operation online. 

My professional career has been built on the foundation of a strong work ethic, interpersonal skills, and an innate motivation to help people.

My interest in helping others led me into network marketing where I created my own company that focused entirely distributing nutrition products for healthier living.

Network Marketing Professional

Michael Page Executive Search France

At Michael Page, one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. 

I am heading the division of Michael Page Executive Search Interim Management, my main responsibility involves the strategy and development of this new business unit. Using a strong base of Interim Executive Managers through a partnership and collaborative approach we are specialized in adding and creating value to our client while helping them to meet their business, financial and strategical objectives.

We are partnering with specialized Venture Capital, Large-Cap, Mid and Small-Cap, Start-Ups, financial groups and Subject Matters Experts to deliver top Interim Management solutions.

Senior Associate

Penta Consulting UK

Penta Communications, part of the Penta Consulting Group is a specialist provider of human capital solutions within the Telecommunications arena. 

Our global network and my specialist market understanding enables me to operate within all continents, with strategic partner networks working in EMEA, Asia and the Americas. 

As account director for Ericsson, I operate a global service utilising specialist teams within vertical and geographical locations, with a global pools operating from our head office in London, England and is supported by our alliance partners in France, China and Singapore.

Staffing Account Director

Progressive Recruitment part of S3 Group

Managing a 360 recruitment desk (prospecting, recruitment, negotiation, logistics) for IT freelancers in the banking and IT services sectors.

Recruitment Specialist

Citi

Online banking agent for the UK market 
Fulfillment cards services for for businesses Belgium market

Back-office 

Marketing and Sales Maverick Embarking on a New Adventure: Acquiring My First Business in 12 Months!

From the vibrant island of Martinique to the bustling business hubs of the world, my journey is a tale of passion, resilience, and transformation.

Early Beginnings: A Spark Ignited
Born and raised in Martinique, I was captivated by the transformative power of business acquisitions early on. My academic journey in Sales and Marketing honed my skills and deepened my appreciation for small businesses and their community impact.

The Mission: Beyond Acquisition
With a vision to create a diverse small business portfolio, my interest goes beyond mere acquisition. I am driven to honor the legacies of previous owners while injecting innovative marketing strategies to spur growth. My ultimate goal? To be a catalyst in small business acquisitions, especially in transitioning family-owned enterprises towards new success horizons.

The Expertise: A Decade of Refinement
My professional foundation is built on a decade of sales and marketing expertise, reinforced by a solid finance background. This unique blend of skills positions me adeptly for the intricate process of business acquisitions, where I excel in pinpointing viable targets, adept negotiation, and seamless deal closure.

The Impact: Transforming Small Businesses
As a marketing consultant, I've empowered numerous small businesses to boost their online presence and sales significantly. My holistic approach, encompassing SEO, paid advertising, compelling copywriting, and dynamic social media strategies, elevates customer engagement and revenue and enhances the businesses' acquisition appeal. I focus on meeting business goals and cultivating valuable customer relations in sales.

The Milestones: A Testament to Success
At Linkeo, my tenure as a Digital Marketing Specialist involved advising over 500 SMB owners tailoring strategies to uplift their businesses. My work at Xacte contributed to an impressive over 2 million in ARR since 2021, showcasing my capacity to drive significant revenue growth.

The Focus: The Next Chapter
My interest lies in B2B manufacturing and professional services companies, where I aim to apply my expertise in business purchase strategies and valuation, assisting these businesses through pivotal growth and transition phases.

As I gear up for my first business acquisition in 2024, I’m keen to connect with those knowledgeable about local business sales in Greater Montreal or involved in SME ownership transfer and M&A. If you share the same interest for small business acquisition, I invite you to reach out. Let’s exchange ideas, discuss opportunities, and potentially collaborate.

Olivier Madel

Senior Advisor, Development Initiatives, BDC Advisory Services

Sr Advisor Marketing Communications

Petal

•	Expanded product marketing team, hiring and coaching product marketing managers to execute comprehensive marketing strategies to accelerate market presence and drive revenue growth.
•	Partner cross-functionally with product management, sales, and executive teams to align marketing strategy with business objectives.
•	Leverage data-driven insights to identify target segments, spearheading product launches, ensuring clear positioning, messaging, and go-to-market strategy.
•	Perform market and competitor analysis to identify trends/opportunities, differentiating Petal’s healthcare SaaS offerings.
•	Represent Petal at industry events and conferences, enhancing brand visibility/reputation.

Director of Product Marketing

TELUS Santé | TELUS Health

Oversee marketing budget and campaigns (digital, print, events, social content, website, email) across Canada;  within pandemic restraints, re-imagined ways to maintain client contact and maintain/grow market share; devised automated campaigns and executed large-scale events, bringing more than 700 healthcare professionals together virtually; spearheaded multiple product launches and new campaigns to help ease burden of pandemic on health care providers and positioned new revenue streams (i.e. virtual visit solutions for clinics and pharmacies; online medication ordering solution; digital signatures); initiate and champion multiple creatives (pages, videos, blog posts, interviews) and brief designers and writers for all campaigns, visuals, and web pages.

Senior Market Manager – Clinics, Physicians & Pharmacy (National)

Led branding and marketing integration of new acquisition, Kroll, serving more than 6,000 pharmacies across Canada; allocated and managed marketing budgets, developed launch plans, campaigns, and collateral for new products including PharmaConnect, a mobile app for pharmacy patients; supported acquisition of over 350 new client pharmacies per year; leveraged data to influence business unit leaders to augment marketing budget to drive revenues.

Senior Market Manager – Pharmacy (National)

Planned and executed all marketing activities for TELUS Health portfolio for Quebec medical clinics; nanaged all operational communications with approximately 3,300 client physicians in relation to outages, new releases, promotions, and newsletters; scaled-up, and implemented enhancements in format, frequency, messaging, and timing, boosting client satisfaction scores by 25% within one year; contributed to implementation of Marketo CRM software; exceeded physician adoption targets for two consecutive years.

Marketing Manager, Clinics & Physicians (Quebec)

Supported national and international large complex sales of the TELUS Home Health Monitoring (HHM) and iScheduler solutions; played key role in upselling the Referral module of iScheduler to the Province of Newfoundland and Labrador and selling HHM to the Ministry of British Columbia.

Senior Sales Specialist

Developed strategic positioning of the TELUS Health’ portfolio in Quebec, acquiring market insights to support large, complex sales opportunities; owned accountability for RFP responses including all material creation and product development requirements. TELUS won two ambitious large healthcare contracts; helped develop offering for new pharmaceutical sales vertical, unlocking a new multimillion dollar market for TELUS.

Sales Specialist, Quebec & Atlantic Provinces

Facilitated end-to-end integration of marketing function following acquisition of new company and managed all product marketing for new Home and Community Care portfolio of solutions; product-managed Upopolis, a safe online community that connects youth coping with serious or chronic illness; contributed significantly to its successful implementation within all major pediatric centres across Canada.

Product Marketing Manager

TELUS

Oversaw and executed all marketing efforts for healthcare telemedicine app, iScheduler; gathered Canadian market intelligence by performing competitive analyses and conducting interviews with key buyers; defined product launch strategy of new modules and creation of a unified product plan; executed product go-to-market activities such as creation of marketing collateral and sales presentations, and addition of relevant web content; achieved early go-to-market success with first year revenues of $5M and a robust leads funnel of ~$10M.

Product Marketing Analyst, National Application Solutions

I’m an innovative and results-driven Marketing professionnal with more than 17 years’ experience leading strategy and execution of large-scale marketing plans, promoting suites of technology products and solutions, exceeding revenue and KPI targets YoY, and developing high-performing teams.

I currently serve as Director of Product Marketing with PETAL, a firm that partners with healthcare organizations and governments to support digital transformation and orchestrate continuum of care. I expanded the product marketing team at PETAL, leveraging a talent for identifying, coaching, and mentoring emerging marketing professionals and mobilizing teams, encouraging colleagues to “think beyond the ordinary”.

Previously I was Senior Marketing Manager, National Clinics, Physicians & Pharmacy with TELUS Health where the combined efforts of me and my team resulted in generating millions of dollars in revenue for TELUS Health Canada-wide. I oversaw go-to-market strategies and partnered cross-functionally with product management, sales, and executive teams to align marketing strategy with business vision, leveraging data-driven insights to identify target segments while shaping messaging and campaigns, delivering a seamless client experience and executing creative strategies to drive awareness, engagement, purchase consideration, customer loyalty, and exceptional ROI.

Thanks for stopping by – I look forward to connecting!

taplio

The Battle

Olivier Madel

Veronic Nadeau, MBA

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