Xacte

As an Inside Sales Representative at Xacte, a leading SaaS company specializing in RAMQ revenue cycle management solutions for healthcare professionals, I play a crucial role in helping doctors and clinics streamline their billing processes and maximize their efficiency. My daily responsibilities are centered around delivering exceptional value to our clients by:

1. Consultative Selling: I engage with medical practitioners and clinics to understand their unique needs and challenges, providing tailored solutions that enhance their revenue cycle management procedures and overall workflow.

2. Product Expertise: I have become a subject matter expert in our RAMQ billing software, ensuring that our clients have a comprehensive understanding of how our technology can benefit their practice.

3. Building Lasting Relationships: I work closely with clients to establish and nurture long-term relationships, providing ongoing support and guidance to help them achieve their financial goals.

4. Problem Solving: I thrive on finding creative solutions to address clients' specific pain points and concerns, helping them make the most of our software and services.

5. Market Awareness: I keep a pulse on the ever-evolving healthcare industry and its regulations, allowing me to provide insights and updates to clients, ensuring they remain compliant and efficient.

By fostering trust, offering tailored solutions, and staying on top of industry trends, I contribute to the success of our clients while further establishing Xacte as the go-to provider for RAMQ revenue cycle management solutions. My role is not just about selling software; it's about enabling healthcare professionals to focus on what matters most - providing excellent patient care - while we take care of their billing needs.

Inside Sales Representative

Linkeo Canada

Linkeo is a dynamic digital marketing agency specializing in SEO, PPC, and Social Media Optimization. Our mission is clear: to drive increased traffic and leads for small-business owners through innovative and creative search engine optimization strategies, impactful pay-per-click advertising campaigns, and targeted social media marketing, among other effective digital marketing approaches.

At Linkeo Canada, I took on the role of Digital Marketing Consultant with a primary focus on small and medium-sized businesses (SMBs) and brick-and-mortar establishments. My responsibilities revolved around assisting these business owners in re-evaluating their marketing strategies and discovering new avenues to connect with their existing customer base while attracting new ones.

My approach involved conducting comprehensive assessments to identify areas ripe for improvement, whether it be through enhancing their SEO practices, optimizing their social media advertising efforts, or exploring vertical solutions tailored to their specific business needs. These solutions often encompassed e-commerce integration, online booking systems, or seamless click-and-pay solutions.

My journey at Linkeo allowed me to leverage my experience gained in France and in Canada, where I engaged with over 500 SMB owners. Through in-depth consultations, I gave them valuable insights and recommendations to enhance their marketing strategies.

In today's competitive landscape, many businesses face challenges and obstacles that hinder their growth potential. The key to overcoming these hurdles is implementing reliable and cost-effective systems that not only generate a steady flow of high-quality leads but also cultivate a loyal customer base. I'm passionate about guiding businesses towards implementing these crucial systems and helping them thrive in the digital era.

Digital Marketing Specialist

Linkeo

As a Digital Marketing Consultant at Linkeo, a prominent digital marketing agency specializing in SEO, PPC, and Social Media Optimization, I've had the privilege of contributing to the success of small and medium-sized businesses (SMB) and brick-and-mortar establishments. My role revolves around redefining marketing strategies, enhancing customer engagement, and driving the acquisition of new customers.

In my capacity, I've worked closely with SMB owners to conduct comprehensive assessments of their existing marketing strategies, identifying key areas for improvement. Whether it's harnessing the potential of SEO, optimizing social media advertising, or integrating vertical solutions such as e-commerce, online booking, or seamless click-and-pay systems, I've been dedicated to tailoring strategies that align with the unique needs of each business.

Over the course of three years, I've had the opportunity to engage with SMB owners, offering strategic insights and recommendations to revitalize their marketing approach. One of the critical insights I've gleaned from this experience is the pivotal role that reliable and cost-effective systems play in consistently delivering a stream of high-quality prospects and customers to a business.

I've learned how to construct robust systems capable of fueling business growth while mitigating risks, enabling businesses to thrive in competitive landscapes. Crafting compelling and distinctive selling propositions has been a cornerstone of my approach, ensuring that a business's unique strengths are communicated clearly and persuasively in a matter of seconds, capturing the attention of potential customers.

Additionally, I've incorporated direct response campaigns into my toolkit, drawing inspiration from seasoned marketers who have effectively utilized these strategies to generate remarkable results. These campaigns have proven to be a valuable asset in capturing the interest of prospects and converting them into loyal customers.

Digital Marketing Consultant

You might be surprised to learn about my past life as a nutrition industry network marketing professional. I operate on all levels, from recruiting new distributors to training others in the field.

But that was just one piece of what made me successful at running an operation with 360 degrees of influence and authority over everything it did - products training, leadership training, marketing & social media training for distributors & team leaders like myself.

I ran a brick & mortar operation, but I wanted to see what it was like running my own online business and move my operation online. 

My professional career has been built on the foundation of a strong work ethic, interpersonal skills, and an innate motivation to help people.

My interest in helping others led me into network marketing where I created my own company that focused entirely distributing nutrition products for healthier living.

Network Marketing Professional

Michael Page Executive Search France

At Michael Page, one of the world's leading professional recruitment consultancies, specializing in the placement of candidates in permanent, contract, temporary and interim positions with clients around the world. 

I am heading the division of Michael Page Executive Search Interim Management, my main responsibility involves the strategy and development of this new business unit. Using a strong base of Interim Executive Managers through a partnership and collaborative approach we are specialized in adding and creating value to our client while helping them to meet their business, financial and strategical objectives.

We are partnering with specialized Venture Capital, Large-Cap, Mid and Small-Cap, Start-Ups, financial groups and Subject Matters Experts to deliver top Interim Management solutions.

Senior Associate

Penta Consulting UK

Penta Communications, part of the Penta Consulting Group is a specialist provider of human capital solutions within the Telecommunications arena. 

Our global network and my specialist market understanding enables me to operate within all continents, with strategic partner networks working in EMEA, Asia and the Americas. 

As account director for Ericsson, I operate a global service utilising specialist teams within vertical and geographical locations, with a global pools operating from our head office in London, England and is supported by our alliance partners in France, China and Singapore.

Staffing Account Director

Progressive Recruitment part of S3 Group

Managing a 360 recruitment desk (prospecting, recruitment, negotiation, logistics) for IT freelancers in the banking and IT services sectors.

Recruitment Specialist

Citi

Online banking agent for the UK market 
Fulfillment cards services for for businesses Belgium market

Back-office 

Marketing and Sales Maverick Embarking on a New Adventure: Acquiring My First Business in 12 Months!

From the vibrant island of Martinique to the bustling business hubs of the world, my journey is a tale of passion, resilience, and transformation.

Early Beginnings: A Spark Ignited
Born and raised in Martinique, I was captivated by the transformative power of business acquisitions early on. My academic journey in Sales and Marketing honed my skills and deepened my appreciation for small businesses and their community impact.

The Mission: Beyond Acquisition
With a vision to create a diverse small business portfolio, my interest goes beyond mere acquisition. I am driven to honor the legacies of previous owners while injecting innovative marketing strategies to spur growth. My ultimate goal? To be a catalyst in small business acquisitions, especially in transitioning family-owned enterprises towards new success horizons.

The Expertise: A Decade of Refinement
My professional foundation is built on a decade of sales and marketing expertise, reinforced by a solid finance background. This unique blend of skills positions me adeptly for the intricate process of business acquisitions, where I excel in pinpointing viable targets, adept negotiation, and seamless deal closure.

The Impact: Transforming Small Businesses
As a marketing consultant, I've empowered numerous small businesses to boost their online presence and sales significantly. My holistic approach, encompassing SEO, paid advertising, compelling copywriting, and dynamic social media strategies, elevates customer engagement and revenue and enhances the businesses' acquisition appeal. I focus on meeting business goals and cultivating valuable customer relations in sales.

The Milestones: A Testament to Success
At Linkeo, my tenure as a Digital Marketing Specialist involved advising over 500 SMB owners tailoring strategies to uplift their businesses. My work at Xacte contributed to an impressive over 2 million in ARR since 2021, showcasing my capacity to drive significant revenue growth.

The Focus: The Next Chapter
My interest lies in B2B manufacturing and professional services companies, where I aim to apply my expertise in business purchase strategies and valuation, assisting these businesses through pivotal growth and transition phases.

As I gear up for my first business acquisition in 2024, I’m keen to connect with those knowledgeable about local business sales in Greater Montreal or involved in SME ownership transfer and M&A. If you share the same interest for small business acquisition, I invite you to reach out. Let’s exchange ideas, discuss opportunities, and potentially collaborate.

Olivier Madel

Career Matters, created by Erica Sosna

helping organisations retain and reinvigorate their talent by having the right #CareerConversations at the right time.

Head of Delivery

Penelope Layzell

Our careers are important to us, the give us focus and direction. Yet when they aren’t working cause so much pain and suffering through anxiety, stress, fear the list goes on. We could be an employee working in an environment that’s not right or a business owner struggling with a business that isn’t growing the way you wanted. This is signs of energy misalignment, get energy right and we work in flow. 

Yet it’s isn’t easy to just flick the switch and put things right we have to work out what is wrong, clear ineffective energy and replace with the right energy. This is where I come in, helping to find the block, generate the right energy so your business or career flows once again

Energy needs to flow a blockage can stop it and just like electricity things needs to be connected

The Career Whisperer

HeartMath UK+IRL

Certified HeartMath Coach

Aroma Freedom International

Aroma Freedom Practitioner

Raise Recruitment Ltd

Supporting companies to meet todays recruitment challenges head on by seamlessly blending consulting and staff resilience into traditional methods to ensure faster and targeted hiring with less stress, staff attrition to keep productivity strong

Director of Recruiting

Hamilton Cross

Took the opportunity to launch another branch for Hamilton Cross one of the UK’s leading Healthcare Staffing Companies, placing Nurses, Healthcare Assistants, and Support Workers into various Healthcare settings.  

Awarded Fastest Growth award

Implementing processes and KPIs for my branch. Ensuring compliance and recruitment processes in place, recruitment of a branch team. 

Building up a strong client base as well as recruiting a team of qualified carers and nurses to meet the need of the services we support.

Engaging with key stakeholders at all levels

Hamilton Cross has built an exceptional reputation for supplying exceptional healthcare professionals whilst providing an unrivalled service, becoming the first choice supplier to the majority of our customers

Regional Business Manager

Layzell Maintenance

Helped establish my husbands business, helping to establish marketing and generating leads.

Manager

Newcross Healthcare Solutions

In 2016 I successfully launched the Lincoln branch of Newcross,  becoming launch branch of the year within my first year. 

Business Development to establish a strong client base for a team of care staff throughout Lincolnshire  within a range of settings including Residential Homes, Nursing Homes and supported living

HR functions including interviews, disciplinary and monitoring performance of all staff

Specialties 
Healthcare, Nursing, Complex Care, Care, Nurses, Healthcare Assistants, Care at Home, Home Care, Community Nursing, Domiciliary Care, Support Work, Learning Disabilities, Mental Health

Business Centre Manager

Osiris Educational

Coming into a new role within the company, had to establish the operational aspects of the post. Implementing new procedures across the company to ensure and maintain exceptional overall customer relationships.  Delivering reliable support and customer relations 
•	Maintaining a strong working knowledge of products with the company
•	Resolving customers’ queries within agreed authority
•	Contributing to the development of new products and services, based on trainer feedback
•	Excellent interpersonal skills, able to communicate with a wide range of people
•	Strong negotiation skills for fee setting 
•	Strong decision making skills and the ability to take the lead
•	Developing, monitoring KPIs and Successfully working to targets

Client Relationship Manager

Staffline Recruitment Limited

I successfully launched and managed an onsite office ensure the smooth and efficient provision of temporary staff to a food industry client.
Full understanding of Swedish Derogation Contractors well versed on disciplinary hearings and managing permanent contractors
Recruitment planning and ensuring peak periods are filled smoothly so as not to cause disruption to client
Full understanding of client  requirements is essential.
Management of team to ensure service of client is maximised
Monitoring KPI and budgets
Essential compliance of paperwork, through regular auditing
Performance Management of both agency and direct team
Full understanding of agency worker regulations
Adherring to SLA agreements 
Outstanding Customer Service
250 temps on site at peak times to rosta and recruit 
Key stakeholder management

Contract Manager

Award Winning Growth Consultant | Helping create thriving work cultures through streamlining & systemising processes, & career conversations which reduces high turnover, builds engagement, supports Gen Z & career growth

Hi, I'm Penelope Layzell, with over 20 years of experience in senior management and recruitment. 

Certified HeartMath Coach, 
Sound & Energy Healer,  
Aroma Freeman Practitioner
Author  
Resident Expert for a leading magazine,

You can heal the negative impact of job hunting the traditional way, or being in toxic work cultures through meditation and coaching so you can create an abundant, purposeful career full of joy.

As Head of Delivery at Career Matters the unique and simple Career Equation makes it easy for firms to keep and grow their best people.

The Сareer Equation model is quick to learn and easy to apply. This IP has helped Thales, Puig, Savills, Amazon, Capital One, Mastercard, Nomura, AXA and ComplyAdvantage to mobilise and retain key talent. 

Provide expert digital learning, virtual masterclasses and in-person group career coaching to help your people own and design their ideal career trajectory in your firm. 

WHAT YOU CAN ACHIEVE:

-Retain your hard-to-hire employees at all levels and all stages of the employment cycle
-Equip internal coaches, managers, and mentors to have the right conversation in a consistent and skilful way
-Co-design a high-performing hybrid environment that your people thrive in 
-Increased productivity and internal mobility
-Provide a personalised career development track that makes your people un-poachable! 

Career conversations are a critical business lever in the 21st century. If you aren’t talking to your people about their careers, they’ll leave for somewhere that is. 

"Career Matters worked with MSD to design and deliver a Career Coaching and Engagement one-day event for 150 People Managers. The career method was just what we needed and they immediately built rapport and impact with a large audience. The feedback from the attendees was extremely positive and I have no doubt that results will follow."
JULIE ARNELL, ASSOCIATE DIRECTOR OF HUMAN RESOURCES AT MSD

"Erica and her team are extremely professional and innovative, Erica delivered a day of fun and thought-provoking Careers Matters material to 15 of our wonderful grads from the EuroNorth Graduate Program. The grads came away buzzing and full of ideas for the future. The day was a great success and I would be very happy to recommend Erica and will definitely be reaching out to her again to arrange other training events."
SHIRLENE GRIFFITHS, HR POP – UK AT DASSAULT SYSTÈMES

Or check out our free career conversations training for managers here.
https://www.careermatters.today/confident-career-conversations-course-for-managers-access

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The Battle

Olivier Madel

Penelope Layzell

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