Oliver Yonchev

Oliver is an entrepreneur, speaker and the founder of cocreatd - a private investment office that builds new startups. 

Previously he served as CEO of Flight Story, the global group he co-founded with Steven Bartlett in 2021. Exiting in 2024.

For over a decade, Oliver has been at the forefront of marketing, media and tech, helping guide some of worlds most successful companies: Amazon, Apple, Coca-Cola, TikTok, Google, Disney & Uber to name just a few.

Currently building: Foundrs, Meet-Ting, Potentially, Unreasonable, Perspectiv, NineSixteen, CreatdStudio, Discovrd, Prompt University, System7 + more coming soon.

Chief Executive Officer | Co-Founder

BIG ANNOUNCEMENT 👀… 

I remember when ChatGPT 3 was released, it felt like a significant technology moment…

While experimenting, I started to consider how the work I was doing would change; the second order impacts. What happens in a world where we get to the answer, the product or service, instantly? 

Where the gatekeeper is a new form of intelligence we don’t yet fully understand…

I shared my thoughts on LinkedIn, thinking out loud about what I believe to be a new world, a new world of discovery, how it could influence business, how it was going to affect marketing, and how skills and value in marketing would change.

So when James, Paul, Simon and I launched cocreatd 18 months ago, we were really keen to get involved in the new era of search and discovery at some point….

Then last summer we met the amazing Francesca Brookes.

We started to discuss the search industry, and beyond some insightful and thoughtful takes - it was the sheer excitement and optimism for what comes next. Her understanding that change is a massive opportunity - and now was a moment to capture, not sit by idle.

Soooo we decided to co-create a new company together… 4 months of experiments, quiet testing, working with some institutions and technology companies, we landed on a thesis, developed our offer, augmented our methods with technology, and we’re now ready to go public! 

Discovrd - the AI search and intelligence agency.

If you’re interested in speaking with us, we’re offering a FREE mini audit for your company, either leave a comment with your website link, or send me a DM. 

(Also got to give our folk their flowers… Exceptional work from Perspectiv on website (in the comments) and NineSixteen Studios on the launch video 🤌)

cocreatd.com | entrepreneur | investor | speaker

I've raised tens of millions and pitched hundreds of times - and despite all that experience, it's always bloody HARD!

That's why I partnered with Notion to help launch their AI Founder's Kit.

It's a FREE pack for founders.

You get:

• $300 Supabase Credit
• $60 Vercel Credit
• 1 Year Framer launch 
• Upto 6 months of Notion Business with AI to run your startup from one place

Even more valuable (in my opinion):

• A vetted list of 30,000+ investors, incubators, and accelerators 
• 50 pitch decks from YC, a16z, and Sequoia-backed startups 
• Guides on pitching and fundraising from founders who've been successful

If you're a founder, building a business, or ever plan to raise money, this is for you!

Leave me a comment with the word "NOTION" and I'll DM you #AD

WANT TO START A COMPANY? 👀

cocreatd and Foundrs are hosting a FREE LUNCH SESSION to help at Oneder in Shoreditch London; 22nd January….

Starting a business is filled with unknowns. Its intimidating. It can be confusing. 

But despite that, I truly believe that there is no better time to start than today!

So if you’re someone who wants to demystify starting and building we’ll be discussing:

1 - business admin: how to set up correctly.

2 - investment: how to pitch and access funding. 

3 - technology: how to use AI and automation to do more with less.

4 - tell alls: (possibly the most valuable part) our personal business building horror stories so you can avoid! 

I’ll be joined by two of the founders we work with:

Callum Sommerton, co-founder of Foundrs, former Mishcon de Reya LLP lawyer and youngest appointed CEO of a London PLC.

Daniel B., founder or Meet-Ting and former Global Head of Social at TikTok and global director at adidas.

If you’re interested in attending, DM me or leave me a comment and I’ll share you link to sign up 🫶

graphical user interface, application, PowerPoint

Hey y'all... we're very, very, VERY excited to partner with Google and VEED.IO for a FREE in person PROMPTING WORKSHOP next week...

Prompt University is a community, that exists to help the world learn to prompt. We believe prompting, is the most valuable skill of this decade, and most still don't know the fundamentals.

So we're hosting our first ever in person "PROMPT CLUB"...

We'll be debating, workshopping, networking and more, at VEED HQ in Shoreditch, London on Wednesday 4th February.

This is a rare opportunity to learn and work directly from leaders at Google and VEED, get hands on with Veo, Nano Banana, Gemini, and VEED Fabric, and have a great time, whilst walking away with some new skills! 

The format: meet up, then a discussion on what's coming in 2026, the ethics of AI content, and best practices + followed by a series of workshop of prompting best practice for concepting + image and video creation. 

Join... myself co-founder of Prompt University + the amazing Lisa Vecchio, Global Marketing Director at VEED + Antony Hill, Partner and Gen AI Creative Industries Leader at Google + Lucas Perraudin, the Founder, AI Partners.

We're looking for marketers, creatives, and content leads who are serious about AI and creativity...

LIMITED SPACES (only 50 spots) - everyone gets free VEED credits to use during the session.

SIGN UP NOW: https://luma.com/o8p0vjm5

Pls share or TAG anyone you think would benefit from joining us!

CONFESSION: I've not been active on LinkedIn for two reasons:

1 - Priorities... focused on other things.

2 - Inspiration... like most people, I've grown jaded with the formulaic, news aggregation and AI slop that fills our feeds… there's no shortage of content, but there's certainly a shortage of original thoughts or daring commentary that provokes…

Sooo I made a decision: if I'm going to contribute anything online, I'll try my best make it meaningful, or at the very least, useful!

I've been building startups for 10+ years now. Exits, IPO’s, failures the ever growing list and THIS MOMENT feels different… the tools, the speed, the rules, the possibilities, all changed…

And of course we’re all just figuring it out, but I believe this would be a nice challenge for me to take on, when it comes to what I share - so I’m going to try and get some level of consistency writing longer form.

Writing helps me crystallise sporadic thoughts and experiences into something useful… so what I'm working through may resonate with others…

I'm calling my newsletter Day Zero. It's about building companies in the age of AI. 

I wrote my first piece, which sets the scene: the irony of building a business today. Have a read, if you like it, pls sign up and share your thoughts!

There's a poetic irony to the world we live in. Technology has made it easier than ever to start a business. You don't need the resources you once did

Open article: The Business Paradox: Easier than ever to start. Harder than ever to stand out. by Oliver Yonchev • 7 min read

The Business Paradox: Easier than ever to start. Harder than ever to stand out.

Tomorrow (Thursday) I'll be doing a FREE lunch and learn on BUSINESS BUILDING....

With the wonderful Callum Sommerton and Daniel B. at Oneder in Shoreditch.

If you're London we have a few places left... simply sign up here: 

https://lnkd.in/ehNMxYGE

Founder of Pretty Little Marketer ⚡️ social media coach and consultant for people and brands 🧠 I make social media simple with fluff-free organic marketing and community building insights 🪩

🫶💘💕✨🌸💫

sophie@prettylittlemarketer.com

Sophie Miller

yesterday you might have seen something a little different on your feeds 🤭✨

I've been a creator for 5 years, and I actually started my career at an influencer marketing agency.

so when I was dreaming up 2026, I wanted it to be the year we did something new - not just for Pretty Little Marketer, but for the industry we're in.

why is it always up to big brands to run influencer campaigns? and why is it always up to influencers to sell?

this week, we ran our first ever community campaign - paying 5 of our wonderful Insiders Club members to share their real experience of being in the club.

because who better to tell you about the membership than the people who are already in it?

CC Phoebe, Nefise, Georgia, Lauren and Rhianne for being absolute *diamonds* 

and our wonderful Ops Manager Louisa for bringing the fun to life !! 

it surpassed all of my expectations, I cried at least 10 times and my gratitude for this community is just overflowing - this truly is the best community in the world.

but to keep it practical, here's what I learned running it:

→ physical props change everything: we printed custom signs with their hot takes and shipped them out - it gave creators something to hold, made the content instantly recognisable as part of a series, and turned the campaign into a keepsake 

→ themed briefs > open briefs: "share your experience" is too vague. "what do marketers need to do differently in 2026, and how does community fit in?" gave them a clear angle while leaving room for their voice

→ choose creators who are already talking about you: we didn't pick members with the biggest followings. we picked the ones who were already showing up, engaging, sharing wins. the campaign just amplified what was organic

you don't need a massive budget or a big brand name to run an influencer campaign. 

you just need people who genuinely believe in what you've built.

and I'm so proud to work with people who do.

🔗 doors to the Insiders Club close Friday at 5pm, we only open once per quarter. get in here: https://lnkd.in/dYUGgttV

first community campaign in the bag, how did we do? ✨👀

creator + founder @ Pretty Little Marketer

launching something very cool (and hopefully very helpful) this month. stay tuned! 👀✨🗓️

revenge on LinkedIn removing my Top Voice badge with no reason, warning or explanation by soft-launching our Pretty Little Marketer Substack coming v soon 😗🖕

 https://lnkd.in/eP5wqf76

creator + founder @ Pretty Little Marketer⚡️

so we’re launching our first ever influencer campaign for Pretty Little Marketer tomorrow and I don’t actually think you’re ready so eyes peeled in the morning ☝️😌

running one of the internet’s largest online communities looks a lot different behind the scenes 👀

five years ago I started Pretty Little Marketer  from my university bedroom. 

now it’s a community of 740,000+ marketers (and the Insiders Club is where the coolest ones hang out)

this week’s launch week and we’ve prepped for it to be our biggest doors open of the year. 

what you haven’t seen this week:

→ launching our first ever influencer campaign with our own members as the talent (still not over this one)

→ back-to-back Zooms with TikTok, LinkedIn, and more prepping exclusive sessions for our exclusive member’s only Platform Insider webinar series

→ welcoming 160+ new members and watching them introduce themselves in Slack and getting *all of the love* within minutes of joining

→ checking in on our community of 550 marketers every single day - answering questions, dropping opportunities, watching strangers hype each other up

→ hosting our monthly networking call (where we learned 2 of our members are literally neighbours like what)

→ writing the daily bulletin at 8:30am every single day (my daily member’s only marketing updates email) like I have every morning for the past two years

→ currently: about to kick off friday wins in the community Slack that will probably make me tear up at my desk (again)

this is the Insiders Club, the bit of Pretty Little Marketer you don’t see unless you’re in it.

doors close today at 5pm - next chance is April.

https://lnkd.in/dYUGgttV

snooze, you lose !! ✏️🧚🏻‍♀️✨🌟🌸

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write this down: short-form helps people find you.  long-form is where they actually get to know you 💭✨👋  [AD]

the thing that always put me off was how complicated it felt to start, but that's where Riverside comes in:

📹 record in 4K studio quality from your laptop or phone
✂️ edit by editing the text (delete words and the video cuts itself)
🎬 automatically turn longer content into clips for Reels & TikTok
📍 record, edit and repurpose all in one place

if 2026 is your year to go deeper, check it out here: https://lnkd.in/eWzNxuYN

and let me know below, do you have plans to do long-form this year?

Brand partnership • creator + founder @ Pretty Little Marketer

apartment: somehow moved and unpacked all in a single day (hi SW London !!)
PLM HQ aka. my office: ready to decorate
new (free) resource: almost ready and coming your way next week 

happy Friday !! 📦✨🪄🧚🏻‍♀️🌟🌸

the best "content hack" I can give you for 2026: just be consistently good 👀

that's it - set a bar for yourself and always meet it. 

I know it's not the sexy answer and there's no template nor algorithm trick I can lend you for quick and magic results (sorry).

but here's what consistency gets you: when I announced a Pretty Little Marketer Substack was coming in a really vague post, we hit 100 subscribers in an hour. 

not because of a clever launch strategy (there literally wasn't one), but because you already knew it would be worth your time.

I'd earned your interest, your trust, your attention.

a history of delivering makes future promises believable *mic drop*

so if you want a real content strategy for this year:

→ have a unique POV: Mia McGrath isn't just another influencer, she's a lifestyle creator teaching you to be "Frugal Chic" - what's your thing and what do people come to you for that they can't get elsewhere?

→ do better than the rest: what is everyone else in your niche doing and how can you do it better - if they're sharing platform updates you're the one actually explaining what they mean, if they're telling you to "post consistently" you're the one breaking down what a realistic weekly content schedule actually looks like.

→ give something god damn it: every single post should have a takeaway, a practical application, something they can actually use instead of posting for the sake of posting. this is how you become a voice people want *more* from.

→ be selective: be intentional about where you show up, what you comment on and how you comment because your name attached to low-effort "love this!" replies isn't building your reputation.

the creators who win long-term aren't the ones who went viral once - they're the ones you'd recommend without hesitation because you know they'll deliver.

be that person.

even if it means posting less, shifting your schedule, taking longer inbetween content drops. it takes time, but the hard work compounds - I promise!

I'm joining Slate's first Social Social Club of the year and I am pinching myself at this lineup 🎙️✨😭/

hosted by Carmen Vicente, we're diving into the "science behind creativity" - and i'll be on the panel alongside Zaria Parvez (Head of Social DoorDash) and Jason Keath (Co-founder of Social Fresh).

mostly in awe of these brilliant marketers and franticly taking notes...

but I *guess* seeing as my camera will be on I'll share some thoughts and experiences from my 6 years as a content creator, working with the biggest brands in the world and growing our community to 700,000 across platforms (mic drop) with no team, a carousel obsession, and a dream.

if you've ever wondered how great creative work actually happens (spoiler: it's not by accident), this one's for you!

🔗 see you there: https://lnkd.in/eSFRRuv3

everyone sees the 700,000 followers and thinks engagement just happens, but here's what actually goes into building one of the world's largest online communities for marketers 👀

 and one whose engagement continues to grow as our audience does (the opposite of the norm).

most people think engagement works like a light switch: post something, people engage - but that's not how human connection works.

engagement is more like... adopting a rescue dog (cute)

you don't expect them to immediately trust you and want belly rubs on day one - they need time to warm up, multiple positive interactions, and proof that you're safe.

your audience is exactly the same.

real engagement is a process with multiple touch points:
→ someone sees your post: watching, but not ready to interact yet 
→ they check your stories: getting a feel for your vibe
→ they respond to a poll: low commitment, easy interaction 
→ they finally comment: they've built enough trust to put themselves out there

I like to jumpstart this process with what I call thin content, content that doesn't sell or educate, but gives people something easy to engage with first:
→ meme a pain point they relate to, creating "i feel seen" moments 
→ share education that makes them think "can she see inside my brain?" and reflect their exact struggle back to them 
→ tap into what's trending in your shared world to show you live in their reality 
→ ask for something everyone has an opinion on
→ create simple calls to action: "drop a 👋 if you've been there"

the goal isn't deep engagement immediately, it's building the habit of interaction.

what else do you want to know about the behind the scenes of growing our community? drop a Q below and i'll be answering all day 💕✨🫶

how I use Notion to run my entire business folder 📁💫👀[AD]

every piece of content, every launch, every campaign, every 2am idea I'll probably never act on - it's all in there.

and I know getting organised is on a lot of your lists for 2026. 

if you've been wanting to give Notion a go but don't know where to start (especially when you're still catching up from the break), I get it!

that's why Notion Agent has been so good for me lately.

instead of spending hours setting up databases and trackers from scratch, I just tell it what I need.

🔗check out Notion Agent here: https://lnkd.in/e5NTxXTv

and if you want to steal my setup, I've linked some of my fave templates below:

🔗 https://lnkd.in/eu_qNAsB

🔗 https://lnkd.in/eGz3PMJG

enjoy!

#NotionPartner

doors to our Pretty Little Marketer community close at 5pm tomorrow and I literally have no idea what you are waiting for 😌👆

I created every corner of the Insiders Club with real intention: enough to help you, but not so much that you're overwhelmed and here's what that “intention” looks like inside:
 
💌 the bulletin: every single morning at 8:30am UK time, you'll receive my exclusive members-only daily bulletin. I round up the day's biggest story, link the latest social media updates and news, and drop a trend to try. 
 
🎤 ask the expert sessions: every other Wednesday, an expert sits in Slack from 9-5pm UK time answering your questions live. we've had Chloe McCullough on YouTube, Anna-Maria from Modash on influencer marketing, Kira Matthews on pitching to brands and becoming a creator - the list goes on.
 
🎥 our webinar schedule: in February alone, we have TikTok and LinkedIn joining us for exclusive webinars on how to use their platforms in 2026 - information you literally will not find anywhere else !!
 
💼 real opportunities to get involved: this week I launched our first ever influencer campaign on LinkedIn, paying real community members to share their experience. last year we partnered with Venngage to produce a trends report featuring our members. we get discounts and free tickets to shows like B2B Marketing Live and Technology for Marketing, plus job roles land in Slack before they go live anywhere else.
 
🎉 Friday wins: genuinely my favourite part of the week. every Friday we share our wins big and small and I love love love it.
 
🐶 a pet-pics channel: because obviously.
 
🎁 our discounts library: Semrush, Planable, The Productivity Method and more.

no brainer if you ask me: https://lnkd.in/dYUGgttV

doors close 5pm UK time tomorrow 📣

I'm good at my job, and that's the problem.

I have a 30k email list, my Instagram and LinkedIn funnels convert, I know what to post and when to post it, and I can roughly predict how it’s going to perform before I hit publish. 

I’ve built the machine and the machine works.

I’m a system-kind-of-girl and I genuinely love the one I’ve built, but lately I’ve realised I can’t remember the last time I made something just to make it.

so I’m starting over, on purpose.

catch me on Substack every Monday 👋

https://lnkd.in/epcGGMEX

taplio

The Battle

Oliver Yonchev

Sophie Miller

Followers

Posts

Engagements

Likes

Performance ScoreOliver Yonchev's LinkedIn Performance

Performance ScoreSophie Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Oliver Yonchev

Sophie Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Yonchev's LinkedIn Performance

Performance ScoreSophie Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOliver Yonchev's LinkedIn Performance