Oliver Meakings

I'm the founder of Senja.io, a bootstrapped SaaS that helps you collect, manage and share customer testimonials. 

Senja helps you collect testimonials using automations, and share them as images, widgets, popups, Walls of Love, links and videos.

I'd love you to try it: Senja.io

Co-Founder

Co-founder of Senja.io. Collect, manage and share your testimonials.

Olly Meakings

Last week's #buildinpublic report for Senja

We added $500 net MRR

- 48 upgrades
- 37 downgrades
- Work to reduce churn continues
-- Our focus is new product features, onboarding changes and + education to get people activated

Building a bootstrapped SaaS in public, without the BS

I’m thinking of starting a SaaS mastermind 

→ Other SaaS founders
→ Over $40,000 MRR
→ Bootstrapped or seed only 
→ High intent / dialed in

Any #buildinpublic people interested?

My biggest marketing mistake?

Not sending enough emails

I've spent YEARS wondering what nurture emails to send to leads, how I should personalize them for different buyers, and how to sequence them most effectively

I've planned SOP-style emails, customer-centred emails, behavioural emails, "claim your account" emails

I've created 10+ nurture sequences for different ICPs

But this was all over thinking

Nurture emails have one goal: remind people you exist

Everything else is a nice to have

So I've decided to stop thinking about what to write, and start hitting send

#buildinpublic

I used to run a music website that compared pop stars with potatoes

Now I spend most my day writing quite-nice sales and marketing assets assisted by AI

I want to capture some of the silliness and weirdness of my past

Who out there is sharing audacious, ridiculous marketing in the B2B space?

Is there any humour left? #buildinpublic

We're doing $1million ARR with 3 people

But now I am looking for the fourth

I want the marketer that can work alongside me and help take Senja from $1,000,000 -> $2,000,000 ARR

I'm personally working on product and lifecycle marketing

So I want the person that will do customer-centred marketing

Collaborating with partners, educating sign ups, reaching out to dream customers

Where do you find this type of person?

My instinct is that I need to head hunt them and this person won't come to me

Am I wrong #buildinpublic?

PS. the end goal is 5 people, best product, calm but productive company, $4,000,0000 ARR

I write about how people make money online and I host events for creatives on growth and monetization.

It started with a podcast called Low Energy Leads, about how to find clients. That turned into Revenue Rulebreaker, where I cover subscriptions, memberships, digital products, sponsorships and more. I don’t care about 7 figure this or that or what Alex Hormozi said to do. I cover the lovable underdog whose triumphs were hard won and whose story offers a repeatable lesson.

I have 13+ years of experience in revenue growth and marketing for tech companies, small businesses, nonprofits and media ventures. I love digging into what makes a revenue stream hard to pull off, experimenting with it myself and explaining it’s pitfalls and opportunities so you can use your time and money more wisely. 

My work is financially backed by my paid subscribers and paid partnerships.

Visit lexroman.com for more on me 
Check out my blog at revenuerulebreaker.com

Lex Roman

Let me reintroduce myself. A lot of you know me from a past life. Right now, I'm producing a small business magazine that I created. And I run a network of creatives.

❌ I don't do business consulting. I don't do any consulting. My absolute least favorite thing is being asked for a 1:1.

✅ I produce stories and events. I foster a community.

My audience is creative entrepreneurs. Designers, writers, brand strategists, marketers, business consultants, authors, speakers and membership operators.

I get that I've reinvented myself a lot of times but the best ways for you to get involved in my work is to do the following:

1️⃣ Become a paid subscriber. I'm running a subscriber drive to build this publication sustainably. If you're a creative entrepreneur, be part of it! You'll get a discount if you join now.
https://lnkd.in/eG9463_n

2️⃣ Get on my newsletter. You being on the newsletter and reading it sometimes is actually a huge help to grow this project and that's FREE.
https://lnkd.in/eJCkXdWa

3️⃣ Come to my events. Some are paid. Some are free. Sign up to get notified and join us: https://lnkd.in/ekb8JEyN

Thank you in advance for not asking me to do business consulting. I've actually never done that and I don't want to start now.

Writer and publisher of Revenue Rulebreaker producing small business stories. Creator and convener for The Legends Network. Paid subscription and memberships expert.

This is an important story for small business owners. How do you market in a crisis? I talked to entrepreneurs with ties to Minneapolis, Portland, Lebanon, Jordan and Venezuela to find out.

The story is live now and my big takeaway is that everyone has a line where business becomes political. 

Maybe it's industry politics.
Maybe it's local situations.
Maybe it's what's close to your heart.

Something makes you pause or speak up over your typical business content. The line is getting blurrier with every new crisis.

Read more about how other entrepreneurs think about this on Rulebreaker: https://lnkd.in/eYRrAFty

Should you market through this crisis? Small business owners and the politics of promotion

You can't buy community. You can buy access to a community, but they don't have to accept you. How many times have you seen people join a community only to self-promote? 

Yeah, that's not gonna work.

People tell me I'm "good at community." If that's true, it's because I've spent a lot of years watching how people lean on each other in homeless encampments and because of my experience with community organizing. You learn a lot when you take part in communities that aren't business related. You learn what makes a community, a community, and not just a membership that halts when the operator stops running it.

Tomorrow I am sharing some of the lessons I take with me from my time in street outreach. They inform how I operate today.

Get on my newsletter to receive a longer preview. This post will be paywalled: https://lnkd.in/eJCkXdWa

Everything I know about community I learned from homeless encampments

taplio

The Battle

Olly Meakings

Lex Roman

Followers

Posts

Engagements

Likes

Performance ScoreOlly Meakings's LinkedIn Performance

Performance ScoreLex Roman's LinkedIn Performance

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taplio

The Battle

Olly Meakings

Lex Roman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Olly Meakings's LinkedIn Performance

Performance ScoreLex Roman's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOlly Meakings's LinkedIn Performance