Oliver Duffy-Lee

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

21six is a brand and purpose studio that believe the world needs Brands That Care. More than that, we know that genuinely caring isn't just a slogan, it's a commercial strategy – we call it The Care Advantage™. It’s our simple but powerful system for helping the world’s leading companies grow crowded markets by showing they care – not as a slogan, but as a living, breathing part of how they operate.

We’ve used The Care Advantage™ to help Johnson & Johnson, The North Face, and Philips with global projects, capture new audiences, and create work that actually matters. And we apply it to every brief, from rethinking a brand’s positioning to igniting movements people want to join.

The age of simply churning out campaigns is over. We’re here to transform the way brands connect with people; faster, smarter, and with more humanity than ever before.

Founder

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

Co-Founder @ Nude Digital | Organic & Paid Social Media Marketing

Co-Founder of Nude Digital Marketing 

"Oh no, not another digital marketing agency owner"

I completely understand...

But we do things differently, and we have the results to back it up!

We've helped 50+ organisations stand out, grow and scale over 3 years using:

- Organic social Media
- Paid social/PPC
- Email marketing
- Outreach
- Personal branding
- Graphic design 

If you're serious about growing your business through content, social media and advertising, you're in the right place.

However, it can be daunting jumping in deep end straight off the bat.

So let's have a 20min chat to see where you're at.

Worst case scenario you can steal our ideas.

Book free 20 min consultation here: https://calendly.com/jordan-nudedigital/30min

Jordan Chappell

I failed miserably at relaxing over Christmas.

And honestly… I’m not even mad about it.

This is just the reality of running an agency when you’re still involved in strategy and client facing - you never fully switch off.

Adding to this, in January we’re kicking off three major launches:

1. A B2B SaaS product launch

Multi-channel, multi-region, months in the making. Every detail with this matters, and my brain has been running constant checks to make sure nothing slips.

2. Breaking into a new region for a B2B automotive business

Since 2023, we’ve doubled their revenue YoY in one market through ads and content. Now we’re taking that exact strategy, adapting it, and rolling it out somewhere new. Hence… Christmas was spent pressure-testing the launch.

3. Taking over a project from another agency

In November, we stepped in after a lot of budget had been burned with little to show for it. December was spent rebuilding the strategy from the ground up.
Ads, ABM, proper structure. Christmas was spent reviewing data and next steps.

So no, it wasn’t the most relaxing Christmas.

But I'm not complaining.

We’re super excited to get these campaigns moving.

Happy 2026 💙

Co-Founder @ Nude | Stripping the boring out of B2B marketing

I spent the weekend reading a lot of LinkedIn posts about agencies getting fired left, right and centre.

Not how I planned to spend my time, but it did get me thinking.

A common take is that B2B companies don’t need strategy anymore because they already have it.

I don’t think that’s true.

What is true is that people are pissed of with strategy that goes nowhere.

Over the past six months, we’ve signed six new clients.

(Not a huge dataset, but enough to see a clear pattern.)

Some came from other agencies and some had never worked with one before.

Different situations but the same frustrations.

They didn't want long, drawn out strategies that never left the deck.

The truth is that strategy that ignores commercial reality, can’t be turned into clear next steps, or doesn’t lead to anything tangible becomes useless very quickly.

So when teams say “we just need execution,” what they’re really saying is: “We need results, and the last strategy failed to deliver them.”

That’s why agencies get fired.

Not because strategy is dead, but because too many agencies hide behind it.
If you can’t take what you’ve learned and turn it into live campaigns, clear decisions, and measurable outcomes, then it isn’t strategy. 

No results means no longevity.

And cutting strategy altogether doesn’t fix the problem.

It just makes results harder, slower, and more expensive to achieve.

That’s the uncomfortable truth.

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The Battle

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