Oliver Duffy-Lee

Authority Agency

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

Founder

World Products Ltd. 

Website: https://worldp.co.uk/

World Products Ltd. is the parent company of multiple online retail outlets. Since 2016, the WPL has expanded into foreign markets, as well as nurturing domestic growth. My primary achievements within this position so far have been:

► Steering the transformation of World Products from a low-margin online seller to a high margin e-commerce consultant.
► Driving all client acquisition efforts, steering a total company rebrand and instigating all marketing efforts.

Marketing Director

Kurogo

Website: https://www.kurogo.co.uk/

On a mission to create powerful personal brands for CEOs and Founders.

Helping one of the UK's most ambitious Personal Branding agencies to grow and scale internationally.

Advisor

CWA Creative Agency

I work with clients to create messages that engage their audience. The challenge for our clients isn't deciding how to reach their audience, it's knowing how to touch and move them. This is, and has always been, achieved with creative, simple and impactful messaging

Account Director

Account Manager & Show Producer

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

We turn Agency Owners and their Agencies into Go-To Leaders in their space.

Hey, I'm Olie, and over the last 10 years I've built 2 agencies of my own, worked as CMO in 2, helped 800 more and sold to global clients like Volvo, Porsche and Unilever. 

I've now developed the Authority Agency system to help agency owners like you scale to 7+ figures.

If you’ve been growing your agency for some time, but feel like you’ve hit a brick wall, it's because: 

1. You can't generate high quality leads consistently
2. You're working in your agency, not on it
3. Low-paying legacy clients are tying you down
4. Your agency is not positioned authoritatively 

We remove these barriers to growth by: 

1. Attracting high quality leads with our proven plug & play system. 
2. Freeing up your time to work on the business. 
3. Implementing our industry authority blueprint
4. Giving you complete clarity on your positioning

The result? 

You can finally live the agency life you dreamed of...

High value clients see you as an authority and are willing to pay premium prices for your work. You never struggle to generate leads again. You convert, service and grow those clients with ease - without the 80 hour week sacrifice. 

You become an operator, not a slave to your agency.

And after helping 800 agencies, we've nailed this system down to a tee. 

Check out some of these results:

🚀 Sam grew 300% two years running since joining the program
🚀 Phil converted £150,000+ of business in 2 weeks
🚀 Ozzi doubled his MRR in 3 months 
🚀 Elle grew her MRR by 3000%
🚀 Claudiu smashed through $10k/month and signed a bluechip client
🚀 Shruti tripled her prices without changing her offer or delivery
🚀 Niall & Morgan increased their MRR by 50% in 3 months
🚀 John signed a monster $19k/month retainer in his 4th month

Book a free Agency Growth Audit here to see what's possible for your agency:

https://www.authorityagency.co.uk/contact-us

Biggest factor that determines if an agency will get to £1m+ / year …



I’ve worked with over 100 agencies closely and seen some of them scale from £0 to £1m/year.

And all of those that managed it had one thing in common…

The Founder can consistently find and sell to clients.

They can generate new business out of thin air.

Doesn’t mean is the Founder a relentlessly pushy, closer sales person…

It means the Founder is smart enough to spot and convert opportunities regularly.

Once you get past £1m AR there’s a whole new skillset required.

But getting to that stage is about the Founder.

What’s your take?

P.s. If you’re a founder and don’t have that skillset, it’s OK. But you need to find someone that does - that’s the only problem to solve pre £1m/year.

CEO at 21six | The Agency for Brands That Care

Jonny Rose

Marketing Manager

Your story is unique. I’ll help you tell it through video 🎥 | Founder at The Story Club | Podcast Host 🎙

Hey, I’m Jonny - founder of The Story Club and your slightly taller, marginally more handsome, and infinitely more Scottish vide-Yoda.

If you’ve been putting off video - because you’re busy, unsure what to say, or convinced you’ll sound like a budget TED Talk - I get it. 

Most founders feel that way at the start.

I’ve coached 76 founders through that same curve:
from “I hate how I sound” → to “this is second nature” → to “I can’t believe this is working for me”

Before starting The Story Club, I spent 5 years running marketing at Slaters Menswear, testing every content format under the sun. 

The big lesson?

The videos that actually worked weren’t the flashy ones… they were the story-driven ones.
The ones where real humans spoke like real humans.

That’s the backbone of what I do now.

What I help founders with:

❌ Unclear positioning (what do I actually want to be known for?)
❌ Messy messaging (how do I explain it in a clear and interesting way?)
❌ Awkward on-camera delivery (why do I sound like Ben Stein every time?)
❌ No system (how do I stay consistent when I’m already busy?)
❌ Content that does nothing (how do I know this is working?)

You’re not alone - and you don’t have to figure this out solo.

My work today

I build founder-led video systems:

Simple, strategic setups where you show up as you - confident, clear, consistent - so your face builds trust, your ideas build authority, and your content warms up the deals.

Remote or in-person - we do both.

No influencer fluff.
No cringe scripts.
Just founder-led content that actually sounds like you.

Ways to work together

• Story Start™ - 12 weeks to sharpen your message, film your first videos, and build a repeatable system you can actually stick to.

• Story System™ - One shoot → three months of pipeline-ready content. Editing + LinkedIn management built in.

• Story Scale™ — Advanced strategy, full-stack content, and getting you off the timeline and into real rooms: podcasts, panels, speaking events, and more.

Who I’m best for:

Founders, operators, and B2B leaders who have a voice, an opinion, and a standard - but your content hasn’t caught up yet.

Just a few of our recent wins

“4x more leads. 12x ROI.” – Adam Shaw
“4 new contracts in 3 months.” – Jamie Carruthers
“5 podcasts booked, $2k client the same week.” – Harry Phokou
“250,000+ views from our first batch.” – Morgan Ratcliffe

If you want to show up online consistently - confidently - and without overthinking yourself into oblivion…

Check the Featured section or drop me a DM.

- Jonny 🎥

Nurturing your narrative.

We help you find the voice that resonates with your audience. By empowering you to get your ideas to the people who matter, we provide the means of opportunity your story deserves.

With our support, you’ll reach your fullest potential through meaningful guidance, coaching, and delivery. Here’s to your next chapter.

As much as it pains me as a Scot to say it…
London is still the centre of the UK universe for business.

I’ve done the rounds: Manchester, Glasgow, Edinburgh, Leeds, Liverpool, Birmingham etc.

But London plays a completely different game.

And every time I go down for one of my 'sprints' I remember why:

Access.

To people, ideas, better coffee, opportunity and capital.

-----------------

Here’s what went down when I visited last week:

(Five days crammed so tightly I took a two-day nap to recover)

𝗠𝗼𝗻𝗱𝗮𝘆

6am Easyjet flight, straight to a lunch meeting with Daryl D'Cruz at SMOKESTAK - could have had a bagel for breakfast, had brisket.

Met a copywriter I'm partnering with as we start taking over distribution of client videos across platforms.

Chatted with Chris Wickson about raising awareness around + putting founder-led video on steroids, watch this space.

𝗧𝘂𝗲𝘀𝗱𝗮𝘆

Podcast strategy session with a client - 90 minutes digging into their brain, their audience, their angle.

Linked up for a coworking session with Joe M-C & Nathan Wilkins. Both guys building out their own platforms whilst running agencies.

Finished the day at Agency Hackers comedy night - supporting the man Jay Middleton stepping up on stage.

Only in London do you get client therapy, co-working, then a side of founder comedy before 10pm... on a Tuesday.

𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆

Walk and talk with Jai Bedi, about values, clients, and the thin blurry line between the two.

Free 2-hour shoot with a client, because I'll always look for ways to go above and beyond.

Catch up dinner with Henry Regan, we talked business growth and ordered enough food the staff watched us in awe.

𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆

Morning catch up with Vasily Alekseenko talking about Rare Founders and their upcoming Christmas event on the 10th December.

Client/mate catch up with Scott Robert McKim who keeps inviting me to networking events that turn into 12pm pub crawls.

Wrapped up the day at Sasha Cayward's Outliers dinner - homemade Thanksgiving feast for founders, creators, investors...

The guy on my left had built a £40m fintech.
The guy on my right built a £250m blockchain business

You’ve never seen me so quiet my entire life.

𝗙𝗿𝗶𝗱𝗮𝘆

Finally met Ciara Cristo from Alibaba after 8 months working together over Zoom calls.

Watched her absolutely nail her panel talk, then roamed the Alibaba CoCreate event.

The number of businesses and attendees filming their own content there made most B2B brands look like they’re still stuck in 2014.

-----------------

The point of this story isn't about food, or the events.
(Although don't get me wrong - massive highlights)

It's about the conversations that accelerate the business.

That’s why London wins.

And that's why these 'sprints' have become a large part of how I build The Story Club.

Helping B2B founders stop being the best-kept secret through founder-led video that builds demand | 78 Founders from Seed → Series A | £140k+ Pipeline

I was making $5.77 an hour in 2017. 

In one of the most expensive cities in the world.

New York.

Which, really brought about a nice balance of 'living the dream' combined with 'cosplaying poverty' for personal development.

A few months earlier I’d been travelling, and two months in I remembered employers still hated gaps in your CV in the mid 2010's.

So when a work/study programme came up in New York, I went for it.

200 Europeans, all chasing something.

Living on $5.77 an hour meant you became creative. 

Dollar-slice pizza was dinner. 
Dunkin’ coffee somehow became tolerable. 

And “well” drinks during happy hours that ironically made you really unwell.

But none of it mattered.

Because we were in New York.

The energy, the smell of ambition and garbage, the constant buzz - it felt like standing in the centre of the world.

I’d spend my days working in a fintech firm, and nights bouncing around tech meetups, startup weekends, and random conferences just to take it all in.

And one day, I got to visit VaynerMedia.

I remember walking in and seeing this small army behind 'Gary Vee' - editors, producers, translators, shooters - and that's when it clicked, this is where it's all going.

People building cool things, surrounded by other great people, and showing it to the world.

That day flipped a switch.

Funnily, the biggest thing Gary taught me wasn’t “hustle harder” - it was to spend time building something meaningful with family.

So that’s what I did - built something meaningful with family for the following five years.

Looking back, that time in New York set me on the path I’m still on today - helping founders tell stories, build brands, and actually get seen.

You don’t have to agree with everything Gary says (I sure don’t anymore), but his impact on a generation of entrepreneurs is hard to deny.

So yeah, $5.77 an hour. 

Not bad value for a life-changing education.

And an even better deal on liver damage.

In about 20 years nobody will know who you are.
 
Not in a sad way, more a 'maybe we should all chill out and enjoy life more' kinda way.
 
I was on Reddit recently - I occasionally search “Slater Menswear” to see what the internet people are saying about the family biz - and I saw this post.
 
“Who is this in the painting?”
 
It was my Grandpa Ralph.
 
Guy built the largest men’s outfitters on the planet, 20,000 suits on the shop floor, dressed basically every man in Glasgow for like three generations.

An absolute character.
 
And still - twenty years later - someone’s staring at his portrait like:
 
"Is that young Lyndon Johnson?"
(actual comment)
 
And that’s life.
 
All the things you think matter…  the name above the door, the grind, the late nights, missing dinners and time with friends/family.
 
Give it a couple of decades and... gone.
 
My grandpa grew up in poverty in the Gorbals.  

He built a 40,000 sq ft business from a one-room shop, made people feel welcome and carried pride without ego.
 
That’s why people still talk about him - not the suits.
 
We’ve gotta stop confusing work with legacy.
  
Most people won’t remember your achievements.
 
But they’ll remember you.

Most people don’t realise how much time we spend watching each other. 

Scroll long enough and you’ll see it everywhere - daily routines, behind-the-scenes clips, people building in public. 

It’s easy to dismiss it as noise, but there’s something more going on.

We live in a voyeuristic world and people are naturally curious. 

They want to understand who you are, how you work and whether you’re someone they could trust.  

Daniel Priestley talks about touchpoints and exposure - the idea that people need repeated interactions before they feel comfortable enough to buy, invest or collaborate. 

And what matters there is that people decide based on familiarity - they need to see you, hear you and understand how you think.

That’s why I share days like this one. 

Anyone with a spare moment on the train or between meetings might watch for thirty seconds and get a feel for how The Story Club is being built. 

Not everyone will pay attention, that’s normal. 

But the people who do can become clients, partners or long-term supporters. 

And if sharing a small part of your day helps them understand who you are, it’s worth it.

Sometimes that’s all it takes for someone to reach out.

Everyone loves to say “document, don’t create”… but no one actually tells you how.

So here’s how I do it using one tiny tool.
(That’s £160 cheaper than usual because of Black Friday)
 
Most of us aren’t in Miami jumping between podcast studios, cocktails and boat parties.

We spend 80% of our time at a laptop sending emails, on calls, trying to time block, managing clients, writing for LinkedIn, drinking coffee & improving systems.
 
So when someone says: “Just document your journey!”  

You're thinking:  “Nobody wants to watch 17 minutes of me sending emails.”
 
But here’s the part usually missing with the advice.
 
Documenting doesn’t mean filming your day - it means explaining your thinking.
 
And all you really need is three things: 
 
𝟭. 𝗔 𝘄𝗲𝗲𝗸.
 
Not daily videos - just one a week.  

Unless you're a rockstar, daily vlogs make your life look boring.  

Weekly gives you space to pick moments that actually matter.
  
• Couple good meetings
• Good/bad client call
• A project update
• Moment of sheer panic
• Small win you’d normally forget
 
That’s plenty to build trust with your audience.
 
𝟮. 𝗗𝗲𝗯𝗿𝗶𝗲𝗳 𝗮𝗳𝘁𝗲𝗿 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁.
 
This is the make or break between, “I’m filming stuff” vs “this has real value”.
 
• After a client call → look into the lens and explain why they asked that and how you solved it.
 
• After a meeting → here’s what we decided and why.
 
• After doing something boring → make it funny, or don’t, just don’t overthink it.

I always compare it to the process like you're onboarding a junior, breaking down/explaining everything to them as you go.
 
𝟯. 𝗔 𝗰𝗮𝗺𝗲𝗿𝗮 𝘆𝗼𝘂’𝗹𝗹 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘂𝘀𝗲.
 
Enter: DJI Osmo Pocket 3
 
Tiny, sits in your pocket, simple settings, no lenses, etc etc.
 
It removes every excuse.
 
Usually £619, now £460 for Black Friday.
(Yes, I checked. Yes, you should buy it.)

-------------------

Why start now?
 
Because in January, the platform will flood with “new year, new video me” resolutioners.
 
Start now and you burn through the awkward phase early, get genuinely comfortable speaking into the lens, build the documenting habit without the pressure of an audience...

...and by the time everyone wakes up in January, you’re already miles ahead.
 
Want people to trust you in 2026?
  
Grab the Osmo while it’s discounted.  
Start filming your week.

And show us what you’re building 🎥

Are you actually 'ready' for founder-led video?
 
Not 'ready' as in you’ve bought a camera, a branded sign and downloaded CapCut.

I mean properly ready.
 
The kind of ready where your message lands, you can hit record without an existential crisis, and you’re not burning 25 minutes wrestling the ring light.
 
Most founders aren’t.
Because they’ve never built a system around it.
 
And if you’re trying to grow through video… you’re quietly bleeding trust, attention, and opportunities every week you don’t fix it.

It's about building the conditions for it to work for you.
 
That’s the whole point of Story Start™.

It’s 12 weeks of building the things you don’t even realise you’re missing: friction-free setup, clarity around what you’re actually saying, and a way of turning ideas into simple, clean videos that work.

And if you’ve ever had this moment - you’ll get why this matters:

You hit record, you start second-guessing everything - the voice in your head saying "you'll look stupid".

And then you switch it all off whilst another week disappears.

That’s what we get rid of.
 
Here’s what you'll walk away with:
  
• A message your market finally understands
• A recording workflow that feels 𝘦𝘢𝘴𝘺
• A batch-filming routine you can run in under 60 mins
• 24 clean, high-quality videos filmed without dread
• Prompts and stories mapped perfectly to your niche
• A simple Authority Engine so you know what’s working
• And yes - one semi‑threatening Scottish man keeping you consistent.
 
"𝗣𝗿𝗼𝗼𝗳?"
Scroll my page to the bottom - the founder testimonials say it better than I ever could.
 
I’ve got 3 spots left for November.
 
And because it’s Black Friday and everyone’s pretending to be generous…  

You get a fourth month on me.

3 months paid → 4 months together.
 
If you want one of the spots, DM me and I’ll send everything over 🤝

School teaches you a lot of things.
Just not the stuff that actually helps you in real life.

And Social Media isn't exactly nailing it either.
 
Try to learn anything online and you’ll drown in 'experts' who became experts yesterday - or people teaching things they’ve never actually done, but say confidently enough that the algorithm believes them.

Every week I get messages from people asking for the stuff school never covered:

• How do I build any kind of authority online?
• How do I make content that actually works?  
• How do I show up on video without breaking down?  

I want to help, I can’t live in my DMs forever… even my friends are getting ghosted in there.
 
So - solution time.

I’m joining Skillstore as a Launch Creator.

A place where real creators, educators and entrepreneurs teach the skills that matter, and actual stuff they've done.
 
I’ve put together short, practical lessons you can learn in minutes, and if you want something properly tailored?

You can request a personalised video from me.
 
If you want real, usable skills you can action today - without wading through the usual internet noise, it’s all on Skillstore.
 
Link in comments 👇

I get why people freeze up about making videos.

You scroll through LinkedIn and see all these perfectly lit, super-edited clips with punchlines and big creative visuals - then think “I can’t compete with that.”

Good... because you’re not meant to

Most of the time, those videos aren’t even for your customer.

They’re for the algorithm or other creators.

Your customers don’t care about cinematic lighting or clever transitions.

They just want to understand you. 
See the face behind the business. 
Hear that you know your stuff.

And - most importantly - believe you can solve their problem.

The “simple” videos work because they feel real.

(Or ‘authentic’ in marketing buzzword speak)

A founder, talking to camera, saying something useful.

You don’t have to out-create anyone.

You just have to out-show-up.

Half my job is building systems, while the other half is asking questions nobody’s asked you before.

By the time we meet, the raw material’s already there - my job's is to drag it out of you and shape it into something that actually moves the business.

This week I had a kickoff call with a founder building a performance-first workspace in London.

It's a great concept, but he's a busy guy with zero spare bandwidth.
 
He opened with:  

“Sorry mate… I haven’t read a single one of the onboarding docs.”

Perfect. We went straight into the next 90 minutes doing what founders actually need:

1. 𝗕𝘂𝗶𝗹𝘁 𝘁𝗵𝗲 𝘀𝘆𝘀𝘁𝗲𝗺 𝗮𝗿𝗼𝘂𝗻𝗱 𝗵𝗶𝗺

Notion, lead tracker, photos, decks, videos - all organised in one place and bookmarked.

He doesn’t have to remember where anything lives - just dumps it, I sort it.

𝟮. 𝗣𝗼𝗶𝗻𝘁 𝗲𝘃𝗲𝗿𝘆 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝘁 𝗮 𝗿𝗲𝗮𝗹 𝘁𝗮𝗿𝗴𝗲𝘁

We didn’t talk about views once.  

We talked about getting 1,000 people onto his waitlist, warming up potential investors, using events to convert real members, and turning LinkedIn into a deal-flow machine.
 
If the post isn’t driving one of those outcomes, we bin it.

𝟯. 𝗣𝘂𝗹𝗹𝗲𝗱 𝘁𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗼𝘂𝘁 𝗼𝗳 𝗵𝗶𝗺  

This is the part founders forget they’re buying.

I’m asking questions like:
 
• “Who do you not want in the space?”
• “What went wrong with your raise last time?”
• “What beliefs would annoy half your industry?” 
• “Real numbers from the businesses you’ve fixed.”

Within an hour, we knew what he stood for, who he was repelling.

Mapped a hit list of podcasts, investors, and event hosts he needed to be in front of etc.

Nothing fancy. 

Just structure, direction, and the uncomfortable questions everyone else is too polite to ask.

And you could see it land - clarity, then the system, and then the story that would anchor the business.

It took me 3 years in business to realise this about imposter syndrome.
(As much as us Brits can ever truly 'get over' it)

You have to take the time to sit down and rack up the numbers 

I hear it all the time when I sit down with founders: 
“I don’t think anyone would care what I have to say."

These are people doing £500k, £1m, even £10m in revenue… still talking like they’re blagging their way through life.

But when you ask them to list what they’ve actually DONE over the last few years?

Silence - because few people actually track it.

Last week, Joe M-C introduced me to something that properly shifted how I see my own work:

𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗮𝗻𝗸.

So I built mine:

𝗪𝗵𝗮𝘁 𝗜’𝘃𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝗽𝗲𝗻𝘁 𝗧𝗜𝗠𝗘 𝗱𝗼𝗶𝗻𝗴:

• Filmed 78 founders.
• Run 200+ shoot days across the UK + Europe.
• Created hundreds of high-performing video clips.
• Helped clients generate £140k+ in pipeline from video
  (probably more - just need to chase ROI from)
  
𝗪𝗵𝗮𝘁 𝗜’𝘃𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝗽𝗲𝗻𝘁 𝗠𝗢𝗡𝗘𝗬 𝗼𝗻:

• Over £15,000 invested in cameras, lighting, audio.
• £1000's on courses to get better at what I do.
• £20k+ worth of free shoots early on to build trust + case studies.
  
When you see it on paper…

It becomes very hard to still believe the story in your head that says: “Who am I to talk on camera?”

If you’ve been doing something for 2, 3, 4+ years… 

You’ve racked up more reps, more mistakes, more learnings, more insight than you give yourself credit for.

But your brain won’t believe it until you show it the evidence.

Take 10 minutes and list out:

1. What you’ve spent TIME doing.
2. What you’ve spent MONEY on
3. What RESULTS you’ve created (even the small ones)
   
When you’ve done that, hit record.

The camera isn’t as scary when you know your numbers.

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The Battle

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