Oliver Duffy-Lee

Founder of Authority Agency & Komms | 800+ Agencies Mentored | Previous clients include Volvo, Porsche and Unilever

21six is a brand and purpose studio that believe the world needs Brands That Care. More than that, we know that genuinely caring isn't just a slogan, it's a commercial strategy – we call it The Care Advantage™. It’s our simple but powerful system for helping the world’s leading companies grow crowded markets by showing they care – not as a slogan, but as a living, breathing part of how they operate.

We’ve used The Care Advantage™ to help Johnson & Johnson, The North Face, and Philips with global projects, capture new audiences, and create work that actually matters. And we apply it to every brief, from rethinking a brand’s positioning to igniting movements people want to join.

The age of simply churning out campaigns is over. We’re here to transform the way brands connect with people; faster, smarter, and with more humanity than ever before.

Founder

Website: https://www.authorityagency.co.uk

Welcome to the age of Thought Leadership.

Most B2B brands are drowning in a Sea of Sameness, unable to differentiate themselves from their competition.

And so they spend their time:

- Scrapping for low quality opportunities
- Unable to build an audience
- Failing to fill their pipeline
- Struggling to sign new clients 
- Pricing their services too low
- Stagnating and not growing
- Struggling to make pay day

The problem isn’t caused by lead generation, marketing or sales…

It’s a positioning problem.

Strong positioning will:

✅ Differentiate the business
✅ Attract high quality leads
✅ Convert them into high paying clients
✅ Grow the business month on month

And the strongest way to position in 2024?

Build Authority.

If you want help becoming the Go-To Authority Thought Leader in your space, book a call below:

https://content.authorityagency.co.uk/

FINALLY found some time to write a post for LI this week*… Here’s a small update on how our year has started…

1. In Amsterdam this week with one of the most exciting players in Optical Retail 🙏

2. Had a lot of RFP opportunities land so far this year, many of them unexpected. I’ve never had a problem pitching, I actually enjoy it… Never understood the anti-pitch policy many agencies have

3. Also had some really nice new client wins, including TDK, Asus and UCL… Very grateful for these amazing brands putting their trust in us

4. We’re learning to navigate a world where client decisions take longer and involve more stakeholders… This can be challenging, but it’s definitely not changing any time soon

5. More and more we’re productising our IP… Not to sell as it’s own product, but to help explain the value of our strategic thinking - this is definitely an area of the business I’m most excited about

6. Lot of travel to happen this year (all over Europe and Asia)… My view is that international business and expansion is crucial for UK agencies looking to grow. UK market alone isn’t strong enough right now to bank on for strong growth

7. Fascinating to hear the conversations in the agency world on AI influence… It seems to be having an HR impact already, especially in junior positions, but hasn’t transformed our world yet (A convo for another post)

*This is BS btw, it’s about priorities… Content hasn’t been a priority for me recently, but will get back to it. How are things in your world? Let me know 👇

CEO at 21six | The Agency for Brands That Care

Jonny Rose

Marketing Manager

Your story is unique. I’ll help you tell it through video 🎥 | Founder at The Story Club | Podcast Host 🎙

You’ve probably thought about doing B2B video marketing, but you’re...

Not sure what to say.
Putting it off because you’re too busy.
Worried you’ll sound like you don’t know what you’re talking about.
You’re not the only one. I’ve coached 79 founders through the same thing.

What I help founders with:

1. Unclear positioning
2. Messy messaging
3. Awkward on‑camera delivery
4. No simple system to stay consistent
5. Content that looks fine but never drives pipeline

Here’s what we install:

Founder‑led video systems where you show up as you.

We position you as clear, confident, and consistent -> you build trust with your ideal audience, your ideas build authority, and your expert driven content warms up deals.

Ways to work together:

Story Start – 12 weeks to sharpen your message, film your first videos, and build a repeatable system you can stick to.

Story System – One shoot → three months of pipeline‑ready content, editing and LinkedIn management included.

Story Scale – Advanced strategy, full‑stack content, and getting you into rooms like podcasts, panels, and speaking events.

Best for founders, operators, and B2B leaders who have a voice, an opinion, and a standard – but your content hasn’t caught up yet.

If you want to show up online consistently and confidently, without overthinking yourself into oblivion, check the Featured section or drop me a message.

Jonny

Nurturing your narrative.

We help you find the voice that resonates with your audience. By empowering you to get your ideas to the people who matter, we provide the means of opportunity your story deserves.

With our support, you’ll reach your fullest potential through meaningful guidance, coaching, and delivery. Here’s to your next chapter.

Giving away 1 FREE Founder-Led LinkedIn Video Shoot to one lucky founder.
 
(We usually charge £2,500 for this)
 
So, why?
 
(👉 Apply here: https://lnkd.in/eTHfNzKu) 

Because we’ve got capacity for April - and honestly, this gives us great insights into where video content + personal branding sit in actual founders minds for 2026.
 
But enough about us.
 
This is for you if:
 
1️⃣ You know you should be building authority on LinkedIn - but you’re inconsistent

2️⃣ You want content that reflects the level you actually operate at
 
You get:
 
1️⃣ A full strategy call to sharpen your positioning content angles.  

2️⃣ A half-day guided filming session (in-person or remote).  

3️⃣ 8 professionally edited LinkedIn videos designed to position you as the obvious expert in your niche.
 
What you need:
 
1️⃣ To be a founder or senior operator serious about building your personal brand
 
Hit the link above for your chance to win a Founder-Led LinkedIn Video Shoot (£2,500 Value).
 
We’ll choose one winner next Wednesday (February 25th).
 
Apply if you plan to show up on video in Q2.

5 Days Left. Giving away £2,500 of founder-led video to 1 winner | Check featured to apply | B2B Founder-led video systems that drive sales calls with ideal clients | 81 founders served | £145k+ in pipeline

It’s been a wild ride watching video on LinkedIn get treated like a fad about 5 separate times in the last 3 years.
 
First it was 'video is the be-all and end-all'.
Then we had the short-lived TikTok-style feed.  
And lets pour one out for the long gone profile videos.

No wonder people are confused about what to film.  
 
And then you end up posting random clips, random thoughts and stuff that isn't tied to you actual business.
 
Because you’ve been told you HAVE to post videos.
 
But nobody tells you the strategy how.
(I'll fix this gap in future posts)
 
Video really isn’t a fad: it's just being promoted as one.

The data is clear that video matters on LinkedIn:

– Video viewership is up 36% year-on-year  
– Video posts are shared 20x more than other formats
– 78% of B2B marketers already use video
–  56% plan to increase it

It just has to make progress towards an actual business goal.
 
Are you trying to:

• Get leads?
• Attract investors?
• Land podcast invites?
• Build authority in a niche?
 
Because if you’re looking for investors, a video of you hanging out with your dog probably isn’t doing much.

So don't give up on video.

But do have a strategy first.

Because if you have a plan in place, algorithm shift's won't matter to you.

Helping B2B founders turn simple founder-led video into sales calls with ideal clients | Founder @ The Story Club | 79 founders served | £145k+ in pipeline

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The Battle

Oliver Duffy-Lee

Jonny Rose

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The Battle

Oliver Duffy-Lee

Jonny Rose

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oliver Duffy-Lee's LinkedIn Performance

Performance ScoreJonny Rose's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOliver Duffy-Lee's LinkedIn Performance