Oliver Williams

AVTR

AVTR Recruitment Ltd was set up with the mission of matching the best qualified motivated and experienced professionals to the roles that are right for them creating lasting mutually beneficial relationships in the tax, technology, and legal sectors. 

AVTR is a boutique recruitment consultancy servicing all areas of tax, technology, and legal. Delivering with passion along with a personal touch, AVTR doesn't just focus on placing top-tier professionals, its aims to be a strategic partner in helping to hire local and international talent.

Strategic Recruitment Specialist (Tax, Tech & Legal)

Self-Employed

Business Strategy Consultant

LiveGreen

LiveGreen is a global retail brand specializing in eco-aware and sustainable products.

We have one mission in mind; to help build a greener, more sustainable planet. That's why, here at LiveGreen, we strive to be part of the eco-innovation movement. Our focus is on researching and creating forward-thinking products which are designed to prevent or reduce the negative impact of traditional products. We don't just focus on the future. We also focus on what changes we can make right now so that your future looks green.

Be clean. Live Green.

Founder

RobustClaims - R&D Innovation Funding | R&D Tax Credits | R&D Grants | Startup Funding

Led the launch of a UK-based software-led consultancy subsidiary for an Australian Tax Group. In his role as Director, Oliver navigated every facet of the innovation incentives process, from client sourcing and sales negotiations to conducting in-depth technical and financial analyses, generating comprehensive reports, and managing HMRC communications, including submission and dispute resolution. As CTO, Oliver spearheaded the development of a cutting-edge R&D claim processing web application aimed at streamlining the claiming process and improving claim compliance.

Director and Chief Technology Officer

Bourkehood - Tax Credits, Incentives & Cost Recovery

Led the strategy and development of a tailored tax consultancy management platform aimed at streamlining contemporaneous tax record management and claim preparation across diverse Australian and New Zealand tax regimes.

Group Chief Technology Officer

MMP Tax Limited

Managed innovation funding claims for a high-profile client base, including FTSE 100 companies (UK TV broadcasters, Banks and Insurers) and innovative SMEs at various growth stages, advising on IP planning, patent strategy, pitch deck development and tax incentive optimisation.

Technology Consultant

Kene Partners Limited

Senior R&D Tax Consultant

Leyton UK

R&D Consultant

Associate R&D Consultant

Olamalu

Web designer and developer

Graphalix

Founder of a European-based web and marketing design agency. Securing major clients in telecommunications and government sectors, we focused on high-impact consumer outreach and recruitment campaigns. Business acquired in 2014 by a leading European telecommunications operator.

Oliver's passion for innovation fuels his success across a unique career path. As a specialist in innovation funding, Oliver secured over £50m in tax relief for SMEs and FTSE100 companies. He then leveraged his expertise in innovation and tax reliefs in his role as CTO where, with his hands-on experience in software development, Oliver led the development of a platform that bridged a gap between bleeding-edge companies and government authorities. Now he leverages his expertise in business strategy consulting; helping his clients achieve a focused goal mindset, explore IP planning options, and connect themselves with Top Tax, Legal and Technology talent to transform their organisations.

🗝 Through my BCT formula, I build brands and accelerate growth. | Dealmaker | Fractional CMO | Growth Hacker | Global Expansion | Lead Gen Expert | Canadian-American who speaks Spanish. Y'all, eh, tacos. 🇨🇦🇺🇸🌮

In 2012, I lost my daughter in a car accident. The years that followed became my wilderness experience—preparing me for what I was about to discover in 2019.

After going through a divorce and finding myself as a full-time single dad, fighting to survive the transition, I learned the most valuable lesson about business: your pipeline isn't just your revenue source—it's your lifeline.

In 2018, I was cleaning pools at 5am just to get by. No business. No network. Just two little girls depending on me and a future I couldn't see.

Then 2019 came and everything changed. That's when I discovered the true power of LinkedIn and strategies & tools that felt like superpowers.

Not the "post your resume and hope" version of LinkedIn. The strategic, relationship-building, pipeline-generating approach that most people never discover.

It wasn't the platform that transformed my life—it was the relationships I built through it.

By 2020, I went from survival mode to landing clients like the New Jersey Devils, brokering deals in Dubai and Mexico City, and building Stormbreaker Digital—a LinkedIn-focused marketing firm that understands the fundamentals of good marketing, but also the right tools that get the job done right. We're both technical and creative, which gives our clients a significant advantage when looking to grow and scale.

We've now grown into an AI-first growth partner for businesses who want to adapt faster than their competitors and grow like crazy during this AI gold rush.

If you're looking for a skilled marketing team to build AI systems, tech-enable your business, support your sales team, grow your brand with world-class content in our podcast studio, or successfully go to market, let's have a conversation.

While we have specialized experience in SaaS, financial services, and a dozen B2B industries, we've found our most meaningful work is done with businesses that take a relationship-first approach to growth. This caters to our sweet spot of data + creative + brand + tech—now powered by AI.

I also co-authored "The LinkedIn Advantage" with world-renown Results Coach, Tony Jeary, because I believe every founder deserves to understand the strategies that rebuilt my life and business.

I also built LeadStorm AI - the only all-in-one CRM platform built for relationship-first businesses, especially companies in financial services.

If your pipeline feels like it's running on hope instead of systems, let's talk.

The same relationship-building strategies that took me from tragedy to building a global business can work for you too.

Matt Cretzman

82% of B2B buyers think your reps are unprepared for calls.

The data backs them up.

16% of reps hit quota in 2024.
63% of deals are lost before needs assessment even starts.

The fix isn't training. It's infrastructure.

I built a system that delivers a full prospect intelligence briefing — company overview, org map, hiring signals, regulatory flags, verbatim discovery questions — in under 4 minutes. Any rep, any account, on demand.

Full breakdown in this week's newsletter. ↓

Matt C.

View newsletter: The AI-Powered Business 

Only 16% of reps hit quota in 2024. 63% of B2B deals are lost before needs assessment even begins. And the traditional fix — a research analyst or an 

Open article: 82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It. by Matt C. • 2 min read

82% of B2B Buyers Think Your Reps Are Unprepared. Here's the System That Fixes It.

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