ScreenCloud

Managing the SEO, blog content, video and social strategy for digital signage brand ScreenCloud.

Senior Content Manager

Olilynch.com

No-nonsense content manager and SEO content writer, specialising in engaging and well researched blogs, articles, ebooks and other written content.

I offer a fully managed content marketing service including:

✍🏼Writing of pretty much anything that needs writing
💭Content, competitor and keyword research for search engine targeting and optimisation
♞Content strategy, social media planning and scheduling. 
🗺️Brand outreach, PR and backlink building. 

Currently specialising in cybersecurity and click fraud, health and fitness, brand management and a bit of travel too. 

What can I say, I don't believe in niches.

Past and current clients include: 

Honda UK
Fraud Blocker (ad fraud prevention)
EyeRate Business (brand management)
Wow Air
Fixflo (real estate management)
Infinox (FX Trading)
The Red Agency (recruitment)
Vilshenko (fashion brand)
Sailo (yacht hire)
Baabuk (eco-shoe brand).

Ask me about...

💥Writing web content for B2B and B2C clients.
💥Ghostwriting ebooks, newsletters, social media posts and marketing campaigns.
💥Copy editing/proofreading.
💥Content optimisation.
💥SEO.

Content Strategist and SEO manager

Sentient Creative Content

At Sentient Creative we offer content management to a diverse range of SMEs. Services include content writing, search engine and content strategy, social media management, video editing, search engine optimization (SEO) and backlink building.

Previous and existing clients include:

✅ BAM Nuttall (BAM construction)
✅ Sailo (yacht rental)
✅ EyeRate (brand reputation management)
✅ Infinox (FX trading)
✅ ClickCease (click fraud software)
✅ Fixflo (Property tech SaaS)
✅ Resident.ly (Proptech SaaS)
✅ Honda UK 

And many more...

Get in touch to ask about our content management and SEO services.

Sentient Creative also manage a growing portfolio of online publications.

Bossman

Arbox

Arbox is a SaaS product designed to help fitness business owners manage processes smoothly. From class scheduling or task management, to invoicing and payment processing, Arbox gym management software takes the strain.

My role at Arbox as the SEO content manager is planning, researching and creating the blog content for the website. 

🟢 Researching search terms that we could rank for using keyword research tools
🟢 Creating the posting schedule
🟢 Outlining content clusters and pillars for SEO
🟢 Writing, editing and proofreading written content
🟢 Using AI content writing tools to create the article outline and brief
🟢 Optimising content for the best chances of ranking
🟢 Analysing content results and performance

SEO Content Manager

ClickCease.com

ClickCease is a SaaS designed to prevent click fraud and ad fraud on Google, Facebook and Bing Ads. 

I manage the content strategy, including: researching and writing blogs; managing outreach and backlink building; editing and optimising existing content for SEO, and creating social media posts. 

As a freelance contractor, I work with the team in Tel Aviv and New York entirely remotely. I also manage a multinational team of freelancers to deliver content, commissioned by me, for the blog and off-page SEO.

Beyond the SEO I also create content for social media, email marketing, UX content and general copywriting and proofreading for both ClickCease and parent company Cheq.

CHEQ

Working with the marketing team at Cheq to produce informative and SEO optimized blog content for the website.

Content Writer

Results Wellness 

Researching and creating original written content based around a healthy lifestyle and fitness. Strong focus on SEO and in-depth research.

Also worked on proofreading, copyediting, rewriting and reformatting existing blog content. Also providing SEO coaching and assitance in house to content team.

SEO Content Specialist

Fixflo

Creating ebooks, social and marketing content; liaising with media partners to distribute press releases and create unique content assets.

*Oversaw production of the most downloaded ebooks, leading to an MQL increase of over 400%. All within 3 months.
*Planning content such as blogs and external posts (guest posts and press releases). 
*Liaising with internal legal team to ensure legal accuracy and compliance

Content Manager

Transport For London/Lost Property Office

Office administration and B2C communications for the Lost Property Office for Transport for London. 

*Optimised the email contents and modernised the process for customer communications.
*Contributed to streamlining processes for locating property.
*Proofreading and editing internal communications (newsletters).

Customer Service Advisor

Freelance/Mansdem Events

15 years a professional DJ having played at various venues across the world, based mostly in the South West UK but also playing in London, Bristol and Thailand.

Established hired DJ/events company Mansdem Promotions, from around 2009 - 2011. Offered fully managed DJ packages for weddings, private and corporate events. As the business owner I was in charge of promoting the business, finding potential clients and leads, planning events and logistics and social media strategy.

DJ & Business Owner/Promoter

SEO content strategist and writer💡 | Maximising inbound traffic for SaaS and SMEs 🚀 | Head Honcho at Sentient Creative

Experienced writer and content marketer, specialising in engaging and no-nonsense written content. 

Think authoritative blog posts and journo style articles, ebooks and thought leadership pieces. 

I work as a freelancer or on temporary contracts. Ask me about my full content management package which includes:

🕺🏼Writing pretty much anything that needs writing
🕺🏼Content and keyword research
🕺🏼Search engine optimisation as standard
🕺🏼Content planning, backlink building and PR/outreach

Here's why you should hire me as your freelance writer and marketer:

👍X4 the organic traffic and top 3 ranking keywords for cyber-security client in 6 months
👍Created the top 3 most downloaded and shared ebooks for proptech client within 4 months
👍Currently creating thought leadership content for industries including marketing, digital fraud, travel, property and health/lifestyle
👍 Packed full of random ideas, capable of being socially awkward in 3 languages, rather inappropriate sense of humour, enthusiastic but bad at sports 

Beyond written content, I also work with a team under my Sentient Creative Ltd branding.

We offer full creative services including video production, voice overs, graphic design, web design and brand management.


Oliver O.

Troy Hipolito

Founder - LinkedIn Accelerator Program | B2Bs, Owners, Coaches, & Entrepreneurs

The Troy Agency

MY STORY:  As a military veteran & single father I love family & good people. I also enjoy connecting the dots, running proper introductions, & solving business problems for people like you.

I have an award-winning IT company (www.isointeractive.com) that helps hundreds of clients to make projects successful & special. Includes Gamification, Mobile Apps, Games, Virtual Words, Web Programing/systems. These are for large Fortune companies like Coca-Cola, Xbox, Target, Wrigley's, Harry Potter Fans, & smaller startups. 

However, most of our work came from helping other agencies. Then many of those larger clients stop using agencies altogether & started pulling talent in-house. This devastated the agency model.

So we had to learn how to "properly" date for business - with LinkedIn. This is where our journey took us. It worked so well we started "The Troy Agency" & created... 

THE LINKEDIN ACCELERATOR SYSTEM. A "Done With You Program" (Outreach, Branding, & Booking)

👆🏼.  1 On 1 LinkedIn Coaching & Business Strategy 
- LinkedIn profile optimization
- Specific LinkedIn business goals
- Optimizing your daily process

✌🏽. Personalized Communications & Vetted Bookings
- Vetting bookings
- Customized social messaging campaigns
- Optimized warm email campaigns

🤟🏼. Social Media Posts for LinkedIn:
- Stylized Image Creation
- Original carousel/PDF designs for posts
- Video editing & creation 
- Engagement campaigns to drive interest

HOW I CAN HELP YOU & WHY WE ARE DIFFERENT: Manage a team of LinkedIn experts, business strategists, storytellers/writers, video editors, graphic artists, success managers, communicators, & appointment settings. 

Dedicated to vastly increasing your social network, professional exposure, number of relationships & sales interactions for your business.     

Combining LinkedIn coaching, human interaction, & customized systems for your business.

You can have an entire marketing agency for the price of a good full-time local Virtual Assistant.

CONNECTOR & FIXER | LINKEDIN ACCELERATOR SYSTEM | FOR B2Bs, CMOs, OWNERS, CONSULTANTS & AGENCIES

Need a conversation? Book a call https://go.oncehub.com/selectconsultation

This is definitely a new role and a needed one. Could you use an audience at scale? We cracked the code and driving your audience to LinkedIn Events. With over 60% engagement - driving interest is key to increase scale and interest within an event. 

From planning, pre-engaging, formulating an irresistible offer, working with sponsors, and event post-engagement. Creating a successful event is simply a byproduct of the work performed.  

And we focused on 3 and only THREE areas:

👆🏼.  Manage & promote your Linkedin Events (Large audience you control).

✌🏽.  Helping You with LinkedIn Business Consulting. Where to begin, how to set it up properly, and how to execute a streamlined day-to-day process. 

🤟🏼..  The LinkedIn Excelerator Program is a Done With You - Humanized LinkedIn Systems that brings you Clients (Outreach, Branding, & Booking).


To have a talk is free  https://go.oncehub.com/selectconsultation

SCALING YOUR AUDIENCE W/LINKEDIN EVENT MANAGEMENT | FOR B2Bs, CMOs, AGENCIES & ENTREPRENEURS

Roll Digital

As a Business System Architect for Digital Roll, I support their marketing and relationship systems to increase overall growth and client support.

Through The Troy Agency, I have built numerous multichannel, relationship, and marketing systems to allow clients to increase the awareness of their brand and high-value services. 

We currently use some of the Digital Roll systems with our own clients as part of the larger "The 90-day PLUS Client Acquisition Program"

This program

→ We set up all the outreach systems and marketing strategies on multiple channels. 
→ Train you and your team. 
→ And give the main licenses for an entire year so you have a good runway for success. 

https://docs.google.com/document/d/1Czh5Tp3F-ZD7IztUJUJ6J-NvUlzM8dvZ 

Making my involvement with Digital Roll a great combination of expanding sales and marketing systems that build relationships through providing value to entrepreneurs and businesses in the B2B and service-based industries.

Business System Architect

Skoop - Instant Video

The app development subdivision of "The Troy Agency." Creating stunning applications and systems to drive business and communications forward.

With an extensive portfolio of award-winning Fortune 500 and startup websites, mobile applications, and specialty systems we strive to create products that are useful and profitable.

"SKOOP - Instant Video for LinkedIn & More" is our first independent application designed to fill in the candid video communications gap on LinkedIn and help build better relationships between individuals.

Get SKOOP at https://chromewebstore.google.com/detail/skoop-instant-video-for-l/gplimcomjkejccjoafekbjedgmlclpag

View the portfolio on our parent website at: https://thetroyagency.com/category/projects/

Need professional application development? Schedule some time for a conversation: https://go.oncehub.com/selectconsultation

Founder

Appfoster

I worked at Appfoster for over a year before taking the position of President. We had about 8 really good web, app, and mobile projects and with such a great team we will continue the success.

President

Software Solutions Inc - Atlanta-Web and Mobile App Development Company

In a previous company ISO Interactive, I worked with Max (current CEO of SSI).  And I still do. Helping him with his new company to manage the user stories for the development team and communicate the voice of the customer within the Scrum process. 

That is a fancy way of saying I help maximize the value and convey the vision of the product to the development team and communicate the voice of the customer. Maybe that is the facey way of saying it ;-)

So, I make sure products work, flow, and spark in the right way. 

Converting customer pains and problems into actional user stories for fantastic products. 

Oh and I also run the proper introductions to stakeholders to drive relationships and make things happen. That is not really a Product Owner’s role but I enjoy connecting people and companies to actionable solutions.

Product Owner

ReturnClient

WHAT WE DO: ReturnClient Connects you Directly to Verified Clients.

WHY WE’RE DIFFERENT: We built a system that saved our company. It increased our meetings and the ability to close deals faster. So helping others as most professional services need less prospecting and more direct client conversions. 

SEE HOW IT WORKS: This is a good explainer video here https://www.youtube.com/watch?v=MooZ3uMarXQ . And you can also take a look at the Founder conversation on systems at https://www.youtube.com/watch?v=S2voV4MLAsA&t

READY TO TALK? We’re happy to brainstorm with you at no charge.  Schedule a quick conversation at https://go.oncehub.com/selectconsultation

ISO Interactive

WHAT WE DO: ISO Interactive provides award-winning software development solutions for traditional and emerging technologies including web and mobile apps, online systems, games, and the art to go with them: concept sketches, 2D illustrations, 3D environments, interfaces, video editing and production, and animations.

WHY WE’RE DIFFERENT: We are trusted, affordable firm that uses a shared resource model. That means we custom-build the team for your exact project specifications from our pool of over 100 proven, high-quality resources that we have worked with for many years. We know their strengths and match them for specific roles in your projects.

WHO WE WORK WITH: We work directly with clients, from startups to Fortune 500 firms, and with agencies too.

WHY WORK WITH US: We produce quality work, built from the ground up with careful polish in every detail. We provide direct client support and our clients always come first.

SEE OUR WORK: Some of our public work is listed in the Projects section below, complete with URLs.

READY TO TALK? We’re happy to brainstorm with you at no charge for the first session. Download our skills deck at www.isointeractive.com/pdf and schedule at www.meetme.so/TroyHipolito.

Founder & Problem Solver

Reflexis Systems

Redesigned business software for Fortune 500 clients. Projects ranged from proper UX flow to actual redesign of current and new features for Mobile and Tablet apps, Online Software, and Emails.

•	Restructured entire workflow to streamline and modernize software
•	Provided HTML templates for designed email variations

Senior UI / UX Designer

Cricket Wireless

Intermediate support to help organize and centralize 35 to 40 web and mobile app projects. Created a more agile approach, supported time/resource allocation, and created instructional documentation. 

This helped standardize project locations, status updates, and task communication. Projects included the rebranding and development of the central websites, mobile optimization, FCC and related compliances, campaigns, eCommerce, mobile apps and other company-related initiatives. 

•	Interfaced with several departments and several remote full-time project managers
•	Successfully managed or interfaced with over 30 projects simultaneously on multiple platforms
•	Developed partial agile workflow system with instructional documentation
•	Supported device testing for initiatives

Project Manager

Ryan Partnership

On this project, brands and exclusive events with prize systems were driven through Microsites, Mobile version optimized sites, Online Video, iPhone Apps, Android Apps, and Windows Mobile. Short run campaigns for current and new brands of candy consisted of millions of participants. They also incorporated standard social media tools with Facebook, Twitter, YouTube and other social avenues.

•	Worked with five different vendors simultaneously, both local and remote, to manage three Wrigley’s projects
•	Developed detailed UX documents, SOWs, project plans, and client-facing timelines
•	Developed detailed UX (User Experience) documents, SOWs (Statement of Work), Project Plans, and client facing Timelines.

Producer / Project Manager

💁🏻The Not-So-Boring LinkedIn Guy 🤷🏽‍♀️| LinkedIn Influencer | App Developer | Business Coach | LinkedIn Outreach & Event Management | Content Creation | Build Relationships w/High-Value Clients on Multiple Channels

Have you ever looked at LinkedIn & said “What the heck are people doing here? How can I make LinkedIn a major part of my strategy?”

Do I create a DM strategy, build email lists, or create a LIVE show or monthly event, how about content and posts?

You are not the only one. Previously, I’ve asked that, myself.

Let me tell you a little story... 

I am of mixed race. My mother is from Switzerland & my father is Filipino. My previous title was "Top Swissappino Game Designer in the World"

And I have been a CAD draftsman, proudly served in the US Army, creative programmer, UI/UX designer, PM, entrepreneur, & single father

Had an award-winning agency for gamification. I was lucky enough to develop & support interesting applications for both Fortune 500 companies & startups. From Harry Potter fan-based virtual world, & Xbox mobile app to Coca-Cola branded sites & applications

We were doing well & it all crashed. For the most part, the large companies stopped using agencies & brought projects in-house

We had to figure out something quickly

I reached out to a few colleagues that were doing well. They told me about building long-term relationships through LinkedIn & creating a daily process

Yeah, I was not that great in relationships. I was a terrible dater 😂. But over the years I began to understand🤔 So I took the relationship advice & systems experience and then combined them into a blended customized experience

Used what I learned & started THE TROY AGENCY💥

🤷🏽‍♀️  WHAT I CAN HELP YOU WITH
Build high-value relationships by helping you use LinkedIn effectively, create personal branding, & improve your human engagement

THE 3 AREAS OF SUPPORT ↓

👆🏼.  LinkedIn Consulting & Training. Get your bearings & get you moving

✭ Audit your LI profile
✭ Understanding your business goals
✭ Identify your ideal prospects
✭ Communicate properly
✭ Create a day-to-day routine


✌🏽. Linked To Sell Accelerator - A robust “Done For You/White Glove Service” 

✭ Profile makeover 
✭ Business strategy
✭ 1-on-1 consultation
✭ Personalized communications
​​✭ LinkedIn posts content & design
​​✭ Outreach, branding & bookings


🤟🏼. Manage Your LinkedIn Events - Drive business at scale

​​✭ Maximizing your engagement
​​✭ List management
​​✭ Value-driven pre-engagement via email
​​✭ Engagement via posts, group DMs
​​✭ Project & sponsor management
​​✭ LinkedIn Event & webinar setup
​​✭ Support on driving registrations


If you need to manage your LinkedIn efforts & drive appointments, or support your LinkedIn Events & even run your own revenue-generating system then let's talk

MY STORY:  A military veteran & single father. Love family & good people. I also enjoy connecting the dots, running proper introductions, & solving business problems for people like you.

I have an award-winning IT company (www.isointeractive.com) that helps hundreds of clients to make projects successful & special. Includes Gamification, Mobile Apps, Games, Virtual Words, Web Programing/systems. These are for large Fortune companies like Coca-Cola, Xbox, Target, Wrigley's, Harry Potter Fans, & smaller startups. 

However, most of our work came from helping other agencies. Then many of those larger clients stop using agencies altogether & started pulling talent in-house. This devastated the agency model.

So we had to learn how to date. Properly date for business - with LinkedIn. This is where our journey took us. It worked so well we started "The Troy Agency" & created... 

THE LINKEDIN ACCELERATOR SYSTEM. A "Done With You Program" (Outreach, Branding, & Booking)

👆🏼.  1 On 1 LinkedIn Coaching & Business Strategy 
- LinkedIn profile optimization
- Specific LinkedIn business goals
- Optimizing your daily process

✌🏽. Personalized Communications & Vetted Bookings
- Vetting bookings
- Customized social messaging campaigns
- Optimized warm email campaigns

🤟🏼. Social Media Posts for LinkedIn:
- Stylized Image Creation
- Original carousel/PDF designs for posts
- Video editing & creation 
- Engagement campaigns to drive interest

HOW I CAN HELP YOU & WHY WE ARE DIFFERENT: Manage a team of LinkedIn experts, business strategists, storytellers/writers, video editors, graphic artists, success managers, communicators, & appointment settings. 

Dedicated to vastly increasing your social network, professional exposure, number of relationships & sales interactions for your business.     

Combining LinkedIn coaching, human interaction, & customized systemS for your business.

You can have an entire marketing agency for the price of a good full-time local Virtual Assistant.

I wanted to share something that's been on my mind. 

I put this photo up for a few reasons. 

★ First, I needed a good post for the end of the week to politely nudge you to pause and think for a moment. 

★ Second, when I was younger, I looked a lot like Keanu Reeves (in my mind lol). Unfortunately, he is taller and a little more handsome. But I believe we both share the same fighting spirit. So, close enough 🤷🏽. 

★ Third, no matter how good or bad life gets, I always try to be real, even if it's not the popular thing to do. 

★ And fourth, I really like you to take a moment and use that humble side we all possess to be thankful for what you have and what you've accomplished over the last few weeks, and what we all have to look forward to. 

Even if they are small things, they are definitely worth being thankful for.


Let me start by sharing some wins from the past few weeks:

✨ Personal Well-being: 
My daughter is healthy and happy. That’s always the number one priority.

✅ Life's Flow: 
I’m experiencing very little drama, which is a blessing. My bills are covered, and that brings a lot of peace of mind.

🚀 Business Pipeline: 
We have 5 different prospects who need either consulting on LinkedIn sales systems or CRM development. Chances are high that at least one of them will convert into a client! Also, a current client just recommended me to 3 other potential clients. That was really nice. Thanks, Ryan Seifert!

🤝 Integration Milestone: 
We've secured our first integration partner with our SaaS product, Skoop - Instant Video, with FieldBuilt CRM. The mention of the association with SKOOP video capabilities has already opened new doors for them.

📈 User Growth: 
SKOOP now has approximately 300 active users, with exciting new power-user features rolling out early next week.

Now, I'm not exactly rolling in dough. I’ve got a 16-year-old car that I just had to fix, and we live in a modest but still nice place. I’m not currently making enough to even go on dates. On top of that, my daughter really wants a mom.

And, you know what? I'm thankful for all of it.

🤔 QUESTION:
Over the last several weeks, what are you thankful for? 

I would genuinely like to hear it. 


And remember, I'm always open to supporting if it's within my wheelhouse. BTW: My booking link is on my LinkedIn profile. Hint, hint. 😉


Have a fantastic weekend!

#Gratitude #BusinessWins #WeekendVibes

Thanksgiving as I see it is about family, time for reflection, gratitude, and in many ways, a chance to consciously separate work from our personal lives. 

I know, I know, we often blend the two – it's practically a lifestyle for many of us in the entrepreneurial space! 

I mean, I even wear the same Adidas style clothes. But that is because it's still cool! 😎

But when you really understand why we do it, it almost always comes down to family and the drive to support others.

This year, it's just my daughter and me, and that is more than okay.

 It's a genuine blessing. 

🧒🏻 She's doing wonderfully, bills are covered, our ⚙️ software SKOOP is growing, we're forging new 🤝 partnerships, 🧾 system project proposals are being sent out, and 🙋🏻‍♂️ clients are converting right here on LinkedIn. 

And if you need help, please feel free to schedule some time with me (my booking link is right on my LinkedIn profile).

It’s a powerful reminder of what truly matters and what we’re working towards. 🚀

I sincerely hope everyone has a fantastic Thanksgiving. There is always, always a plenitude of things to be grateful for, no matter the circumstances.


🤔 QUESTION: What are you grateful for this year? 👇✨


#Gratitude #Family #Thanksgiving

Integrating SKOOP SaaS with our new Sales-CRM partner, FieldBuilt CRM.

Adding Emprompto videos to CRMs adds hyperpersonalized, shows you are real, and converts conversations into relationships. Those relationships convert into sales.

It's rewarding when your work gets featured on a partner's platform! 

🚀 We were just featured on our partner client's website, showcasing SKOOP as a key integration for their sales CRM. This is a massive step, especially as we continue to expand our integration capabilities.

This partnership means his CRM now offers something truly unique: direct video integration. We're talking about enhancing text messages, emails, and even LinkedIn outreach with instant video messages. It’s a game-changer for creating more personal and effective client conversations. ✨


Here’s a quick look at what this integration means for users:

✅ Enhanced Communication: 
Move beyond static text and leverage video to build stronger connections and drive sales. His CRM is now one of the few offering this powerful feature.

✅ Seamless Experience: 
We're working on enabling users to send videos directly from the CRM interface via email and text, making client outreach smoother than ever.

✅ Deeper CRM Functionality: 
SKOOP will soon be able to pull data directly from LinkedIn profiles, enriching the integrated sales process. This complements SKOOP's built-in CRM and adds a direct integration component with FieldBuild CRM. Time-sensitive alerts will even show up on your SKOOP app!

This is just the beginning of our integration journey. 

We're committed to building out more partnerships that provide tangible value and create a more connected experience for businesses. 

It’s exciting to see SKOOP become an integral part of other platforms, amplifying its ability to help users convert LinkedIn connections into clients. 💥

If you're curious to learn more about FieldBuild CRM and its integration with SKOOP, feel free to check out the link in the comments! 👇 

Daniel McCraine, the owner, has put together a great offering.


#BusinessDevelopment #SaaS #Integrations

Be a winner. 

And sure, you're not going to win every fight, every client. But you can focus on being the absolute best version of yourself. 

★ It’s not about controlling every external factor – that’s impossible! 
But what you can control, with all your might, is how you respond to challenges and how you uplift and support your team. That’s where true leadership shines through. ✨

★ And sure, systems and partners help a lot. 
I mean, that is what we do with clients. Expecially on multiple channels, expanding your brand and providing value to your audience. 

★ When you achieve a win, big or small, remember it’s rarely just your win. 
More often than not, it’s a victory for your team, your family, or everyone you care about. It’s a ripple effect of positivity and shared success. 🚀

★ Just like my daughter, Alyeska, recently earned "Student of the Month."
Seeing her dedication and achievement was incredibly inspiring. If she can accomplish great things through focus and hard work, then you absolutely can too! Keep pushing, keep supporting, and celebrate those wins together. Have an awesome day! ✅

QUESTION: 
🤷🏻 What are your goals over the next week that are going to make some wins?

#Leadership #Teamwork #PersonalGrowth

Ever run into a snag with your browser video or mic permissions when trying to use a new tool? I've been there! 😅  

It's a common hurdle, especially when you're diving into video capabilities. That's why I put together a quick tutorial for SKOOP, focusing on something many find tricky: getting your Chrome browser to grant microphone and camera permissions.

🤔 What's SKOOP and why do I want to use it?

Great question. SKOOP is a video sales and relationship tool. It allows you to hyperpersonalize conversations with short, candid video, text, voice notes or animated GIFs. 

And if done correctly, can easily 6X your conversation rate from a single LinkedIn message to a vetted booked meeting. 

It also has a powerful AI that helps write better LinkedIn posts by cloning you. In fact, help write this post. 

And it has a built-in CRM so you don't forget that follow-up!


Here’s the breakdown to get you up and running smoothly:

✅ Understanding Permissions
Any application that needs to use your mic or camera, like video editing tools or communication apps, will need your browser's permission. This is a standard security step.

🚀 Initial Setup
When you first open Skoop - Instant Video, you’ll typically be prompted to grant these permissions. The key here is to select "While visiting the website" or the equivalent option. This ensures SKOOP has access specifically for its intended use.


💥 Troubleshooting Steps
If you're still facing issues after the initial setup, don't worry!

*   Reinstall SKOOP: 
Sometimes a simple uninstall and reinstall can resolve permission glitches.

*   Check Chrome Privacy Settings: 
This is where you can get more granular. Navigate to Chrome's privacy settings, then go to "Privacy and security," and look for "Site settings."

*   Grant Specific Permissions: 
Within "Site settings," you can find SKOOP and then "View permissions and data stored across sites." Here, you'll have direct options to enable or disable permissions for video and sound.

It’s all about making sure your tools work seamlessly so you can focus on what matters – connecting and creating! 

Hope this helps you get the most out of SKOOP and your relationship-building efforts here on LinkedIn. 

#LinkedInTips #SaaS #TechSupport

Creating Native videos vs. Skoop videos for LinkedIn communications

We’ve been working on our tool SKOOP for a while now, and every time we drop a significant feature, I get excited to share it!

We've heard you – not everyone wants to click away from LinkedIn to watch a video. 


★ So, we've developed a way to embed videos directly within messages, keeping prospects engaged right where they are. 

Building more authentic relationships faster isn’t just about sending a video; it’s about creating a full "sandwich" of connection: a compelling text introduction, your engaging video, and clear calls to action. 

This approach has increased my vetted booked business meetings from a 3% to 21% on a single LinkedIn message. 💥

You can create this valuable "sandwich" quickly. 

Create hyper-personalization by integrating your message context with video content that is truly easy to do and is human-made. 

You can even add a booking link directly to the video, streamlining the process for prospects to schedule a call. 

And for those who prefer the classic "just send the video" approach, we’ve just added that, just like how you would do it on your smartphone. 

The advantage of SKOOP videos is their versatility; they work everywhere, from LinkedIn messages to email campaigns.

We're not just stopping at better video outreach. 


★ SKOOP also scans your profile and content to help you generate posts that sound authentically like you, saving you valuable time. 


★  Plus, we've integrated a robust CRM, and we’re thrilled to announce our upcoming integration with FieldBuilt CRM! This means a seamless experience for managing your pipeline and nurturing client relationships.


Start building those deeper connections faster! 👇

#LinkedInSales #ClientAcquisition #VideoMarketing

The fastest way to achieve any monumental goal is to find a pack or a group that's already doing what you want to achieve. 

This goes for B2B services as well as SaaS products. 

Although my main business is creating sales and relationship systems for B2Bs and service based professionals (coaches, consultants, sales etc...), when I founded Skoop - Instant Video, trying to scale that solo feels like hand-to-hand combat. 

Although our SaaS is a tool for our main consulting business - it is in fact an entirely different business modle in itself.  As selling low cost software tools you need volume. 

😅 My SaaS product, SKOOP, and it is still in the early days. The one-on-one onboarding calls is absolutely crushing me (although I still do that as it can lead to partnerships). But it is just meeting after meeting (for now), diving into the nitty-gritty details.

At $47 a month, some people would question the cost. But I'd always flip it back to them: "How much is one client worth to you?" Especially when our tool can boost conversion rates about six times better. That's the kind of ROI that makes even a small monthly fee disappear. 💥

The fastest way I've discovered to hit those monumental goals? 

Again, find a pack, a group that's already doing what you want to achieve. 

This was a massive lesson for me. By connecting with other small yet growing SaaS products for integration (I had what they were missing mentality) and resellers partners those right people understood out journey. 

Working in this way allows us to see the direct path forward for SKOOP. It wasn't about reinventing the wheel, but about learning from those who had already mastered the road. 🚀

This is why I'm so passionate about sharing actionable strategies and insights. We're always looking for ways to maximize conversion and streamline growth. It's about the  smarter, not just harder working route (when possible).


Here’s what I’ve learned from seeking out those who’ve walked the path before:

✅ Observe their strategies:
 - What channels are they using? 
 - How are they engaging their audience?

✅ Understand their challenges: 
What roadblocks did they face, and how did they overcome them?

✅ Adapt their successes: 
Not everything will fit, but what can be customized for your unique business?

It’s about continuous learning and building momentum. 
You don't have to go it alone!


How have you leveraged the success of others to propel your own goals? 
Let me know below! 👇

#BusinessGrowth #SaaS #Entrepreneurship

You know, success isn't a solo journey (although it may feel that way). 

It's built on a foundation of incredible people who lift you up. 

I'm taking a moment for a shout-out to a few amazing individuals who've made a massive difference in my life and my work. 🙏


★ First, my daughter Alyeska. 
She's my constant inspiration, the one who keeps me grounded and reminds me what truly matters. Having her in my life has absolutely saved me more times than I can count. ✨

Then there are some rockstars I've met through LinkedIn. 

★ Jean-Michel a true LinkedIn expert with a unique approach.

★ And Ed Forteau, a communication powerhouse who masters email. 
These guys have generously shared their knowledge and supported me through the years. 🚀

★ And a huge thank you to my sister Michelle. 
Her support has been immeasurable, enabling me to even pursue building things like SKOOP. 

★ Plus, my brother, also named Troy, who let me crash with him for a year while I poured everything into building our Skoop - Instant Video software. That breather and support was critical for its launch! 💥

👨🏼‍💻  Speaking of SKOOP:
We're cooking up a brand new interface, and I can't wait for you all to see it. With our first 300 users, we're aiming for 5,000 active users in the next couple of years. 

We're also thrilled about our growing list of integration partners!

★ Finally, to my "sister from another mother," Tahoe. Though our lives are different, our bond is family. She’s a constant source of encouragement, always pushing me to make things happen.

At the end of the day, no matter how hard you work, you're rarely alone in your achievements. 

People offer encouragement, support, and courage when you need it most. 

Thank you all for being part of my journey, and have an awesome weekend. 


🤔 QUESTION:
For you - who are you thankful for and want to give them a shout-out (tag them in your comments below) 👇🏼


#Gratitude #BusinessWins #SaaS

I'm not a salesperson, but I know sales are the lifeblood of any business. That's why I focus on creating a "buying environment" instead of pushing sales. 🚀

It’s about showing genuine effort and building relationships. 


One powerful way to with new connections is to:

→ Use SKOOP (Skoop - Instant Video) with the sandwich method 🥪. 

This isn't about a long, boring message. It's a hyper-personalized video approach that takes about 2.5 minutes and converts six times better than those generic texts. 💥


Here's how that particular method works:

🍞 1. Bread (Context): A quick 2-3 line message thanking them for connecting and adding something specific to them. Think of it as the welcoming appetizer.

🥩 2. Meat (Content): A short video (30-60 seconds). Again, address them by name, mention specifics about their profile or recent activity, and finish with a humble call to action. My go-to is to mention my network and invite them to check my profile, then feel free to send their booking link if they like what they see.

🍞 3. Bread (More Context): Title the video with their name! This ensures they know it's made just for them. ✅

This technique demonstrates you're invested in the relationship, not just the sale. It’s personal, it’s efficient, and it works. 

Who’s ready to build their buying environment? 👇
And what more tips? 

Just follow or ask me directly. I am always open to a productive conversation.

#LinkedInStrategy #ClientAcquisition #SalesTips

Ever think about the ripple effect of genuine help? 
What if I told you helping the right people can convert your sales by 10X?

Would you help then?

When you offer assistance without expecting immediate payment, something incredible happens. 🚀


It breaks down walls and builds trust. Here’s what typically unfolds:

★ The first scenario: 
They take your advice, solve their problem, and walk away impressed. They won’t speak negatively about you, even if they can't afford your services right now. They recognize the value you brought. ✅

★ The second scenario: 
They solve their immediate issue with your guidance and then realize that in business, one solved problem often reveals two more. If they liked your approach, they're likely to hire you for those other challenges. It's about demonstrating capability and building rapport. 📈

★ The third:
Often, the most powerful scenario: If budget is a constraint but they truly appreciate your input, you can ask for a favor. This favor isn't a transaction; it's a referral. "Do you know anyone who could use this kind of help?" 🤔

★ And here's the strategic kicker: 
When someone else vouches for you, it carries immense weight. Your own claims might fall on deaf ears, but a trusted recommendation? That's pure gold. ✨

 It converts prospects into clients far more effectively than any self-promotion ever could. Building that referral network through consistent, valuable help is a long-term strategy that pays dividends.

QUESTION: 
🤔 How are you thinking about supporting your ideal client?


#ReferralMarketing #BusinessStrategy #ClientAcquisition

Is increasing your LinkedIn post visibility with the new LinkedIn Boost feature worth it or a waste of time and money?

Could it be the magic wand for visibility we've all been hoping for, especially those of us in the B2B and service-based markets?

I've been digging into this, and honestly, my experience has been… interesting. 🤔 As someone who relies on genuine connection and value-driven content, I’ve always focused on building authentic relationships and creating systems that truly support our Ideal Client Profiles (ICPs). 

That means providing a "3-tier Value Structure©️"and multi-channel approach.

Before this Boost feature was even a whisper, my posts were consistently getting anywhere from 1,000 to 3,000 views. I even had one soare past 70,000 views, and I figured, hey, with my follower count (around 32,000), that makes sense (and I earned those followers over years of work!). 

But then, right around the time the Boost option appeared, my reach suddenly tanked to about 100 views per post. Coincidence? Maybe I'm a little paranoid, but I'm starting to think it's not. 🤷🏻

It’s possible that my direct approach or perhaps some past interactions with tech support have put me in a position where LinkedIn’s algorithm just doesn't favor me as much anymore. 

You know, one time my account was temporarily shut down just for logging in at a Starbucks! Took a week to get it back. Another time, my Top Voice badges mysteriously disappeared after four days, and when I inquired, I was blocked from future participation. It feels like playing nice doesn't always guarantee the right kind of attention.


So, when my reach dropped, I doubled down on what I know works: 

★ Consistent engagement and real content. I dedicate 30-45 minutes daily to genuinely engaging with others' posts and having meaningful conversations. 

★ Also focus on sharing content that's raw, showing the human side, the solutions, and yes, even the struggles. This brought my views up from the 100 mark, but not to the level I was accustomed to.

Then I tried the Boost feature a few times, spending a small amount for a couple of days each. Yes, it did increase the view count, pushing some posts closer to 2,000 views each. 

But here's the catch: I saw virtually NO likes and NO comments. It felt like I was paying for numbers without any real engagement, which ultimately means fewer genuine connections. 💥

So, I'm curious to hear from YOU. Let's get a pulse on this.


OPEN QUESTIONS:

🙋🏻‍♂️ What’s your experience OR general opinion with this new LinkedIn Boost feature?

🧐 Do you ever feel like LinkedIn might be overlooking your efforts, no matter how much value you strive to provide? 

🤷🏻 And what tried-and-true techniques do you use to boost engagement on your posts that you're comfortable sharing? 

🤝 We're on a platform built for networking, so let's connect and share what's working! 👇

#LinkedInStrategy #B2BMarketing #SocialSelling

What is your experience with the new LinkedIn BOOST option?

The author can see how you vote. Learn more

Happy Monday, everyone! I wanted to share a quick peek behind the curtain and highlight two YouTube channels that are really important to my LinkedIn strategy. 

Subscribe if you can. 👇


1️⃣ First up is my LinkedIn Strategy channel, @TheTroyAgency (link in the comments). 

While it's still growing with under 600 subscribers (always open to your support and questions there! 🚀), it's where I house many of my in-depth LinkedIn conversations. 

I'm passionate about creating systems around LinkedIn, building sales funnels, and nurturing genuine relationships – and this channel is a great resource for that.


2️⃣ Then there's @SkoopApp (link in the comments). 

If you're not familiar, SKOOP is a SaaS product we developed specifically with LinkedIn in mind. It’s designed to elevate your outreach by seamlessly combining text and video, using a powerful "sandwich method." I've personally seen this approach boost my vetted booked meeting rate from 3% to an incredible 21% on a single message – that's a 6x increase! 💥 

SKOOP isn't just about video; it also includes CRM functionalities, content creation in your unique voice, and is built for hyper-personalization. 

It’s all about ensuring the other person knows you've taken the time to connect authentically, rather than just sending out generic blasts.

My SKOOP channel is currently at just 34 subscribers, so any follows and questions there would be immensely appreciated as well! ✨ 

If there's a specific LinkedIn challenge you're facing or a strategy you're curious about, definitely ask, and I might just create a video explaining it. 

Thanks for your support, and have a fantastic week!


#LinkedInStrategy #SaaS #ClientAcquisition

Just wrapped up a little Thanksgiving with my partner in crime, Alyeska (my daughter, and we don't do any crimes). 

We kept it simple – some ham, chicken, mac and cheese, and fresh green beans with a great sauce. 

It got me thinking about how we approach building better relationships. And that can apply to business, especially in the B2B and service sectors. 🚀

Wouldn't it be great to stop the constant "selling" environment, and start creating a "buyers environment"? 

It’s where people naturally gravitate towards those they know, like, and trust. 

Building that connection is key. When people feel comfortable and confident, they're more inclined to engage. ✅


🤷🏻 So, how do we cultivate that trust and positive environment?

★ 1.  Solve their problems or alleviate their pain points:
This is the foundation. Show them you understand their challenges and have the solutions. That is real value. And you can even break the types into a 3-Tier Value Structure©️.

★ 2.  Let them get to know you on a more personal level:
Sharing a glimpse into your world, like our simple Thanksgiving, builds rapport. It humanizes the professional.

★ 3.  Offer a fresh perspective:
This can be anything from a unique way to look at a solution to simply making them smile. It’s about adding value and a positive experience. ✨


This approach shifts the focus from pushing a sale to creating an opportunity for genuine connection and value exchange. When we support and motivate each other, the opportunities to build those buyer environments naturally increase.

Hope you’re all having a productive and inspiring week! 
And I am always open to a conversation (booking link on my LinkedIn profile). 


😊
Please feel free to share your own pics of good times or family moments in the comments. 👇

#ClientAcquisition #RelationshipBuilding #BusinessGrowth

Interview with Tanya Alvarez with PeerProgress AI

Troy from the Troy Agency builds systems and strategies for B2Bs and service-based professionals, along with AI sales-related tool, and is having an interesting conversation with Tanya Alvarez on her new AI venture, PeerProgress...

PeerProgress is an AI-plus-human accountability system that helps high-ticket coaching programs drive faster client wins, higher retention, and cleaner insight data—without adding work to the coaching team.

Interview with Tanya Alvarez with PeerProgress AI

5-Channels for business growth and attract high-value clients (a free guide). 

You've got a business, you're serving clients, and you're ready for more consistent growth? 

Let's be real, relying on just one or two channels can feel like playing a guessing game with your revenue. 🤷🏽‍♀️ 

What if you could build a predictable, steady stream of high-ticket clients, not just for 90 days, but sustainably?

That's exactly what we built the "90-Day PLUS Client Acquisition Program" to do for coaches, consultants, and B2Bs with premium offers. It’s about creating a system that puts your brand front and center where your ideal clients are, building trust, and ultimately driving sales. 🚀

Think about it: building your brand and creating steady revenue over 90 days on multiple channels. This isn't about chasing shiny objects; it's about strategic, multichannel outreach. 


We break down how to transform your approach across key areas:

★ Channel 1 – Your LinkedIn Personal Profile: 
This is your digital storefront. We'll make sure it’s SEO-optimized and crystal clear about whom you serve and the transformation you provide. It’s about attracting the right people and gently repelling those who aren't a good fit, saving you precious time. ✅

★ Channel 2 – Social Media Posts as Value & Sales Drivers: 
Consistent, engaging content is your magnet. We focus on creating weekly posts that offer genuine value, solve problems, and tell your story in a human way. This builds awareness, establishes you as an expert, and sparks conversations that lead to opportunities. 🔥

★ Channel 3 – LinkedIn Campaigns: 
We go beyond basic connection requests. This involves crafting targeted campaigns – connection requests, message campaigns to your existing network, and InMail for specific invitations like online events. The key is combining personalization with value to drive meaningful conversations. 👇

★ Channel 4 – Email: 
Still a powerhouse when used right! Not everyone lives on LinkedIn. We build strategies from LinkedIn-to-email bridges, warm re-engagement sequences, to strategic, segmented email campaigns. Your email list is an asset, and we show you how to nurture it for long-term client acquisition. 📈

★ Channel 5 – Virtual Events: 
These are incredible for building a loyal following, growing your email list, and creating opportunities for direct client conversions or setting up those crucial vetted meetings. Plus, you can actively engage with attendees and follow up with interested individuals. ✨


The free guide shows the importance of identifying your Ideal Client Prospects (ICPs) and developing your own proprietary "3-Tier Value Structure©️" to guide prospects from initial interest to becoming a high-ticket client. 💥

Dig into the guide and reach out if you'd like a conversation. 
My booking link is on my LinkedIn profile BTW :-)

#ClientAcquisition #B2BMarketing #Consulting

The 90-Day LinkedIn Client Acquistion Program Guide

George Kriza Interview on The Troy Show

Aspects of a business consultant that move the needle

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The Battle

Oliver O.

Troy Hipolito

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Performance ScoreTroy Hipolito's LinkedIn Performance

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taplio

The Battle

Oliver O.

Troy Hipolito

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Troy Hipolito's LinkedIn Performance

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