SEO content strategist and writer💡 | Maximising inbound traffic for SaaS and SMEs 🚀 | Head Honcho at Sentient Creative

Break through the noise with content that connects with your audience. 

With around a decade of experience across the B2B SaaS, Proptech, and Cybersecurity sectors, I’ve learned that high-growth companies don't need more content... They need a repeatable engine that turns organic search into qualified pipeline.

As a content manager, I bridge the gap between creative storytelling and data-driven SEO. Whether I’m scaling a startup toward unicorn status or rejuvenating the organic presence of an established brand, my focus is always on the bottom line: How does this content connect you better to your audience and drive MQLs?

Some highlights:

Doubled organic traffic within 6 months at ScreenCloud by auditing legacy content and implementing a high-intent keyword strategy.

Built and executed content roadmaps that fuelled a 400% uptick in organic rankings for key competitive terms.

Rejuvenated brand presence on Reddit, resulting in a +100% increase in organic engagement and follower growth.

Translated complex technical concepts in industries such as Cybersecurity and Proptech into high-converting copy that resonates with C-suite stakeholders and end-users alike.

How I Can Help Your Team:

Content Operations: Building the workflows, AI integrations, and editorial calendars that allow small teams to produce elite-level output.

SEO Strategy: Technical and on-page SEO that goes beyond keywords to focus on user intent and topical authority.

Brand Voice: Developing a distinct, authoritative voice that cuts through the AI-generated clutter of 2026.

Stakeholder Management: Aligning content goals with Product, Sales, and Growth teams to ensure every asset serves a purpose.

I am currently looking for my next challenge in Content Leadership (Head of Content / Content Director) where I can own the strategy and scale a high-performing content department.

Let’s connect or reach out directly.

Oliver O.

Troy Hipolito

Founder - LinkedIn Accelerator Program | B2Bs, Owners, Coaches, & Entrepreneurs

💁🏻The Not-So-Boring LinkedIn Guy 🤷🏽‍♀️| LinkedIn Influencer | App Developer | Business Coach | LinkedIn Outreach & Event Management | Content Creation | Build Relationships w/High-Value Clients on Multiple Channels

Have you ever looked at LinkedIn & said “What the heck are people doing here? How can I make LinkedIn a major part of my strategy?”

Do I create a DM strategy, build email lists, or create a LIVE show or monthly event, how about content and posts?

You are not the only one. Previously, I’ve asked that, myself.

Let me tell you a little story... 

I am of mixed race. My mother is from Switzerland & my father is Filipino. My previous title was "Top Swissappino Game Designer in the World"

And I have been a CAD draftsman, proudly served in the US Army, creative programmer, UI/UX designer, PM, entrepreneur, & single father

Had an award-winning agency for gamification. I was lucky enough to develop & support interesting applications for both Fortune 500 companies & startups. From Harry Potter fan-based virtual world, & Xbox mobile app to Coca-Cola branded sites & applications

We were doing well & it all crashed. For the most part, the large companies stopped using agencies & brought projects in-house

We had to figure out something quickly

I reached out to a few colleagues that were doing well. They told me about building long-term relationships through LinkedIn & creating a daily process

Yeah, I was not that great in relationships. I was a terrible dater 😂. But over the years I began to understand🤔 So I took the relationship advice & systems experience and then combined them into a blended customized experience

Used what I learned & started THE TROY AGENCY💥

🤷🏽‍♀️  WHAT I CAN HELP YOU WITH
Build high-value relationships by helping you use LinkedIn effectively, create personal branding, & improve your human engagement

THE 3 AREAS OF SUPPORT ↓

👆🏼.  LinkedIn Consulting & Training. Get your bearings & get you moving

✭ Audit your LI profile
✭ Understanding your business goals
✭ Identify your ideal prospects
✭ Communicate properly
✭ Create a day-to-day routine


✌🏽. Linked To Sell Accelerator - A robust “Done For You/White Glove Service” 

✭ Profile makeover 
✭ Business strategy
✭ 1-on-1 consultation
✭ Personalized communications
​​✭ LinkedIn posts content & design
​​✭ Outreach, branding & bookings


🤟🏼. Manage Your LinkedIn Events - Drive business at scale

​​✭ Maximizing your engagement
​​✭ List management
​​✭ Value-driven pre-engagement via email
​​✭ Engagement via posts, group DMs
​​✭ Project & sponsor management
​​✭ LinkedIn Event & webinar setup
​​✭ Support on driving registrations


If you need to manage your LinkedIn efforts & drive appointments, or support your LinkedIn Events & even run your own revenue-generating system then let's talk

CONNECTOR & FIXER | LINKEDIN ACCELERATOR SYSTEM | FOR B2Bs, CMOs, OWNERS, CONSULTANTS & AGENCIES

MY STORY:  A military veteran & single father. Love family & good people. I also enjoy connecting the dots, running proper introductions, & solving business problems for people like you.

I have an award-winning IT company (www.isointeractive.com) that helps hundreds of clients to make projects successful & special. Includes Gamification, Mobile Apps, Games, Virtual Words, Web Programing/systems. These are for large Fortune companies like Coca-Cola, Xbox, Target, Wrigley's, Harry Potter Fans, & smaller startups. 

However, most of our work came from helping other agencies. Then many of those larger clients stop using agencies altogether & started pulling talent in-house. This devastated the agency model.

So we had to learn how to date. Properly date for business - with LinkedIn. This is where our journey took us. It worked so well we started "The Troy Agency" & created... 

THE LINKEDIN ACCELERATOR SYSTEM. A "Done With You Program" (Outreach, Branding, & Booking)

👆🏼.  1 On 1 LinkedIn Coaching & Business Strategy 
- LinkedIn profile optimization
- Specific LinkedIn business goals
- Optimizing your daily process

✌🏽. Personalized Communications & Vetted Bookings
- Vetting bookings
- Customized social messaging campaigns
- Optimized warm email campaigns

🤟🏼. Social Media Posts for LinkedIn:
- Stylized Image Creation
- Original carousel/PDF designs for posts
- Video editing & creation 
- Engagement campaigns to drive interest

HOW I CAN HELP YOU & WHY WE ARE DIFFERENT: Manage a team of LinkedIn experts, business strategists, storytellers/writers, video editors, graphic artists, success managers, communicators, & appointment settings. 

Dedicated to vastly increasing your social network, professional exposure, number of relationships & sales interactions for your business.     

Combining LinkedIn coaching, human interaction, & customized systemS for your business.

You can have an entire marketing agency for the price of a good full-time local Virtual Assistant.

2 places on LinkedIn that build relationships and authority.

Had a recent conversation about where people actually convert on LinkedIn. 


🙋🏻‍♀️ My take? 

It's mainly two places: your content/posts and your direct messages. 


Everything else, like events or booking meetings, is usually a follow-on from those. 🚀

That's exactly why we designed Skoop - Instant Video – to make those key touchpoints SO much more effective. 

We wanted a way to send out those important, predetermined messages, but with a personal touch. 

The idea is that about 80% of your messages are reusable, but why send a bland text when you can add a short video? 🤔

And here’s the kicker: not only send a video, but title that video with their name on it. It’s that “sandwich method” 🥪 we’ve talked about before (text, video, title). It makes a HUGE difference. 

Personally, I went from a 3% conversion rate on a single LinkedIn message to a whopping 21% after implementing this. 


That’s pretty wild, right?! 🤯

Think about it – the average person gets around 10 connections a day. Standing out with something genuine and engaging is key. This isn't about spamming; it's about building real connections that lead to opportunities. ✨

So next time you’re crafting a message, consider that short video intro. You might be surprised at the results! ✅

What’s your biggest win using video in your LinkedIn outreach? Let me know below! 👇

#LinkedInStrategy #VideoMarketing #SalesTips

Join "The LIST" and get great stuff.

Join here: https://lnkd.in/gK2swucF

Already close to 4000 opt-ins is pretty cool! 

⭐ Sharing a little about what makes it so exciting for readers and me.

This isn't just another email list; it's a community we're building, packed with awesome resources. 


🗣️ We're talking about the:

✅ Latest on events
✅ Networking possibilities
✅ Insider interviews with rockstar B2B individuals, coaches, and industry icons
✅ Plus success stories from SaaS processes
✅ Need a how-to guide? We've got those too! 
✅ Access to new and special private groups that may support your business
✅ And of course, you'll get access to some pretty sweet special deals. 😉


The coolest part? 🤷🏻

🤜🏻💥🤛🏾 We're looking to interview (via The Troy Show) inspiring people who are part of "The LIST" (so join).

It's all about connecting with the most interesting people and sharing the most valuable information that I can get my hands on. ✨

If you're ready to join a group that's all about growth and connection, jump in! It's easy to unsubscribe anytime if it's not your cup of tea, but I have a feeling you'll find a lot to love.

Let's keep building something amazing together! 🚀


#emaillist 
#communitybuilding 
#B2B

We are building a visual CRM so you can actually use it to build relationships and close sales.

Today, we launched the new version of SKOOP (our LinkedIn Video Sales and Relationship SaaS tool). 

But already working on very specific features that I, myself, really need. 

Let's be honest. Most people don't use CRMs because they understand what is important. 🤷🏻 Including me. 🙈

But what if we could see it all laid out in a way that makes immediate sense? ✨

Imagine this: Inside SKOOP, you'll see a visual representation of your contacts, deals, and tasks. It's like a constellation of your professional world, with the most critical connections and priorities glowing brightest. ⭐


Here's a peek at how we're envisioning this:

★ Visual Relationship Mapping: 
Think of a dynamic, interactive sphere. You are at the center, and your closest connections, your top leads, and your most urgent tasks are represented by darker, more prominent nodes. These nodes might even subtly pulse or move, indicating activity or importance. As you zoom out, you see layers of connections, with lines growing thinner and less vibrant the further they are from your immediate focus. This isn't just pretty graphics; it's about instantly understanding who and what deserves your attention right now*. 💥

★ Deal Flow Visualization: 
For your sales pipeline, imagine dedicated circles representing the different stages of a deal. Moving a deal from one stage to the next becomes as simple as a drag-and-drop motion, with SKOOP prompting you for confirmation and gathering any necessary details along the way. ✅

★ Prioritization Based on Time: 
The proximity or size of certain elements could also reflect time differentials. A task due tomorrow might be closer to you than one due next week. This visual cue helps you manage your workload intuitively, ensuring you're always working on what's most time-sensitive. ⏰

★ Categorization with Flair: 
We're exploring the idea of making these categories customizable. Imagine being able to assign unique colors or emojis to different types of contacts, deals, or projects, making your visual dashboard even more personalized and intuitive. It’s about making the information work for you*.

★ Seamless CRM Integration: 
This visual CRM won't just live within SKOOP; it will be deeply integrated with your LinkedIn activity. As you browse LinkedIn, an extension could bring up this visual representation, allowing you to instantly see how your current view aligns with your priorities. It’s about connecting your daily workflow with your strategic goals. 🤝


It's about changing how you interact with your sales and relationship data. 

Making complex information digestible and actionable. And designed for B2B professionals looking to build stronger relationships and close more deals. 🚀

What are your thoughts on visualizing your professional priorities? 👇

#skoop #crm #relationshipbuilding #saas

⭐ I'm going to be a speaker at the LinkedIn 2026 Influencer Summit, and the energy around it is incredible – thousands have already registered! 

And I am inviting all of you. Followers, people that like me, and people that don't like me (yeah, you can come too) LOL 🤷🏻

It will give you a chance to network, engage, and meet other big-time LinkedIn Influences, and get some very cool giveaways too! 

It’s an honor to be part of a community focused on genuine connection and growth. 💥

WHEN: February 18, 11:00 am - 2:00 pm (PST)/2:00 pm - 5:00 pm (EST)
WHERE: See registration link in the comments 💬  below ⤵


My short session will focus on something I'm incredibly passionate about: building robust relationships and providing value ot others through multi-channel systems. 

For anyone driving business on LinkedIn, it's not just about the platform itself, but how networking and supporting others use systems that work together seamlessly to support those goals. 

🎶 Think of it as orchestrating a symphony of engagement! 

I'll be covering the general concepts on how to create a powerful multi-channel strategy, and I’m excited to give away some valuable resource guides and software to help you implement this.


Here’s what you can expect:

🚀 The LinkedIn Multi-Channel Starter Guide: 
This is your blueprint for building business and relationships. It’s packed with actionable strategies and practical examples. We'll cover how to:
*   Craft a killer LinkedIn profile that attracts opportunities.
*   Create compelling posts across various formats – think video, carousels, and polls – that truly resonate.
*   Develop effective LinkedIn campaigns that drive results.

✨ Exclusive Freebies for Active Participants: 
For those who join and engage, I'll be sharing:
*   A free trial of SKOOP, our video sales and relationship tool. This is huge (converts 600% better than anything else out there) for personalizing your outreach and building instant connections. 🤝
*   Additional valuable guides to support your business growth.

⭐ Online Event Management Guide: 
Because online events are a crucial channel, I’ll also be giving away a step-by-step guide on how to develop simple yet profitable online events. This is your roadmap to hosting engaging and impactful virtual gatherings that convert. 🗓️


It's all about creating relationships andsystems that work for you, ensuring that every touchpoint reinforces your brand and builds lasting connections. 

By integrating these different channels, you can create a powerful engine for business growth.

So, mark your calendars for this Wednesday (details in the comments below)! 

I can't wait to connect with you all, share these insights, and help you build even stronger relationships. 

Let’s make some magic happen! ✨

#LinkedInSummit #RelationshipBuilding #MultiChannelMarketing

Troy's week in review. Sharing my experience with you... 

Gratitude to everyone who has ever supported me, was able to send flowers to my oldest daughter, a speaker at several events, a new version of our SaaS SKOOP public release, hanging out with my youngest, getting closer to gaining new partners and clients, and I even made a sign-up page for my newsletter (we already have 4,000 subscribers). 🤜🏻💥🤛🏾

🤔 In the comments 💬 , let me know what YOU have been up to. ⤵

It's been a whirlwind the past few weeks, and I'm excited to share a little peek into what's been happening, plus some fuel for your own fire! 🔥 

When you are on a role you can get a lot done. Especially when you’re focused and surrounded by great people.

This past little while has been incredibly busy, and honestly, I wouldn't trade it for anything! 


Here’s a quick rundown of some highlights and lessons learned:

★   Family First, Always: 
Valentine's Day, I did what I could! I was happy to be able to send some premium big flowers to my oldest daughter, Hayden. Seeing her smile in the picture I got back just made my day. It’s those simple moments that truly matter, right? 

★   Sharing the Knowledge: 
I had the incredible opportunity to speak at several events. It’s always a privilege to share what I’ve learned and to connect with so many driven individuals. One of these was a quick, 12-minute session on how to create profitable online events. 

💥 Another highlight was speaking at the LinkedIn 2026 Influencer Summit. It was fascinating, and the immediate connection requests I received afterwards were a testament to the power of shared ideas.

★   SKOOP Takes Flight! 
Big news on the product front! We’ve launched (available in a few days) a new version of SKOOP, our LinkedIn video sales and relationship tool. This has been a passion project, designed to genuinely help businesses connect.

 It's already showing incredible results for B2B professionals, performing 600% better than traditional LinkedIn text messages and emails alone. 

Plus, we've seen a surge in great leads for consulting and potential partnerships to help SKOOP grow even more. 🚀

★   Building Bridges: 
I’ve also focused on creating more accessible ways for people to connect with us. We’ve built a really cool opt-in email list sign-up to make it easier to share valuable resources and updates.

🥳 And as for this weekend? 
It's all about quality time with my daughter. She's a Lego master builder, and I suspect she gets that creative spark from her dad (that is me. I made her)! 😉

🤝 Remember, you can't do everything alone. 
If you're in the B2B space and looking to build systems that truly convert, don't hesitate to reach out (schedule link on my LinkedIn profile). 

Many people have helped me along the way, and paying that forward is incredibly important to me. ✅

Wishing you all an awesome and productive week ahead!

#Gratitude #BusinessGrowth #Relationships

12 Minute Webinar on How to Set Up Successful & Profitable Online Events

Made with Restream. Livestream on 30+ platforms at once via https://restream.io

Yes, a 12 minute Webinar you can understand....

How to Set Up Successful Online Events as part of your business success system by...

- Creating a "Person to People" style
- Planning the events
- Embracing guest experts
- Structuring for interaction
- Setting clear expectations
- Fostering a community vibe
- Strategic Call to Actions
- Leverage Giveaways
- Multichannel avenues to promote your event
- Free Guide

Be there or be square.

Sheri Otto, Troy Hipolito and 102 other attendees

12 Minute Webinar on How to Set Up Successful & Profitable Online Events

Just got off an incredible summit and feeling that post-event buzz! 💥 It’s amazing how much economic activity can be sparked when we focus on genuine giving and building real relationships, not just transactional networking.

Remembering that feeling of being overwhelmed on social media, but seeing how the right approach shifts everything! That's the magic. ✨

It was fantastic to see so many people sharing value. Keep that energy going! 🚀

#RelationshipBuilding #SocialMediaStrategy #BusinessGrowth

⭐⭐⭐⭐⭐♏CEO, evyAI -AI LinkedIn™ Trainer, Business Development Training B2B Marketing via Ajax Union // Networking Connector, Author, Speaker, Entrepreneur, AI Expert, Single Father👭👨‍👦🧑‍🤝‍🧑

Imagine standing at the edge of a vast ocean, ready to dive in, but unsure where to begin. That's how most people feel about social media networking—overwhelmed, paycheck to paycheck, missing the deep connections that change everything.

I've been there. As a single father of five and serial entrepreneur, I once feared putting my photo online or speaking publicly. 

Today, with tens of thousands of followers, I host the 8th annual LinkedIn Influencer Summit, drawing over a thousand passionate people. Why? 

Because my dream is to spark $100 million in economic activity for clients by helping 1,000 generate $100,000 each in business profit.

JOIN ME AT 2PM with 1000 amazing people coming.

The secret lies in true giving—being present, building relationships that nourish the soul. 

Most struggle because they network transactionally, not philosophically. 

Shift to "being" over "doing": listen deeply, give value first, and watch opportunities flow naturally.

Nat Berman knows this.. that is why is speaking at the summit! 

ALSO that's why I created evyAI, our AI assistant for social media, serving users in 40 countries via Chrome extension, mobile app, and web platform. It drafts thoughtful comments to speed up engagement on LinkedIn and Facebook. 

It crafts posts with hooks, main points, calls to action, and hashtags. Generate images that look just like you using cutting-edge nanobana technology—perfect for personal branding.

Plus, it customizes connection notes, organizes contacts into smart lists, researches profiles with AI agents, and documents insights meaningfully. 

Our daily community of over 1,000 engaged users supports each other, turning networking into joyful collaboration.

Rhonda Sher is not just a linkedin trainer but she is also a client and amazing referral partner. She was on the cruise with me this year! 

I wrote five books like High Energy Networking and High Energy Purpose to share this wisdom—because living is giving.

Joshua B. Lee is our first speaker today and you will love him.. Troy Hipolito is also speaking together with James "JON" Keel and Sam Rathling hope you can make it 

Join our mission: Let me know who is an ideal client for you in the comments.

#influencersummit2026

Know where your prospects frequent. It is not always LinkedIn. 🤷🏻

So start creating multiple yet proper channels of communication. You have to know who is where, how they move and communicate on those channels. 

There are so many brilliant business minds I connect with on LinkedIn, and yet, when it comes to truly engaging, we often forget where they actually hang out. 

Because it might not be LinkedIn. 

For example, if your Ideal Client Profile (ICP) is the CEO of a Fortune 1000 company, sending them a DM on LinkedIn is probably going to get lost in the shuffle. 👎🏼 So, where are these folks?


Let's break down where the real connections happen:

⭐ Online Channels:
LinkedIn, email, and other social media platforms are fantastic for initial reach and sharing value. It's where we build our initial presence and share our expertise.

⭐ In-Person Engagements:
Don't underestimate the power of physical presence! Networking events, industry conferences, and even casual social gatherings are goldmines for deeper connections. This is where you can really read the room and build genuine rapport.

⭐ The Ecosystem Approach:
Sometimes, you can't directly reach your target. Instead, you need to integrate into their existing circle or smaller projects to build trust and demonstrate value. It’s about playing the long game and showing them you understand their world.

⭐ Meeting Them Where They Are:
The core principle here is simple: you have to engage on the channels your ICP uses. If they’re not responding to LinkedIn messages, don't keep hammering that channel! Find out where they are and be there. This might mean attending specific industry events, subscribing to their favorite newsletters, or even engaging on platforms they frequent for personal interests.

Ultimately, it’s about being human-centric and persistent. Finding the right touchpoint can be the difference between a missed opportunity and a massive breakthrough. 🚀

Hope this sparked some ideas or connecting of dots when you are building a relationship. 


#BusinessStrategy #Networking #RelationshipBuilding

How to create successful and profitable online events: A 12-minute deepdive. 

Happy Monday, everyone!  This is one of many channels as a consultant or expert where you can shine. 

Just a note, I would definitely think about how multiple channels can work together to grow your success. 

Creating online events that truly connect and convert can feel like a puzzle, but it doesn't have to be! ✨

I've put together a quick, 12-minute video that breaks down the essentials of setting up successful online events. No fluff, just actionable steps you can implement right away as part of your business success system. 🚀


Here's what we cover:

✅ Creating a "Person to People" style
✅ Planning your events effectively
✅ Embracing guest experts to add value
✅ Structuring for maximum interaction
✅ Setting clear expectations for attendees
✅ Fostering that essential community vibe
✅ Implementing strategic calls to action
✅ Leveraging giveaways to boost engagement
✅ Using multichannel avenues to promote your event
✅ And a free guide to get you started!

It's all about making genuine connections and driving real results. You'll be amazed at what you can achieve when you focus on these key elements. 

Let's make your next online event your best one yet! ⭐

#OnlineEvents #BusinessGrowth #RelationshipBuilding

How to download PDFs/Carousels/Documents from a LinkedIn Post.

Just had a realization after posting a guide – it seems like many folks know you can go through a PDF on LinkedIn, but they're missing the step to actually download it! 🤯 

It's like having a treasure map but not knowing how to claim the treasure. So, I wanted to break down the simple process, because LinkedIn sometimes makes it a tad tricky. ✨


Here's the quick download guide (also see video):

▶️ Locate the "expand" button. You know, that little open square icon? Click that first to maximize the view.

▶️ Then, you'll see a clear download button. Hit that!

▶️ Sometimes, especially with carousels or documents, you might need to click it twice to get it to initiate the download. Don't worry if it doesn't grab it the first time; a second click usually does the trick! 🚀

▶️ This will prompt you to save the document as a PDF. Once it's downloaded, you've got it right there to review, share, or reference anytime. 

It’s a small step, but having that PDF accessible offline is super useful for saving information, sharing with teams, or just keeping track of valuable content. I know how frustrating it can be when you see something useful and can't easily grab it for later. Hope this clears things up and helps you snag those valuable downloads! ⭐

★ And as always - feel free to reach out if you like to talk shop. ☎️

✅ My booking link is on my LinkedIn profile BTW. 🤷🏻

Wishing you a productive Friday, a great weekend, and happy downloading! 👇

#LinkedInTips #ContentStrategy #BusinessGrowth

7 Rules that should really dominate your week.

I'm wrapping up the week, and honestly, I'm that good kind of tired (you can see it in my face).  And if you think keeping motivated is what I do, well, you are sadly mistaken. 

Regardless of how I feel, stay in the game. And sure, I fall off the horse every once in a while, but I put effort into getting back up even when I am down. 

It is called showing up.  

So what does it really take to not just get through the week, but to absolutely OWN it?


Oh, let me know 💬 which of these below resonates most with you! ⤵


Following these 7 rules, starting from the trenches: 🪏

⭐ 1. Luck is Earned: 
You don't just stumble into success. You get lucky by staying in the game long enough for luck to find you. Keep showing up, keep putting in the work, and that "lucky break" will be waiting.

💥 2. Unwavering Commitment: 
You can't beat someone who's already decided they will do whatever it takes, for as long as it takes. That fierce determination is your superpower. If anyone can do it, it might just be YOU. 🤷🏻

🤔 3. Believe You Can Figure It Out: 
The single most important belief you need to win is in your ability to figure things out. Start, and you'll find the rest. Sometimes, you have to be the only one who believes in yourself. We're rewarded for that conviction.

🚀 4. Trades for Your Dreams: 
Everything we want in life is often just a few strategic "trades" away. The challenge? These trades are so deeply embedded in our belief system that we don't even see them as possibilities. It’s about questioning those ingrained beliefs.

✨ 5. Define Your Reality: 
What we truly believe, we never think to question. Sadness can often stem from a perceived lack of options, which means we have beliefs so ingrained we can't see reality without them. Dedicate time to defining your terms and words to see things more clearly.

⭐ 6. Learn from Winners: 
Always learn from anyone who gets what they want. Model their behavior, and more importantly, the weight they put on decision-making to predict outcomes.

✅ 7. The Power of "No": 
Sometimes, the best way to dominate your week is by saying "no" to distractions, to commitments that don't serve your goals, and to anything that pulls you away from what truly matters. Protect your energy and focus.

Have an awesome weekend! 


#BusinessStrategy #Productivity #Mindset

A LinkedIn multichannel starter guide. Get a primer on what it takes to build relationships and drive your brand in 3 dimensions (starting from LinkedIn). 

A little hint: The 1 thing/silver bullet method generally doesn't work. 

Hey everyone! It’s a Sunday at the time of this video, and while my backdrop might be a little… lived-in (daughter and her cars, you know how it is 😅), I had an itch to share something. 

I've put together a FREE multi-channel sales and relationship starter guide, and it's packed with actionable strategies. 🚀 No catches, just pure value for sales teams, coaches, consultants, and B2Bs with high-ticket offers.

Just type in the word "Guide" in the comments below and I will DM it to you directly. If we are not actually connceted then please email me and ask. 

This guide is all about building that structure to drive business, and it covers everything from optimizing your LinkedIn profile and social media posts to crafting effective LinkedIn campaigns and leveraging opt-in email strategies over cold outreach. 

I’ve also included insights on virtual events, tons of resources, and real-world examples. Plus, there's a special video included to walk you through the details!

Think of this as a blueprint, similar to what’s in my 90-day program, but designed for you to build yourself. It focuses on at least a three-tier value structure, with room to expand to four:

▶️ Value 1: Free. This is your content, your how-tos, your initial meetings, and events. Think newsletters and helpful content that builds immediate trust. ⭐
▶️ Low Cost: A great example here is my SaaS product, SKOOP. It’s a sales tool that converts incredibly well and brings people into your ecosystem at a low entry point. ✅
▶️ Tier 3: This includes consultations, like my four-hour package, which can be broken into sessions to dive deeper into specific needs.
▶️ High Ticket: For those looking for a complete system build, this is where I develop everything for you.

The core idea is multi-channel engagement. It’s not just about pushing information; it’s about providing consistent value across various touchpoints. 

I’ve included examples of content development for video carousels, polls with direct links, visuals, and images to give you a clear picture. 

We even touch on essential Standard Operating Procedures (SOPs) for outreach and brand building. 

This starter guide itself is a form of an SOP, designed to be a powerful resource for your company.

So, if you're ready to elevate your outreach and build stronger, more authentic relationships, grab this guide (again, email me or ask for it in the comments with the word "Guide").

Have a productive week!

#SalesStrategy #BusinessDevelopment #RelationshipBuilding

How a simple video message cuts through the noise and converts literally better than anything else on LinkedIn 🤔

There is a bit of a formula. 
1️⃣. Two to three lines of text
2️⃣. Short video, 30 to 60 seconds long
3️⃣. Title the bottom of the video to include the prospect's name.

And of course, make it genuinely human. 

When someone sees a message that looks a little raw, a little unscripted, they recognize a real person took the time to connect. And if you’ve already established a connection, those stars are truly aligning for a meaningful interaction. 💥

We tested this method using Skoop - Instant Video. And of course, you can use other tools that support conversations and video. 

We just built SKOOP (it is our SaaS) because we could not find a tool that allowed us to move from one conversation to another seamlessly with minimal effort.


Here are a few suggestions to make those video messages stand out:

→ The Welcome Wagon Video: 
After connecting, send a quick, personalized video. Thank them for connecting, welcome them to your network, and mention something specific you noticed about their profile or recent activity (like "I know, John, that you're doing A, B, and C"). It shows you're paying attention.

→ The Value-Add: 
Briefly mention what you do and how it might align. Keep it light, like, "I do this, and I'm not sure if that's any help to you, but..." The key is to not make it about a hard sell.

→ The Network Nod: 
Always offer a bit about your network. Saying something like, "I have an awesome network, and if you have time, feel free to take a look at my LinkedIn profile," is a great way to encourage them to explore further without pressure.

→ The Open Door: 
End with a low-pressure call to action. "And if you see anything there worth talking about, send me your booking link and I'll schedule on your calendar." This puts the ball in their court and respects their time.

Remember, a 20-second or 60-second video takes minimal time, but the impact of showing up authentically can be huge. It’s about building relationships, not just making transactions. 🚀

#VideoMarketing #RelationshipBuilding #LinkedInTips

Troy Hipolito's segment at the LinkedIn 2026 INFLUENCER SUMMIT:

Live with Restream, February 18

Made with Restream Studio. Livestream on 30+ platforms at once via https://restream.io

The 12-minute webinar on "How to create successful online events."

And engage during the event, and we will provide you with the PDF guide. 
 
Getting straight to the good stuff! 💥 

I've got a quick, but powerful, 12-minute event coming up focused on creating truly successful online events. Think of it as the "nuts and bolts" session for anyone looking to make their virtual gatherings shine.

★ WHEN: February 18th at 11 am PST (that's 2 pm EST)
★ REGISTER: https://lnkd.in/gUFCQgqW
★ ACTIVE PARTICIPANT GIVEAWAYS:
 - The guide"How to create successful online events."
 - SKOOP free for a month (and 4 dollars if you keep it/90% discount for life).

SKOOP is our LinkedIn Video Sales and Relationship software. 
Converting %600 better than text LinkedIn messages and email alone. 

I'll be right there in the chat answering your questions LIVE! 

If you can't make it, no worries – the recording will break down all the key info.

But here’s the real kicker: for those who show up and engage, I’m providing the ACTIVE PARTICIPANT GIVEAWAYS (mentioned above↑). So get there and start engaging with questions, and get the free stuff. 

Knowledge is power and obviously free stuff too!

The guide is a 10-page gem that covers everything from crafting your personal style and planning the event, to embracing your guests, creating killer slides, and even promotion strategies – with a big focus on free methods! ✅

It's packed with practical advice, downloadable examples, and clear expectations for your attendees. Plus, it even includes a link to my multi-channel sales guide. ⭐

And if you don't know what SKOOP is by now, you betta ask somebody! 🤷🏻


So, if you're ready to structure and create a well-oiled machine via your online events, join me. 

It's all about building systems that work.

See you there! 🤜🏻💥🤛🏾



#OnlineEvents 
#BusinessStrategy 
#EventMarketing

How to create authentic and relatable content.

As a LinkedIn Business Consultant, I always talk about creating multiple channels that drive interest, busienss and support others. 

We actually built a guide that shows the general structure of content, your profile, events, DM outreach, and even opt-in email. 

And if you like a copy of this LinkedIn multichannel guide, just ask for it in the comments 💬 below ⤵ with the word "GUIDE." 

I mean, literally type it in. 


But when creating content (one of the various channels here on LinkedIn), we often forget about the power of telling stories.

I always say share the "scars" but not the "wounds". 

It's about vulnerability that builds connection, without oversharing or being overbearing. 🤔

Think about it: we all have challenges, but no one wants to hear about the messy, raw details of a crisis. They want to know how you navigated it, what you learned, and how you grew. ✨


Here's how I approach it:

▶️ The Story of Growth: 
When a client had a tough problem, and I found the solution, that's a win. But it’s more impactful to share the process of solving it and the lesson learned, rather than just the initial struggle.

▶️ Mistakes as Stepping Stones: 
Owning a mistake is crucial. Instead of dwelling on the failure, focus on the proactive steps taken to learn from it and improve. It shows resilience and a commitment to self-betterment. ✅

▶️ Personal Anecdotes, Professional Application: 
Sometimes, something personal happens that feels significant. The key is to find the thread that connects it to a professional lesson or insight. How did that personal experience shape your approach to business, relationships, or strategy? 

People relate to real humans navigating life and business. ⭐

This method helps you build trust and relatability. It shows you're a real person with real experiences, and that’s what makes your content stand out and resonate. It's about being true, not overbearing. 🚀

What are your thoughts on balancing authenticity with professionalism in content? 👇

#ContentCreation #Authenticity #BusinessStrategy

How to create good carousel posts. And a free PDF guide.

Alright B2Bs, consultants, and business pros, let’s talk about how to enhance your LinkedIn content. 

For the most part, it’s… well, it kind of sucks. 🤦🏻‍♂️ 

And as the "Not-So-Borning LinkedIn Guy", I'm going to help you fix that. ✨


We’re drowning in content these days, right? 

Videos, images, polls – it’s a lot. 

But what about those pieces that offer lasting value, the ones people can download and keep coming back to? You know, the kind that generate actual conversations, build genuine networks, spark partnerships, and land you those dream clients?

I’m talking about multipage PDFs, what LinkedIn calls “documents,” and they are GOLD for creating those carousel slides. 🚀 It’s all about breaking down a big idea into digestible, bite-sized chunks that let people really absorb what you’re sharing. Perfect for how-tos, simple guides, or just conveying complex concepts clearly.


But here are the million-dollar questions: 

🙋🏻‍♀️ How do you actually create them? 
🤷🏻 How do you make them look good? 
🤦‍♀️ And how do you nail the written part of the post to go along with it? 🤔

Honestly, it’s not rocket science if you know how to “cheat.” And yes, I absolutely cheat. 


Here’s my playbook:

1️⃣ Study the Masters: 
I’ve put together a document featuring folks who absolutely crush it on LinkedIn with their visuals. I’m constantly reviewing it, pulling inspiration for design elements and structures I like. Why reinvent the wheel when you can learn from what’s already working? ✅

2️⃣ Leverage the Templates: 
My go-to tool is Canva. I searched their vast library and found a bunch of templates that resonate with my style. If you dig my aesthetic, use them! These templates are pre-designed to look sharp and professional, saving you tons of time and guesswork. ⭐

3️⃣ SKOOP for the Words: 
This is where SKOOP really can. help – that’s our LinkedIn Video Sales and Relationship tool, by the way! – really shines. 💡 SKOOP can analyze your last 10 posts and everything on your LinkedIn profile. 

This means it starts writing content in your voice, with your knowledge, and formats it beautifully in moments, not hours. 

It essentially writes as well as you do, but at lightning speed. 💥

So, go ahead and download the PDF and use it as you like. 
1. Click the little square on the bottom right of the slides.
2. Click the Download option.

Start crafting those killer carousel posts that actually engage and convert. And if you’re ready to talk about building systems and strategies that deliver real ROI here on LinkedIn, just ask. 

My booking link is right there on my profile – you can’t miss it! 😉

#LinkedInStrategy #ContentCreation #BusinessGrowth

Carousel Ideas and templates to create great content

How to turn your LinkedIn messages or your email into booked meetings 📆 in literally 2 minutes. ⏰

It’s not magic; it’s a strategy that combines a few key elements that we incorporated into our SaaS tool, SKOOP (and you can do some of this with other video tools if needed). 

It’s not magic; it’s a strategy that combines a few key elements. You can use video tools like SKOOP and other video tools that allow you to text with video and title the video at the bottom with the prospect's name in it. 


Here's how make that happen:

⭐ Vetted Booked Meetings: 
Imagine turning those everyday LinkedIn messages or even your Gmail/Outlook emails into qualified appointments. That's exactly what SKOOP is designed to do.

🚀 Upto 600% Conversion Boost (from internal tests, although we have had higher numbers from testimonials): 
We’ve found a sweet spot that performs astonishingly better than plain text messages. It’s a simple formula:
*   Reusable text to set the stage.
*   A short, impactful video (think 30-60 seconds).
*   A clear title on the video, often including the prospect's name.
Total = 2 minutes

These small, positive steps build momentum, guiding people toward wanting to connect for a one-on-one meeting.

Our tests from a 6-month study have seen results with people who get an average of 10 connections a day. They tend to convert that into 2 and sometimes 3 vetted booked meetings per day. That is on average an extra 40+ vetted booked meetings a month from single SKOOP messages (not including any other methods). 🤷🏻


✅ Seamless Communication: 
The goal is to make the process smooth, allowing you to connect person-to-person without ever leaving your browser. It's about efficiency without losing that human touch.

✨ Content Creation Made Easy: 
And let's not forget about making your content shine! You can even create entire LinkedIn posts with a single click, perfectly matching your unique tone, personality, and expertise.

At the core, taking time to personalize key communication moments and reviewing the prospect's details beforehand for 20 seconds truly helps businesses connect faster. And some tools (like SKOOP) allow you to do that in an efficient manner. 


Making those connections count. 

#BusinessGrowth #RelationshipBuilding #SaaS

taplio

The Battle

Oliver O.

Troy Hipolito

Followers

Posts

Engagements

Likes

Performance ScoreTroy Hipolito's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Oliver O.

Troy Hipolito

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Troy Hipolito's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTroy Hipolito's LinkedIn Performance